Two seemingly drastic retail markets with one similarity. An analysis into the untapped potential of these regions and why major retailers are looking to make headway there.
With globalization at full throttle, retailing in the Southern and Northern Hemispheres are more alike than different with consumers hungry for the next trend even during a worldwide pandemic.
Thanks to the internet and social media, the cycle of trends can come from the streets or runway, where even an entire region can influence your latest assortment drop. While reopening strategies and vaccination rollouts look different in every region, we explore one of the few unrestricted markets that has emerged as a go-to leader and another with a promising future to become one.
Today, Kayla Marci, EDITED’s Market Analyst, shares insights into the opportunities and challenges in the Australian and Polish markets. As a dual citizen and having lived in both regions, she shares data-backed analysis and the cultural nuances retailers should know.
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