unEDITED: Inside Retail

The evolution of the lingerie market ft. Abbie Miranda & Mazie Fisher, Co-Founders of Beija London

February 12, 2020 unEDITED Season 2 Episode 9
unEDITED: Inside Retail
The evolution of the lingerie market ft. Abbie Miranda & Mazie Fisher, Co-Founders of Beija London
Chapters
unEDITED: Inside Retail
The evolution of the lingerie market ft. Abbie Miranda & Mazie Fisher, Co-Founders of Beija London
Feb 12, 2020 Season 2 Episode 9
unEDITED

From makeup to apparel, inclusivity is at the forefront of fashion. So how have lingerie brands adapted to meet these demands? 

Gone are the days of a ‘one size fits all’ motto as retailers embrace the challenge to offer more size inclusive garments, especially in the lingerie market. 

Joining us in the unEDITED studio are Abbie Miranda and Mazie Fisher, sisters and Co-Founders of Beija London, who run an independent lingerie and swimwear brand that launched in 2016. Their brand is made to celebrate different body shapes and boost the confidence of women across each size category, offering up to an H cup. 

With this strong tagline, the sister duo talks us through the changing world of lingerie, why inclusivity is at the forefront of their brand and why it should be yours too.

Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here.  It would make our day if you could rate, review, or subscribe to us! You can get in touch at unedited@edited.com or tweet us at @EDITED_HQ


Show Notes

From makeup to apparel, inclusivity is at the forefront of fashion. So how have lingerie brands adapted to meet these demands? 

Gone are the days of a ‘one size fits all’ motto as retailers embrace the challenge to offer more size inclusive garments, especially in the lingerie market. 

Joining us in the unEDITED studio are Abbie Miranda and Mazie Fisher, sisters and Co-Founders of Beija London, who run an independent lingerie and swimwear brand that launched in 2016. Their brand is made to celebrate different body shapes and boost the confidence of women across each size category, offering up to an H cup. 

With this strong tagline, the sister duo talks us through the changing world of lingerie, why inclusivity is at the forefront of their brand and why it should be yours too.

Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here.  It would make our day if you could rate, review, or subscribe to us! You can get in touch at unedited@edited.com or tweet us at @EDITED_HQ