The Nonprofit Podcast
The Nonprofit Podcast brings you tools, tips, and tactics today to take your nonprofit to the next level tomorrow. Hosted by Donorbox Education & Community Engagement Manager Jena Lynch and Fundraising Strategist Britt Stockert, CFRE, this bite-sized show is packed with immediately implementable ideas that will up your fundraising game.
We all have the heart to serve, but it’s essential to know you’re not alone in the struggle to make your mission meaningful. With practical tactics and insights from innovation-driving thought leaders and the dedicated individuals shaping our sector, we offer inspiration from the path less traveled, plus strategic shortcuts that ensure you don’t have to do it alone!
From startup to strategy, information to inspiration, The Nonprofit Podcast makes keeping up as easy as pressing play!
The Nonprofit Podcast
Ep 160| How Email Automation Drives Giving - Chris Barlow
Is your email strategy helping you raise funds, or just filling inboxes?
Jena sits down with Chris Barlow of Beeline Marketing to unpack how email automation can transform how nonprofits engage supporters.
We’re talking:
✔ How to set up effective welcome sequences
✔ Using segmentation to send the right message at the right time
✔ Cleaning your list without losing future donors
✔ Why automation doesn’t mean losing the personal touch
✔ And yes... why you might want to rethink that monthly newsletter
Whether you're managing a small list or thousands of contacts, this episode gives you practical steps to turn passive subscribers into active donors, without overwhelming your team or your audience.
Plus, hear how weekly emails (done right) boosted donor retention by 47% for one nonprofit!
Connect with Chris Barlow: yourbeeline.com and try the Beeline GPT for a free custom marketing resource built just for you!
Chapters
00:00 Transforming Email Engagement for Nonprofits
02:56 The Power of Email Automation
06:10 Rethinking Newsletters: A New Approach
08:59 Segmentation and Personalization Strategies
12:11 Common Pitfalls in Email Automation
14:59 Getting Started with Email Automation
17:50 Building a Meaningful Connection with Donors
What makes Donorbox the Best Nonprofit Fundraising Platform to Achieve Your Strategic Goals?
Easy to customize, available in multiple languages and currencies, and supported by leading payment processors (Stripe and PayPal), Donorbox’s nonprofit fundraising solution is used by 80,000+ global organizations and individuals. From animal rescue to schools, places of worship, and research groups, nonprofits use Donorbox to raise more funds, manage donors efficiently, and make a bigger impact.
Discover how Donorbox can help you help others!
The Nonprofit Podcast and a wealth of nonprofit leadership tutorials, expert advice, tips, and tactics are available on the Donorbox YouTube channel. Subscribe today and never miss an episode:
🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube
The Nonprofit Podcast is available every Thursday on all popular podcast platforms. Be sure to subscribe, rate, and download, and never miss an episode.
🎙️ Apple Podcasts: The Nonprofit Podcast
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