Rob Kosberg, founder of Best Selling Publishing, a leader in authority marketing, and a best-selling author will give us some strategies for profitability as an author.
What got Rob into this business was the financial crisis of 2007. A few people suggested he should write a book to grow his authority and credibility, so he did just that. He did something that has never been done before - he wrote a book on how you grow your book business.
If you want to make money with a book you have to think about the market that you serve and what you can sell beyond the book. You have to think strategically and find the true purpose of the book. If you just want to write your story, find a story that will help someone. This way you are guaranteed success because the audience can benefit from what you are selling.
But go beyond that. Just one book is not the ultimate destination, and why should it be? A successful book means revenue, and the more you write the higher the revenue.
So, today we're going to talk about adding value to the book with your other skills and personality as an author and how to use your book to grow your business.
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Resources mentioned:
Leave some feedback. We would love to hear from you!
Connect with Jonathan Green and Serve No Master:
The post SNM179: What are you selling beyond the book with Bob Kosberg appeared first on Serve No Master: Be Your Own Boss - Live Free
Connect with Jonathan Green
Rob Kosberg, founder of Best Selling Publishing, a leader in authority marketing, and a best-selling author will give us some strategies for profitability as an author.
What got Rob into this business was the financial crisis of 2007. A few people suggested he should write a book to grow his authority and credibility, so he did just that. He did something that has never been done before - he wrote a book on how you grow your book business.
If you want to make money with a book you have to think about the market that you serve and what you can sell beyond the book. You have to think strategically and find the true purpose of the book. If you just want to write your story, find a story that will help someone. This way you are guaranteed success because the audience can benefit from what you are selling.
But go beyond that. Just one book is not the ultimate destination, and why should it be? A successful book means revenue, and the more you write the higher the revenue.
So, today we're going to talk about adding value to the book with your other skills and personality as an author and how to use your book to grow your business.
▶️▶️▶️▶️
Resources mentioned:
Leave some feedback. We would love to hear from you!
Connect with Jonathan Green and Serve No Master:
The post SNM179: What are you selling beyond the book with Bob Kosberg appeared first on Serve No Master: Be Your Own Boss - Live Free
Connect with Jonathan Green
Choose the right niche for profitability as an author with special guest, Rob Kosberg on today’s episode! Choose the right niche for profitability as an author with special guest, Rob Kosberg on today's episode, today's episode is brought to you by social pilot, the social media and marketing tool for bloggers and small businesses. Join over 20,000 social media pros at serve, no master.com backslash social pilot. Today. Are you tired of dealing with your boss? Do you feel underpaid and underappreciated? If you want to make it online, fire your boss and start living your retirement dreams now, then you've come to the right place. Welcome to serve no master podcast where you'll learn how to open new revenue streams and make money while you sleep. Presented live from a tropical Island in the South Pacific by bestselling author, Jonathan Green. Now here's your host. We have another amazing interview today as part of our special interview series and our authorship special mini series. Today we have Rob Kosberg, who I know you guys are gonna love. He's going to teach us authority strategies and business growth using your book, how to strategically choose your writing niche to maximize your profits and the correct order of steps you need to take when structuring your business around your book. Probably going to take us beyond just authorship and into the realm of. Actually making a living as an author, which is so, so important. So let's dive into the interview right now. Hi everyone. We're really lucky to have Rob Kosberg with us today. He said an amazing and wonderful guests. He's the bestselling author, publish, profit, promote the three P's that I absolutely believe in. He's the founder of bestseller publishing. He's the defendant leader. In authority marketing and business growth strategies using a bestselling book. He's recognized for his expertise in helping coaches, consultants, entrepreneurs, to publish and profit with their own bestselling books. He's been featured on ABC, NBC, CBS, Fox, Forbes, and entrepreneur. And now he's here today with us live. I love to start. By finding out what was your motivation for writing, publish, promote, profit? Um, well, I mean, I wanted to be a part of a company that ate our own cooking, so to speak. You know what I mean? Uh, there's lots of publishing companies out there and lots of book writing companies out there. Um, there's a lot more competition than when I started nine years ago on social media. And, uh, and I just thought, you know what I mean? From the very beginning when I started bestseller publishing, I started it because I had written a book that I use to grow my financial services business. And it started very organically. And I just thought, you know, look, let's just do what everyone else is not doing. And that is, let's actually use a book to grow a business, just like we teach our clients to do it. So that's the idea that's so great is there's so many people that either do it or talk about doing it, but it's great to merge. The two things together. So I'm curious about how you got that first idea, that moment you said, you know what, I'm going to write a book. What was that first moment like, that moment of inspiration? It wasn't inspiration. It was a, it was desperation. Uh, it was, um, it was a combination of, um, you know, the circumstances that I was in in 2007 and eight, during the collapse of the financial markets. And, uh, and advice I was given by mentors. One in particular, Dan Kennedy, which you know, is kind of the godfather of marketing these days. Uh, I was a part and have been a part of GKGC forever and ever. And, and, um, it was a Dan suggestion and, and continued suggestion of two people to write books to grow their authority and credibility. And, um, you know, he suggested that to me. You know, years and years ago, like going on 13 years ago, and something just rang true to me, uh, to do it. So I did. And obviously I'm glad that I did because it, it, it radically changed my business. My business exploded during a terrible economy. And, um, and I've continued to write books for my new businesses as well. Let's talk about that for a moment, because a lot of people, they say, I want to write a book and they're following emotion, but it sounds like you're talking about writing a book strategically. I, I'd love to isolate that difference where it goes, Oh, I just feel like writing about this versus. This is something I can leverage to grow my business specifically. Yeah, we do have a lot of clients that ask us that question. They'll, they'll have ideas, you know, they've been wanting to write their life story, for example, for a long time or, or they have a passion about something in particular. And, and, uh, and certainly we want to help them too, you know, see their vision come to reality But. You know, if they want to make money with a book, if you wanna make money with a book, then you have to think about the market that you serve and you have to think about what it is that you actually are going to sell beyond the book. If you don't think about that and you just cross your fingers and hope that the book just produces magic, then guess what? You're going to be disappointed. Like 99 out of a hundred other people are. Um, you have to think strategically, what am I selling. Um, you know, what's the purpose of the book? What am I trying to do? And you can still tell your story. You just tell your story within the parameters of helping somebody else rather than, you know, look, I mean, does someone want to read, published, wrote profit, or they want to read the life story of Rob Kosberg. They don't even know who I am, right? They don't care about my life story. They care about. Themselves and they care about, I want to learn how to publish a book and promote it and make a profit from it. And that speaks to people. And so that's, that's true for, you know, when I write. And it's true for when you write. That's really, really good. Um, so you've been on this journey for awhile, and I first started thinking about writing book quite a while ago, so he tells me what that journey has been like, how it goes from idea. Desperation, creating the book, overcoming the financial crisis all the way through where you are now, because a lot of people see me, they think, Oh, Jonathan's done. He's had a best selling book. His journey is complete, and it's, the business is still growing. So maybe who could see what it's like a little further up the mountain? What's that journey like? Yeah. Well, I mean, it never ends, right? I mean, John Maxwell is probably the foremost leadership. Um, authority in the world. And he writes a new book every single year. Uh, Dan Sullivan, you know, strategic coach is one of the big biggest, uh, coaches of coaches in the world with tens of thousands of, of clients. And he writes a new book every quarter. Um, so, you know, number one, it's not something you ever do just once and then you're done. Uh, I mean, this book has generated about $3 million in revenue for my business in the last 12 months. Why would I not write another, you know what I mean? Like, come on. Uh, yes. It's hard to write a book and there's a lot of, you know, there's a lot of steps that you have to take, but is it worth it? Of course it's worth it. So the journey, you know, the journey for me. Um, started very differently, uh, you know, 13 years ago because I made a lot of mistakes and paid people that made promises to me that didn't fulfill their promises and blahblahblahblahblah that's part of the reason that, that I even founded bestseller publishing nine years ago was because I just felt like if there were a company that I could have really written a check to and trusted to do what I needed done, it could have shortcut my success even more. Even though. Pretty grateful for the success that I had during a terrible economy. So, so I don't know if that answers your question. Maybe one off in a, you know, in a different realm, but, but the, the journey continues, right? It's, it's not the destination, it's the journey. You mentioned something there that I find really interesting because there are so many people out there trying to. Sell services to new authors or people that want to publish a book. It's so hard, hard to separate the signal from the noise. I get approaches all the time. People email and go, Oh, your book is terrible. You need me to edit it and I'll edit it for just the low price of $20,000 right? Fix your broken book. And I'm like, wow, thank you for that offer. I'll send a car to your house immediately because it doesn't matter where you are, you get these offers. We get approached. I'm sure you still get these emails too. I get emails all the time. People go, Oh, you have a book? Let me teach you how to make products and then like you haven't been to my website, have you? So I can tell the servers out there just cold emailing all the time. And there are so many people that they don't know how much should I pay for a book cover? How much should I pay for an editor? How much that formatting, how can they advise void, follows foot chaps cause they're everywhere these days. There's more and more of them every day. Well, it's a good question. I mean, um, I always, always w before I buy anything, certainly for the last number of years, one, especially if it's high ticket, if I'm spending a lot of money, I want to work with somebody that's actually doing it. Themselves. And so, you know, um, let's take real estate coaching, for example. You know, if I was going to get into real estate investing personally, then what I want to work with somebody that, you know, wrote a book in 1987 a successful book on it. Uh, you know, no money down Robert Allen and, you know, brilliant guy, New York times. Best selling author, but I think I'd rather prefer somebody that is doing it right now. Then somebody that did it years and years ago, and now he just primarily coaches. By the way, I don't know if Robert Allen is still doing it or just popped into my head because one of my first real estate investing books I've read decades ago. Um, so the first thing I always look at is. Are they doing this successfully for themselves and for other people and, and, and if it's too good to be true, it probably is like, you know, if they want to, if they're going to send an email blast out and promising you, you know that they're going to get, you know, a a hundred sales or a thousand sales for a $49 email blast, I mean, come on, walk away. That's just ridiculous. No one, no one is going to do that, that, that, that is just going to be a waste of. Of your money. So if it sounds too good to be true and there's no guarantee then than run, uh, if on the other hand, it is a higher ticket service, then make sure they're doing it for themselves and they have proof that they're doing it with clients and then it's trustworthy in my opinion. So that was really great. Sorry. And that's one of the things I think about is. How people can approach structuring a business. Hey, off, here's the other question. People ask me all the time and they say, Jonathan, should I, I'm writing the book now. Should I build my website first? Should I start building a social media channel and, um, should I start building email list? And they get stuck in that place? And I've seen a lot of people, because let's be honest, social media is glamorous. It looks cool. Everyone wants to have lots of followers. I love to talk about reach, which is something I never understand cause I don't know how many people could have read my book. I wanna have people. Read my book, but right. People start working on all these other pieces and I, what I know is that it's easy to end up upside down on the 80 20 so what are the right steps or the right process someone should follow to actually build and monetize a book business? What should they do first? Right? The book published the book. Build a website or social media or what is the right process in your opinion? Yeah, great question. Um, you know, depending on, on what they do and what their businesses, they don't even need a website. So now should they have one? Of course. And it's so cheap to get a website built. Yeah, of course. Um, but. You know, look, I'm the book guy. What am I going to say? I'm going to say what I do and what I tell my clients do, and that is, look, the book is the foundation for everything. The book is, is the basis for it. Now, ideally, if you have a book and it's a book that's successful, meaning that it's like a legitimate bestseller and that you've actually gotten some media from it, like. Like real television, radio, podcasts, blogs right? Now that that adds to your layers of authority and credibility. So let's just say that you have those things, because I do think that those things are first. Then there's dozens and dozens of ways to use your book without ever having a website or any social reach whatsoever to get clients. I mean, you know, you could use direct mail. I mean, if you. If you sell something high ticket, for example, like a lot of my clients do, I have clients that sell, you know, six figure, um, type coaching and consulting packages to, uh, you know, fortune 500 companies for let's say, you know, uh, corporate culture coaching. I have a number of clients that do that. Well, you don't, you don't need to reach tens of thousands of people on social media to do that. There's like. 500 companies that that if, I mean, if you got 10 of them, you know, you're making a million bucks a year just working with, with 10 people. And so what would you do? Well, you, you'd send a lumpy mail package with a copy of your book and a cover letter FedEx to them. What does it cost you? It costs. You know, five, six, seven bucks to both print and ship it. You have your secretary follow up with a telephone call, uh, to just schedule a, get to know each other. I have clients that did that exact process with a brand new consulting company and did $300,000 in revenue the first year doing just that. So, so there's lots of ways to do it. Uh, the book just. Sets the table for you, right? You can't just get someone's attention. That's the CEO of a fortune 100 company. If they've never heard you before, they're not going to trust you. So you need something that builds that trust and credibility. And that's what the book does. Just one example. That's a really great example cause I've never heard of anything that. That confidence. Um, I have seen people that they keep a bag of books, whatever, they hand them out instead of business cards. So that's definitely the next iteration of that. Are there some strategies that are kind of in between where you can use your book to open doors? Like literally sending it to people? I like that idea cause that's so original. I haven't heard that before. I love new ideas. Yeah, I mean, um, well, you know, this is kind of a standard operating procedure for us, teach our clients. So like if someone wants, let's say that someone gets their client from speaking engagements and that's their primary source of attracting clients. You know, should they have a website shore? Do they need to know Facebook ads or any of that stuff? No. That, that's stuff I do because that's how I reach my market. But. They're going to do speaking engagements one or two a month, and they're speaking in front of their ideal client to, to make money and get customers, then great.Then what do you do? Well, you find the 50 conferences associations or you know, direct companies that are like your ideal client. You find out who the person is in charge of that association in charge of that conference, you send them a copy of your book with a cover letter talking about your credibility and authority, the speeches that you've given, et cetera, et cetera. And then same thing, you have your secretary followup, or even a virtual assistant. If you don't have a like a, like a paid staff person, a virtual assistant, three, four hours a week can follow up. If you send five books like that out a week, which costs you. Let's say, let's say cost you 50 bucks and another $50 for that, that assistant to just follow up with a telephone call. Then within about a month, you'll start getting one on one conversations with these conference organizers and association presidents, and, and if you're decent on the telephone, you'll close some deals, uh, because they're going to see you as the expert. They're going to have a conference that's coming up, et cetera. So. A very simple and inexpensive process like that to get speaking engagements or to get actual direct clients is something that that we recommend. And your book, again, sets the table, lays the foundation for it. I want to laser focus in on something that you're covering here that's really, really important. Is that. Once you write the book, the job isn't finished. Right? So many people think writing the book and then I'm done because writing a book, it's such an effort. I know that we're creating something and go, Oh, it's out in the world. My job is done. And I know that's how it worked. Maybe 200 years ago. It was just still publishers. You gave the manuscript and then you can relax for two years, but the real job starts once you start getting copies of the book, and that's when the really big work begins. And I think that's a mindset thing is starting to think of it as a business and thinking. It's my job because I know I've spoken with digital publishers, and even then they go, Oh, PR doesn't work. You have to do everything. I'm like, what do you guys do besides Stripe books to the bookstore? Like, no, that's what we do. We're a trucking, nothing. We deliver the book, and I go, wow, for 85% you'll drive a book. I can put them on the back of my mom's car and she'll drive them for a lot less than that. I just got to buy her snacks. So I remember that conversation. I go, that's what your show publishers do. I thought you guys would get me on TV. I thought I was going to be hanging out with Oprah when my book was a big success. All of these things we imagined, but it's about being proactive yourself, even if you are with additional publisher. And I think how can people activate that mindset to go, you know what. I'm an author, but author is more than writing out author means business and turning, writing into a business and generating revenue. Whether you're generating a lot of book sales or whether you're trying to, in selling a series of fiction books or whether you're trying to get speaking engagements at conferences or getting clients or building out a following and a mailing list. And so how could people switch into the correct mindset? Yeah, that's a good question. I don't know. Um, I would say this. Mmm. It's not a problem. Just isolated in, you know, the book industry. Right. Um, you know, like. I mean, you know, wouldn't people just love you to create a business for them? Like, I don't know what my business is. I don't know what I can sell. I don't know what I can do. Hey, you do it for me. I mean, wow. Ah, that'd be awesome. Except. I can't do it for you. You're the only one who can create your own business. And so, so yeah, I mean, I think probably the first step is, is just understanding that there is nobody that that can do it for you in the long run. Right. Even a, as you said, a traditional publishing company is going to keep the lion's share of the money, and even for what they do, they're there massively overpaid because they're not going to do that much. They're actually giving you a check, oftentimes small, and you're going to become an indentured servant of that publishing company, right? They want you on the road speaking. They want you emailing your list. They want you sending, you know, to your social media. Uh, engaged people and lists, et cetera. So no, you're much better off keeping the majority of the money and keeping the rights and control, because if it's going to do well, it's going to do well because you do. Because you do what you do. There are companies like ours and others that will do a portion of it, right? Like we book our clients on TV and radio and we do all of that. They write us a check and we get them on TV. And we've had clients on everything from Howard stern to us, news and world report, and we have clients on media every single day of the week, all over the United States and the world. But that's getting them on TV like, and then when that TV appearance is done. They need to do something else, right? Like, like if they want to keep the thing going, then they've got to do something else on their own. So, you know, the, the, you just, you have to, I guess I've talked for a long time after saying, I don't know what the answer is. The answer is they need to decide whether or not they really want a business that the book is the foundation of. And at the answer is yes. Understand you're the only one that can do it. So when building a business, what are the key points that someone should take into consideration when they're deciding if this is the business model I want to follow? Yeah, yeah. You know, good question. I do something I call the three E's, um, for myself. Uh, and also I've taught it to my clients and it's really nothing more than a Venn diagram with three concentric circles. And, you know, the, the EAs are. Mmm, excellent. And that's, what am I really excellent at? You might make a list of four or five or six things. There's, um, earn, and that is, you know, where can I really earn money, you know, with this thing. And then there's, um. Uh, what's the last day? It's for, it's for audience, but that's an a, but it's, it's basically everyone else. It's, you know, is there a market for this thing? Like, are there people, you know, everyone else that's really interested in buying this thing I'm excellent at and that I can make money at? And if you find like the center of those concentric circles, then you find something that will give you like. Some longevity, right? In business. And I have to do that even within my own business, right? Because once you have a business that's going and earning money and doing cool things, there's lots of things you can do within that business.And so it helps you to narrow that down. So, so if you're at the place where I don't even know what to do, then you know, just. Think of, okay, well what's at the center of what am I really good at? What does everyone else want and what can I really earn money at? And, and you'll find, you know, maybe two or three things to focus on.Okay, that's really, really good. You've given me a lot of ideas. You know, so many people think if I just get that one TV appearance, I get on Oprah, I saw a million books, but make it in a movie and I'm done and I can retire. Okay. You always hear that and then they get that appearance and it's amazing for a couple of days.Or maybe you could run out of product, which I hear about sometimes. Yeah. Oh no, we ran out. We didn't have enough on stock, or our website crashed and then. There's a dive afterwards and there's that thinking about what do I do to continue it? And I think that does come from that mindset of this is a journey and I need to keep doing things, keep coming up, things.I'm constantly going through that. You know, every time I'm always having new ideas going, how can I get in front of more people? How can I get my books in front of more people? How can I communicate with a larger audience? And it does require continual reinvention. And I think that it's something that it's hard to embed within people, but the idea that.What worked last year, like the things that worked for me five years ago with books. Don't work the same now. Yeah. The market is constantly changing. So how can you tell people who are just getting started out to say, here's how you can start at your journey and here's some advice I would give you.Uh, knowing that things are continually changing. Yeah. Well, you know, the, the only, I agree with you that they're, that they're changing, but the basics are not. And, and what's changing is maybe the mode that. You communicate, right? Because you know, Facebook advertising changed the marketplace. And before there was Facebook advertising, there was you, Google and YouTube and, but, but you know, that's still going on of course.And before that it was GoTo and overture and, right. So really what changes is the medium. The, the idea is, is like. Everlasting, and that is, you know, you want people to know, like, and trust you, and that's how they're going to be willing to give you, uh, you know, money out of their pocket. So how do you get them to know you?Well, you put, you know, something in front of them that they're interested in. In, in our case, it's a book. How do you get them to like you? Well, they'll decide whether they like you or not as they consume your content. Some people read it and they're like, you know, they gave me a one star rating. I got a few of those, and they're like, eh, it sucks. And someone else reads it and they, you know, they give me a five star ratings. Okay, well this guy decided he didn't like me and this, this lady decided she loved me and fantastic. That's all we want to do is just, you know, using a scriptural reference, separate the sheep from the goats. Like, who are we going to work with?Who are you not going to work with? So, uh, and then we want them to trust us. And, and, and the same product builds that trust, which is, here's all the proof that we're good at what we do. So you just need to find ways, as you've said before. Uh, to get your book in front of people. I gave you a way to do that or a couple of ways to do that with just direct mail and it's not that expensive and it's hyper-targeted.It doesn't have to be that though. You can, like, I don't do direct mail. What I do is paid advertising on Facebook and we spend tens of thousands of dollars a month, sometimes as much as six figures a month to get it in front of tens of thousands and hundreds of thousands of people so that a few of them will bAnd a few of those will write us a big check. . And that has been working nonstop for the last, you know, two plus years. That's really great. I think that for some people it's that first step out. Thinking about spending money in Alberta. I know for me, the first time I stopped my advertising, I was like, it feels like gambling. I feel the wheels spinning. I don't know what's going to happen, and I've only ever played well at once because all the money disappeared. I go, I don't understand the rules. He's gotten so well. That's the problem, right? Understanding the rules is the issue. Yeah, so we as an author, as people getting started out, there's all these opportunities for them to do things.And I think it really comes down to being proactive. And. Being able to do things that are a little bit newer, a little bit scary, and go outside your comfort zone. When I first started building my online business in 2010 it was just 10 years ago now. I said, now I can work from a basement. I never have to speak to another human again.I thought, and I learned no being an author being any type of online marketing, digital marketing, it's stuff like this where there's a lot of interaction, so it's actually about networking and people and communication and going to conferences and getting on phone calls and all of these. Are there parts where you step outside your comfort zone?So what advice would you give? Money still comes from people, right? Robots can't give us money. Not yet. Yeah. So exactly that. How can people, or what advice would you give to somebody who's. Realizing they've already written their book and they go, wow, I've got to do things that are scary, that are new for me. Or they have that stage fright. I, you know what, I get on Oprah and I freeze. Yeah. That's like, that's the fear. And I know you worked with him. We put him on TV all the time. Um, maybe a little bit about how you coach them or get them ready for that so that they know that process. Don't have a massive failure. Well, let me answer the general question first and then I'll answer the specific one that the general question is, you don't really have to do anything that, um. Is outside of your comfort zone or scares you in one sense. And what I mean by that is, you know, the reason that I do what I do with paid advertising with my books is because like I've spent a lot of money and I've invested a lot of time and energy. I have staff people. Right here in my office in LA and I, that's the way, that's the route I wanted to go. Like I never saw it as gambling. I really saw it from the beginning as investing. Like, like I can invest a dollar and I can get two or three or four or five or six back. Maybe not in the beginning, but once I get good at it. And no one has to do that, right? You don't have to spend a dollar or two or 10 or a thousand or anything. Uh, there's lots of other ways you can use traditional PR. You can get on, you know, I'm on two, three, four podcasts every single month. Uh, that doesn't cost anything. And I have people reaching out to me. Single week because of old podcasts that they've heard or whatever, where I've been featured on. So there's lots of ways that you know, you have to figure out where you're most comfortable serving. You have to serve somehow, right? Where are you most comfortable serving? Do you like to speak? Are you a speaker? Great. Then use your book to get speaking engagements. Do you want to be on media? And maybe you don't want to be on a video media. But you want to be on podcast or radio, or maybe you're an article writer and so you want blogs or print or whatever, like find your niche and then use your book to get you more of that thing. Um, wherever that thing is comfortable for you. And then, you know, um, maybe, uh, you know, more specifically, I think your second question was how do you get people comfortable with, with various media. Um, you know, my publicist, we have three full time publicist here. Uh, we train our clients, cause I always try to convince my clients to get on TV because it adds to their credibility. Um, and, and we can get someone on TV if they have a book for just about anything. You, you name it. Um, you know, because the credibility that comes from the book itself. And so we, we train them on, on what they need to do. I mean, it's as simple as, you know, sitting up straight and smiling and engaging, you know, so it's training is helpful when it comes to something like that. And most of my clients. I'd say the vast majority, not all of them, but the vast majority want to be on TV. And ultimately if they want to be on TV, there's a little bit of ham in them, you know what I mean? And so they, they, they wanna they want to have a good time while they're on television. And it sounds fun to me too. That's great. Thank you so much. That's such a great note to end on, like thinking about how it can be fun. Oh yeah. We need to have an adventure and definitely, you know, whenever I've done media, it's been a really good time for me. You know. You realize, Hey, this isn't scary, that people are afraid to go on a podcast. I'm like, it's prerecorded. There's no one in the room that's like the best place to get started. I'm glad you meant. Totally cool. Just enjoy yourself. Have a good time. Talk about what you know. That's such a great note to end on. I want to thank you so much for hanging out with us today. I know your time is valuable and we've really good session, so thank you so much for being here. And I know people are loving the session. I'm sure you're going to get even more emails and calls after this one. Thanks man. Well, great to be with you and thanks for the invitation. Thanks for being here. I hope you enjoy that interview as much as I did. As always, happy to record in the middle of the night and since my home office is in my bedroom, I have to put up that special tropical background. I hope you guys enjoyed that. Even though I'm recording this in the garden, I have to record the videos in my room. That's where my computer is. Guys, thank you so much for listening. I really appreciate it. You can find out more about Rob at publish, promote profit.com that's published for profit.com and of course there'll be a link in the show notes and in the description below episode. Thank you for listening to this week's episode of serve know master. Make sure you subscribe so you never miss another episode. We'll be back next Tuesday with more tips and tactics on how to escape that rat race. Head over to serve. No master.com forward slash podcast now for your chance to win a free copy of Jonathan's bestseller serve no master.All you have to do is leave a five star review of this podcast. See you Tuesday.When you turn your book into a bestseller. Find out what other authors don't want you to know at servicemaster.com/secrets.