This week on the Unicorn Perspective, Los Silva and I finally get the chance to talk business. He tells me about his transition from focusing on his agency to focusing on building massive ecommerce brands, why he’s recently shifted to prioritizing his personal life, and gives insight to how he sells his brand-building services by not selling at all. Los answers questions like “What’s the point where a business realizes they need thinkers over doers?” and “What are you focusing on next?”
About the guest:
Los has been building brands online for over a decade. He's most known for building and selling brands using influencer marketing. He's done this 3x and has worked with some of the top influencers and celebrities in America. He's also an investor and advisor to multiple ecommerce and personal brands in the industry helping them with backend offers , raise LTV and connect with big box brands. Currently, he’s focused on building PowerHouse brands with his partner Josh Elizetxe. One of his most recent companies went from 30k a month to over 4m a month DURING covid.
What you’ll learn:
-The differences between owning an agency and owning an ecommerce brand
-The importance of seeking longevity in business
-How creating the perfect mixture of channels isn’t one-size-fits-all
-What barbecues have to do with business