Episode 23 Public messaging for animal welfare organizations

We have all seen what can happen when a social media post goes wrong or what can happen if your organization is not communicating with the public. In this episode we will discuss what a Public Information Officer does and why your team needs one and how to create proper public messaging for your organization during times of disaster and day to day operations. Join us as we talk with PIO Lisa Norwood about her role at the San Antonio Humane society and we talk about the good bad and ugly of public information for your organization.