163. Brad Webb Interview: How to Discover and Apply Your Unique Value Add

Today I'm talking to Brad Webb of Douglas Elliman in New York City. With 19 years in the business and a real estate agent who ranks in the top .0001% of real estate brokers nationally, he has received many awards including the Prestigious Chairman's Circle Gold Award. Often cited in The New York Times and Curbed.com, Brad is best known for and attributes his success to consistently breaking what he calls the constraints of conventional selling. Today we talked about how to discover and apply your unique value add.

• A little bit about Brad & his Business (01:38)
• Form actor to a real estate agent (02:28)
• The secret recipe of Brad's success (04:23)
• The Girl Scout cookie (09:47)
• His biggest AHA about being a real estate agent (14:49)
• One of the biggest challenges for Brad (16:05)
• His current process of marketing (21:36)
• The final three (24:14)
• The staging and the renovating (25:47)
• The greatest negotiation tactic (33:07)

Resources / People Mentioned:

• Holly Parker 

Books Mentioned:

• A Confederacy of Dunces by John Kennedy Toole
• Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss

Jere interviews the world’s most renowned and best real estate agents around the country and the world.
These outstanding Agents tell their stories, how they got into the business and what has made them successful in one of the oldest and most competitive industries.

All of this on the “Jere Metcalf Podcast, Top Real Estate Agents tell how they do it.”

www.JereMetcalfPodcast.com

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