Hunting for Novosparkus
“Novosparkus” is a wonderfully creative, unique, and memorable symbol of COHO Creative's mission to spark new thinking. The Novosparkus is absolutely critical to success. Finding it and putting it to use is where we come in. In every episode of this podcast, we will be Hunting for Novosparkus through yet another lens – trends, strategy, innovation, consumer understanding, and more. We’ll be beating the bushes, tracking the signs, and reading the landscape to find precious new thinking that puts you in front of change, in touch with your consumer, and ahead of the competition.
Hunting for Novosparkus
17: Patty Dominguez
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COHO Creative
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Season 4
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Episode 2
WOMEN AS INNOVATORS
Hear how Patty Dominguez quit the corporate world and found her Zag. She shares her journey and introduces us to her positioning marketing company focused on helping female entrepreneurs discover their unique place in the market.