The Nonprofit Podcast
The Nonprofit Podcast is your weekly dose of real-talk fundraising, designed for the doers, dreamers, and difference-makers powering today’s nonprofit world.
Hosted by Jena Lynch, Donorbox’s Education & Community Engagement Manager, and fundraising strategist Britt Stockert, CFRE, each episode delivers clear, practical insights you can act on right away, no fluff, no filler.
You’ll also hear from Cara Augspurger, Ed.M., CFRE, ED of Grace Care Center Foundation, sharing field updates and frontline perspectives.
Whether you’re building something new or leveling up your impact, we bring you bold ideas, honest conversations, and tools to help you fundraise smarter and lead with confidence.
Information. Inspiration. Implementation. Impact.
That’s the energy we bring…every week.
Let’s get to work.
The Nonprofit Podcast
Ep 200| Who are the Most Overlooked Nonprofit Donors?
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Are you missing one of the biggest growth opportunities in your donor base?
Most nonprofit fundraising focuses on two things: bringing in new donors and managing major gifts. Both matter.
But there’s a group in the middle that often gets missed. These are supporters who already give, already care, and keep coming back. They respond when you reach out. They stay connected to your work.
And yet, they’re often treated the same as someone who gave once and moved on.
This episode looks at the gap that exists in many fundraising programs, the space between broad campaigns and major gift strategies, and why that gap is becoming more important as donor behavior shifts.
What you’ll learn in this episode:
- Why revenue is increasingly concentrating among repeat supporters
- What the latest data reveals about donor retention and giving patterns
- Where most fundraising programs fall short when it comes to donor experience
- Why this overlooked segment represents one of the strongest paths to future growth
- How small, practical changes can strengthen relationships and improve retention
The core insight:
Growth isn’t disappearing - it’s concentrating. And the donors most likely to drive that growth are often already in your system, waiting for a more intentional experience.
Resources mentioned:
Fundraising Effectiveness Project (FEP) Q3 2025 Quarterly Benchmark Report - search "FEP Q3 2025" to find it.
If this conversation resonates with your experience in the sector, share it with a colleague who cares deeply about the communities they serve.
Subscribe to The Nonprofit Podcast for weekly conversations on fundraising, leadership, and the ideas shaping the future of the social sector.
Chapters
00:00Understanding the Donor Landscape
02:47Identifying the Mid-Level Donor Gap
06:07The Importance of Mid-Level Donors
09:01Strategies for Engaging Mid-Level Donors
11:55Closing the Gap: Practical Steps
15:09The Path Forward for Nonprofits
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