January might look different this year, but customers are still heavily investing in athleisure. According to Allied Market Research, the market is forecasted to be worth nearly $547 billion by 2024.
Since the 2000s, activewear has trended in popularity as people prioritized their physical and mental health by seeking wellness and escapism. With the category front of mind for both retailers and consumers in the new year, we’re joined by CPO of Sweaty Betty, Jemma Cassidy, to delve more into the booming market. Jemma gives us insight into Sweaty Betty’s strategies, including how they’ve successfully encouraged their consumers to stay active during lockdown.
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