Top Real Estate Agents Tell How They Do It: Jere Metcalf Podcast

321. How to Live Who You Are and watch your business soar

• Jere Metcalf Partners

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🎙 Episode 321: How to Live Who You Are and watch your business soar

Back for round 2, Jere talks to top luxury agent, Carly Sostheim with Cocoran Reverie on 30a in Florida, from Panama City to Destin. 

Since her first episodeon the show (Ep. 234: How to Transition with Traction and Trajectory for Growth), Carly has been featured on HGTV’s House Hunters, made record breaking sales, and had many of her exceptional listings, including, most recently, 4200 Northshore Islands Road, featured in Mansion Global.

In this episode, we dive into what it really means to lean all the way in to who you are—and how doing so will make your business soar. 

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🎧 Listen in for insights on:

  • How to build a magnetic luxury brand that attracts—not chases—clients
  • The biggest branding mistakes agents make (and how to fix them)
  • Why branding isn’t about you—it’s about your audience’s aspirations
  • How to create visual consistency across platforms and materials
  • The emotional layer of branding and how it drives loyalty
  • When to rebrand vs. refine your brand identity
  • The hidden ROI of great branding (premium pricing, loyalty, growth)
  • The art of balancing elegance with authenticity in luxury marketing

🔑 Top Takeaways:

  • Brand = Feeling. It's not a logo—it's how people feel when they see or interact with your presence.
  • Start with your audience, not yourself. Build your brand around who you're trying to reach and what they aspire to.
  • Consistency builds trust. Fonts, colors, spacing—every detail reinforces the emotion of your brand.
  • Elegant doesn’t mean cold. Luxury branding should feel elevated and welcoming.
  • Less is often more. White space, restraint, and simplicity make premium brands stand out.
  • Your brand is a business asset. It creates pricing power and long-term equity if done right.
  • Refinement beats reinvention (most of the time). You don’t always need to start over—just evolve with clarity.
  • Hire help if you’re too close to it. A great brand strategist brings objectivity and expertise.

🎙️ Sound Bites:

  • “A brand isn’t what you say—it’s how someone feels when they encounter you.”
  • “You don’t have to scream luxury; you have to embody it.”
  • “The client should see themselves in your brand—not just you.”
  • “When it’s done right, your brand becomes a silent salesperson.”
  • “Don’t over-design. Let the brand breathe.”
  • “Branding is trust—earned one consistent detail at a time.”
  • “If you don’t stand out visually, you blend in by default.”

đź“– Books and Authors Mentioned:

JereMetcalfPodcast.com
Where top real estate agents well how they do it.

This podcast is where real estate agents across the country to come together sharing ideas to take your there and our business to the next level.

â–ş YouTube Channel: YouTube.com/c/JereMetcalfPodcast