Foreward: How stories drive change

Mary Ellen Schaafsma, Director, Social Purpose Institute – Growing purpose-led companies, with stories.

November 19, 2020 Denise Withers Episode 23
Foreward: How stories drive change
Mary Ellen Schaafsma, Director, Social Purpose Institute – Growing purpose-led companies, with stories.
Show Notes

While companies across sectors struggle to cope with the economic impacts of the pandemic, it's becoming increasingly clear that those driven by a social purpose are out-performing their profit-driven competition. They have better customer loyalty, employee engagement and innovation capacity. But how can leaders make the shift?

It turns out that stories have a big role to play - and that's what I talk about with Mary Ellen Schaafsma in this episode. She's the Executive Director of the Social Purpose Institute at the United Way of the Lower Mainland in British Columbia. 

Her job is to help companies find, activate and grow the impact of their unique social purpose.  To do that, she and her team ask leaders to do a deep dive into their company's stories. And what they find often surprises them! 

Join us to learn how the Institute's helping companies use social purpose to become more resilient and innovative, while doing good, and how the future stories leaders design set them up for success in a turbulent world.