“Instagram Engineering” Audiobook Part 1 - Neurobranding - Become a Master at Branding

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Transcript

(00:00:06): Hey, it's Arlin. Welcome back to the tribe accelerator week three, and we are here in neuro branding. This is really the start of the program. <laugh> not really, I mean, obviously the a first two weeks are, um, absolutely essential, but now we're getting into like tactical actionable stuff that, you know, um, you can really sink your teeth into this week and actually start making some, you know, um, social specific progress where, you know, really, I mean, really the whole, if you haven't noticed, like you bought a program to be build your tribe to build your brand, the, the foundations of that is having a, a high level of consciousness and having a mission. Right. And so that's what the first several weeks are, are really in, in starting and here. And we through are really starting to actually pick up some material. So, uh, I hope that you're ready. (00:00:58): I hope that you're not two times speed listening to this on a walk. Uh, you know, you want to really be dialed in here and soak this stuff in because guys I've studied this stuff for so long. I pack so much into these videos and yes, they're long I get it. But you have to understand that, like, I've studied this for so long and I've learned so much. So while these videos might seem more long, they really aren't in the grand scheme of things and I'm condensing so much thick material in here. So just, just dial in, um, get your notes out, whatever, however you consume this, maybe come back to this one a couple times, cuz this one is very, very crucial. They, they really all are to be honest. Um, uh, and I, I don't, I, I saying that like, it's honestly hard for me to not make these videos long, um, because there's just is so much stuff. (00:01:49): So let's chit chat, let's dive into that material that I am hing up. <laugh> so, first of all, we're just gonna review because I, I think a review of 1.3 is important. Uh, if you remember, in 1.3, we talked about the history of tribal dynamics. We talked about the importance of the metaverse, how to unfuck your brand, the in the fundamentals of power and influence, um, how, and then how to build a self-fulfilling profile, basically how to, you know, unscrew your profile and then create a profile that, uh, makes you look at yourself on your, your social media page and go, oh, I, I want to be like this person, you know, rather than that was me back in high school, like you look at your own page and you're like, ah, it's someone I want to actually become. Um, and we're gonna dive through this a little bit. (00:02:39): So the critical importance of the metaverse, um, because a lot of this week got is about building your brand online. I just wanna really reemphasize the stress and, and stress, the importance of building a, a profile of yourself online. You know, you can use it to a get dates like you see on this left side here with girls that you've never met before, who are probably more attractive than you could ever think, to even figure out where they even hang out in real life. You can just find them on Instagram very easily. Um, and I'll show you how to do that in later modules, but we have to build your profile first <laugh> um, so, you know, you can get yourself a date. You can use your profile to show how awesome you are. And then again, tap into the infinite pool of dating options and reach out to literally anyone you want with a predictably high response rate. (00:03:29): This has never been possible before. It's absolutely madness. You can obviously also use your brand, that I'm helping you build here to build a business online, to build a, you know, a, an influential brand within yourself that you can then scale to infinity. If you felt like it, um, you can also, you know, take your existing business and move it online, really, no matter what you do. And I obviously realize not everyone here wants to build an online business, but, uh, it just shows the power of the metaverse and you can also make for friends with people from all around the world, right? And you've seen what I've done. You know, a vast majority of my friends that I hang out with that you guys see in my videos, I met online <laugh> and it's, it used to be weird to meet people online. (00:04:12): Now it's almost weirder to not meet people online. And as you'll see what I'm about to show you here, like when you know what you're doing with a brand, it communicate so much about you that people can pick up and resonate with and they immediately can build a deep relationship with you just through what you post. And it doesn't have to be a lot as you'll see. And then we went over how, you know, Mr. Struggle, just like doesn't get it and can't seem to buckle down and build a brand and doesn't get it. And just is just, he's just annoying about it. Whereas a luck engineer, you know, he sees the benefits of it. He's curious about building a brand and because he is open minded to this, this new way of the world, he takes the benefits and he, you know, he takes what he wants. (00:04:54): He leaves what he doesn't, and we're gonna die full on into that here. So again, I encourage you to bring and open my to this. And remember that this is an 80 20 activity like this whole week really is 80 20 in building a brand. Um, and this week, this one week that you spend on this will put you so much further ahead of other people on social media. It's not even funny. Okay. <laugh> like, guys, you don't understand how much of obsessed over brand building and like power and influence and persuasion and what makes a human or an institution or a brand powerful. And we're gonna bake that all into you. All right. So the, the goal this week, I thought it was really good to start off for you with a goal is to simply have, by the end of this week, nine pieces of content for your wall, three pieces is of content per day on your story, or at least a system so that, you know, for future, you can do that. (00:05:47): And then the wisdom to create artistic content in your own unique style that resonates with your purpose and the people that you want to attract. This is the goal for this week. Okay. And if you don't get nine photos at the end of this week, that's really totally okay. You don't even have to get one, to be honest, but you're gonna have the, I mean, if you don't get any pictures this week, it's pretty stupid. Um, cuz it's like the main assignment. Um, but you know, don't stress about like if maybe you have a busy week or whatever, like you're gonna learn a lot this week, you're gonna digest a lot and you'll start getting the content, you know, um, over time. Um, but you know, obviously I have high expectations for you. So I want you to really make this a priority this week. (00:06:31): And I hope I've proved to you how important it is and useful it is. Um, honestly, like here's thing, like if you don't get the content this week, that's not really worth moving on to the later modules. So just get the content <laugh> okay. And the principles I'm about to share with you, uh, they will apply to any platform in the digital world, but we'll be focusing on Instagram. Neural branding is a code to creating gravity around literally anything. And our purpose this week is to create gravity around you. So I wanted to say this because while we'll be focusing on Instagram and this, you can apply this to YouTube, you can apply this to TikTok. You can apply this to any new social media that pops up. Like honestly, Instagram could get taken down tomorrow. And what I'm about to teach you in this week is still going to be relevant. (00:07:16): Probably. I mean, it's gonna be relevant to 10 years from now to be honest, like I probably don't have to remake this program for the next like 10 years, because everything I'm about to show you has been relevant 10 years ago. And I could have just used a different like platform. Like whenever the first platform came out, all of this stuff would still apply. And also you follow the access up this week. You'll be able to connect with high value men and women in droves, like never, uh, before imagine. So listen up again because we are 80 20, this thus aiming to get better results by doing less. You can also bet that what we're about to go over is going to be very different and seemingly even a little overkill <laugh>. Um, and in fact, the way that I'm about to advise you, it's the same way that I advise brands that I work with, like hubby or even brands that I build myself. (00:08:06): And we're going to take the same elements that generate worldwide attraction and long term devotion for major brands like apple, Amazon Offwhite and even Ethereum. Yes, Ethereum is a brand. Uh, even we're gonna talk about religions like Christianity due and how those are really we're, we're gonna take all of those elements that make a powerful thing and apply them to you in the metaverse and in real life, because all a brand is, is something people strongly believe in. And after this week you will have all the elements to your personal brand and personality so that people will strongly believe in you. Okay? Because, and before we go over this, you know, here's what we're gonna cover thing, guys, everything I'm teaching you this week, while it applies in social media, it will also apply in real life. And I'll go through that as we go, but we're gonna go over how to write your origin story and documenting your mission. (00:09:00): We're gonna go over creating a language and design language, how routines become pendulums, your identity as leader and polarizing the enemy. So your origin story and mission, a strong origin story hooks people in helps people empathize with you, feel deeply connected to you and even inspired. And there's a reason that storytelling has not gone out of style, you know, for thousands of years, right? Because storytelling is, there's an art to it, right? If you've ever think of the most charismatic people know they're all really good at storytelling. And then think even further of the most powerful institutions and, and religions and uh, and, and people, what is at the heart of all of them. Well, it's a story, okay. Today I'm gonna teach you how to tell a story, right? It sounds very elementary, but uh, if you master the art of storytelling, you become extremely powerful. (00:09:59): We already have the seeds actually to your personal origin story. You actually completed it in your seven layers of why already and dove deep into it with the trauma and, uh, the traumas that you've experienced in your life, if any, in illusion, neutralization. And all we need to do is clean up that story and put a, into a three act format and then you'll have your story. So a three act narrative looks like this hook act one, act two climax, act three, and message. And we're gonna break down all of that. And a mission gives people something powerful to believe in and beliefs dictate all of our decisions, right? So, so if people believe in you and if you tell them to do something, then they're likely to make that decision to actually do it. Like if you invite people somewhere and they believe in you, they're likely to say, oh yeah, I believe in that person. (00:10:49): I will go do that thing. I will hang out with them and we already know you're inner and outer mission. So you're good on that. We already solidified into one sentence last week, if you haven't done last week or the week before, what the are you doing? Go back and do that. But I know you're being you're you're on top of this. So let's go on once we have your story and mission, it's then time to share it. Okay. So we'll talk about sharing it, but really that's for, um, video three in this series is, is how, uh, execute. We're really, we're really like building the fundamentals of you and your brand in this. And then video two is different. And video three in this series is really all about implementing into the larger context in actual life and social media, but we'll touch on it a little bit here. (00:11:36): So before we break everything down, uh, about storytelling, I wanna tell you a story about how I went from depressed and insecure and really no friends. <laugh> to building a following of hundreds of thousands of people, a worldwide network, and then how I proceeded to lose it all and then rebuild it stronger than ever before. So this is me, my name's Arlan. I grew up in a small town on Cape Cod called Falmouth. Uh, it was a pretty, pretty good upbringing. My mom and dad, they were, uh, and they were, you know, great parents to me. And, um, I was a really happy kid for the most part. I played sports and it was a good time. It was a, it was a good, good upbringing, but around the time I hit high school, I, and you can kind of see in my eyes, I started to get really bad, negative thinking patterns. (00:12:25): And it felt like every single thought in my mind was becoming negative. It, it, it was, you know, it was a tough time. It was like three or four year where I had all these negative thought patterns and I didn't want to tell anybody. And I felt really alone. And then I discovered the power of personal development and, you know, courses like this and books and, you know, all self-development mental reprogramming, positive psychology. And I was able to finally heal my own brain. And I was so inspired by like that, that period where, you know, I thought my life was gonna be forever. And then it just turned around that I decided to make a YouTube channel and that YouTube channel grew pretty quickly. And, you know, within a year of building it, I had grown a hundred thousand followers and I was posting videos every single day. (00:13:19): And it was a lot of work. I mean, I would go out, you know, I, I had a job and I was also in school and I would film my friends and I would film what I was doing. And then I'd get home at like, you know, nine o'clock or so I'd edit to like three in the morning and then I would post it. And I would do that like every day. And it grew this big following and it was a lot of fun and my life got great. You know, I started, I made so many friends, I had a crew, you know, we'd travel the world. And I even like started making some money. I was doing brand deals and I was selling t-shirts and sweatshirts. And then I, I went to Australia and that's where I got a girlfriend and we became a travel couple. (00:14:03): And, you know, I was like posting her on my channel and stuff. And all these videos are down now, by the way. But long story short, one day I woke up and she'd posted a, this actually this picture on the right here year with this guy, um, who's got like 25 million followers names like Cameron Dallas. And, uh, she posted this photo. It was a Getty images, paparazzi photo, all of our photos were gone. And I, I was like completely in love with this girl. And she had just deleted everything and posted with this dude. And I was humiliated. I mean, all my followers knew who she was because we were like this kind of travel couple. And I was just like broken. And the worst part was like, I still wanted her back. And so she had like posted with this guy, seemingly dropped me off the face of the planet. (00:14:52): And, uh, we were, we were like kind of long distance at the time, too. So that was, that had also been tough, but I wanted her back and this guy basically like, had his way with her for a week or so. And then I guess, I don't know happened, maybe dropped her. Maybe she, I don't know. But the worst part was that I took her back then I went back. I flew across the world back to Australia to, you know, live with her for a few months. And that was like the worst time in my life because no one respected me. You know, I wasn't making videos anymore. My followers thought I was a loser. Uh, my, my mom and dad were losing respect for me and, and my friends didn't really want to talk to me anymore. Cuz they're like, dude, like girls treating me like, you guys have a toxic relationship. (00:15:34): This is what are you doing? You know? And I was, I was broken, you know, I, I wasn't making money. I didn't have any friends. I, it was hard. It was the hardest time in my life. Absolutely. And one day I was able Tora crawl, crawl out of it. You know, I looked in the mirror one day and I was like, what has happened to me? You know, I looked skinny, I looked hopeless and miserable and I was like, I've gotta turn this around. And so I finally ended it and fueled for my faults. I'd built this company, maxi. I moved to LA to my Dreamhouse. You know, this, this fi this was like a, you know, couple years later. And I've just been focusing on expanding my brand and having fun in the process ever since. So that like that low point there really fueled me to grow and, uh, become the person I am today. (00:16:31): And now I have time, money and freedom. I can travel the world with my worldwide social circle. And I just plan to lead men. Like you watching this right now through this program and continue to completely dominate and conquer the rest of my twenties and, and beyond. And so that's, that's my story. Okay. That's my origins story. And I want you to notice there's a structure to it. Okay. So there was a hook, there was an act one, which is where I really introduced you to who I am and kind of the, the initial stages of like my, my life and my initial problems and what then fueled my, my act two, which was like building this big YouTube channel. Then there was a cl and acts in this like relationship thing that happened. Um, and the, the being cheated on and then losing it all and feeling like I was at rock bottom and then act, act three is really, you know, the, the comeback and, you know, being fueled and, and, uh, fueled by that, that failure that I had been through in that pain that I'd been through to, to get to a, I am today and then leaving off with a message that like, you know, my purpose has been fueled by this story and you guys kind of see it and you understand my mission a little bit better. (00:17:44): So this is the three act structure, but I, I went to film school by the way. So I've, I've kind of mastered this art of storytelling, uh, and baked it into really every story that I ever tell. So I want you to, like, you might, you might want just download this, um, you know, there, I'll, I'll put this as a download below and you can, you know, ping this up on your wall because I want you to start acting this with people that you talk to in your group practice with your accountability partner. Um, just any story, and we're gonna use your origin story and I'll tell you, you know, your origin story is really key because it allows people to really quickly connect with you and understand if they want to be friends with you or not. <laugh>, um, most likely they will, uh, because typically the origin story revolves around some kind of intense emotion, high stake or, or, or pain, right. (00:18:33): That, that climactic moment. Um, but this is really key. Okay. So the hook, right, the hook usually starts like just before the climax, right. Or it could summarize kind of this whole, this whole big, um, story arc in a, in one sentence. Right. So I started off and I was like, this is the story of, uh, how I went from depressed and insecure to building a, following a network around the world, how I then proceeded to lose it all and then rebuild it stronger than ever before. That's a hook, right. It's honestly not even the best hook, but it's good. It's good enough. It makes you kind of wonder, like, what was, who am mind? How did I get here? Right. And then act one is just who, what, when, where, why like, where did this all start? Who are you, where were you, where were you born? (00:19:17): Where were you from? What were you doing when you were a kid? You know, what were you doing at the start of this story? Um, and why were you doing it? Act two is the main rising action. The conflicts between characters, the heroes journey, right? It, and then the climax is that point of highest drama or action, intense emotions and high stakes. So when you, and typically too, the climax is like that moment where, you know, um, it feels like everything everyone's lost hope, but then there's like something that kind of turns it all around. And that like shoots you into act three, where the resolution hits, what happened after, how it all played out. And then typically the message is like, well, what's the point? What's the purpose? What do we learn here? So here's another powerful brand story that follows this. You know, you can think of apple. (00:20:04): And so this is the story, here's the hook, here's the story of a man who led the charge of building the largest computer company in the world. And, and in act one, we see Steve jobs and Steve Waley act in 1976, started apple computers outta their garage. Okay. And then Steve jobs started, you know, really leading this company. And he was a very intense person. He would command people to, you know, basically like do stuff that wasn't possible. He'd say like, Hey, I need this done in 24 hours. And they're like, but Steve, like, that's never been done ever. And he's like, I don't care. Get it done. He was a real hard with his employees. And he was young too, as he was driving this. And in 1985, he was actually removed from his own company. He was fired, uh, by Chris Scully, um, a more senior to him. (00:20:50): And, and then he obviously returned and, you know, brought apple to where it was. And he, he later passed of course, you know, um, very sadly to cancer, but he really drove innovation in the world and, and brought apple to the company that is today and fired so many people, you know, including myself and really anyone who uses an apple product. And so the message, you know, I think that Steve jobs leaves is, is really to do things that others say can't be done and to push all limits. Okay. And let's look at fight club. Okay. So this is, I'm gonna give you guys a little spoiler alert that that's why I didn't put climax act three and act, and, and then the message there. I don't wanna tell you guys what happens at the end. Although previously in this program I kind of already did, but if you haven't seen fight club and you're in this program, stop watching this and just go watch fight club and then come back and resume right here. Okay. We're gonna continue. So it starts off with a hook. (00:21:52): People are always asking me if I know Tyler Durden three minutes, (00:21:56): This is it. Ground zero. Would you like to say a few words to mark the occasion (00:22:03): With a gun barrel between your teeth? You speak only in vows. I can't think of anything for a second. I totally forget about Tyler's whole controlled demolition thing. And I wonder how clean that gun is getting (00:22:15): Exciting. Now (00:22:16): That old saying how you always heard the one you love. Well, it works both ways. We have front row seats for this theater of mass destruction, the demolitions committee of project mayhem, wrap the foundation columns of a dozen buildings with blasting gel. And two minutes, primary charges will blow base charges. And a few square blocks will be reduced to smolder and rubble. I know this because Tyler knows this (00:22:43): Two and a half, think of everything we've (00:22:46): Accomplished. And suddenly I realize that a, all of this, the gun, the bombs, the revolution has got something to do with a girl named Marla singer. (00:22:56): Tyler Durden has a gun in the narrator's mouth. And you know, it's really dramatic. You're like, holy. Like, I want to know how they got there. Right? And like you rewind and you find out that the narrator is this guy who hates his life. He hates his job. And he's also an insomniac. He like hates his life so much. He can't even sleep. And he hates himself in his life so much. It just keeps him up. He's something is like boiling inside of him. And then he meets this guy, Tyler on an airplane who seems to be the exact polar opposite of him and Tyler kind of challenges him. And, you know, one time they get in a fight in a parking lot, essentially. And the narrator really likes this guy, Tyler, and they really like fighting. And then what they do is they create this thing called fight club. (00:23:38): Okay. And, um, they basically create this giant cult of like guys who hate their jobs and, and hate being like this soft kind of foot. Like, you know, they live in this, like this comfy feminist society where like masculinity is toxic and, you know, they love just going to this basement basically and beating the out of each other and just being men. And it turns into this like really anti establishment film. And they want to go after like, you know, uh, corporations and banks and this, the whole system and just tear it the down. And what happens is toward the end toward the climax is the narrator finds out that, uh, that Tyler, that, that Brad Pitt Tyler is actually him. Okay. He was such an insomniac that like, they're the same person. So the, the narrator, um, was such an insomniac it's so like fed up. He created this version of, of himself in Tyler, this hallucination that he wish he was. And he wishes he was this guy, you know, and there's the famous line. He's like, I look how you, how you want look, look like you want, (00:24:48): Look, I. Like you want to. I am smart, capable. And most importantly, I'm free in all the ways (00:24:53): That you are not. There's like this whole other chaos drama sort of climactic moment in SOS where, um, the narrator we now know is like beating the out of himself <laugh> and chasing himself really around, uh, the city. And finally they get to this, this roof and it's the girl that he's liked the whole time. And they watches all the, the, the bombs detonate, the, the banks and the, the, the companies. Okay. And so the message is kind of just like, authority, society. Don't do. You don't want to do and live life on your own terms. You know, don't waste your life doing stuff you don't want to do. Just make sure that you immediately are playing a game that you wanna win. Right. Because if you, if you're per, like you, if you're playing a game, you don't like, even winning feels like a loss. (00:25:42): That's really the, the message of this film. So here's a story of Virgil Ablo. Okay. So this is the story of a man who is from Indiana and became the world's most prolific cultural designer to ever live. All right. So there's Virgil and Kanye little known story. Virgil was an, uh, Virgil and Kanye west were interns at Fendi before they were anything really. And so they were just humble, you know, learning, um, Virgil went to architecture school and he just got into fashion and became friends with Kanye. And they both were just like these, you know, geniuses, these young geniuses, and they learned from Fendi. Okay. And then Virgil, you know, started growing, uh, Pyrex 23 or Pyrex was the brand name. And then he shifted into Offwhite and off white just blew up, you know, and all these artists and rappers started wearing it. (00:26:34): And, uh, just became an absolute icon in the design space and a DJ. And then he was promoted to, uh, the, the head men's designer at Louis Viton, which was just incredible to see. Um, and he led, you know, several very successful launches and seasons of fashion for, for men's fashion at Louis Vutton. And there he is still with, you know, his, his brother for life Kanye, but very sadly, you know, Virgil passed it just 42 years old after, um, you know, leaving his fingerprints on the world of fashion design forever. And the message, you know, is, is to create as much as you can think, bigger, do art create, create, create, create, and don't let anyone tell you no. (00:27:20): So that's Virgil and here's Ethereum. I know I said we would talk a little bit about, uh, some crypto stuff here. So here's a story of the boy who created the base layer of web three, known as Ethereum. Right. And, um, obviously web three is a very changing space, uh, who knows Ethereum could crash tomorrow. So if you're watching this and you're like, oh, Ethereum's done. Like, it's still extremely powerful. Uh, and the story behind it. Right? So, uh, Dimitri Butin is vitals dad and vitals dad. Dimitri was a great podcast on Spotify interviewing Dimitri Butrin. Um, he, uh, he was raised in, in, in communist Russia. So he wasn't able to get like a lot of freedoms of, of independence. And when he had Vitalic, uh, he was like, you know, I'm gonna raise him the opposite of that and give him a computer and get him, you know, being able to create and be free and build whatever he wants from an early age. (00:28:17): So Vitalic when he was, you know, I think early twenties is when he got together with a team and built this product, a project called Ethereum, and it was, you know, completely revolutionary in this blockchain space and, and gave, you know, um, developers, the ability to build like decentralized apps and build this network of, of validators around the world that, um, you know, has just completely changed the world with digital ownership and all of that. Right. And so Vitalic went on this gigantic world tour, talking about Ethereum everywhere around. And you know, now I did, I left act three and act, uh, act three in the message open because we're really in the climax. I would say right now in the climax of this store, I think will last many years is, um, but you know, you've got Gavin wood down there. You've got, um, the, the CEO, the really founder of Solana, Charles Hokinson, um, CEO, founder Cardon, who used to work all these guys used to work with, um, Vitalic at, uh, at Ethereum. (00:29:22): But now they, they created their own blockchains as competitors. And I think it's likely, you know, at some point maybe we see this happen faster than not, but that these layers of, of the blockchain kind of become interoperable. Um, but you know, we're not here to talk about crypto that much, of course. Um, but really right now, it's kind of this, this very interesting story, because it's, you know, we're trying to see who's gonna win. Who's gonna come out on top. It's gonna be Vitalic. Is it gonna be, uh, Gavin wood? It's probably not gonna be card, but, you know, we'll see. And Aaron Dowdy. So Aaron Dowdy has, you know, a really powerful origin story that he consistently, he uses in his, uh, YouTube videos and he refers to it over and over and over again. And it's great because you, you start to get to know it and the more you hear it, it doesn't really matter. You know, you just resonate with it because you can tell it's true. And, you know, uh, the more you hear a, an origin story, the more implants more into your brain, and that's good. That's a good thing. Many of, you know, my (00:30:21): Story, but seven to 16 years old, I had the abusive ex stepmom in my life. My dad, even though he was masculine in his work, he was very more of a pushover in relationships. And that's why he attracted a narcissistic ex stepmom to me, but his narcissistic ex wife that was in my life from when I was seven years old to 16 years old. So like the, the way the psychological warfare that my brother and I dealt with my, with my ex stepmom was (00:30:50): This story. And when you bake this storytelling method into your personality, not only do you create a compelling brand and your posts and in your profile overall, but you can use this during in-person conversation as well. And so now it's time to take, uh, this format and break it down even further and build out your origin story. So here we have, um, the create your create, uh, crafting your origin story worksheet. And so you're gonna wanna make a copy of this and follow along here. And it says your origin story is extremely powerful and carries the gravity and power that you need to be able to attract high value men and women into your life. And in this worksheet, we are going to break down step by step, how to craft your origin story so that you can start, uh, using it in your life immediately. (00:31:41): And here's a, an overview of the three act struck. Sure. So there's the hook act one, act two, act three climax there. And then of course the message. So the message in tribe accelerator, we reverse engineer everything of course. And so let's begin with the end in mind. So take your one sentence, um, purpose from week two, and then just type it out right here. Okay. Just as a review and then open up your seven layers of why story and your illusion neutralization worksheet, and take this information and start to pick out the most pivotal, transformative points of your life and jot them down here. All right. Just a little brainstorming. Okay. Don't really, don't overthink this. Just, you know, go through this with me and, you know, pause it, make a, a few notes and then we'll pick back up and yeah. Just try for like five transformative moments in your life. (00:32:31): And then looking at this above list, which one would you say taught you the most, which led to your most, your, your central mission the most. Okay. And then perhaps it was multiple, but, you know, try to pick the strongest, most high stakes and intense story. And now we're gonna really just like break this down into the act into the, the structure. So now take the central mission and trace it back to the beginning. Where did this all start? Where are you from? How were you raised? What was your childhood like? Okay. And act two. How did you transition from your upbringing into the meat of the story, which then became act two, who were the main characters involved? What conflicts arose, what personal challenges did you face and what obstacles, uh, were really difficult that you had to overcome, and then the climax, what was the hardest part of the entire journey? (00:33:19): The highest point of drama, the time that you almost lost everything. And for that, you know, you can think of Harry Potter, like when Harry goes off to get killed by V of Mort and everyone thinks he's dead, that's in the, the last Harry Potter or Rome, Rome, and Juliet, for example, a climax is when Romeo finds Juliet and he thinks that she's dead when she was really just sleeping, you know, she was on, on a sleeping potion. And so he kills himself. That's the climax there. Or you can think of the Ty the Titanic when the boat is literally sinking and everyone is frantically looking for safety and jumping into lifeboats. So what, what is your, uh, highest point of drama and then act three. This is the resolution. What happens after the climax? Where are you now? What are you doing now with your life and where are you planning to go and then pull it all together. (00:34:09): So now write your story and just clean it up and remember to start with a hook. Okay. And the key is to simplify it. I have a pretty short version of my story, but, um, I always keep these like major points when I share the story. And I have like a long version as well. So make sure that your message is, or purpose is like somewhere at the end or at least inferred. And when you tell people the story, it should really just, it should make complete sense to them, like why you are who you are today and what you do. And they should be able to really relate to the, so on the pain that you've been through and the more vulner vulnerable you are in the story, guys, the better, because vulnerability is the mark of a leader. So let's get this story done. Uh, if you can get this done guys, this is like really big, because the more you're able to, you know, tell this to people, you'll see, they really will connect with you and resonate with it. And you can practice telling your story to your, to accountability partner, uh, in this program, as I, uh, as, as we've talked about. (00:35:08): So now let's talk about design language. So design language includes words, colors, fonts, shapes, and symbols. And these are all used collaboration to communicate stories and messages to those reacting with your brand and you, and the most influential brands, thinkers and influential figures essentially invent their own dictionary. So think milk boys, Christianity, apple, and the world of crypto and colors can convey meaning. And for example, I use red in all of these PowerPoints to symbolize and get people to think of like red light therapy and also the effect that, uh, red light or blue light has on the eyes. And, uh, and then think of two, think of shapes. So think of like the shape of the iPhone. We'll talk about, we're gonna give examples for all of these send a bit, and then symbols and logos and how these can convey meaning. So symbols, like the tribe accelerator T the apple logo, right? (00:36:05): The, uh, white arrows or the like of Offwhite, um, or the Ethereum symbol and all of these help to make and how the entire, uh, neuro branded code into one small glance. So people, you know, they see the shape, they see the silhouette, they see the colors, all right, the textures used, and they immediately think of the meaning behind the brand. And I understand too, that design is a hack. Okay. And using design is like a code to hacking, uh, human intrigue. This is really key. So art guys, art art makes people think and design initiates the urnet effect. The urnet effect, which the urnet effect is. (00:36:49): People remember things that are unfinished better than things that are completed. So if you master design and art, and you know, you obviously, you might not become a master, but if you learn a little bit about design and art, which is what I'm gonna share, you share with you, uh, you can thoroughly imprint your image and your idea of who you are into people's mind. And that's very powerful. So language part of design language allows people to essentially voluntarily indoctrinate themselves to your tribe, your way of Liber living and your worldview. So to create your own language for your personal brand, all you have to do is invent words or consistently use unusual words. So take the milk boys, for example, all right, these guys are absolutely hilarious YouTubers. If you haven't watched them, I think they're hilarious. Um, and they speak in this universal Canadian hockey lingo that the viewers pick up on, obviously. And when you hear someone talking like this, like if, if I'm out at like a, a club or, you know, I'm just out on the street and I hear someone talking like the elk boys, I know that they watch elk. And I know they're part of the tribe. You know, they're saying things like, Hey, it's up bud buck blocked out on this house, boys. Let's check it out. Holy, (00:38:05): No shower in here, right there, (00:38:07): Buddy. And, and then like, when you walk into a new house or Airbnb or whatever, and, uh, it's nice. And like what the milk pose will do is they'll go E so boys, uh, yeah, it's just, it's a milk. And then also having like funny nicknames for your friends, like gambles or manager drew, or like star, like this is a elk, a elk thing. And there are words and waves of speaking that are basically owned by Christianity an entire religion. Okay. By the way, guys, religions are like the most powerful brands in the world. That's why they've lasted millions of years. Because like the elements I'm teaching you, storytelling, language, colors, symbolism like this, you see, this is all baked into religions. This is why religions have gravity. So why can't you have gravity? You see, we're just gonna take those elements and put them into you. So Christianity. So when you hear people using these words, you know, that they are part of the Christianity tribe. So if you hear someone talking about sin or the Bible or prayer or church, or holy Matri bony, or being baptized, or, um, what's it called? I mean, I was raised you a, but what is it, your, your, your confirmation ceremony, right? And then they use specific names to describe people that are part of Christianity, like the priest or the pastor or the altar boy. (00:39:27): And there are words and ways of speaking used by apple customers. So that when you hear people using these words, you know, they are a part of the bold tribe. So for example, MacBook, or just iPhone, iPod, iPad, whatever I, anything, when you say, I'm not gonna say this because it'll trigger it. And then it'll just be annoying. <laugh>, uh, safari or final cut pro or even keynote, right. When you use these words, you know, someone's a part of the apple tribe. There are words and ways of speaking used in the crypto world. So that when you hear people using these words, you know, they're part of the crypto tribe. So you're anyone talking about defi or a pump and dump, or a, the, or E or coins or the moon, or even using a word like just when or friends or w GMI, we're all gonna make it, we're gonna make it right. (00:40:18): These are all knowledge that people are in this crypto tribe. And this is my Instagram, right? So I use, and my brand, I use words like master vision, tribe, tribal, trans surfing, neuro branding. I'm making these terms up, guys. I'm just pulling them outta my because they they're like I'm creating them. Right. All of these other people are just like making up. Okay. Maxi in my Instagram box, it says I'm in Illumina. I just made it up mindset design. I made up mindset, design.com made it up. Mr. Struggle, the luck engineer saying, I'm not dust. Like this is all part of my language that I have created. I've just wrote this language, myself, carnivores, another guy, uh, on Instagram, you know, he's always talking about beef liver and like the meat slap and ball sun and alpacas and EMF and red light. So this is kind of part of the, the carnivore radius tribe. (00:41:13): And so here's some examples of color and texture. And, uh, and you know, in the top we have Tom BIU. He has, he's the founder of impact theory. And as you can see, he uses blue in all of his thumbnails. So when I see this same, and by the way, same font, as well as you can see this like thumbnail kind of, uh, way he makes his thumbnails, you know, it's a video from impact theory. You recognize it. Okay. I use red, right? So, uh, all of my, like Instagram stories, I use like red text on my YouTube videos. And on this slide shows, obviously I use red bottom left. We have some extremely famous painters Monet Mo they would, uh, he would paint in these specific textures, right. And then that's a Jackson, Jackson would basically like get buckets of paint and like put a stick in the paint and then like slap the paint on the canvas. (00:42:05): So you recognize through this texture and through, uh, really the color combinations as well, that these are UN unmistakably by these two artists and my friend, Sage, Sage willows, um, Sage dot willows on Instagram. He's a master of this. He has, uh, this very interesting, like circle pattern theme as like the base of his signature in all his art. So, you know, he's, he's very young, you know, I think he's only like 22 years old at this point now. And he's got like art collectors all over, uh, all over the world and, you know, Nobo buys from him, the, the founder of Nobo. Um, and he's, it's partially because he's like crafted this, uh, very unique signature around his work. And so it's, it's very cool to see. And, uh, he's a good guy to follow because he is different. And, um, he's very, very intelligent in his branding and shape. (00:43:05): So here's some examples from powerful brands. So, you know, that Yeezys they're on the bottom. You like, if you just saw a silhouette of a Yeezy, you know, it's a Yeezy O Kanye used shape to as genius. I mean, he used the shape of the shoe to make, you know, it's a easy shoe. Right. And then take like AGA t-shirts, even when you see the shape of a t-shirt that like ACI AGA t-shirt, you can tell it's AGA very few of t-shirts are shaped, like AIA t-shirt. You can L and then with the iPhone, like the iPhone has this like black thing at the top. And that's part of the signature of the iPhone. Like, you know, when someone has that little black, like rectangle, the top, that that's where like the camera is, and then the thing, the microphone for the ear, and you just know it's an iPhone ands. (00:43:55): So shape, obviously doesn't really apply to humans or you, but it could <laugh>. It could. And of course, by the way, this, if you couldn't tell like this presentation, you can use this to apply to like any clothing brand or business that you run. Like, you can apply this to literally anything you're trying to build gravity around, but we're obviously focusing on you and your brand. Um, so we're gonna talk about like, shape as in like your body shape. So I, that picture in the top left, that's my friend Brett, on the left <laugh> and my friend Jordan, and my friend Kassin. And I thought it was funny cuz they kind of exemplify the three body shapes. You've got Brett who's like ripped. That's actually him below there. Uh, the ripped guy, that's my friend Brett. And then the dad bought in the middle. So Jordan has a bit of a dad bought that's Leo de capo right below Jordan. (00:44:41): And then, um, machine gun Kelly is kind of like the skinny guy. So Casin is like the sort of skinny guy anyway. So you can kind of pick your, you know, your body shape and what you want to be and how you want to be branded in that sense. And then there's also like your, your fashion sense. So we'll talk about that in a bit. It's actually very easy to figure out what your fashion should be. Um, mine is you can see, I pretty much some pretty basic I just wear either like an all same color sweatsuit, uh, probably branded from own brand or like a black t-shirt and shorts or black t-shirt and skinny jeans or a white t-shirt and skinnier jeans with some nice shoes. Like, um, my go-to pair of shoes is like a black St <inaudible> shoe. Um, or, you know, if I'm wearing the sweats, it's usually like a Yeezy, uh, 500 or something like that. (00:45:33): And yeah, it's pretty basic. Um, but I'll go, I'll go into silent a bit and let's talk about using a consistent font collection. So a is really most famous for this, you know, they just use VECA and they just like put everything in quotes, you know, very, very recognizable. You know, when you, you see this, you that it is off white. So I, I use Helvetica new and I also use courier new in my Instagram stories, um, below the bottom here, I mentioned my friend, Justin, who uses this font over and over again, it's, there's only a select amount of fonts available on Instagram, but it's worth just noting that when you are starting to make in Instagram stories, that you should just be using the same font, you know, repeatedly. And it makes people like realize they are watching your story and associate that font with you and powerful creators and sounds so I'll give you some examples from, you know, my intro videos over the years and how I've used sounds to make people know they're what watching one of my videos. Um, you know, you've got Drake when, when you hear Drake, when you hear a beat, right. And then you hear Drake go. Yeah, yeah, (00:46:54): Yeah. Brothers been my brothers, man, you ain't (00:46:56): No kidding. You just know it's a Drake song. Same with Kae like he comes on and he is like, ha ha. Right? Like that ha like that's a signature using sound. My friend King's here in the bottom. Right. He, he, uh, he has a, a, a YouTube channel he's really rebranding himself right now to be more in like real estate content. But back in the day, you know, his channel would like, he would say like, Hey man, world game, man, what's up, man. I got a special video. And he would, it would say the same thing over and over and over again, just indoctrinating people into his brand. And if you think of like the genre of music that people use in their videos or Instagram stories, that's also part of using sound to associate with your brand. And so, you know, my <laugh>, I once, uh, uh, my friend, Justin, who I mentioned in the previous, um, story, he, he texted me was like, Hey, can you like, um, curate a playlist for me? And I was like, sure. And I just filled it with like a bunch of music. I like, and he goes, haha, I love it. Arlen vlog music. So like obviously I have a certain taste in music and that can like, people can like hear that kind of music. And it's not your music particularly, but people will associate you with a certain, you know, genre. Particularly I tend to lean toward like in my videos using like hip hop or rap or, or some kind of like tropical, uh, house kind of sounding music. (00:48:21): And so all of this consistency culminates to powerful signaling straight into the hearts and minds of the people who come into contact with these brands. And that's why we call it neural branding. And so let's complete the design language worksheet. Um, this is a, again, not there's four worksheets. I know you guys see that, but the, this stuff isn't super difficult. So don't, don't worry too much about this. Um, this is the design language worksheet. You can make it copy, obviously making sure you're keeping all this stuff nice and organized. And remember guys design is a hack, developing a powerful design language will separate you as alpha a creator, a lion and not a sheep. And people will gravitate you. The more that you develop your own language because they recognize you as the cause. Not, and a fact, and in this worksheet, we are going to craft your unique in homogenous design language. (00:49:16): That's really important guys. Like I really want you to be as unique as possible here. I don't want everyone just coming out, copying me or copying Justin or, or Offwhite just be as unique as possible and really take some time to like, think about you and you would want to build out your brand this way and what it really means. And so start by rewriting your driving mission here. You know, we really wanna solidify that within you and your words, what words do you use? Okay. What words are native to your upbringing that you always use as a kid? Or maybe like your area of the world that not a lot of other people know, cuz remember in the metaverse, you know, you're gonna have people that could potentially, you could be friends with from all over. So your words don't necessarily have to be like your words, but like words from where you grew up that make you sound unique. (00:50:04): Right. And are any of these words, words that you've personally, uh, made up that you resonate with, that, that have made up today? Any of them particularly resonate with your mission and just think about that. Right. And just make a list here of, you know, all of your words, right. And, and here. So colors simply put, what are your favorite colors? And on Google, Google, you can just look up, uh, you can search like, uh, then oops search. There we go. Then search Google, what colors go well with? And then you insert your color there and choose a secondary color and then a tertiary color if you like it. Okay. Very, very easy guys. So you can just do what colors go good with red, red Navy and white, red and turquoise, red and green. And you can just, you know, look at this and figure out like, like that's kind of cool, right. (00:51:03): Or that, and you just sort of pick those, uh, those, those number. And that's the code for your, um, that's the color code for your actual color? So you'll want to type that out right here. And then maybe it's like, it's like, uh, eight, maybe it's like eight T 0, 0 5, 4, 3 or something like that. So you wanna write your, your three, um, colors here, right? Two, three, right. And then what you want to do is you want to think, like, why are you using these colors? Like, I'm very clear that I use red, particularly because red, like, you know, it makes me think of red light therapy. It makes me think of like this whole wellness lifestyle in general. Um, and so that's why I've chosen red for myself, but why would you choose those colors? It doesn't have to be like super clear, but maybe you just like them, but just consider that. (00:52:06): And then for fonts. So open up the Instagram app and, and click the plus sign in the top. Right. And you're going to be able to, uh, create an Instagram story there, just snap, any photo and then click the text icon. And there's gonna be like about 10 fonts you can choose from. So just pick one of those that you want to go with. And then these fonts should have something to do with like your vibe in general and mission that you are really cultivating here and you should be able to like pick that font, whatever it is. And you might not know the name of the font via Instagram, but um, just like pick, just name, the font, whatever you wanna name it. And uh, and, and then say like, why are you using that font? Like for example, I use the, the courier news style because I think it just resonates with like being smart and like, you know, um, especially with like the maxi and the personal development side of things and just, it resonates with like computers and technology and just like intelligence. (00:53:05): Uh, so that's partially why I like it. So sounds what types of sounds resonate with your brand, what honor of music, and you can end up using this music in the background of videos you create. Now, one thing I want to be pretty clear with here is like, you know, you can really build your brand out however you want, but understand that, you know, when you're like really expressing yourself, if there's a certain group of people that you want to attract specifically with the sound stuff, you know, like if there's a specific girl that you wanna go on a date with, she might not like your kind of weird music taste. Um, so it's not like you have to go around parade all this stuff everywhere, but, um, that, that's a, that's a topic for another video we'll continue on here. So ancillary things. So any specific shapes that resonate with you, textures vibes in general, just write stream of consciousness, how you want your brand to be presented and refer to examples or brands of people, uh, who have personal brands that you really like. So you just kind of make, uh, a list here and think about too. Like what, um, what brands are you really inspired by and what do you notice about these brands in relation to what you've learned in this module? (00:54:19): All right. Chugging along. So how routines become pendulums? So routines can help, uh, to create a rhythm in people's lives with a set agenda of emotions and thus establish positive emotions with that brand name. Every time the people who follow that brand, do the routine or even think about doing it. And it's basically just doing the same thing that you enjoy over and over and over again and sharing it with the world. So within Christianity, I mean, religions are the king of routines, right? You have church every Sunday. And when you go to church, you have the routine of like seeing people that you care about and also feeling good about like convening with God, with NFTs, you know, NFTs really are a brand. You know, they are a pendulum, they're a thing that winging back and forth, picking up more and more people as, as it passes by and NFTs, you know, when you mint an NFT and then launch it and put it up for resale on open sea, like that's a whole routine, a whole process that people are going through, right. (00:55:23): With the Arlin Moore brand you have, um, juing you have just like grinding on your business, reading, working out spontaneous trips to, you know, wherever where the hell I feel like it really right. Carnivores has the routines of like eating butter, like literally eating a slab of butter, steak liver car, uh, sunning, his balls, you know, funny and just like making funny lists and then gathering. So we're gonna talk about this, uh, next week, but building a recurring dinner or party of some sorts will really, you know, help establish a, a pendulum, um, and get people, you know, indoctrinated into your circle. And so here's, you know, in the top left, we have apple. So one routine, the apple institutes is like the routine of the keynote presentation. Okay. Um, we also have, uh, Amazon prime. So just the whole experience of the Amazon prime, you know, shopping experience where it's like, you're searching for your item one, click by, and it's there, like within a day, that's a routine, the bottom right here, we have clear. (00:56:29): So this is like kind of TSA. Pre-check on steroids, where you go, you like scan your eyes. Uh, if you don't have this, by the way, I highly recommend it. I got it like a little while ago and I, I love it. You know, you go, you like scan your face and then they like escort. You pay past, even past the TSA. Pre-check people. It's pretty cool. Um, and you just treated like royalty for a good minute and a half <laugh>, uh, on the left bottom left there, you've got people reading the Torah at the great wall, the, the, the Western wall in, um, Jerusalem and, you know, reading the Torah is like a part of the Jewish tradition. It's a routine, right? And then of course in the middle, we have the four year university cult scam where you attend class, get a liberal arts education party, and then throw your hats off at the end. (00:57:14): So, you know, you start at freshman orientation, you do something stupid with these stupid games and signs it with, you know, random people. And then in the middle, you know, you go to class and then party on the weekends and do weird and throw Christmas parties. And everyone takes their clothes off and has drunken sex. And, you know, then gets up hangover and goes to class and does homework you don't want to do. And then at the end of it, all, you throw your hats off and that's it. And then you have a bunch of debt <laugh> and that's the routine. And people sell that for a lot of money and you probably are still in debt from that if you did this. Um, but that's a very, very, very powerful routine and a, a really big money maker. Um, yeah. So carnival reus, you know, he is got his, his daily meat slab, uh, his daily meat slab or ball Suning, uh, soul bra. (00:58:03): Okay. So he's a, another guy you could check out. He, every time like people see a tree, he has these things called Manda tree pull ups. So like every time you see a tree branch, you have to do pull ups and then you tag so bra and he'll repost you. And then Andy for this is very famous challenge. The, uh, 75 hard C, where you work out twice a day, you follow a certain diet, you drink a gallon of water every day. And, um, you read, I think you read 10 pages of a book or something like that. And, um, take a progress picture every day. So, yeah, so these are some examples of creators using routines on their profiles and indoctrinating people into their way of thinking. So let's complete the routines worksheet. This one is one of the quickest ones, I believe. Yeah. (00:58:54): Just three questions. So make a copy of this, keep it organized and building a consistent routine for your content will help people anticipate what you put out. It'll make them think about you more often and make them miss you when you're gone. And in this worksheet, we're just gonna develop just very briefly, you know, some routines here. So start by rewriting your driving mission here. As we have been doing in these last three, getting it here and then think about this. So can you think of any powerful routines that you personally have been subject to? Okay. Perhaps you were raised in some religious routines, the school system, and how does it feel to know you've been raised by someone else's routine that weren't your own, think about that, right. Just do a little brainstorming accession here and then routines, what routines are important and unique to you, and what do you think everyone in the world should be doing that you personally do? And what routines from other groups do you think should be more popularized? So don't overthink it, but, you know, could, it could, uh, it could be as simple as just going to the gym. So what routines are important to you and just list out a bunch of those, and those will be your, your routines. (01:00:10): So let's talk about your identity as a leader. This one's gonna be super short, but cuz we've talked about it in great length last week. Uh, but understand, you know, people are going to look at, look at you and study you as, as a leader. And so you wanna think like when people talk about you, what are the first words you want them to say about you? What are your main character traits, right. And also what are the quirks and things that make you different or even unique or weird, you know, you look at, uh, polo G in the top left here. Right? The first thing I think about when I look at polo G is like, um, well this one actually kind of is the bar I think of from, uh, uh, pops. Uh, what is it? Pop star rock star. He is like, um, young pop rebirth, never put out a weak verse, but he is like, I never put out a weak verse. (01:00:59): Right. So when I think of, uh, when I think of polo, yeah. I think of like never putting out a weak verse. So I expect like knowing him as a leader to always put time into his lyrics, right. Gary V in the top, right there, you know, he, um, is known for going on yard sales. Right. And just like flipping stuff at yard sales and saying like, that's the best way to make money if you don't have a job is just going, like learning how to flip, flip on eBay and, and yard sales and stuff. Uh, weird guy in the bottom left that's me in front of my JVE. Right. You know, I'm obsessed with my JVE thing. Um, and I just use that and that's like kind of a quirk that I have, but you also, you know, you think of AR you think of like being motivated, this, you know, uh, self development working on your mind purpose, you know, uh, having fun in the process being spontaneous and then on the bottom, right. You've got Yomi Denzel who I really like following his brand because he's French and I don't understand anything he's saying yet. He's always very positive and always in some dope location and he's always giving people gifts. And I just like to like learn from him, even though I don't know what he's saying. I just like, I can catch his vibe and see how he's like, uh, respected as a leader. (01:02:16): And there's no worksheet for that one because you know, we did so many last week. You don't need to, uh, and this last part of this video, we're gonna talk about polarizing the enemy. So if you want everyone to like you, nobody will love you. So you need to pick a side, pick a side. And this comes with making firm decisions about your beliefs and then continuously educating yourself and making adjustments as you grow. So if you want people to love you, then some people might hate you and you have to be okay with that. For example, when I first started making videos on YouTube and posting content as like a creator, instead of just a normal consumer, I had some people make fun of me. Okay. And I had to be okay with it. You know, I, I had a bunch of girls from, I was doing it in college. (01:03:01): I had a bunch of girls from back in high school who just like made a group chat and were like posting about me and like making fun of me. And I found out about it. And I was like a little hurt by it at first. And you know, over the years I've had people make fun of me in the common section, but like, I give a. <laugh> right. You gotta develop thick skin about that. And just realize like, who are you trying to impress? Are you trying to impress people who don't like you in the first place? What's the point of that? That's stupid. So just go out there and be a creator, right? And polarizing the polarizing, the enemy shows that you aren't afraid to fight when, uh, what you don't believe in my friend, just one is extremely outwardly spoken. (01:03:41): He's a good example of this. Um, he's extremely outwardly spoken about his views to the point where literally any day, I think he might be banned from Instagram. If he's not already at the time this video is posted. Um, so he, he might be a good guy to follow and check out again, if he's not already banned and demonstrating a lack of fear is powerfully attractive. Okay. And when hits the fan, if you're someone who's been actively calling people out, people will flock to you. You know, people will flock to the people who aren't afraid. (01:04:12): And my friend Fran is also another guy who's really outspoken. If you see in like his, his, uh, his highlights here, he has this, these different things called hysteria. He talks about the dollar and his opinions on the dollar, um, prop. He has a whole thing about propaganda and he's always, and he only has 1600 followers, but, you know, he's, he's always talking about like what he believes in on his stories. And that's why I bring him up and why I really like his, his brand because he's a free thinker. And he's not afraid to talk about what he, what he believes in, no matter how controversial it is. You know, we, we really wanna get away from group think here, independent thinkers. So here's the famous, polarizing, the enemy commercial of apple. You know, when you remember when it was like, hi, I'm a Mac and I'm a PC. (01:04:57): It's literally the same thing that I do guys with. Hi, I'm Mr. Struggle. And I'm the luck engineer. Obviously, Mr. Struggle is the PC and the PC sucks and like has a, is just like fat is an annoying attitude and can't get anything done. Whereas the luck engineers just relax and chill and, you know, obviously cooler and better in every way. And carnival res is also always calling out a specific group of people in their vegans. And it's really hilarious the way he does it, you know, the memes that he posts. And it's funny. So complete the polarizing, the enemy worksheet. This one again is pretty quick. So if you want everyone to like you, no one will love you pick a side, call out, who's screwing up the world, take a stand. And this comes with making firm decisions about the beliefs that you have, but then also continually educating yourself and making adjustments as you grow. (01:05:52): So firm beliefs, loosely held. And in this worksheet, we're going to polarize your, entered your enemy and crystallize your viewpoints about the world. So start by writing your mission statement here and then think about the enemy. So who do you hate? Who makes your blood boil and what's wrong with them and why are they wrong and why are they making the world a place? What is their biggest line spot and why don't they get it right. Just list out there and then saturate them, right. Make a joke outta them. So how can you kind of make fun of them and what memes can you use to throw stones at your enemies that can make them look silly? Okay. And don't, don't overthink this, just, you know, whatever. However you can make them look, look kind of funny, just right out here and then the hero. (01:06:43): So who gets it right for, for me, it's the luck engineer, right. And I use like, uh, I think ASAP Rocky is just smooth. So I use ASAP Rocky as like the symbol for the luck engineer. And what are the character traits of the, this guy, the guy who gets it and why are they obviously <affirmative> and then you wanna meme the hero. So what memes can you use in order to over embellish how amazing the good guy is and how obviously correct your view of the world is? So this is really what I did with, uh, Mr. Struggle and the luck engineer. And I want you to do the same thing with your beliefs. All right. (01:07:22): So that's it guys. Um, that's it for this module? Uh, you can go ahead and just complete the storytelling worksheet, the design language worksheet and the routines and pendulums worksheet, and then the polarizing, the enemy worksheet. And that is that, is it, uh, for, for 1.3, uh, sorry, for 3.1 and you are well on your way to crafting an incredible and incredibly powerful brand. Um, now I'd like to do a little bit of bonus profile commentary talking about a lot of this stuff and a little bit more, um, that we just went over and just showing you some like real applications. So, you know, my friend, Justin, you know, again, as I said, his account might be taken down by now, but he does a really good job of making his life, just look epic, you know? And, um, if you look at his pictures and what he's doing in the pictures, like there, it's not just him standing around with his friends, it's him actually doing. (01:08:20): So like, you know, is he's got a mirror selfie, but like it's a mirror selfie with like a super hot chick. And like they're in his bedroom, you know, <laugh>, or it's a pick of him with like some babe on his shoulder, or it's a picture of him like loading a mag for a gun, or like a bunch of girls going swimming. And there's like a lightning bowl. Right. And by the way that picture of the girls going swimming in a lightning bowl, I think that's just straight off a Pinterest. So not, not even like the nine out of 10, not even the, the, every nine of all nine of your photos this week have to be your photos. You can pick a picture off Pinterest that you really like, that that resonates with you. And as long as it sort of almost feels like it matches your, the color scheme that you're using and, you know, the kind of vibe, um, that's, that's I know we were talking about colors earlier. (01:09:08): I want you to notice that all of these photos, like sort of blend together in a, in a certain way, you know, and even Justin's style, right? Like he's obviously in good shape. He's obviously not the dad bod, but he also has like, you know, just clean, uh, clean cut t-shirts and, um, yeah. You know, he is, he seems to be by the ocean a lot. So, you know, think about, think about all these things and Yomi right. So Yo's got kind of the self-fulfilling profile idea that we talked about in week one, where like, you look at your profile and you wanna see the person that you want to become. You wanna see a person that inspires you, not, you know, old you from high school or old you from college. Like you wanna see the person that you, you want to look up to. (01:09:54): And, you know, Yomi also, uh, has like a, a specific style. So I'll say one thing on style and like what you should wear, look at someone who has the social circle and the life that you want and see how they're dressing, and then just basically copy them. You know, we don't have to self express too much because oftentimes, you know, what you wear is like a massive indicator of like who you are and what you leave in. And if you dress like how you feel you want to dress and how you feel is comfortable, it's not necessarily effective. You know? So just, don't try to be like a fashion icon, just look at who has kind of won the game that you want to play and model what you want to wear after them. If you fail to do that, you know, it's, it's gonna be really hard to get the results that you want and think of, um, vibe. (01:10:44): All right, this is something we're gonna dive into a little bit more as we go on. It's a bit more of a advanced topic, but Elliot has a great vibe Elliot, uh, be fit. You know, he, he lowers the exposure of all his photos. So there's slightly a little bit darker, you know, he uses, as you can tell too, he's really good with color. So everything is either black, white, tan, his skin is a bit tan. And then there's a little bit of like, teal, like a little bit, like if you've seen the top, right. There's like a, his jacket is kind of teal. So teal and orange, teal and orange go really well together. He'll even darken like the greens. And, um, you know, this is all not like super important, but, uh, it's, it's a bit more advanced photo editing stuff, which we can talk about a little bit in later modules, but don't get too overwhelmed for now. (01:11:32): I, and then, um, Riley's just another example of a self-fulfilling profile. Rap has gotten a great vibe, right? And Riley is Riley wrapped. His vibe is again, communicated through the colors he uses, you know, the he's, he's obviously an artist. So he, he, uh, makes everything look very clean. You'll notice, like everything wrapped does is smooth and clean and crisp. Right. And so he'll throw in some artwork here and there, some like black and white, like landscape stuff, you know, more artistic kind of feel, you know, he gives himself a little more freedom to be that like smooth. It's almost like his pictures and his photos line up with his music, which is cool. Um, Iman, and Iman's a great example of a guy who has a very, very powerful origin story. And he he'll say it probably like once a month or so, you know, he'll reference it in like a, a, an Instagram story or maybe a YouTube video here and there. (01:12:27): What he'll talk about, you know, the, the stuff he went through as a kid, how his dad was like abusive to him and his mom, and then he dropped outta high school at 15, uh, to basically like build his business or was like 15 or 16. I don't know. At the time he was like meditating in the bathroom in high school, and kids were making fun of him, but he ended up, you know, started to make like pretty significant money and then started, you know, building his businesses that he has today that are doing like, you know, several hundred thousand dollars a month. Um, and now he like takes care of his, his mom and lives in Dubai. And, um, so the origin story is very, very powerful carnivores. So he is a good example of polarizing the enemy as I talked about before. And then again, soul bra, good example of establishing routines, real soul bra and Instagram <affirmative> and then Adam. (01:13:17): So my, my friend, Adam, he's a really good example of the Z Nick effect, which is really that, that mystery, right? Like you, when you look at Adam's profile, you, you don't know what he does. Uh, if when you find out what he does, it's pretty fascinating. You know, he was really a very early like internet kid, and he was massive in the, uh, affiliate marketing space, like very early on. It was really like one of the best in the worlds at it. Um, now he's working on some NFT projects, but you know, you don't have to tell like every single story about you and that leaves mystery. Right. And we're gonna talk about that in the next module. So again, here's your action steps. I want you to really, you know, define your story, get clear on your design language, your routines, and pendulums and polarizing the enemy. And I will leave you with this quote design is hack. This is from Mira pack, who did a NFT drop that did 92 million in sales. It was the biggest NFT drop ever. And, um, this is his, his pinned quote on Twitter design is hack. So we'll leave you with that. Go ahead and get these worksheets done. And then let's dive into the following videos in this week. All right. Good job today. I'll see you in the next video.