· Understand how to appeal to your customers using the right language
Who are you speaking to?
· If your product is for everyone, no one wants it
Understand your customers’ motivation
What is your avatar’s goal or value?
· What does your customer want to achieve, what they believe in, and other important questions you need to address.
Help your customers cross their barriers
What is the barrier?
· Understand the pain point and the barrier, what stops people from buying your product, and how to jump over that barrier.
Sponsor – Design Pickle https://servenomaster.com/pickle
Resources – Ryan Levesque’s eBook Ask
Books by Jonathan, Most other links can be found in my TOOLBOX
Connect with Jonathan Green