The WHY MARKETING Podcast

Alexis Kirkland (Treasury Wine Estates) | Transforming Brand & Customer Engagement

May 11, 2021 Rusty Pepper Season 4 Episode 11
The WHY MARKETING Podcast
Alexis Kirkland (Treasury Wine Estates) | Transforming Brand & Customer Engagement
Chapters
The WHY MARKETING Podcast
Alexis Kirkland (Treasury Wine Estates) | Transforming Brand & Customer Engagement
May 11, 2021 Season 4 Episode 11
Rusty Pepper

Alexis Kirkland is Vice President of Marketing Activation and Enablement at Treasury Wine Estates and has over 15 years of experience in the beverage alcohol industry. She has worked across major suppliers such as Constellation Brands and Gallo Winery, along with short stints in Finance (Goldman Sachs), Consulting (The Advisory Board Company), and Political Advertising (SRCP Media).  

Kirkland received her BA in Government and Art History from Bowdoin College and her MBA from American University with a concentration in Finance and Marketing. Kirkland is also a founding member of the San Francisco chapter of Chief, which is a private network designed for senior women leaders.

In this episode we discuss...

  • Power of using celebrities in advertising
  • Brand Love
  • Consumer Centric Innovation
  • How to grow a product category
  • Localization
  • And so much more! 


Show Notes

Alexis Kirkland is Vice President of Marketing Activation and Enablement at Treasury Wine Estates and has over 15 years of experience in the beverage alcohol industry. She has worked across major suppliers such as Constellation Brands and Gallo Winery, along with short stints in Finance (Goldman Sachs), Consulting (The Advisory Board Company), and Political Advertising (SRCP Media).  

Kirkland received her BA in Government and Art History from Bowdoin College and her MBA from American University with a concentration in Finance and Marketing. Kirkland is also a founding member of the San Francisco chapter of Chief, which is a private network designed for senior women leaders.

In this episode we discuss...

  • Power of using celebrities in advertising
  • Brand Love
  • Consumer Centric Innovation
  • How to grow a product category
  • Localization
  • And so much more!