Electric Runway Podcast
Named among the top five fashion podcasts globally by Elle Magazine, the Electric Runway podcast looks at technological innovation through the lens of fashion. In each episode, fashion futurist and journalist Amanda Cosco interviews key stakeholders disrupting apparel, retail, and consumer experiences to find out how digital technology is transforming the $2.4 trillion industry.
Electric Runway Podcast
EP 129: Designing Virtual Stores and Showrooms with Dyson
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Amanda Cosco
Virtual showrooms- 3D clickable, user-centric branded spaces—were once a nice-to-have, a way of testing out futuristic experiences in a way that complements a company’s physical retail footprint. But with the ongoing pandemic, virtual showrooms are becoming a meaningful way of extending the customer experience, especially ahead of the holiday season.
In episode 129, Fashion Futurist Amanda Cosco speaks with Sean Newmarch, the Global eCommerce Director at the household appliances technology company, Dyson. Recently, Amanda had the opportunity to step into one of Dyson’s virtual showrooms using the Oculus Quest to find out first-hand how the company is leveraging technology to increase engagement and conversion beyond just the holidays.