The WHY MARKETING Podcast

Serving Up Marketing Goodness

October 29, 2019 Season 2 Episode 5
The WHY MARKETING Podcast
Serving Up Marketing Goodness
Chapters
The WHY MARKETING Podcast
Serving Up Marketing Goodness
Oct 29, 2019 Season 2 Episode 5
Rusty Pepper
This week on The WHY MARKETING Podcast I sat down with Andrea Kayal, Chief Marketing Officer at Upserve about the benefits of working for a portfolio company of Vista Equity Partners, merging marketing best practices when acquiring another business, the importance of data for marketing insights, which KPI's she feels marketers should blow up, and so much more marketing goodness!
Show Notes

This week on The WHY MARKETING Podcast I sat down with Andrea Kayal, Chief Marketing Officer at Upserve about the benefits of working for a portfolio company of Vista Equity Partners, merging marketing best practices when acquiring another business, which KPI's she feels marketers should blow up, why the customer flywheel gets her so excited, and so much more marketing goodness packed into this one show!

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