The WHY MARKETING Podcast

The Making of an Effective & Successful Marketing Leader

November 05, 2019 Season 2 Episode 6
The WHY MARKETING Podcast
The Making of an Effective & Successful Marketing Leader
Chapters
The WHY MARKETING Podcast
The Making of an Effective & Successful Marketing Leader
Nov 05, 2019 Season 2 Episode 6
Rusty Pepper / Thomas Barta
On this episode of The WHY MARKETING Podcast we explore the traits that make effective and successful marketing leaders with Thomas Barta, a renowned marketing expert, speaker, and co-author of the business book, The 12 Powers of a Marketing Leader - The Leadership book from the world's largest study on CMO success.
Show Notes

On this episode of The WHY MARKETING Podcast we explore the traits that make effective and successful marketing leaders with Thomas Barta, a renowned marketing expert, speaker, and co-author of the business book, The 12 Powers of a Marketing Leader - The Leadership book from the world's largest study on CMO success.

His marketing career spans over 20-years with companies like Kimberly-Clark and McKinsey where he was a Partner.  He was also Dean of McKinsey's Global Leadership Program where he was responsible for training over 1,000 leaders.  So when he talks about marketing, people listen!

Episode Links:
www.thomasbarta.com
LinkedIn: /in/tbarta/
Twitter: @ThomasBarta
The 12 Powers of a Marketing Leader - The Leadership book from the world's largest study on CMO success



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