Floor Academy - Helping flooring, tile and stone contractors own an asset
Floor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.
Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.
The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners by answering the question how do i market my small business.
Floor Academy - Helping flooring, tile and stone contractors own an asset
Leveraging Your Brand - Jennifer Farrell and Michelle Swayze - Jennifer Farrell Designs and The International Surfaces Event
Many of us work for years to build amazing brand recognition in our market. It goes a long way in getting referrals and keeping that word of mouth of marketing a big component of lead generation. What happens when you look to start leveraging your brand though? How can you use your brand to strike up deals with brands from your industry? How can you use your audience to bring attention to other people’s brands while having the other company bring awareness to your brand? What kind of content are you making already that can be used in other places with little to no manipulation of the content to gain new avenues of growing your audience?
Jennifer Farrell is the founder of the award winning design firm Jennifer Farrell Designs. Her work has been featured in numerous publications and she has hosted or been a designer on dozens of television programs. With her experience and brand recognition she was able to develop Calibu Vineyard in partnership with The International Surfaces Event starting in 2021 This partnership had Michelle Swayze, the senior marketing manager at Informa, the owners of Surfaces, working closely with Jennifer to develop brand partnerships that made sense for all of the brands involved. Michelle was able to use her 20 years of experience marketing brands across all channels to develop beneficial relationships amongst all involved to not only raise awareness of the products involved but also the people.
Listen in to this week’s episode as we look at how you can use your brand to generate more awareness about yourself while helping other brands do the same.
Check out our sponsors
Kronus Soft
Johns Manville
The International Surfaces Event
IQ Power Tools
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