The WHY MARKETING Podcast

The Technician

October 15, 2019 Season 2 Episode 3
The WHY MARKETING Podcast
The Technician
Chapters
The WHY MARKETING Podcast
The Technician
Oct 15, 2019 Season 2 Episode 3
Rusty Pepper / Neil Etheridge
During our episode, Neil shared some of the unique B2B marketing challenges he's faced as a CMO, how he stays current with marketing trends & technologies, the importance of doing 'crazy' customer experiments, and how DISCO was able to become the market leader in ediscovery!
Show Notes

This week on The WHY MARKETING Podcast I sit down with Neil Etheridge the CMO of DISCO and a 20-year tech industry veteran focused on bringing cloud computing and SaaS solutions to address the legal challenges faced by businesses and firms around the world.

During our episode, Neil shared some of the unique B2B marketing challenges he's faced as a CMO, how he stays current with marketing trends & technologies, the importance of doing 'crazy' customer experiments, and how DISCO was able to become the market leader in ediscovery!   

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