“So much of the success of a launch has to do with the list and who’s on it and how you’re approaching them.”

Matt Brown is a conversion copywriter and marketing strategist. According to Matt, "Due to some brain anomaly (gotta be genetic), he's attracted to complex launches like a moth to a flame". Ask him about how to use the insights hiding in your tech stack to make your next launch your best launch.

In this episode, Matt shares his insights on how to achieve that successful launch. From preparation and the key points to look out for during a launch, his insights will definitely help you figure out what you need in order to step your launch game up.

Want to know how? Listen to this episode.

We discuss:

• Prepare. Prepare. Prepare.
• Launch within the launch
• What you need to be looking at before and during a launch
• Consistent and powerful messaging
• Inclusive and adaptive launching

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