Welcome to Explore Home Podcast! This week we explore home with Sara Serarle with Promoboxx.
Neil and Sara discuss her time spent on the account management team at Snapchat.
While there, Sara took note of how the platform fostered conversations between friends using Snapchat integrated content, allowing people to interact with brands in a personal way. Out of this experience grew a passion for advertising and social media.
Sara then describes the challenges her multi-generational small family business faced when trying to implement social media into their marketing strategy. The time it takes to develop a cohesive social media strategy and the education needed to learn how to implement it, is often not feasible for a small business. This is what drew her to Promoboxx.
Promoboxx is a platform that connects brands to retailers and their consumers through organic and paid social media, e-mail marketing and downloadable content. Brands go into the Promoboxx platform and invite their retailer network to join and share their branded content through their social pages. You do not have to be a social expert to set-up this tool, it makes relevant social media content accessible and easy for even the most inexperienced user.
Sara notes that because society is obsessed with social media, it is important for brands to have a presence on as many social media outlets as possible to stay relevant. Promoboxx is a tool that can level the playing field for all types, and sizes, of retailers.
To learn more about Promoboxx visit promoboxx.com and to sign up with PromoBoxx and Universal go here.