Building Brands

What is the ROI of Branding?

February 16, 2021 Tim Bouchard Season 2 Episode 28
Building Brands
What is the ROI of Branding?
Show Notes

A solo-cast with Tim Bouchard, Owner & CEO of Luminus, addressing the mystery that surrounds understanding the value and ROI of branding and strategy. By nature, a strategic engagement is meant to affect future outcomes, so this episode dives into what some of those intangible and even tangible measurable outcomes are along with how to track some of them in order to understand the long-term ROI of branding.