It's late 2002 and Pearl Jam have just released their last album of new material for Epic Records. The record deal they signed pre-Ten had finally been concluded (The compilation albums Lost Dogs and Rearviewmirror would be released over the next two years to officially wrap up the deal) and the band would soon become free agents for the first time in their career.
The world is their oyster.
But what do they want in that oyster?
Even the members themselves weren't quite sure.
Enter Matt Shay. At the time, Matt was at J Records working for Clive Davis but he also had a relationship with Pearl Jam. Could he bring these two titans together? We now know the answer was yes but for the first time Matt gives us the backstory of Pearl Jam signing with J Records, the recording and promotion of the Avocado album, and how the entire process reset the band as it entered its pivotal second chapter of it's career.