EDITED: Inside Retail

Mixing comfort and sex appeal, a new look at the lingerie market Ft. Soozie Jenkinson, Head of Design at M&S

May 26, 2021 unEDITED Season 7 Episode 39
EDITED: Inside Retail
Mixing comfort and sex appeal, a new look at the lingerie market Ft. Soozie Jenkinson, Head of Design at M&S
Show Notes

From silhouette to fit and fabric, the complexity of designing lingerie products is an understated art. So what are the exciting technologies, innovations, and trends to know about when it comes to lingerie? 

Like many other apparel categories, the lingerie industry is making strides to be more inclusive and mindful of today’s consumer pain points. M&S is one retailer leading the charge and offering an array of lingerie products to ensure the everyday woman have the right undergarment products for their body. 

As 1 in 3 British women wears an M&S bra, they are no doubt a leader in this market. With this type of reputation, we’re excited to be joined by Soozie Jenkinson, Head of Lingerie Design at M&S, who is responsible for setting design direction and overseeing product development through the end-to-end process. With over 27 years of experience at M&S under her belt, Soozie walks us through the critical lingerie design elements and processes to consider when it comes to serving this $250 billion market.

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