unEDITED: Inside Retail

Examining fashion’s initiatives for social causes ft. Kati Chitrakorn, Retail and Marketing Editor at Vogue Business

May 13, 2020 unEDITED Season 3 Episode 16
unEDITED: Inside Retail
Examining fashion’s initiatives for social causes ft. Kati Chitrakorn, Retail and Marketing Editor at Vogue Business
Chapters
unEDITED: Inside Retail
Examining fashion’s initiatives for social causes ft. Kati Chitrakorn, Retail and Marketing Editor at Vogue Business
May 13, 2020 Season 3 Episode 16
unEDITED

How can brands strike the balance between authenticity and support for social causes without seeming opportunistic?

More brands are taking action in solidarity for worldwide movements from Pride to raising awareness for public health issues such as COVID-19. In our latest episode, Kati Chitrakorn, Retail and Marketing Editor at Vogue Business, discusses how fashion brands can make a difference and effectively communicate these messages. Kati began her career working at the International New York Times’ fashion desk, and was most recently a reporter at The Business of Fashion and WWD. 

Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here

Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too. 


Show Notes

How can brands strike the balance between authenticity and support for social causes without seeming opportunistic?

More brands are taking action in solidarity for worldwide movements from Pride to raising awareness for public health issues such as COVID-19. In our latest episode, Kati Chitrakorn, Retail and Marketing Editor at Vogue Business, discusses how fashion brands can make a difference and effectively communicate these messages. Kati began her career working at the International New York Times’ fashion desk, and was most recently a reporter at The Business of Fashion and WWD. 

Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here

Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too.