Travel Tastemakers

Mirjam Peternek-McCartney, Lemongrass Marketing

April 20, 2020 Peter Gould
Travel Tastemakers
Mirjam Peternek-McCartney, Lemongrass Marketing
Chapters
Travel Tastemakers
Mirjam Peternek-McCartney, Lemongrass Marketing
Apr 20, 2020
Peter Gould

Mirjam Peternek-McCartney lost a third of her team when she told them she wanted to shake up the way her business, Lemongrass Marketing, was run. Mirjam recognised that in order to utilise the new data tools available in the digital age, she needed to have more dynamic teams. It's a shake up that has clearly worked. Mirjam's clients include &Beyond and Lanserhof Health Resorts. She sat down with us at TFest and told us about the difficulties of forging a new path, and the amazing marketing opportunities there are, hidden in big data. 

Show Notes

Mirjam Peternek-McCartney lost a third of her team when she told them she wanted to shake up the way her business, Lemongrass Marketing, was run. Mirjam recognised that in order to utilise the new data tools available in the digital age, she needed to have more dynamic teams. It's a shake up that has clearly worked. Mirjam's clients include &Beyond and Lanserhof Health Resorts. She sat down with us at TFest and told us about the difficulties of forging a new path, and the amazing marketing opportunities there are, hidden in big data.