Building Brands

Finding & Growing Within A Niche

September 29, 2020 Tim Bouchard Season 1 Episode 20
Building Brands
Finding & Growing Within A Niche
Show Notes Transcript

Christopher Lyon, President of Tournesol Siteworks talks about how Tournesol leveraged growth through a distinct technology that met a budding need in the outdoor market and expanded upon that to reshape how architects, designers, and contractors approached outdoor spaces. From there, he talks about Tournesols path to growth, differentiation in the market, and becoming a go-to partner.