The A-Players' Podcast

Scope of Business: Setting Clear Boundaries in Business & Leadership (Episode 10)

Victoria Caldwell Episode 10

Episode 10 - https://www.teamimpress.com/10

Guest Kareem Elgendy started a full-suite digital marketing agency that, within 8 months, was working on Fortune 200 accounts. Then he left it to start another digital marketing agency that focused on just two services. Why?

In his words -- “We were all over the place. We had all kinds of skill sets -- writers, designers, videographers, photographers, coders, etc. We would do everything for our clients. [...] It’s very hard to maintain quality across all these services lines.” 

Today, Kareem is co-founder of digital marketing agency Push Analytics. He offers just two services, but his clients are happier. His secret? Saying no to clients.