Deciding whether or not to acquire a brand, especially one that has been primarily brick and mortar, can be tough. I sit down with Rudy Mawer to talk about how to make those tough decisions. We chat about how he and his partners are selective and strategic about acquisitions and brand building, his plans of long term wealth through acquisitions, and why he has more content writers than media buyers on staff at his agency.
About the guest
Rudy Mawer is a serial investor and CEO to multiple brands and over 200 staff. Currently, his main focus is operating large US brands that his two partners Tai Lopez and Alex Mehr acquire with their investment group Retail Ecommerce Ventures. Currently, he is the full time CEO of RadioShack and also President and Advisor to other big US firms such as Linens n Things, Modells, Franklin Mint and more. He also owns his own 8-figure marketing firm called ROI Machines, with 70 staff serving large brands, olympians, celebs and entrepreneurs. Learn more about Rudy here:
What you’ll learn
-How to move the needle in a way that is not overextending yourself but also taking on great opportunities while they're available
-The importance of combining creativity with data
-What buying land and buying a brand have to do with each other
-How to determine whether or not you should buy or build a brand