The Unicorn Perspective

#69 - Dee Deng: How Confronting Fears And Facts Will Help You Succeed In Business

March 04, 2021 Maxwell Finn
The Unicorn Perspective
#69 - Dee Deng: How Confronting Fears And Facts Will Help You Succeed In Business
Show Notes

I sat down with Dee Deng, the co-founder and CEO of Right Hook Digital, to discuss the seismic changes coming in how commerce and content works. We also talked about traffic channel strategies, what retargeting and data evaluation may look like in the future, and the importance of focusing on brand development instead of marketing schemes. 

What you’ll learn:

  • Why you should consider email list rentals over Facebook and Google ads
  • How an inability to pivot and pivot quickly enough could cause major issues for Big Tech and for your own business
  • Why shifting your focus from your ad sets to the quality of your offer is necessary

About the guest:
Dee Deng is the co-founder and CEO of Right Hook Digital - an eCommerce growth & performance marketing agency; managing millions in ad spend for their growth clients across Australia and the USA.

Obsessed over 'delivering wow' - Dee leads his agency team of 80+ while sharing his team's learnings & insights; educating founders & brand owners on how to scale profitably and sustainably.

Most recently, Right Hook has been listed as one of Australia's Fastest Growing Companies of 2019/2020 by the Australian Financial Review.

Connect with Dee:

https://instagram.com/realdoseofdee

https://twitter.com/realdoseofdee

https://linkedin.com/in/deedeng

https://fb.com/growgreat.tv 

https://fb.com/realdoseofdee