Travel Tastemakers
Travel Tastemakers is a podcast brought to you by the people behind TFest. The first podcast of its kind, Travel Tastemakers delves into the ideas and stories of the leading people in the travel industry as we learn what makes them outliers in the field. Hosted by Peter Gould, each episode will cover views and trends in the ever-changing and expanding world of Luxury travel. Peter is an industry veteran and innovator, currently chairman of Worldwide Events, he has founded several other media and travel corporations over his extensive career. If you work in the industry or simply love travel this is the podcast for you.
Travel Tastemakers
Mirjam Peternek-McCartney, Lemongrass Marketing
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Peter Gould
Mirjam Peternek-McCartney lost a third of her team when she told them she wanted to shake up the way her business, Lemongrass Marketing, was run. Mirjam recognised that in order to utilise the new data tools available in the digital age, she needed to have more dynamic teams. It's a shake up that has clearly worked. Mirjam's clients include &Beyond and Lanserhof Health Resorts. She sat down with us at TFest and told us about the difficulties of forging a new path, and the amazing marketing opportunities there are, hidden in big data.