The Unicorn Perspective

#75 - Troy Osinoff: Balancing Morals And Major Success In Marketing & Media

April 22, 2021 Maxwell Finn
The Unicorn Perspective
#75 - Troy Osinoff: Balancing Morals And Major Success In Marketing & Media
Show Notes

Opportunities today are in niche markets & unique value propositions. Marketing genius Troy Osinoff explains how to take advantage of these opportunities on this week’s episode of The Unicorn Perspective. We also cover right place and time successes, looking at the use case behind what you invest in, legacy media adaptations and more.

Troy Osinoff is the Co-founder of JUICE, an NYC-based digital marketing agency credited by Facebook as being a top 1% agency and fastest-growing in NY, where he has helped clients such as Kenneth Cole, Paris Hilton & Illesteva Tommy Bahama and scaled successful multi-platform marketing campaigns. Prior to JUICE, Osinoff helped a bankrupt shoe company reach profitability, grew a Grammy-winning recording studio, created a viral media site called Make A Dare (featured on Dr. Phil), co-founded a media company with 1.7M visitors daily ($0 paid promotion), and created a viral Tumblr that was turned into a nationally sold book (published by Penguin, sold to FOX). Osinoff also lead digital marketing for the largest HVAC company in the world ($4.2B annual sales), created a group of eCommerce stores grossing 7 figures of revenue, and was Head of Customer Acquisition at BuzzFeed.

Get in touch with Troy: 

https://twitter.com/yo

https://instagram.com/troy

https://www.thinkjuice.com/

What you’ll learn: 

  • How forced adoption of technology has shifted consumer behavior
  • The pros and cons of data collection
  • The importance of financial literacy, especially in today’s world of crypto and NFT