Joshua Wilson has done roughly 2,500 interviews and runs Oneiron Network, a podcast network built for dealmakers, capital markets and investment banking. He remembers when an hour of recording meant ten hours of work — and when that work quietly killed the only part that mattered, which was building relationships with people. So he handed the tedious half to AI early, and then drew a hard line around the rest. Jonathan Green talks with him about why he now deliberately wants the chickens in the background, how a library of transcripts becomes a deal-signal machine that quietly brokers relationships between guests who have never met, how to break a media-trained guest out of their script, and the part of this no machine gets to touch. Key Takeaways: • Over-production now costs you trust. Joshua actively wants the ums, the kids in the background, the moment a guest says "that was probably dumb." When a show looks like a movie, the audience starts wondering whether any of it is real — so he tells his own network to edit less, not more. • Your transcript archive is the asset, not the SEO. Where else do you get an hour of a billionaire's undivided attention on the record? Do a hundred of those a year, make them searchable, and then mine them for deal signals — who wants to buy, who wants to sell, who is raising — and broker introductions between two guests who have never met. • Split the calibration by format rather than by taste. Audio can run long and unedited; the video cut gets trimmed for platform rules that can cost you monetization. That way the raw human moments survive where they are allowed to, instead of being sanded off everywhere. • Break the frame on a media-trained guest. When someone keeps slipping their company name into every answer, a curveball question scratches the record they are playing — and once they suspect another one is coming, they stop reciting and start talking. • Everything technical gets outsourced eventually; the human condition does not. AI will not tell you it knew an idea was wrong and did it anyway out of love for something. So use AI for all the work before and after the conversation — and never for choosing the guest, planning the questions, or the interview itself. Notable Quotes: "It lowers the trust factor when your show looks like a movie and people are like — are you even real?" — Joshua Wilson "The challenging question we must ask ourselves is: who do I serve?" — Joshua Wilson Connect with Joshua Wilson: LinkedIn: https://www.linkedin.com/in/joshuabrucewilson Network: Oneiron Network — https://oneironnetwork.com Enjoyed this? Follow The Artificial Intelligence Podcast and send it to whoever keeps polishing their show into something nobody trusts.

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