Twitter and Company Culture with Bruce Daisley

Twitter has been hitting the headlines over the past week following Elon Musk’s purchase of the social media giant for $44 Billion.

The world’s richest man closed his blockbuster purchase of the social media service, propelling Twitter into a new era.

While fans of Musk, a self-described "free speech absolutist", look forward to a future of more expansive dialogue, critics suggest that Musk wants to open the platform up to all - including controversial personalities such as Former President Trump and Kayne West. They also question the impact of Musk's new content moderation council.

Musk’s team wasted no time terminating the employment of some of the most senior figures at Twitter. Other employees have shared their concerns about what lies ahead and how Twitter’s focus and company culture could change; creating a work environment similar to Tesla. Over the weekend, The New York Times reported that Mr Musk had approved big job cuts across Twitter's workforce. The newspaper said the cuts would take place before workers were due to receive grants of shares in the company as part of their pay deals. This has been denied by Elon Musk and his team.

One former Twitter leader has been particularly active in the media over the past few days. Bruce Daisley, former VP at Twitter and author of Eat Sleep Work Repeat: 30 Hacks For Bringing Joy To Your Job has appeared on the Times Radio, Channel 4 News and LBC to offer his take on the purchase of Twitter and what it could mean for Twitter employees.

A key figure at Twitter between 2012 and 2020, Bruce was Twitter's most senior employee outside of the United States, in his role of Vice President across Europe, the Middle East, and Africa. He joined the company in 2012 having previously led YouTube UK.

Earlier this month,