Checka sits down with Heidi Mcivor-Allen who's an entrepreneur, digital marketer, and tags herself as the digital execution specialist. Heidi has a knack for marketing as she has been in the business for over a decade. After being in the radio business for years, she branched out a bit and realized it was time to start her own company. She talks about the pivotal moment in her career and how she had to get her snapback through it all. She talked in great detail about the way a company or person can brand a business by way of digital marketing. Heidi covered ways you can build your audience, connect with your audience, and cater to your audience. One of her recent tasks is to get her company moving in the right direction with the right energy. Heidi is currently taking courses in positive psychology and getting certified in wellbeing. She recognizes that employees can easily go through burnout and she wants to hold a space to relieve that for both her and her employees. Check out Heidi for her digital marketing services at https://mcivormarketing.com/
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