Is the technology gap choking the life of your business? Find out how to save it on today's episode.
For everyone there is an area or a gap in their business they struggle, their weakness. So today we'll discuss what to do and how to deal with your weakness in your business and how to fill that gap.
For me I am good at old school email marketing but I struggle with social media. But very first step is understanding what you are good with and what are you struggling with. If you've been in this business for sometime you probably struggle with technology gap just like I do.
There is a way to defeat that gap and I will tell you how in today's episode.
Connect with Jonathan Green
Is the technology gap choking the life of your business? Find out how to save it on today's episode.
For everyone there is an area or a gap in their business they struggle, their weakness. So today we'll discuss what to do and how to deal with your weakness in your business and how to fill that gap.
For me I am good at old school email marketing but I struggle with social media. But very first step is understanding what you are good with and what are you struggling with. If you've been in this business for sometime you probably struggle with technology gap just like I do.
There is a way to defeat that gap and I will tell you how in today's episode.
Connect with Jonathan Green
speaker 0: 0:00
is the technology gap choking the life of your business? Find out how to save it on today's episode. Today's episode is brought to you by Nobuo, the no fee business bank that refunds fees charged by other ATMs. Even international get $25. When you signed up today, it's served restaurant calm front slash No, Bo. That's an O V. O. Are you tired of dealing with your boss? Do you feel underpaid and underappreciated? If you want to make it online, fire your boss and start living your retirement dreams now then you've come to the right place. Welcome to serve no master podcast where you learn how to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by best selling author Jonathan Green. Now here's your host. It's early morning in my garden, and yet somehow it's really, really hot because it just we just had a light rain. So it's quite steamy, and there goes the neighbor's rooster. Relentless, unstoppable, implacable. He's always there waiting for me. Today we're gonna talk about a gap in your business now for every single person this will be different. There are gonna be areas where you're strong in your weak. Today is about what to do when there's an air of your business where you're weak and had to fill in that gap before we get started, let me tell you about my strengths. Weaknesses. I'm an old school email marketer. I'm very good and very comfortable building an email list and sending messages. That's my area of strength, where I'm not good, where my weaknesses is social media. Now for everyone. This could be something different. Some of you, most of you, are probably much better. Social media. I mean, if you follow me on social media channels, you'll notice that for years it's been very awkward. It's getting better now, but it is very hard for me. I have 11 members on my team, and we're still not where I want to be with social media, because it's just outside my skill set. But we're building and growing there, So the first place to start is to understand what you're good at and what you're not good at. There's some things where I'm really, really good, and there are certain gaps where I am just absolutely terrible. I've never sent a Snapchat. I don't know how Instagram works or why people like it, because those came after I got old. I grew up on Friendster, which then grew into my space, and I was really, really good at MySpace boys at an irrelevant skill. My college band was all over my space, building a following, posting our songs, announcing our gigs, all those things. Guess what? Nobody cares anymore. That skill said it told useful because the site diet was outside my control. That's why I don't get excited about learning new platforms. One of the things that many people are surprised to find out concern making. Living on line is that I don't like the Internet. I'd like it as a useful tool. I read a few blog's, but what I don't do is hang out on Facebook all day and read other people's posts. I just don't have time for that. If I'm online, I'm working. If I met the computer, I'm working. I have zero games on my computer. Doesn't mean that I don't play games. I have a PlayStation is just playing some games. My kids this morning Today, they asked to play a game that was way too hard for them. They were frustrated guys, I told you, Let's play kid's game that you could manage. But, you know, they always want to try something harder. They got they got blocked by the same technology gap we're talking about today. So I know what I'm good and not go that there are certain people who they just love Twitter. They love being in those conversations. I've never figured out Twitter. I tried for a while ago. Actually, I tried 10 years ago. I knew the first guy who ever got a 1,000,000 followers on Twitter. I knew people that ran the entire businesses they did. They didn't do phone numbers or texting. They just did direct messages on Twitter. I could never figure it out, no matter what software I used, which dashboard trying to keep track of these conversations. I also don't really understand why you won't have conversations in public. I just don't It doesn't mean that tons of people aren't into it. It just happens, not be me. So I'm not good at it. The greatest example of this is hashtags and viral names and viral videos. I'm the last person to ever see those things because I'm not plugged in to the right social networks or the popular one. I don't know. I was the last person to see honey Badger like three years late after like it was no longer popular team or someone. Did you ever see that video? What video? And I wish I could give you a more up to date reference. But that's the last viral video that I think I've seen. Sometimes you hear people talk about other viral videos, but I've never you know, I don't watch them. I watch very, very little YouTube. Even. I put a lot of content on there and my kids love it. My kids love watching videos on YouTube, so they're of a different generation. The way they engage is totally different. My kids do not understand things that aren't touch screens. This morning, when my son was choosing which of your game you wanted to play, I have to use the controller and slide left or right. And he's holding up his hand like he's Tom Cruise in Minority Report and just waving it to make the screen roll over. I was like not everything works that way. He's used to touch screens. His whole life has been touched. Means country didn't exist until I was out of my formative years. I grew up on a keyboard, so I have these limitations, and that's absolutely fine for younger people. Social media touch screens, sending videos and messages to their fallen. Being very fast, it doing those things I don't know how to do. I don't know. They don't know how. I don't do emojis. I probably send 10 emojis, a year of which may be eight will be on accidents. I still send emoticons, right. I send the text based ones because I'm a dinosaur. There's two things I want you to realize. Number one is that you could still build a really good online. This is even though you're a dinosaur, which is what I've done. And number two. There's a way to overcome whatever your technological hurdle is. Whatever the thing is that you're not good at and it can be a lot of things. There are so many things now inside my business that this applies to okay anything. My page builder does anything my developer does. The conversations I have with the leader of my S o team. Boy, I get the gist of it. Paris, whose amazing and runs most the company doesn't even understand that much. That's how advances and so that gets me to. The idea is understanding that things that are hard for us, actually for younger people becoming ubiquitous skill. Finding people who are good at Facebook is not very hard. Walk into a high school and throw a rock. It would hitting one person bounce off another, and they'll both be good at social media, things that were rare skills of my generation. And I realized many of you listening are older than me. That's how fast technology moves. There's a moment in back to the future. Maybe no back to future part to Michael J. Fox is in a 7 11 or some type of convenience store, and he plays a game where you hold a light gun and he's shooting all the things. This game, I think, was a cowboy game. I sure it was a gun game. He's like bang bang, bang, bang, bang, Look how good I am and his two kids are like, Oh, if use your hand gross. It's so amazing how we could get really excellent things that people don't experience. And my Children have never played a pinball game. Pinball machines. They're fascinating to me because they're so fragile and they're so hard. I'm so terrible at them. I can't remember the last time I seen one. I'm trying to think because I do go to the arcade of my kids, But usually they get on those rides and just bounce around like an airplane or a car. They sit in, it bounces around. They don't do much beyond that. But I don't think I've seen a pinball machine since I left America, and they were starting to fade even when I was coming up. But they still existed. So the fact that everyone of a certain generation could do something specific means that it's a commodity. It's not a valuable skill being good at social media. It's not expensive. If you can't do it, it seems like so distance. It seems like, Wow, how could someone get so bitter? Instagram happens over all those tags on their post right. It's impressive to me when people have that skill, but what you'll notice is that millions of people are pretty good at it. I can't tell you how many people I've met who graduated from college and last 10 years with degrees in social media, which to me is terrifying because their approach to social media is not mine. I use social media to grow my business. I don't care about reach or following or coolness. I just don't I don't need to be cool anymore. It was very cool in my late twenties for about three years at a small period of my life when I was very cool. 27 years before that not cool the last 10 years. I'm a dad and I tell Dad jokes. It just is what it is. Life is about change, and I accept that the beauty of this understanding, this is how I want to revolutionize your thinking is that when you realize that just just something valuable to you doesn't mean it's expensive, it can be a commodity. You can hire other people to do it now, another example of this in a specific case to me, which is not a technology gap, but I have ah inability with the podcast reside in new podcast episodes for three years. We stop because I wasn't able to record episodes because I wasn't able to post episodes. I have a limited amount of time I can spend in the computer. Sometimes I can't use my computer for several days at a time. The podcast, unfortunately, dropped to the bottom of the pile. Now I have a team member who runs the entire podcast from A to Z. The only part she doesn't do is the ending of the videos and adding the audio. So we have an extra does that part. Then she handles everything else from choosing the topics and the key words to tell me what the, you know, rough outline of what we're gonna talk about is all with you writing the show notes, writing the block post, writing the post that appears if you, ah, look a description inside your phone. If you're looking at an app and you click on the picture of the episode, she manages all of that. So when you have one of these gaps, you confine people to fill them in, and it's comes from approaching it and seeing this is a business problem. As soon as we see this as a business probably could look for a business solution. Some people look at me, and maybe some of you listening right now are thinking the same thing. Wow, Jonathan isn't good at Instagram or Bebo or Bumble or whatever the latest social media platforms are. He's a dinosaur. How sad for him, it's not a problem with me. It's not a personal problem. It's not an inadequacy. One of the episodes, in fact, the episode that people ask me about the most is. Why do I have an episode about how important is to teach your Children to swim? It doesn't fit with anything else that I teach about here. If you listen to that episode, you'll know that I saw amazing athlete drawn astronomy in college, and it's haunted me ever since. And when I was in my mid twenties, I saved a girl from drowning who now has at least two kids. Last time I checked, she has two kids and it was the most significant in my entire life until I started having kids and I live on an island where loads of people don't know how to swim, and that haunts me So sometimes I teach things that don't fit in with everything else because they're important to me. My first son, I started teaching at six weeks after birth. My next son. I thought it five weeks, but I bet I could do this week earlier. I would've started on Day one, but my wife wouldn't let me. This is that important to me. My kids are really, really, really good swimmers. My oldest son, unfortunately, swims in a way that makes it look like you can't swim is a very unique swimming style. But he could swim really far for a really long time. Absolutely people have jumped in the pool to save him, and he started it and said, What are you doing? I'm not Drowning is what it looks like when I swim. Obviously, I never discourage someone, because if you think kids drowning, I encourage you to jump in and save them. Absolutely. Even if you're unsure. Hey, err on the side of caution. Totally fine. But I'm a big believer in that, because to me that's a personal problem. That's the important thing, right? That's life change. You do want that skill because it's a survival skill not being good. Social media Not being good. Email not being good at riding block. Post these air, not personal problems. Your business problems. And there are two ways to solve a business problem. Every single business run. There's two ways you can solve it. Time or money, time or treasure. You can either learn how to do it and put in your extra hours doing it. Or you can invest money in a solution of the problem. And money can mean buying software, buying training. We're paying someone else to do it. I never wanted to see me. I never want to put solutions in front of you that you don't have access to, said, because I'm further up the mountain you like. Sometimes they get even for people to think I'm bragging because I have a staff. It's not. That's not the case. I've spent 10 years building towards this team, and so I want to show you the solutions I used when I was starting in the middle of my career, and now when I was starting out, the solution was always time. I had a lot of time that my mom's basement put as much time Impossible. I was working 14 18 hour days drinking red bulls like crazy and that had a heart incident. I no longer drink red bulls or any energy drinks because they don't give me energy to give me heart problems. And I don't want ever have that happen to me again. That was me. That was how hard I was pushing myself cause I had time. That was the resource that had the most of Now my situation is different. I don't have a lot of time available. As much as I'd love to say that I'm living the four hour workweek lifestyle. I work seven days a week and I worked two shifts every single day. We're almost every single day sometimes and take 1/2 day off. And this is actually this is like something deep, and I didn't mean to slip into this direction, But this isn't it. Comes my father. My father, I've always felt, was a workaholic. He worked so many hours and he was actually like you should work five days a week. He was like, don't work on Sunday. Only work half day on Saturday. That was my dad's advice to me. recently, as I grew up, one of my great regrets was that he had spent so much time in the office. So he gave me a great life, a great childhood. But I wish he'd been around more. And that's why I'm around by my kids where that's why even though you hear my kids screaming, the background, these episodes, you'll never hear me shouting to tell them to go inside. If they're around me, they're playing and they're not screaming that. I love having them around me. I'm around them all the time because I'm adapting to that right? I'm pivoting on Oh, my dad provided so many amazing Wait. I want to be there for my kids. I won't be around because I want to see them a little bit more. That's one thing that in his situation, cause he's working large company. He didn't have that option available, so I built towards adding that one other thing. But that means I don't have as much time available. I already have maxed out how much I could work because I'm not working. I'm spending time with my kids, and that's really important to me. That's the life balance that I seek his freedom of movement. Freedom of time is very important to me when you're looking at solving a problem. The first question you have to ask yourself is, How long will this take me to learn the reason I don't dive into social media? Let me make this clear. I do go through social media training courses so that I could have a big picture of you and have a plan, and I have an understanding of it. But the mechanics of it the day to day of it, I don't dive into because it's constantly changing. Let's say if I did this when I first started, I was bad at Twitter. I said, Okay, I'm gonna join Twit. I'm gonna learn it, and I mastered Twitter. Well, guess what? The next thing happens in the next thing and the next thing. And so the reason I don't invest in mastering Social media's it's never changing landscape. What you have to know is constantly shifting, and the best market for you is different at any given time. So I realize that the best investment for me it's invest my time in other areas that stay consistent. The principles of e mailing haven't really changed since I started my business. Some of the technology has changed. I have abilities now when it comes to email customization based on your actions that it didn't used to have. But that's about it. The structure of an email, the types of emails I ride, the types of messages I can set out. They haven't changed that much ever since I started. People been talking about video email and one day it may be it will exist. But so far we're not there yet. So when I'm deciding how to invest my time, the question is, how long will it take me? And not just to learn about toe stay current? One of the reasons I stopped doing my own S e o my own search engine optimization that staying current requires a lot of effort. My s o team leader. I think she's so smart and I absolutely believe her researching and reading articles and going through training courses is part of her job because the rules in the landscape is constantly changing, so she has to stay up to date. I don't have time to do that. I learned it all. Most of my knowledge is out of date. That's why I understand just what she says. But the mechanics of it are so different now, so you can choose to do it yourself if it's a skill that will stay consistent for a long time, or that it won't take you too long to stay good at or that there's a really good return on investment that could make sense for you to master it. And you go to the previous episode where I talk about how to hire and build a team and once you master something, then you just want to find someone 80% as good as you to filling that role so you can master the next thing. I used to be a big believer, never hire someone who could do something you don't have to do because I had a lot of problems. I built my first team, had a lot of people that I hired to do things their way outside my skills and I was unable to check if they were doing a round on me. But now I can at least look at the results. An example of this is what I heard my developer the question. I asked her the hiring process I didn't know the answer to. I didn't know how to fix this particular problem. What I looked at was, could people explaining a succinct way what they would do, and did it sound logical to me? And did I feel comfortable with what their process would be? That's why I hired someone. So even though I don't know what he's actually doing, I know what I wanted to look like. A the end. A great example of this of me actually doing the having employees do it is when I was working on redesigning my pop ups and improving my communication by free gifts, because I want everyone to see all the different free gifts because I work so hard and I want people to get it is possible. Every time you watch video on my different YouTube topic threads, you'll notice that it ends with a different free gifts. So I want those all my website, too. I mean, I mean, the mines will get away, right? So I was gonna do it myself, and I was like, Wait a minute, I don't remember how to do this anymore. When I realized that that's what I knew, I shouldn't do this anymore. I would have to relearn how to do it, do a demonstration or do a couple of them and then try passed onto my team. I would do them all. But it's not a good use of my time because it's now I have. Some of the team is actually good at technology. And so I recorded some training video and for an explanation what I needed a partner managing software and then I passed it on. I'm still learning this. What I want you to see is that sometimes we So when I sit down to go wait, Is this the best use of my time? I'm able to get a better result because there's gonna be maintenance and maintaining it. So even if I really learned how to do all this stuff again, remember, it's hard for me to use the computer. So if I spent six hours, which probably would have taken to relearn how to do this and build out a couple of these forms and get everything set up, I'm still going to come back and maintain stuff. If I don't teach a team member that I'm having a bad I date, which I have a lot of. I can't use a computer and we need to fix something, something. We have a problem. So part of this is learning how to let go for me. I want you to be on this journey with me. So when you're facing a technology gap each time, look at what is the right solution for you. So you're some of my technology gaps. When I was first starting out just training teach myself how to do it. The second is software. There's a lot of software. They're designed to make things easier for you, their software out there. For example. I use zero x e r o to handle all of my money to keep track of where money comes into. Money goes out because I don't just use a spreadsheet. Why? Guys, I'm not gonna spreadsheets. I wish I really There was one thing I wish I was good at. It was spreadsheets. I wish I was better at that, because when I see people are good at spreadsheets, I'm so impressed. I think it's a beautiful and wonderful skill because it really applies to basically every business out here. Another one of my gap. So what do I do? I hire people that are good at spreadsheets, but in this case, the first solution is I have a software that makes it easier for me. I own a lot of software of the years I purchased lots and lots of different piece of software and tools. I cannot build a Web page from scratch, but I can use a page builder. So that's what we have is software that makes it easier to build a website, but you have to follow. The negative is that you have to follow their systems, have to learn their process, and then they're usually slower than pureed smell sites. But I can't build purity. My can't learn that skill learning to develop Boy, that takes years. It takes 4 to 8 years. I'll have that kind of time. So there are some really cool tools out there for social media management that I use. I am a social media schedule. I have a plug in that automatically re posts my log post to my social media channels. I do use some tools. I have a tool that lets you schedule post toe instagram. And if you look sometimes their instagram post and sometimes there aren't because, well, it's an issue with finding the right person. I had someone who was trying to get to post up to Instagram. This wasn't working out, and I didn't really understand it. I understand better now. I've been through some really good training recently, but it's hard for me to get up in post at the right time every single day. So I don't have a person do it or software. Do it for scheduling because I'm on a different time zones in the rest of the world. The third way to do it, which is what I do mostly now. And this is a new thing. This is only in the last year is having employees to it. Another great example of this process is when I first wrote Serve, No Master in 2016 came out and I think August, about a week before the book came out before the pre release, I got an email from one of the early readers that said Your book is garbage and it was brutal. I can be honest with you. I cried when I read her email. Really harsh. She goes, Who edited this? A monkey. Now when it comes to English, I am very prideful. Here's why on the college entrance examination the S a t. I scored a perfect on the English section when I was in high school was the best sentence diagram. Er I have a master's degree in applied linguistics, which means I have a master's degree in teaching English to foreigners to teaching English as a second language to understanding the art of learning language and yet turns out a stinking editing did not feel good. All those degrees we're not in editing. So what did Ideo I downloaded the free version of Graham early and I started editing my book. I actually eventually bought the pain version, but you could do No, you don't really need the pain version. I'll be honest. You 90% of what I changed was with the free version. Grandma, it was finding all those mistakes. I was like, whoa and I put a think for so many hours It was three days without almost without sleeping with. All I did was try to fix my book and I got the edits done so late. I wasn't allowed to do a pre release an Amazon for a full year. That was my punishment, because I changed the book before launch just in time. That book is what you've seen. Now. What you might find interesting is that I then set the new addition to that person, and they said, As still sucks, I don't like what barge of Five Star reviews, but she would have been one of my three stars. Turns out you can't please everyone, but it changed it. So use the free version of the software tool. Helps you be editor. I was investing time. Then I use the paid version. Make it a little bit faster. Now I use pro riding A, which I recommend got a link to a pro writing it below this video. I think pro writing it is better. Graham really is great for writing. It has really stepped up to the plate, and they've done some very cool things. I'm a big fan, has had more features, and they have a lifetime price. You pay once and you're good for life. Graham early. I still pay it annual subscription. Maybe one day I'll stop. But pro writing is just great. It has more features, have a really good team. They're very responsive when he emailed them all. Those are things that I love. So I changed this offer a little bit. I couldn't have afforded the lifetime license of providing it. When I was starting out, I had to use the free version of family. That's why Waas then the next generation ist getting someone else doing. I heard Alice, my full time editor. The boy. She's an amazing editor and she could do amazing things. Now she does use providing. It is part of a process. When I was deciding if we should switch from Grandma later, providing aid inside of our team. Yes, it was in charge of that decision. It wasn't me. I said Alice, which one of these is better? And she started using parading A. We had a long discussion about it and she made the decision. Why? Because she does the majority of editing. So we're always looking for tools. So in this case, think about this. Have a person working for me, and then we found a software tool to improve her efficiency. So even when you're working for someone else, sometimes oftentimes you software to improve. I do this all the time with my video editor. We use this piece of software that I bought for myself that lets you add subtitles. I've paid License it. Let's use my own custom floods. That's why you see those cool comic wants below my videos, and now someone team uses that so it can become an amalgamation. It can become where things start to get mixed. But Jews in the process do yourself do with software. Someone else does it, then someone else doesn't. With software, that could be the progression. The important thing is that you stop making excuses. It's very easy. I'm guilty of this. Every single episode feels I can tell you guys something I'm guilty of and reveal more about myself. But I'm guilty of using my inability uncomfortable of social media as an excuse for inaction. Part of it is the 80 20 rule, so you have to look at what's the most efficient way to use your time and resource is at certain times in my business, the smartest thing I could do is go to conferences and meet people instead of deals. That's the best use of my time in investment and to do client work because I needed to build up the treasure chest. That's been part of my process, and it probably will be forever. I tend to do a lot of client work, whatever my wife is pregnant because I like to put extra treasure and to our family medical buffer. So it's totally fine if you have an 80 20 thing, you know it. Right now. I'm redirecting resources towards this because it's more valuable for me. For a long time, investing in social media wasn't a good use of my time of resource is it wasn't the best way to direct my or my team's energies. Now that other structures in place, that I have a really great team members doing everything else, it's become something that we're working on again, just like we brought the podcast back to life. I wish that the podcast had never dropped a wayside because I'm passionate about. I love doing these episodes. If you saw how much I sweat when I record one of these, you realize, Wow, he must really like doing it. I walk around 2000 steps for every single one of these recordings. It's a lot of walking, and I live on the equator. We talk in previous episodes about T O in the table of equipment where your order of battle like equipment you have or the resource you have, the ideal team haven't so you can look in the same way. I want you to see that each of these lessons building on the previous ones each of these episodes is intentional. This is a structure teaching that the order isn't random. So as you think about all the different pieces that you need, then you go. What's the most important? So I have this conversation all the time with Paris because she's she really is my check on bad ideas, 90% what she does to say That's a terrible idea, and it helps to have that person your life, because I don't have the person for a long time. So I implemented a lot of bad ideas of the last 10 years, so we're constantly discussing different things. I want someone to handle and we go have a discussion who can show in that gap. Who's the right person for that technology? Because we have a large team. Sometimes you could deploy personnel. There are people on the team now whose time is maxed out. They're actually working and they're busy a full 40 hours a week. Some people are only doing 12 or 15 hours week because they need more tasks in front of everyone on my team. I want to give them a CZ many hours to work as they need, because I know they need to support their families and I want to make that happen. So we look at who's the right person to do this. Do they have the bandwidth? Can they learn it was in their skill set. A lot of times we have to go through a training process. One of the best people on my team is Alex. Alex runs most of my extreme giving campaigns. When he's first started working for us, there were a lot of problems. There were a lot of lot of things went wrong with the extreme Gavin campaigns and I thought about what to do and I realize this took this was a growth moment for me. I realized It wasn't his fault. It was mine. That's a hard pill to swallow. I hired him, but I had it trained him properly. At that time. We had a couple of other team members that were really dropping the ball, one of whom quit another one. Actually, two of them quit, which is the best thing that ever happened. And I had a conversation. Parents is that you know what? I think Alex could be amazing. What we need to do is spend the next three months investing in him, and this is where I learned that we can't hire a lot of people all at once. Some people like our absolute experts and ate very little training with some people, majority my team. What I do is different. This type of business is not like any other type of business unless someone's worked inner marker like me before. What I need them to do is something they've never heard of before. Something that's a totally different structure, like someone's work for corporate CEO or corporate paid advertising, our corporate social media. It's nothing like what I do right. I've had employees that said I don't like that your business every week we look at how much money I generated. It stresses me out. Yeah, trust me out every week cause I gotta pay everyone every week I look at do we make more money this week? And we spent I run the business on a week to week basis because I pay salary weekly. If I did it monthly, then I would look a month to month me re invested a lot of time in training. Alex. Any software he wants or needs I get for. I've invested in that. He's amazing. I almost never talk to him now. I don't talk about most of our stream giving campaigns because I don't need to. He went from someone that was really dropping the ball and it wasn't fault. There were some communication issues we had a manager wasn't the right fit, so he was sending messages someone. It wasn't getting through to me. So we learn from that mistake and he's now hand down champion on the team and when we move forward actually looking to start putting people under him to build him a team, we're training him in managing now because he did so well with this first round of training, he's running bigger, bigger campaigns. If you watch any of the digital summits that I organized the virtual summits, where you can watch 10 speakers and they give all this amazing content, there's tons of free gifts and training, all that stuff. He organizes that from a dizzy All I do is the interview. He sends me the questions. So what I want you to see is that if you invest in training your employees, whether it's you, we're sending them courses. If it's something you're not really good, we're getting them the right resources, tools or software. Then they can become amazing. They could become really great parts of your team. So that's the next generation's 30. Things that were my greatest weakness have become my greatest strength because I've learned, and this was not easy for me. I built and let go of two entire teams because I did it wrong the 1st 2 times. So it's been a learning process. But now I know how to fill in the tech cap with a team member because they understand that my job is the boss is to invest in people and train them and I know that for me takes about three months with each to employ to get it really right. We actually hired two people the same time about six weeks ago, and I was really nervous about it. But they were both amazing. Usually there's a shining star. I was like, This person is supernova and this other person is really, really good and we've found and it's been a little bit of trial and error. So it will do is give someone a lot of tasks that don't make sense together to see what's there. Air of excellence. That was a little nervous, but one of the people is so good. She has very little my attention. She was a pre existing expert. If you're hiking was already expert, they don't need any training. That's one thing. We're hiring someone. You're teaching them something or it's something differs on the unique to your business model. Then you're going to spend time with them. So we went through that process and one of them I'm spending a lot of time with because it took us a while to figure out what she's good at. But now we're giving her more and more and more responsibility because she's just she's just killing it. I'm really excited about my team members. That's why I like to talk about them because sometimes they hear these episodes. I want them to know how excited and have them is part of the servant master team to me along time to get here a decade to me, 10 years to get to a team that's pretty good. Before that, I couldn't even get a team that was average. Now made team is amazing, but I couldn't get cast pretty good for 10 years. When you're looking at the technology gap, anyone your area, I want you to go through this process. And if there's something specific you're stuck out, please leave a comment below so that I know if you're saying I'm really gonna social media about my area, is this? I started blogging. I struggle with websites that whatever it is, I guess what I'll answer in the comments and I'll do a special episode to answer your specific question cause I want to give you a really great content. Thank you for listening to this week's episode of Serve No, Master. Make sure you subscribe so you never miss another episode. We'll be back next Tuesday with more tips and tactics on how to escape that rat race. Head over to serve no master dot com forward slash podcasts Now for your chance to win a free copy of Jonathan's bestseller Serve No master. All you have to do is leave a five star review of this podcast. See you Tuesday. Ah, Fire starts with a single spark and an army starts with just one fanatic. 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