If you are not currently collecting email addresses you are missing a major opportunity in your business. If you are solely relying on your social media following for prospects you are leaving yourself vulnerable to having no prospects at all. In this episode, I share three reasons why it is essential for you to start, or to kick up your email list efforts.
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00:03:44 Why you can't be relying on social media to stay in touch with your clients
00:04:10 Reason 1: You don't OWN any of the client information on social media
00:08:44 Reason 2: People who have opted in are now warm market prospects
00:13:31 Reason 3: This helps you build a relationship with clients and prospects
00:17:44 Inboxes are valuable space!
00:18:37 You need to be there to help, not just sell
00:22:47 Analytics allow you to see what's working, what isn't and make those changes
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