Building Brands
The Building Brands podcast, hosted by Luminus Owner & CEO Tim Bouchard, is a biweekly show that dives into marketing and branding strategies relating to the building materials industry. If you’re an owner or marketer in the manufacturing, distribution, or contracting spaces, this podcast is for you. In each show I’ll dive into a wide variety of topics with industry experts in the building materials and marketing spaces. So whether you’re reinventing a well established company or introducing a new company or product line to the market, these conversations will allow you to draw inspiration from the experiences and knowledge of others who have been there before and succeeded.
Building Brands
Defining Differentiated Positioning For Growth
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Bryce Stuckenschneider
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Season 1
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Episode 23
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Bryce Stuckenschneider, President & CEO of Loftwall, talks about the impact that crafting a differentiated position in the market had on Loftwall’s recent growth surge along with how changing their approach to WHY they do WHAT they do allowed them to deliver complex and rapid solutions for their customers during a pandemic that pushed their team to meet new challenges quickly.