The WHY MARKETING Podcast

Doug Zarkin (Pearle Vision) | The Northstar of Marketing

April 13, 2021 Rusty Pepper / Peter Horst / Doug Zarkin Season 4 Episode 10
The WHY MARKETING Podcast
Doug Zarkin (Pearle Vision) | The Northstar of Marketing
Chapters
The WHY MARKETING Podcast
Doug Zarkin (Pearle Vision) | The Northstar of Marketing
Apr 13, 2021 Season 4 Episode 10
Rusty Pepper / Peter Horst / Doug Zarkin

In this episode, Doug Zarkin the CMO of Pearle Vision sits down for a fantastic conversation about the current state of marketing and where he 'sees' it heading in a post pandemic world.  

So get ready to learn about...

  • Leadership challenges/opportunities when everyone is working from home.
  • Customer acquisitions and the rapidly evolving digital landscape around privacy.
  • Why it's important that your brand positioning becomes your company's Northstar.
  • Examples of brilliant marketing campaigns using emotional sentiment.
  • What consumers are craving from brick & mortar retailers. 

Thank you for listening, so please make sure to follow and subscribe to get the latest episodes and news from The WHY MARKETING Podcast... you'll be glad you did!   

To leave us feedback or guest suggestions, you can reach out to Rusty Pepper on LinkedIn at https://www.linkedin.com/in/rustypepper

www.WhyMarketingPodcast.com  


 

Show Notes

In this episode, Doug Zarkin the CMO of Pearle Vision sits down for a fantastic conversation about the current state of marketing and where he 'sees' it heading in a post pandemic world.  

So get ready to learn about...

  • Leadership challenges/opportunities when everyone is working from home.
  • Customer acquisitions and the rapidly evolving digital landscape around privacy.
  • Why it's important that your brand positioning becomes your company's Northstar.
  • Examples of brilliant marketing campaigns using emotional sentiment.
  • What consumers are craving from brick & mortar retailers. 

Thank you for listening, so please make sure to follow and subscribe to get the latest episodes and news from The WHY MARKETING Podcast... you'll be glad you did!   

To leave us feedback or guest suggestions, you can reach out to Rusty Pepper on LinkedIn at https://www.linkedin.com/in/rustypepper

www.WhyMarketingPodcast.com