{"version":"1.0.0","segments":[{"speaker":"David Rice","startTime":27.43,"endTime":29.880000000000003,"body":"In the space of"},{"speaker":"David Rice","startTime":27.43,"endTime":29.880000000000003,"body":"a few years, digital nomads"},{"speaker":"David Rice","startTime":29.880000000000003,"endTime":32.58,"body":"have gone from a relatively"},{"speaker":"David Rice","startTime":29.880000000000003,"endTime":32.58,"body":"small group of professionals"},{"speaker":"David Rice","startTime":33.08,"endTime":35.36,"body":"to becoming a normal"},{"speaker":"David Rice","startTime":33.08,"endTime":35.36,"body":"occurrence in the workforce."},{"speaker":"David Rice","startTime":35.620000000000005,"endTime":38.819,"body":"More than 17 million Americans"},{"speaker":"David Rice","startTime":35.620000000000005,"endTime":38.819,"body":"now call themselves digital"},{"speaker":"David Rice","startTime":38.819,"endTime":41.869,"body":"nomads as they navigate"},{"speaker":"David Rice","startTime":38.819,"endTime":41.869,"body":"remote working environments."},{"speaker":"David Rice","startTime":42.49,"endTime":44.58,"body":"Many companies are now"},{"speaker":"David Rice","startTime":42.49,"endTime":44.58,"body":"realizing that a blend"},{"speaker":"David Rice","startTime":44.609,"endTime":47.955,"body":"of nomads and traditional"},{"speaker":"David Rice","startTime":44.609,"endTime":47.955,"body":"employees working in office or"},{"speaker":"David Rice","startTime":47.955,"endTime":50.085,"body":"hybrid is a good mix to have."},{"speaker":"David Rice","startTime":50.265,"endTime":53.665000000000006,"body":"But how do you go about creating"},{"speaker":"David Rice","startTime":50.265,"endTime":53.665000000000006,"body":"policies that ensure nomads"},{"speaker":"David Rice","startTime":53.665000000000006,"endTime":56.634,"body":"have a good experience, are"},{"speaker":"David Rice","startTime":53.665000000000006,"endTime":56.634,"body":"an active part of the company"},{"speaker":"David Rice","startTime":56.634,"endTime":60.015,"body":"culture and serve the company"},{"speaker":"David Rice","startTime":56.634,"endTime":60.015,"body":"like any other employee?"},{"speaker":"David Rice","startTime":61.94500000000001,"endTime":64.144,"body":"Welcome to the People"},{"speaker":"David Rice","startTime":61.94500000000001,"endTime":64.144,"body":"Managing People podcast."},{"speaker":"David Rice","startTime":64.795,"endTime":67.145,"body":"We're on a mission to build"},{"speaker":"David Rice","startTime":64.795,"endTime":67.145,"body":"a better world of work and to"},{"speaker":"David Rice","startTime":67.145,"endTime":70.935,"body":"help you create happy, healthy,"},{"speaker":"David Rice","startTime":67.145,"endTime":70.935,"body":"and productive workplaces."},{"speaker":"David Rice","startTime":70.935,"endTime":72.69,"body":"I'm your host, David Rice."},{"speaker":"David Rice","startTime":73.19,"endTime":74.91,"body":"My guest today is Audra Nichols."},{"speaker":"David Rice","startTime":75.08,"endTime":78.12,"body":"She's the Chief Operating"},{"speaker":"David Rice","startTime":75.08,"endTime":78.12,"body":"Officer of MBO Partners."},{"speaker":"David Rice","startTime":78.67,"endTime":81.2,"body":"We're going to be talking"},{"speaker":"David Rice","startTime":78.67,"endTime":81.2,"body":"about digital nomad policies,"},{"speaker":"David Rice","startTime":81.489,"endTime":84.26,"body":"welcoming the digital nomad"},{"speaker":"David Rice","startTime":81.489,"endTime":84.26,"body":"into a blended workforce,"},{"speaker":"David Rice","startTime":84.56,"endTime":87.089,"body":"and how to support nomads"},{"speaker":"David Rice","startTime":84.56,"endTime":87.089,"body":"in your organization."},{"speaker":"David Rice","startTime":87.089,"endTime":93.279,"body":"Audra, welcome."},{"speaker":"Audra Nichols","startTime":93.309,"endTime":94.739,"body":"Thank you."},{"speaker":"Audra Nichols","startTime":94.75,"endTime":95.919,"body":"Delighted to be here, David."},{"speaker":"David Rice","startTime":96.489,"endTime":97.619,"body":"Well, first,"},{"speaker":"David Rice","startTime":96.489,"endTime":97.619,"body":"you know, tell us a little"},{"speaker":"David Rice","startTime":97.619,"endTime":99.749,"body":"bit about yourself, your"},{"speaker":"David Rice","startTime":97.619,"endTime":99.749,"body":"work with MBO Partners."},{"speaker":"David Rice","startTime":99.749,"endTime":101.97,"body":"What led you to working with"},{"speaker":"David Rice","startTime":99.749,"endTime":101.97,"body":"them and supporting that"},{"speaker":"David Rice","startTime":101.97,"endTime":103.50999999999999,"body":"vision for the future of work?"},{"speaker":"Audra Nichols","startTime":104.05,"endTime":104.869,"body":"Absolutely."},{"speaker":"Audra Nichols","startTime":104.869,"endTime":107.61,"body":"Well, I've spent the"},{"speaker":"Audra Nichols","startTime":104.869,"endTime":107.61,"body":"majority of my career in"},{"speaker":"Audra Nichols","startTime":107.61,"endTime":108.69,"body":"professional services."},{"speaker":"Audra Nichols","startTime":108.69,"endTime":110.339,"body":"That's what I call home."},{"speaker":"Audra Nichols","startTime":110.78999999999999,"endTime":114.919,"body":"So most recently about 18"},{"speaker":"Audra Nichols","startTime":110.78999999999999,"endTime":114.919,"body":"and a half years with PwC."},{"speaker":"Audra Nichols","startTime":115.449,"endTime":119.329,"body":"And at PwC, I had an awesome"},{"speaker":"Audra Nichols","startTime":115.449,"endTime":119.329,"body":"career is definitely my home."},{"speaker":"Audra Nichols","startTime":119.329,"endTime":122.079,"body":"It's, I had the best job ever"},{"speaker":"Audra Nichols","startTime":119.329,"endTime":122.079,"body":"and I grew the consulting"},{"speaker":"Audra Nichols","startTime":122.079,"endTime":126.39999999999999,"body":"practice, established the global"},{"speaker":"Audra Nichols","startTime":122.079,"endTime":126.39999999999999,"body":"delivery model, managed all the"},{"speaker":"Audra Nichols","startTime":126.39999999999999,"endTime":127.94,"body":"acquisitions for consulting."},{"speaker":"Audra Nichols","startTime":128.51,"endTime":133.06,"body":"Interestingly, about almost 19"},{"speaker":"Audra Nichols","startTime":128.51,"endTime":133.06,"body":"years in, I had an opportunity"},{"speaker":"Audra Nichols","startTime":133.06,"endTime":135.07,"body":"to do something different"},{"speaker":"Audra Nichols","startTime":133.06,"endTime":135.07,"body":"with a smaller business."},{"speaker":"Audra Nichols","startTime":135.089,"endTime":137.76,"body":"So I've always been a part of"},{"speaker":"Audra Nichols","startTime":135.089,"endTime":137.76,"body":"really, really big businesses."},{"speaker":"Audra Nichols","startTime":138.26,"endTime":139.919,"body":"You know, I'm somebody"},{"speaker":"Audra Nichols","startTime":138.26,"endTime":139.919,"body":"of like, no regret."},{"speaker":"Audra Nichols","startTime":140.24,"endTime":142.35,"body":"So I said, you know, I think"},{"speaker":"Audra Nichols","startTime":140.24,"endTime":142.35,"body":"I should give this a try."},{"speaker":"Audra Nichols","startTime":142.77,"endTime":145.78900000000002,"body":"So I went to a smaller"},{"speaker":"Audra Nichols","startTime":142.77,"endTime":145.78900000000002,"body":"legal consulting business."},{"speaker":"Audra Nichols","startTime":146.345,"endTime":151.155,"body":"And the very first part"},{"speaker":"Audra Nichols","startTime":146.345,"endTime":151.155,"body":"I brought in to that"},{"speaker":"Audra Nichols","startTime":151.155,"endTime":152.885,"body":"business was MBO Partners."},{"speaker":"Audra Nichols","startTime":152.885,"endTime":156.075,"body":"And the reason I did it"},{"speaker":"Audra Nichols","startTime":152.885,"endTime":156.075,"body":"is because I recognized"},{"speaker":"Audra Nichols","startTime":156.195,"endTime":159.774,"body":"the growth of legal"},{"speaker":"Audra Nichols","startTime":156.195,"endTime":159.774,"body":"consulting, my global model."},{"speaker":"Audra Nichols","startTime":160.305,"endTime":164.274,"body":"I really needed a flexible"},{"speaker":"Audra Nichols","startTime":160.305,"endTime":164.274,"body":"kind of workforce model that"},{"speaker":"Audra Nichols","startTime":164.274,"endTime":165.615,"body":"we didn't necessarily have."},{"speaker":"Audra Nichols","startTime":166.595,"endTime":168.655,"body":"So when I was at PwC,"},{"speaker":"Audra Nichols","startTime":166.595,"endTime":168.655,"body":"I'll add to that."},{"speaker":"Audra Nichols","startTime":168.675,"endTime":172.815,"body":"I was, I would say, I,"},{"speaker":"Audra Nichols","startTime":168.675,"endTime":172.815,"body":"very strong leader user"},{"speaker":"Audra Nichols","startTime":172.875,"endTime":175.795,"body":"of independent consultants"},{"speaker":"Audra Nichols","startTime":172.875,"endTime":175.795,"body":"through MBO Partners."},{"speaker":"Audra Nichols","startTime":175.815,"endTime":179.514,"body":"So, I've been a power user"},{"speaker":"Audra Nichols","startTime":175.815,"endTime":179.514,"body":"that I went to UnitedLex and I"},{"speaker":"Audra Nichols","startTime":179.514,"endTime":182.595,"body":"became the client, the executive"},{"speaker":"Audra Nichols","startTime":179.514,"endTime":182.595,"body":"sponsor, but for a business."},{"speaker":"Audra Nichols","startTime":183.045,"endTime":187.034,"body":"And, you know, Miles, our"},{"speaker":"Audra Nichols","startTime":183.045,"endTime":187.034,"body":"CEO and I were talking"},{"speaker":"Audra Nichols","startTime":187.045,"endTime":190.945,"body":"when I was running the"},{"speaker":"Audra Nichols","startTime":187.045,"endTime":190.945,"body":"business as later UnitedLex."},{"speaker":"Audra Nichols","startTime":191.325,"endTime":193.695,"body":"And we're talking about, you"},{"speaker":"Audra Nichols","startTime":191.325,"endTime":193.695,"body":"know, how it was going and"},{"speaker":"Audra Nichols","startTime":193.695,"endTime":195.875,"body":"thinks that we could improve"},{"speaker":"Audra Nichols","startTime":193.695,"endTime":195.875,"body":"in the really the impact"},{"speaker":"Audra Nichols","startTime":196.265,"endTime":198.814,"body":"kind of on the worker and the"},{"speaker":"Audra Nichols","startTime":196.265,"endTime":198.814,"body":"organization, which I'm truly"},{"speaker":"Audra Nichols","startTime":198.814,"endTime":201.934,"body":"passionate about because I"},{"speaker":"Audra Nichols","startTime":198.814,"endTime":201.934,"body":"had experienced it both ways."},{"speaker":"Audra Nichols","startTime":202.314,"endTime":205.64,"body":"And somehow along the way"},{"speaker":"Audra Nichols","startTime":202.314,"endTime":205.64,"body":"in those conversations, he"},{"speaker":"Audra Nichols","startTime":205.64,"endTime":210.16,"body":"convinced me that would be an"},{"speaker":"Audra Nichols","startTime":205.64,"endTime":210.16,"body":"awesome choice to go to MBO"},{"speaker":"Audra Nichols","startTime":210.209,"endTime":212.91,"body":"and be the chief operating"},{"speaker":"Audra Nichols","startTime":210.209,"endTime":212.91,"body":"officer and really kind of"},{"speaker":"Audra Nichols","startTime":213.019,"endTime":215.7,"body":"passionately grow this because"},{"speaker":"Audra Nichols","startTime":213.019,"endTime":215.7,"body":"I, for the lack of a better"},{"speaker":"Audra Nichols","startTime":215.7,"endTime":218.22899999999998,"body":"term, I had a 360 degree view."},{"speaker":"Audra Nichols","startTime":218.299,"endTime":219.97899999999998,"body":"I had been a power user."},{"speaker":"Audra Nichols","startTime":219.99,"endTime":222.85999999999999,"body":"I had brought independent"},{"speaker":"Audra Nichols","startTime":219.99,"endTime":222.85999999999999,"body":"contractors onto my engagements."},{"speaker":"Audra Nichols","startTime":223.749,"endTime":226.56,"body":"I was a sponsor"},{"speaker":"Audra Nichols","startTime":223.749,"endTime":226.56,"body":"and a key client."},{"speaker":"Audra Nichols","startTime":227.01,"endTime":231.369,"body":"And now as the chief operating"},{"speaker":"Audra Nichols","startTime":227.01,"endTime":231.369,"body":"officer of MBO, I have the"},{"speaker":"Audra Nichols","startTime":231.369,"endTime":235.855,"body":"opportunity to bring those to"},{"speaker":"Audra Nichols","startTime":231.369,"endTime":235.855,"body":"real life perspectives together"},{"speaker":"Audra Nichols","startTime":235.855,"endTime":238.835,"body":"to really grow our business and"},{"speaker":"Audra Nichols","startTime":235.855,"endTime":238.835,"body":"have an impact on organization."},{"speaker":"David Rice","startTime":240.245,"endTime":241.295,"body":"It's never"},{"speaker":"David Rice","startTime":240.245,"endTime":241.295,"body":"a straight line, right?"},{"speaker":"Audra Nichols","startTime":242.35,"endTime":244.15,"body":"It is"},{"speaker":"Audra Nichols","startTime":242.35,"endTime":244.15,"body":"never a straight line,"},{"speaker":"Audra Nichols","startTime":244.64,"endTime":246.92,"body":"but great decision, and"},{"speaker":"Audra Nichols","startTime":244.64,"endTime":246.92,"body":"I really do enjoy it."},{"speaker":"David Rice","startTime":248.35,"endTime":250.35,"body":"So as we chatted"},{"speaker":"David Rice","startTime":248.35,"endTime":250.35,"body":"before this, you know, one"},{"speaker":"David Rice","startTime":250.35,"endTime":253.25,"body":"of the things that came up"},{"speaker":"David Rice","startTime":250.35,"endTime":253.25,"body":"was the rise of the digital"},{"speaker":"David Rice","startTime":253.25,"endTime":255.739,"body":"nomads, so to speak, and we've"},{"speaker":"David Rice","startTime":253.25,"endTime":255.739,"body":"seen this proliferation of"},{"speaker":"David Rice","startTime":255.739,"endTime":257.43,"body":"digital nomads in recent years."},{"speaker":"David Rice","startTime":257.79900000000004,"endTime":259.54,"body":"And I know you all have"},{"speaker":"David Rice","startTime":257.79900000000004,"endTime":259.54,"body":"a great report on the"},{"speaker":"David Rice","startTime":259.54900000000004,"endTime":260.599,"body":"topic on your site."},{"speaker":"David Rice","startTime":260.639,"endTime":262.769,"body":"Tell us a little bit about"},{"speaker":"David Rice","startTime":260.639,"endTime":262.769,"body":"what came out of that report"},{"speaker":"David Rice","startTime":262.81,"endTime":265.19,"body":"and what it says about the"},{"speaker":"David Rice","startTime":262.81,"endTime":265.19,"body":"state of the workforce."},{"speaker":"Audra Nichols","startTime":266.04,"endTime":266.55,"body":"Sure."},{"speaker":"Audra Nichols","startTime":266.8,"endTime":269.63,"body":"So we've done that for about"},{"speaker":"Audra Nichols","startTime":266.8,"endTime":269.63,"body":"five years, this August"},{"speaker":"Audra Nichols","startTime":270.03000000000003,"endTime":273.75,"body":"2023, we published our"},{"speaker":"Audra Nichols","startTime":270.03000000000003,"endTime":273.75,"body":"last version of it, meaning"},{"speaker":"Audra Nichols","startTime":273.76,"endTime":275.12,"body":"the most recent version."},{"speaker":"Audra Nichols","startTime":275.51,"endTime":277.39,"body":"And you know, it's"},{"speaker":"Audra Nichols","startTime":275.51,"endTime":277.39,"body":"interesting because I'm, I"},{"speaker":"Audra Nichols","startTime":277.39,"endTime":279.79,"body":"really am passionate about"},{"speaker":"Audra Nichols","startTime":277.39,"endTime":279.79,"body":"workforce optimization"},{"speaker":"Audra Nichols","startTime":279.79,"endTime":280.91,"body":"in large organizations."},{"speaker":"Audra Nichols","startTime":281.44,"endTime":283.319,"body":"Until I came here I'd"},{"speaker":"Audra Nichols","startTime":281.44,"endTime":283.319,"body":"never thought a lot about"},{"speaker":"Audra Nichols","startTime":283.319,"endTime":284.469,"body":"what a digital nomad is."},{"speaker":"Audra Nichols","startTime":285.09499999999997,"endTime":288.275,"body":"In fact, I had this picture in"},{"speaker":"Audra Nichols","startTime":285.09499999999997,"endTime":288.275,"body":"my head that it's like a dude,"},{"speaker":"Audra Nichols","startTime":288.325,"endTime":293.385,"body":"you know, in a van with a laptop"},{"speaker":"Audra Nichols","startTime":288.325,"endTime":293.385,"body":"wearing a hoodie, like truly."},{"speaker":"Audra Nichols","startTime":293.705,"endTime":298.625,"body":"And did you know that actually"},{"speaker":"Audra Nichols","startTime":293.705,"endTime":298.625,"body":"the average age of a digital"},{"speaker":"Audra Nichols","startTime":298.625,"endTime":302.294,"body":"nomad is 39 years of like, I"},{"speaker":"Audra Nichols","startTime":298.625,"endTime":302.294,"body":"really did not appreciate this."},{"speaker":"Audra Nichols","startTime":302.75,"endTime":307.31,"body":"What's truly interesting"},{"speaker":"Audra Nichols","startTime":302.75,"endTime":307.31,"body":"is that in 2023, we have"},{"speaker":"Audra Nichols","startTime":307.31,"endTime":310.445,"body":"17.3 million digital nomad."},{"speaker":"Audra Nichols","startTime":311.175,"endTime":315.32,"body":"That David is an increase"},{"speaker":"Audra Nichols","startTime":311.175,"endTime":315.32,"body":"over 2019, and we can all"},{"speaker":"Audra Nichols","startTime":315.32,"endTime":317.81,"body":"attribute a lot of changes"},{"speaker":"Audra Nichols","startTime":315.32,"endTime":317.81,"body":"to when we went into Covid."},{"speaker":"Audra Nichols","startTime":318.08,"endTime":324.65,"body":"But from 2019 to 2023,"},{"speaker":"Audra Nichols","startTime":318.08,"endTime":324.65,"body":"that is a 131% increase."},{"speaker":"Audra Nichols","startTime":325.105,"endTime":327.225,"body":"Now, it started, I would"},{"speaker":"Audra Nichols","startTime":325.105,"endTime":327.225,"body":"say, if you actually look"},{"speaker":"Audra Nichols","startTime":327.225,"endTime":329.495,"body":"at it on a chart, we've got"},{"speaker":"Audra Nichols","startTime":327.225,"endTime":329.495,"body":"a picture of that in the"},{"speaker":"Audra Nichols","startTime":329.495,"endTime":330.935,"body":"paper that is on the site."},{"speaker":"Audra Nichols","startTime":331.195,"endTime":332.935,"body":"But if you look at it on"},{"speaker":"Audra Nichols","startTime":331.195,"endTime":332.935,"body":"a chart, you would see"},{"speaker":"Audra Nichols","startTime":332.935,"endTime":335.365,"body":"historically, it's more of"},{"speaker":"Audra Nichols","startTime":332.935,"endTime":335.365,"body":"the independent workers."},{"speaker":"Audra Nichols","startTime":335.975,"endTime":338.634,"body":"It's more of those independent"},{"speaker":"Audra Nichols","startTime":335.975,"endTime":338.634,"body":"contractors who are self"},{"speaker":"Audra Nichols","startTime":338.635,"endTime":342.304,"body":"employed, who choose to work"},{"speaker":"Audra Nichols","startTime":338.635,"endTime":342.304,"body":"where they want to, the way they"},{"speaker":"Audra Nichols","startTime":342.304,"endTime":343.745,"body":"want to, with whom they want to."},{"speaker":"Audra Nichols","startTime":344.174,"endTime":347.895,"body":"But what is really cool is"},{"speaker":"Audra Nichols","startTime":344.174,"endTime":347.895,"body":"that with COVID, you saw"},{"speaker":"Audra Nichols","startTime":347.895,"endTime":352.505,"body":"that increase for full time"},{"speaker":"Audra Nichols","startTime":347.895,"endTime":352.505,"body":"employees become exponential."},{"speaker":"Audra Nichols","startTime":352.985,"endTime":353.465,"body":"Right?"},{"speaker":"Audra Nichols","startTime":353.705,"endTime":358.315,"body":"And so that's really where"},{"speaker":"Audra Nichols","startTime":353.705,"endTime":358.315,"body":"it took off is in 2020 to"},{"speaker":"Audra Nichols","startTime":358.315,"endTime":360.855,"body":"get to that 17.3 million."},{"speaker":"Audra Nichols","startTime":361.165,"endTime":365.445,"body":"So in 2023, from that point,"},{"speaker":"Audra Nichols","startTime":361.165,"endTime":365.445,"body":"the independent contractors"},{"speaker":"Audra Nichols","startTime":365.445,"endTime":367.404,"body":"really increased another 14%."},{"speaker":"Audra Nichols","startTime":367.405,"endTime":369.865,"body":"But then when you hit"},{"speaker":"Audra Nichols","startTime":367.405,"endTime":369.865,"body":"2023, you saw the full"},{"speaker":"Audra Nichols","startTime":369.944,"endTime":372.395,"body":"time employees go down 4%."},{"speaker":"Audra Nichols","startTime":372.985,"endTime":373.825,"body":"So, why is that?"},{"speaker":"Audra Nichols","startTime":374.105,"endTime":378.26,"body":"That's because after COVID"},{"speaker":"Audra Nichols","startTime":374.105,"endTime":378.26,"body":"ended, and we started these"},{"speaker":"Audra Nichols","startTime":378.28,"endTime":382.049,"body":"policies of get back to"},{"speaker":"Audra Nichols","startTime":378.28,"endTime":382.049,"body":"the office back to work and"},{"speaker":"Audra Nichols","startTime":382.049,"endTime":384.439,"body":"we're seeing organizations"},{"speaker":"Audra Nichols","startTime":382.049,"endTime":384.439,"body":"struggle with that."},{"speaker":"Audra Nichols","startTime":384.46999999999997,"endTime":388.379,"body":"And so, if you're a nomad, or"},{"speaker":"Audra Nichols","startTime":384.46999999999997,"endTime":388.379,"body":"the historic or traditional"},{"speaker":"Audra Nichols","startTime":388.379,"endTime":391.53,"body":"definition of a nomad, who is"},{"speaker":"Audra Nichols","startTime":388.379,"endTime":391.53,"body":"working out of a Starbucks in"},{"speaker":"Audra Nichols","startTime":391.91,"endTime":396.28,"body":"Amsterdam on some days, and"},{"speaker":"Audra Nichols","startTime":391.91,"endTime":396.28,"body":"maybe, you know, their flat in"},{"speaker":"Audra Nichols","startTime":396.28,"endTime":400.21,"body":"London or their apartment in New"},{"speaker":"Audra Nichols","startTime":396.28,"endTime":400.21,"body":"York, going back to the office"},{"speaker":"Audra Nichols","startTime":400.21,"endTime":403.94,"body":"for the employees has really"},{"speaker":"Audra Nichols","startTime":400.21,"endTime":403.94,"body":"kind of changed that game."},{"speaker":"Audra Nichols","startTime":404.17,"endTime":406.09,"body":"But that trajectory"},{"speaker":"Audra Nichols","startTime":404.17,"endTime":406.09,"body":"is quite interesting."},{"speaker":"Audra Nichols","startTime":406.09,"endTime":407.77,"body":"So that's what a"},{"speaker":"Audra Nichols","startTime":406.09,"endTime":407.77,"body":"digital nomad is."},{"speaker":"Audra Nichols","startTime":408.56,"endTime":412.209,"body":"Believe it or not, 21%"},{"speaker":"Audra Nichols","startTime":408.56,"endTime":412.209,"body":"of them are Gen Z's and"},{"speaker":"Audra Nichols","startTime":412.209,"endTime":414.109,"body":"37% are millennials."},{"speaker":"Audra Nichols","startTime":414.35,"endTime":417.36,"body":"So you're actually seeing"},{"speaker":"Audra Nichols","startTime":414.35,"endTime":417.36,"body":"the shift in the age groups."},{"speaker":"Audra Nichols","startTime":418.07,"endTime":419.23,"body":"Which also makes sense, right?"},{"speaker":"Audra Nichols","startTime":419.23,"endTime":421.43,"body":"If you were to think about it,"},{"speaker":"Audra Nichols","startTime":419.23,"endTime":421.43,"body":"you think of the young guys, and"},{"speaker":"Audra Nichols","startTime":421.43,"endTime":425.82,"body":"now we've proven the hypothesis"},{"speaker":"Audra Nichols","startTime":421.43,"endTime":425.82,"body":"that it's not just the youngins."},{"speaker":"Audra Nichols","startTime":425.82,"endTime":427.17,"body":"It's not a dude in a van."},{"speaker":"Audra Nichols","startTime":427.775,"endTime":430.675,"body":"And if you think about folks"},{"speaker":"Audra Nichols","startTime":427.775,"endTime":430.675,"body":"whose kids have grown, they no"},{"speaker":"Audra Nichols","startTime":430.675,"endTime":434.905,"body":"longer have childcare issues,"},{"speaker":"Audra Nichols","startTime":430.675,"endTime":434.905,"body":"they, their mortgages are paid."},{"speaker":"Audra Nichols","startTime":435.385,"endTime":438.24399999999997,"body":"They're at the top of their"},{"speaker":"Audra Nichols","startTime":435.385,"endTime":438.24399999999997,"body":"game, and they've got that"},{"speaker":"Audra Nichols","startTime":438.24399999999997,"endTime":440.215,"body":"flexibility more and more."},{"speaker":"Audra Nichols","startTime":440.645,"endTime":443.984,"body":"That is the profile of the"},{"speaker":"Audra Nichols","startTime":440.645,"endTime":443.984,"body":"people who are choosing to be"},{"speaker":"Audra Nichols","startTime":443.984,"endTime":447.984,"body":"a bit more flexible in terms"},{"speaker":"Audra Nichols","startTime":443.984,"endTime":447.984,"body":"of when and where they work."},{"speaker":"David Rice","startTime":448.174,"endTime":450.604,"body":"So this push"},{"speaker":"David Rice","startTime":448.174,"endTime":450.604,"body":"for return to offices, you"},{"speaker":"David Rice","startTime":450.604,"endTime":452.754,"body":"know, it's something that"},{"speaker":"David Rice","startTime":450.604,"endTime":452.754,"body":"we've seen in the last year."},{"speaker":"David Rice","startTime":453.24399999999997,"endTime":455.385,"body":"It's kind of an interesting"},{"speaker":"David Rice","startTime":453.24399999999997,"endTime":455.385,"body":"term that's come out of it."},{"speaker":"David Rice","startTime":455.624,"endTime":457.354,"body":"That's the tethered nomads."},{"speaker":"David Rice","startTime":457.514,"endTime":460.034,"body":"Can you sort of define"},{"speaker":"David Rice","startTime":457.514,"endTime":460.034,"body":"that for us and tell us a"},{"speaker":"David Rice","startTime":460.034,"endTime":463.24399999999997,"body":"little bit about how that is"},{"speaker":"David Rice","startTime":460.034,"endTime":463.24399999999997,"body":"influencing worker behaviors?"},{"speaker":"Audra Nichols","startTime":464.224,"endTime":466.784,"body":"Yeah, the"},{"speaker":"Audra Nichols","startTime":464.224,"endTime":466.784,"body":"tethered nomad means somebody"},{"speaker":"Audra Nichols","startTime":466.784,"endTime":469.715,"body":"who now has to be somewhere"},{"speaker":"Audra Nichols","startTime":466.784,"endTime":469.715,"body":"for a period of time."},{"speaker":"Audra Nichols","startTime":469.715,"endTime":471.495,"body":"So 80% of the U.S."},{"speaker":"Audra Nichols","startTime":471.515,"endTime":474.58,"body":"workforce right now has"},{"speaker":"Audra Nichols","startTime":471.515,"endTime":474.58,"body":"gone back to some type"},{"speaker":"Audra Nichols","startTime":474.58,"endTime":476.32,"body":"of in office requirement."},{"speaker":"Audra Nichols","startTime":476.71999999999997,"endTime":479.88,"body":"There are not all 5 days in the"},{"speaker":"Audra Nichols","startTime":476.71999999999997,"endTime":479.88,"body":"office, even if you think of"},{"speaker":"Audra Nichols","startTime":479.89,"endTime":483.269,"body":"most of your colleagues, there"},{"speaker":"Audra Nichols","startTime":479.89,"endTime":483.269,"body":"are a number of folks who have"},{"speaker":"Audra Nichols","startTime":483.269,"endTime":484.96999999999997,"body":"to be in the office 2 to 3 days."},{"speaker":"Audra Nichols","startTime":485.539,"endTime":489.539,"body":"So, what that's done is"},{"speaker":"Audra Nichols","startTime":485.539,"endTime":489.539,"body":"it's really changed kind"},{"speaker":"Audra Nichols","startTime":489.539,"endTime":493.21999999999997,"body":"of the choices that a nomad"},{"speaker":"Audra Nichols","startTime":489.539,"endTime":493.21999999999997,"body":"has because they want to"},{"speaker":"Audra Nichols","startTime":493.229,"endTime":495.08,"body":"be a part of that, and they"},{"speaker":"Audra Nichols","startTime":493.229,"endTime":495.08,"body":"need to be a part of that."},{"speaker":"Audra Nichols","startTime":495.109,"endTime":498.21999999999997,"body":"So for example, and just in"},{"speaker":"Audra Nichols","startTime":495.109,"endTime":498.21999999999997,"body":"our report, there is less"},{"speaker":"Audra Nichols","startTime":498.21999999999997,"endTime":501.76,"body":"and less who will spend more"},{"speaker":"Audra Nichols","startTime":498.21999999999997,"endTime":501.76,"body":"time overseas if they're U.S."},{"speaker":"Audra Nichols","startTime":501.76,"endTime":502.299,"body":"based."},{"speaker":"Audra Nichols","startTime":502.63,"endTime":505.549,"body":"They tend to be choosing"},{"speaker":"Audra Nichols","startTime":502.63,"endTime":505.549,"body":"to spend more time close"},{"speaker":"Audra Nichols","startTime":505.549,"endTime":508.81,"body":"to home so that they can"},{"speaker":"Audra Nichols","startTime":505.549,"endTime":508.81,"body":"do those, you know, the in"},{"speaker":"Audra Nichols","startTime":508.84,"endTime":513.4,"body":"office visits, which more and"},{"speaker":"Audra Nichols","startTime":508.84,"endTime":513.4,"body":"more people are recognizing"},{"speaker":"Audra Nichols","startTime":513.4,"endTime":515.409,"body":"as valuable and enjoying."},{"speaker":"Audra Nichols","startTime":515.65,"endTime":519.229,"body":"But I think the baseline of"},{"speaker":"Audra Nichols","startTime":515.65,"endTime":519.229,"body":"expectations has changed."},{"speaker":"Audra Nichols","startTime":519.499,"endTime":521.999,"body":"And when that baseline of"},{"speaker":"Audra Nichols","startTime":519.499,"endTime":521.999,"body":"expectations changes, it"},{"speaker":"Audra Nichols","startTime":521.999,"endTime":525.24,"body":"doesn't just change it for"},{"speaker":"Audra Nichols","startTime":521.999,"endTime":525.24,"body":"the worker, it also changes"},{"speaker":"Audra Nichols","startTime":525.24,"endTime":526.62,"body":"it for the organization."},{"speaker":"Audra Nichols","startTime":526.8000000000001,"endTime":530.36,"body":"And I contend, you know, this"},{"speaker":"Audra Nichols","startTime":526.8000000000001,"endTime":530.36,"body":"whole thing around nomads and"},{"speaker":"Audra Nichols","startTime":530.36,"endTime":534.9190000000001,"body":"independence and optimizing"},{"speaker":"Audra Nichols","startTime":530.36,"endTime":534.9190000000001,"body":"your workforce requires a"},{"speaker":"Audra Nichols","startTime":534.979,"endTime":540.0590000000001,"body":"set of leadership skills"},{"speaker":"Audra Nichols","startTime":534.979,"endTime":540.0590000000001,"body":"today, really to bring all"},{"speaker":"Audra Nichols","startTime":540.0590000000001,"endTime":543.7990000000001,"body":"those pieces together that"},{"speaker":"Audra Nichols","startTime":540.0590000000001,"endTime":543.7990000000001,"body":"are more intentional than"},{"speaker":"Audra Nichols","startTime":543.7990000000001,"endTime":545.6990000000001,"body":"they were in years past."},{"speaker":"Audra Nichols","startTime":546.085,"endTime":547.9250000000001,"body":"Where it was a lot easier"},{"speaker":"Audra Nichols","startTime":546.085,"endTime":547.9250000000001,"body":"because your folks were"},{"speaker":"Audra Nichols","startTime":547.9250000000001,"endTime":549.2950000000001,"body":"all in front of you, right?"},{"speaker":"Audra Nichols","startTime":549.585,"endTime":555.0450000000001,"body":"As we went through COVID, as a"},{"speaker":"Audra Nichols","startTime":549.585,"endTime":555.0450000000001,"body":"leader today, we need to have"},{"speaker":"Audra Nichols","startTime":555.6650000000001,"endTime":558.995,"body":"different skills and be more"},{"speaker":"Audra Nichols","startTime":555.6650000000001,"endTime":558.995,"body":"intentional about how we bring"},{"speaker":"Audra Nichols","startTime":559.0050000000001,"endTime":563.9440000000001,"body":"these different personas, a"},{"speaker":"Audra Nichols","startTime":559.0050000000001,"endTime":563.9440000000001,"body":"worker together, to actually"},{"speaker":"Audra Nichols","startTime":563.9440000000001,"endTime":564.8850000000001,"body":"deliver to our clients."},{"speaker":"David Rice","startTime":565.1850000000001,"endTime":568.0500000000001,"body":"From a policy"},{"speaker":"David Rice","startTime":565.1850000000001,"endTime":568.0500000000001,"body":"perspective, embracing"},{"speaker":"David Rice","startTime":568.0500000000001,"endTime":571.1500000000001,"body":"digital nomads has some"},{"speaker":"David Rice","startTime":568.0500000000001,"endTime":571.1500000000001,"body":"considerations that come along"},{"speaker":"David Rice","startTime":571.1500000000001,"endTime":574.35,"body":"with it, you know, things"},{"speaker":"David Rice","startTime":571.1500000000001,"endTime":574.35,"body":"like tax laws, jurisdictions"},{"speaker":"David Rice","startTime":574.36,"endTime":576.0500000000001,"body":"for labor laws come to mind."},{"speaker":"David Rice","startTime":576.5100000000001,"endTime":579.1600000000001,"body":"So what sort of considerations"},{"speaker":"David Rice","startTime":576.5100000000001,"endTime":579.1600000000001,"body":"do employers need to keep in"},{"speaker":"David Rice","startTime":579.1600000000001,"endTime":582.7090000000001,"body":"mind around these things as they"},{"speaker":"David Rice","startTime":579.1600000000001,"endTime":582.7090000000001,"body":"write a digital nomad policy?"},{"speaker":"Audra Nichols","startTime":583.889,"endTime":585.869,"body":"Yeah, I would"},{"speaker":"Audra Nichols","startTime":583.889,"endTime":585.869,"body":"say I'm neither a lawyer"},{"speaker":"Audra Nichols","startTime":585.94,"endTime":587.9300000000001,"body":"nor I am an accountant."},{"speaker":"Audra Nichols","startTime":588.3900000000001,"endTime":591.5200000000001,"body":"I've been around both for a very"},{"speaker":"Audra Nichols","startTime":588.3900000000001,"endTime":591.5200000000001,"body":"long time, as I say that, right?"},{"speaker":"Audra Nichols","startTime":591.5200000000001,"endTime":594.36,"body":"It's funny because I came from"},{"speaker":"Audra Nichols","startTime":591.5200000000001,"endTime":594.36,"body":"professional services, which"},{"speaker":"Audra Nichols","startTime":594.36,"endTime":595.5100000000001,"body":"is a county based company."},{"speaker":"Audra Nichols","startTime":595.825,"endTime":597.9050000000001,"body":"And then went to a"},{"speaker":"Audra Nichols","startTime":595.825,"endTime":597.9050000000001,"body":"legal services firm and"},{"speaker":"Audra Nichols","startTime":597.9050000000001,"endTime":598.9050000000001,"body":"worked with lawyers."},{"speaker":"Audra Nichols","startTime":599.5550000000001,"endTime":601.6350000000001,"body":"But I think there's a couple of"},{"speaker":"Audra Nichols","startTime":599.5550000000001,"endTime":601.6350000000001,"body":"things that you need to think"},{"speaker":"Audra Nichols","startTime":601.6350000000001,"endTime":604.485,"body":"about and you really do need"},{"speaker":"Audra Nichols","startTime":601.6350000000001,"endTime":604.485,"body":"to consult the professionals."},{"speaker":"Audra Nichols","startTime":605.1450000000001,"endTime":608.095,"body":"If you just let it be"},{"speaker":"Audra Nichols","startTime":605.1450000000001,"endTime":608.095,"body":"and are not intentional"},{"speaker":"Audra Nichols","startTime":608.095,"endTime":611.4350000000001,"body":"about understanding of"},{"speaker":"Audra Nichols","startTime":608.095,"endTime":611.4350000000001,"body":"those regulations, the tax"},{"speaker":"Audra Nichols","startTime":611.4350000000001,"endTime":614.254,"body":"implications to bear, as"},{"speaker":"Audra Nichols","startTime":611.4350000000001,"endTime":614.254,"body":"an organization you can"},{"speaker":"Audra Nichols","startTime":614.2550000000001,"endTime":617.0250000000001,"body":"end up in the wrong place"},{"speaker":"Audra Nichols","startTime":614.2550000000001,"endTime":617.0250000000001,"body":"because there are tax laws."},{"speaker":"Audra Nichols","startTime":617.3850000000001,"endTime":621.3800000000001,"body":"They're not even tax laws"},{"speaker":"Audra Nichols","startTime":617.3850000000001,"endTime":621.3800000000001,"body":"of somebody traveling to"},{"speaker":"Audra Nichols","startTime":621.4200000000001,"endTime":624.4200000000001,"body":"other countries from, like, a"},{"speaker":"Audra Nichols","startTime":621.4200000000001,"endTime":624.4200000000001,"body":"global mobility perspective."},{"speaker":"Audra Nichols","startTime":624.74,"endTime":628.849,"body":"But if you are working for a"},{"speaker":"Audra Nichols","startTime":624.74,"endTime":628.849,"body":"period of time in a particular"},{"speaker":"Audra Nichols","startTime":628.85,"endTime":632.4490000000001,"body":"state, or a particular"},{"speaker":"Audra Nichols","startTime":628.85,"endTime":632.4490000000001,"body":"county, or sometimes even"},{"speaker":"Audra Nichols","startTime":632.45,"endTime":635.95,"body":"a particular city, their"},{"speaker":"Audra Nichols","startTime":632.45,"endTime":635.95,"body":"tax laws are different."},{"speaker":"Audra Nichols","startTime":636.12,"endTime":636.3800000000001,"body":"Right?"},{"speaker":"Audra Nichols","startTime":636.4100000000001,"endTime":638.97,"body":"So you need somebody"},{"speaker":"Audra Nichols","startTime":636.4100000000001,"endTime":638.97,"body":"who actually knows that."},{"speaker":"Audra Nichols","startTime":639.4350000000001,"endTime":644.695,"body":"You know, what's interesting"},{"speaker":"Audra Nichols","startTime":639.4350000000001,"endTime":644.695,"body":"is it's something like 17% of"},{"speaker":"Audra Nichols","startTime":644.815,"endTime":648.7750000000001,"body":"folks who reported this being"},{"speaker":"Audra Nichols","startTime":644.815,"endTime":648.7750000000001,"body":"digital nomads actually say they"},{"speaker":"Audra Nichols","startTime":648.7750000000001,"endTime":650.2550000000001,"body":"don't let their manager know."},{"speaker":"Audra Nichols","startTime":650.6840000000001,"endTime":652.6550000000001,"body":"That could become"},{"speaker":"Audra Nichols","startTime":650.6840000000001,"endTime":652.6550000000001,"body":"quite problematic."},{"speaker":"Audra Nichols","startTime":652.965,"endTime":656.5440000000001,"body":"Problematic not only from a"},{"speaker":"Audra Nichols","startTime":652.965,"endTime":656.5440000000001,"body":"compliance perspective, but"},{"speaker":"Audra Nichols","startTime":656.5450000000001,"endTime":658.274,"body":"also from a safety perspective."},{"speaker":"Audra Nichols","startTime":658.764,"endTime":662.1550000000001,"body":"14% of them do let"},{"speaker":"Audra Nichols","startTime":658.764,"endTime":662.1550000000001,"body":"their managers know, but"},{"speaker":"Audra Nichols","startTime":662.1550000000001,"endTime":665.195,"body":"they don't know if they"},{"speaker":"Audra Nichols","startTime":662.1550000000001,"endTime":665.195,"body":"necessarily have a policy."},{"speaker":"Audra Nichols","startTime":665.6700000000001,"endTime":667.009,"body":"So, I'll take it"},{"speaker":"Audra Nichols","startTime":665.6700000000001,"endTime":667.009,"body":"from two lenses."},{"speaker":"Audra Nichols","startTime":667.009,"endTime":671.2700000000001,"body":"As an organization, you really"},{"speaker":"Audra Nichols","startTime":667.009,"endTime":671.2700000000001,"body":"need a partner, like MBO"},{"speaker":"Audra Nichols","startTime":671.2700000000001,"endTime":674.75,"body":"Partners, who understands the"},{"speaker":"Audra Nichols","startTime":671.2700000000001,"endTime":674.75,"body":"compliance associated with that."},{"speaker":"Audra Nichols","startTime":674.7700000000001,"endTime":677.0290000000001,"body":"Because it changes how you"},{"speaker":"Audra Nichols","startTime":674.7700000000001,"endTime":677.0290000000001,"body":"pay people, it changes if"},{"speaker":"Audra Nichols","startTime":677.0300000000001,"endTime":680.599,"body":"they're W-2s or they're"},{"speaker":"Audra Nichols","startTime":677.0300000000001,"endTime":680.599,"body":"1099s, it changes where"},{"speaker":"Audra Nichols","startTime":680.6,"endTime":681.6990000000001,"body":"they work and how they work."},{"speaker":"Audra Nichols","startTime":681.7990000000001,"endTime":682.75,"body":"So that's number one."},{"speaker":"Audra Nichols","startTime":683.3190000000001,"endTime":686.6500000000001,"body":"From a safety perspective, if"},{"speaker":"Audra Nichols","startTime":683.3190000000001,"endTime":686.6500000000001,"body":"you think about it, you don't"},{"speaker":"Audra Nichols","startTime":686.6500000000001,"endTime":689.4200000000001,"body":"want to just find out one"},{"speaker":"Audra Nichols","startTime":686.6500000000001,"endTime":689.4200000000001,"body":"day that one of your workers,"},{"speaker":"Audra Nichols","startTime":689.6600000000001,"endTime":693.08,"body":"whether they be an employee"},{"speaker":"Audra Nichols","startTime":689.6600000000001,"endTime":693.08,"body":"or an independent contractor,"},{"speaker":"Audra Nichols","startTime":693.33,"endTime":695.22,"body":"is working out of Turkey."},{"speaker":"Audra Nichols","startTime":695.5550000000001,"endTime":698.605,"body":"And you don't know what"},{"speaker":"Audra Nichols","startTime":695.5550000000001,"endTime":698.605,"body":"happens if they get sick, what"},{"speaker":"Audra Nichols","startTime":698.615,"endTime":700.1650000000001,"body":"happens if there's a problem."},{"speaker":"Audra Nichols","startTime":700.1650000000001,"endTime":702.455,"body":"They're on your watch,"},{"speaker":"Audra Nichols","startTime":700.1650000000001,"endTime":702.455,"body":"it's your accountability."},{"speaker":"Audra Nichols","startTime":702.745,"endTime":706.0340000000001,"body":"So, good, big organizations"},{"speaker":"Audra Nichols","startTime":702.745,"endTime":706.0340000000001,"body":"track that, right?"},{"speaker":"Audra Nichols","startTime":706.0340000000001,"endTime":708.0450000000001,"body":"I know when I worked in"},{"speaker":"Audra Nichols","startTime":706.0340000000001,"endTime":708.0450000000001,"body":"professional services,"},{"speaker":"Audra Nichols","startTime":708.0450000000001,"endTime":709.3850000000001,"body":"wherever I was, I was tracked."},{"speaker":"Audra Nichols","startTime":709.855,"endTime":712.524,"body":"And I always knew that if"},{"speaker":"Audra Nichols","startTime":709.855,"endTime":712.524,"body":"there was a problem, I had"},{"speaker":"Audra Nichols","startTime":712.524,"endTime":713.744,"body":"an approach to handle that."},{"speaker":"Audra Nichols","startTime":713.745,"endTime":716.384,"body":"So, there are multiple"},{"speaker":"Audra Nichols","startTime":713.745,"endTime":716.384,"body":"things to consider kind"},{"speaker":"Audra Nichols","startTime":716.384,"endTime":717.8050000000001,"body":"of how you use technology."},{"speaker":"Audra Nichols","startTime":717.8050000000001,"endTime":719.1540000000001,"body":"We can talk about"},{"speaker":"Audra Nichols","startTime":717.8050000000001,"endTime":719.1540000000001,"body":"that if you want."},{"speaker":"Audra Nichols","startTime":719.6400000000001,"endTime":722.47,"body":"That's also another"},{"speaker":"Audra Nichols","startTime":719.6400000000001,"endTime":722.47,"body":"thing to consider as"},{"speaker":"Audra Nichols","startTime":722.47,"endTime":723.58,"body":"people are out working."},{"speaker":"Audra Nichols","startTime":723.58,"endTime":726.1700000000001,"body":"Like, do you think about it,"},{"speaker":"Audra Nichols","startTime":723.58,"endTime":726.1700000000001,"body":"David, when you want to go to"},{"speaker":"Audra Nichols","startTime":726.1700000000001,"endTime":727.5600000000001,"body":"a Starbucks and sit and work?"},{"speaker":"Audra Nichols","startTime":728.0300000000001,"endTime":729.1700000000001,"body":"Are you trained?"},{"speaker":"Audra Nichols","startTime":729.2,"endTime":731.5,"body":"Do you naturally"},{"speaker":"Audra Nichols","startTime":729.2,"endTime":731.5,"body":"turn your VPN on?"},{"speaker":"Audra Nichols","startTime":731.879,"endTime":734.339,"body":"And do you understand the risks"},{"speaker":"Audra Nichols","startTime":731.879,"endTime":734.339,"body":"that are being taken when you're"},{"speaker":"Audra Nichols","startTime":734.339,"endTime":737.009,"body":"sitting there at Starbucks and"},{"speaker":"Audra Nichols","startTime":734.339,"endTime":737.009,"body":"you don't have your VPN on and"},{"speaker":"Audra Nichols","startTime":737.009,"endTime":740.35,"body":"you might have, you happen to be"},{"speaker":"Audra Nichols","startTime":737.009,"endTime":740.35,"body":"working on a client spreadsheet."},{"speaker":"Audra Nichols","startTime":740.7700000000001,"endTime":743.47,"body":"So, all of these things"},{"speaker":"Audra Nichols","startTime":740.7700000000001,"endTime":743.47,"body":"should be in a policy."},{"speaker":"Audra Nichols","startTime":744.075,"endTime":748.495,"body":"I would say how that policy"},{"speaker":"Audra Nichols","startTime":744.075,"endTime":748.495,"body":"is built and applied to your"},{"speaker":"Audra Nichols","startTime":748.495,"endTime":752.1750000000001,"body":"organization is something you"},{"speaker":"Audra Nichols","startTime":748.495,"endTime":752.1750000000001,"body":"as leaders need to determine"},{"speaker":"Audra Nichols","startTime":752.1750000000001,"endTime":753.4250000000001,"body":"with those professionals."},{"speaker":"Audra Nichols","startTime":753.474,"endTime":755.495,"body":"You really don't want"},{"speaker":"Audra Nichols","startTime":753.474,"endTime":755.495,"body":"to over pit it, right?"},{"speaker":"Audra Nichols","startTime":755.495,"endTime":757.585,"body":"We don't want to"},{"speaker":"Audra Nichols","startTime":755.495,"endTime":757.585,"body":"micromanage our workers."},{"speaker":"Audra Nichols","startTime":757.9150000000001,"endTime":760.565,"body":"We get the best of our"},{"speaker":"Audra Nichols","startTime":757.9150000000001,"endTime":760.565,"body":"workers when they're empowered"},{"speaker":"Audra Nichols","startTime":760.855,"endTime":763.125,"body":"to deliver their skills"},{"speaker":"Audra Nichols","startTime":760.855,"endTime":763.125,"body":"in the environment that"},{"speaker":"Audra Nichols","startTime":763.125,"endTime":764.6850000000001,"body":"makes them most productive."},{"speaker":"Audra Nichols","startTime":764.945,"endTime":769.0350000000001,"body":"But you do need to kind of draw"},{"speaker":"Audra Nichols","startTime":764.945,"endTime":769.0350000000001,"body":"lines and boundaries and then"},{"speaker":"Audra Nichols","startTime":769.0450000000001,"endTime":773.6500000000001,"body":"have a very pragmatic way that"},{"speaker":"Audra Nichols","startTime":769.0450000000001,"endTime":773.6500000000001,"body":"you're going to engage your"},{"speaker":"Audra Nichols","startTime":773.6500000000001,"endTime":778.6700000000001,"body":"workforce to understand and"},{"speaker":"Audra Nichols","startTime":773.6500000000001,"endTime":778.6700000000001,"body":"comply with them without feeling"},{"speaker":"Audra Nichols","startTime":778.6700000000001,"endTime":779.75,"body":"like they're being overburdened."},{"speaker":"David Rice","startTime":780.1400000000001,"endTime":780.9100000000001,"body":"Yeah, absolutely."},{"speaker":"David Rice","startTime":780.94,"endTime":784.499,"body":"That's interesting because"},{"speaker":"David Rice","startTime":780.94,"endTime":784.499,"body":"recently we put an article on"},{"speaker":"David Rice","startTime":784.769,"endTime":787.489,"body":"the website about, you know,"},{"speaker":"David Rice","startTime":784.769,"endTime":787.489,"body":"sort of business continuity"},{"speaker":"David Rice","startTime":787.9190000000001,"endTime":789.47,"body":"across international lines."},{"speaker":"David Rice","startTime":789.47,"endTime":792.5390000000001,"body":"And there was a scenario that"},{"speaker":"David Rice","startTime":789.47,"endTime":792.5390000000001,"body":"the author had painted that I"},{"speaker":"David Rice","startTime":792.57,"endTime":796.479,"body":"thought might be very real right"},{"speaker":"David Rice","startTime":792.57,"endTime":796.479,"body":"now where a conflict happens."},{"speaker":"David Rice","startTime":796.519,"endTime":798.08,"body":"So something like Israel, right?"},{"speaker":"David Rice","startTime":798.59,"endTime":800.619,"body":"How do you get your"},{"speaker":"David Rice","startTime":798.59,"endTime":800.619,"body":"people across borders and"},{"speaker":"David Rice","startTime":801.149,"endTime":802.239,"body":"handle that situation?"},{"speaker":"David Rice","startTime":802.239,"endTime":804.75,"body":"And when you said that the"},{"speaker":"David Rice","startTime":802.239,"endTime":804.75,"body":"percentage of folks that aren't"},{"speaker":"David Rice","startTime":804.7790000000001,"endTime":808.0790000000001,"body":"telling their manager, wow,"},{"speaker":"David Rice","startTime":804.7790000000001,"endTime":808.0790000000001,"body":"that's actually very dangerous."},{"speaker":"Audra Nichols","startTime":809.6740000000001,"endTime":810.9140000000001,"body":"And it"},{"speaker":"Audra Nichols","startTime":809.6740000000001,"endTime":810.9140000000001,"body":"actually speaks to what"},{"speaker":"Audra Nichols","startTime":810.9140000000001,"endTime":813.985,"body":"I said earlier about the"},{"speaker":"Audra Nichols","startTime":810.9140000000001,"endTime":813.985,"body":"requirements of a leader"},{"speaker":"Audra Nichols","startTime":814.004,"endTime":817.024,"body":"in terms of connecting with"},{"speaker":"Audra Nichols","startTime":814.004,"endTime":817.024,"body":"your workers, whether they're"},{"speaker":"Audra Nichols","startTime":817.024,"endTime":819.1640000000001,"body":"employees or their contractors."},{"speaker":"Audra Nichols","startTime":819.624,"endTime":822.394,"body":"And really creating an"},{"speaker":"Audra Nichols","startTime":819.624,"endTime":822.394,"body":"environment of trust, I think"},{"speaker":"Audra Nichols","startTime":822.4050000000001,"endTime":826.504,"body":"I really do believe it's"},{"speaker":"Audra Nichols","startTime":822.4050000000001,"endTime":826.504,"body":"far more critical today than"},{"speaker":"Audra Nichols","startTime":826.504,"endTime":828.695,"body":"it certainly was years ago."},{"speaker":"Audra Nichols","startTime":828.695,"endTime":831.495,"body":"I will say to my people, like,"},{"speaker":"Audra Nichols","startTime":828.695,"endTime":831.495,"body":"I don't care if you work on"},{"speaker":"Audra Nichols","startTime":831.495,"endTime":834.495,"body":"the noon, but you need to"},{"speaker":"Audra Nichols","startTime":831.495,"endTime":834.495,"body":"be available in this time."},{"speaker":"Audra Nichols","startTime":834.495,"endTime":835.8240000000001,"body":"You need to get your work done."},{"speaker":"Audra Nichols","startTime":836.024,"endTime":839.115,"body":"We would always, always talk"},{"speaker":"Audra Nichols","startTime":836.024,"endTime":839.115,"body":"about it and I would understand"},{"speaker":"Audra Nichols","startTime":839.144,"endTime":840.5740000000001,"body":"what I needed to put in place."},{"speaker":"Audra Nichols","startTime":841.004,"endTime":843.1850000000001,"body":"You know, if you've worked"},{"speaker":"Audra Nichols","startTime":841.004,"endTime":843.1850000000001,"body":"globally, different time"},{"speaker":"Audra Nichols","startTime":843.1850000000001,"endTime":847.57,"body":"zones, I've worked globally"},{"speaker":"Audra Nichols","startTime":843.1850000000001,"endTime":847.57,"body":"for a very, very long time and"},{"speaker":"Audra Nichols","startTime":847.57,"endTime":850.85,"body":"trying to get from somebody"},{"speaker":"Audra Nichols","startTime":847.57,"endTime":850.85,"body":"from Sydney, Australia and the"},{"speaker":"Audra Nichols","startTime":850.85,"endTime":854.35,"body":"Pacific time zone and London"},{"speaker":"Audra Nichols","startTime":850.85,"endTime":854.35,"body":"and Indiana phone is impossible."},{"speaker":"Audra Nichols","startTime":854.649,"endTime":856.899,"body":"So you set your alarm for 2"},{"speaker":"Audra Nichols","startTime":854.649,"endTime":856.899,"body":"o'clock in the morning and"},{"speaker":"Audra Nichols","startTime":856.899,"endTime":857.9590000000001,"body":"you get up and you do it."},{"speaker":"Audra Nichols","startTime":857.9590000000001,"endTime":858.3090000000001,"body":"Right?"},{"speaker":"Audra Nichols","startTime":858.719,"endTime":861.75,"body":"So, that engagement of your"},{"speaker":"Audra Nichols","startTime":858.719,"endTime":861.75,"body":"workers, no matter what it"},{"speaker":"Audra Nichols","startTime":861.75,"endTime":865.619,"body":"is, and that trust that you"},{"speaker":"Audra Nichols","startTime":861.75,"endTime":865.619,"body":"have to build so that they can"},{"speaker":"Audra Nichols","startTime":865.7990000000001,"endTime":871.264,"body":"perform at their best, I think"},{"speaker":"Audra Nichols","startTime":865.7990000000001,"endTime":871.264,"body":"requires former instinctive and"},{"speaker":"Audra Nichols","startTime":871.264,"endTime":875.1640000000001,"body":"compassionate yet very direct"},{"speaker":"Audra Nichols","startTime":871.264,"endTime":875.1640000000001,"body":"skills from a leader today than"},{"speaker":"Audra Nichols","startTime":875.1740000000001,"endTime":876.355,"body":"we have seen in years past."},{"speaker":"David Rice","startTime":876.825,"endTime":877.485,"body":"Absolutely."},{"speaker":"David Rice","startTime":877.644,"endTime":880.955,"body":"And you mentioned there the"},{"speaker":"David Rice","startTime":877.644,"endTime":880.955,"body":"technology piece, you know, so"},{"speaker":"David Rice","startTime":881.4140000000001,"endTime":883.1640000000001,"body":"I am curious, you know, what"},{"speaker":"David Rice","startTime":881.4140000000001,"endTime":883.1640000000001,"body":"are some of the challenges"},{"speaker":"David Rice","startTime":883.1640000000001,"endTime":884.764,"body":"presented by digital nomads?"},{"speaker":"David Rice","startTime":884.764,"endTime":887.1540000000001,"body":"It seems, you know, pretty"},{"speaker":"David Rice","startTime":884.764,"endTime":887.1540000000001,"body":"much everything you need would"},{"speaker":"David Rice","startTime":887.1640000000001,"endTime":889.6540000000001,"body":"be commonplace at this point"},{"speaker":"David Rice","startTime":887.1640000000001,"endTime":889.6540000000001,"body":"after we've been doing work"},{"speaker":"David Rice","startTime":889.6540000000001,"endTime":892.6840000000001,"body":"for home, you know, through"},{"speaker":"David Rice","startTime":889.6540000000001,"endTime":892.6840000000001,"body":"the years of the pandemic."},{"speaker":"David Rice","startTime":892.6840000000001,"endTime":895.5440000000001,"body":"But as things are changing with"},{"speaker":"David Rice","startTime":892.6840000000001,"endTime":895.5440000000001,"body":"tech all the time, I guess I'm"},{"speaker":"David Rice","startTime":895.5440000000001,"endTime":898.604,"body":"curious if there are factors"},{"speaker":"David Rice","startTime":895.5440000000001,"endTime":898.604,"body":"companies need to sort of take"},{"speaker":"David Rice","startTime":898.604,"endTime":901.0840000000001,"body":"into consideration that you"},{"speaker":"David Rice","startTime":898.604,"endTime":901.0840000000001,"body":"might not think of right away."},{"speaker":"Audra Nichols","startTime":902.235,"endTime":903.235,"body":"So"},{"speaker":"Audra Nichols","startTime":902.235,"endTime":903.235,"body":"I agree with you."},{"speaker":"Audra Nichols","startTime":903.355,"endTime":904.504,"body":"It should be commonplace."},{"speaker":"Audra Nichols","startTime":905.365,"endTime":907.1740000000001,"body":"I actually have two"},{"speaker":"Audra Nichols","startTime":905.365,"endTime":907.1740000000001,"body":"perspectives on this."},{"speaker":"Audra Nichols","startTime":907.205,"endTime":909.7940000000001,"body":"So perspective number one"},{"speaker":"Audra Nichols","startTime":907.205,"endTime":909.7940000000001,"body":"is around risk, right?"},{"speaker":"Audra Nichols","startTime":909.845,"endTime":911.575,"body":"So we mentioned like the VPN."},{"speaker":"Audra Nichols","startTime":912.375,"endTime":915.884,"body":"The other thing is, is if you've"},{"speaker":"Audra Nichols","startTime":912.375,"endTime":915.884,"body":"got people using their own PCs,"},{"speaker":"Audra Nichols","startTime":915.9040000000001,"endTime":918.214,"body":"so let's say they're, you're"},{"speaker":"Audra Nichols","startTime":915.9040000000001,"endTime":918.214,"body":"engaging, somebody who's going"},{"speaker":"Audra Nichols","startTime":918.214,"endTime":920.7850000000001,"body":"to work with you, they're not an"},{"speaker":"Audra Nichols","startTime":918.214,"endTime":920.7850000000001,"body":"employee for a period of time."},{"speaker":"Audra Nichols","startTime":921.134,"endTime":923.465,"body":"There's a lot of things that"},{"speaker":"Audra Nichols","startTime":921.134,"endTime":923.465,"body":"need to be considered with"},{"speaker":"Audra Nichols","startTime":923.524,"endTime":927.4250000000001,"body":"that because you could download"},{"speaker":"Audra Nichols","startTime":923.524,"endTime":927.4250000000001,"body":"something onto your personal"},{"speaker":"Audra Nichols","startTime":927.445,"endTime":930.4050000000001,"body":"PC, whether you're using"},{"speaker":"Audra Nichols","startTime":927.445,"endTime":930.4050000000001,"body":"a virtual desktop or not."},{"speaker":"Audra Nichols","startTime":930.9050000000001,"endTime":932.585,"body":"Now, you've got that on your PC."},{"speaker":"Audra Nichols","startTime":932.835,"endTime":935.5450000000001,"body":"That's something that your"},{"speaker":"Audra Nichols","startTime":932.835,"endTime":935.5450000000001,"body":"IT and tech department needs"},{"speaker":"Audra Nichols","startTime":935.5450000000001,"endTime":937.4150000000001,"body":"to handle single sign on."},{"speaker":"Audra Nichols","startTime":937.844,"endTime":941.725,"body":"All those things, they do seem"},{"speaker":"Audra Nichols","startTime":937.844,"endTime":941.725,"body":"commonplace, but my perspective"},{"speaker":"Audra Nichols","startTime":941.734,"endTime":945.465,"body":"is that the training and kind"},{"speaker":"Audra Nichols","startTime":941.734,"endTime":945.465,"body":"of the auditing of the knowledge"},{"speaker":"Audra Nichols","startTime":945.465,"endTime":948.835,"body":"of that training is more"},{"speaker":"Audra Nichols","startTime":945.465,"endTime":948.835,"body":"important today than it was."},{"speaker":"Audra Nichols","startTime":948.865,"endTime":951.995,"body":"And I'm not sure everybody"},{"speaker":"Audra Nichols","startTime":948.865,"endTime":951.995,"body":"does that as consistently,"},{"speaker":"Audra Nichols","startTime":952.0050000000001,"endTime":954.2850000000001,"body":"like once a year thing ain't"},{"speaker":"Audra Nichols","startTime":952.0050000000001,"endTime":954.2850000000001,"body":"going to cut it, right?"},{"speaker":"Audra Nichols","startTime":954.2850000000001,"endTime":956.315,"body":"You've got people coming"},{"speaker":"Audra Nichols","startTime":954.2850000000001,"endTime":956.315,"body":"and going all the time."},{"speaker":"Audra Nichols","startTime":956.8040000000001,"endTime":959.615,"body":"From an engagement"},{"speaker":"Audra Nichols","startTime":956.8040000000001,"endTime":959.615,"body":"perspective, I would say,"},{"speaker":"Audra Nichols","startTime":959.6540000000001,"endTime":960.815,"body":"how do you create a team?"},{"speaker":"Audra Nichols","startTime":961.014,"endTime":962.214,"body":"How do you create a culture?"},{"speaker":"Audra Nichols","startTime":962.855,"endTime":966.8050000000001,"body":"To this day, I am surprised"},{"speaker":"Audra Nichols","startTime":962.855,"endTime":966.8050000000001,"body":"at the number of calls that"},{"speaker":"Audra Nichols","startTime":966.8050000000001,"endTime":969.735,"body":"I get on, whether it be"},{"speaker":"Audra Nichols","startTime":966.8050000000001,"endTime":969.735,"body":"with partners outside MBO"},{"speaker":"Audra Nichols","startTime":969.995,"endTime":972.955,"body":"sometimes clients, or people"},{"speaker":"Audra Nichols","startTime":969.995,"endTime":972.955,"body":"don't have their cameras on."},{"speaker":"Audra Nichols","startTime":973.5150000000001,"endTime":976.485,"body":"So, when I work with my"},{"speaker":"Audra Nichols","startTime":973.5150000000001,"endTime":976.485,"body":"team, I want your camera on."},{"speaker":"Audra Nichols","startTime":976.8850000000001,"endTime":978.445,"body":"It's just like we're"},{"speaker":"Audra Nichols","startTime":976.8850000000001,"endTime":978.445,"body":"in a room together."},{"speaker":"Audra Nichols","startTime":978.445,"endTime":979.995,"body":"That's how you"},{"speaker":"Audra Nichols","startTime":978.445,"endTime":979.995,"body":"build relationships."},{"speaker":"Audra Nichols","startTime":980.0250000000001,"endTime":982.5050000000001,"body":"Now, there may be cases where,"},{"speaker":"Audra Nichols","startTime":980.0250000000001,"endTime":982.5050000000001,"body":"like, today I have to have a"},{"speaker":"Audra Nichols","startTime":982.5050000000001,"endTime":985.7840000000001,"body":"no camera day, or maybe you"},{"speaker":"Audra Nichols","startTime":982.5050000000001,"endTime":985.7840000000001,"body":"make Fridays no camera day."},{"speaker":"Audra Nichols","startTime":986.1840000000001,"endTime":989.11,"body":"But it's these basics that"},{"speaker":"Audra Nichols","startTime":986.1840000000001,"endTime":989.11,"body":"I think bear discussion and"},{"speaker":"Audra Nichols","startTime":989.11,"endTime":994.695,"body":"often are not discussed and"},{"speaker":"Audra Nichols","startTime":989.11,"endTime":994.695,"body":"people will default to be"},{"speaker":"Audra Nichols","startTime":994.695,"endTime":997.595,"body":"in their isolation without"},{"speaker":"Audra Nichols","startTime":994.695,"endTime":997.595,"body":"their camera on or without"},{"speaker":"Audra Nichols","startTime":997.595,"endTime":1000.705,"body":"the need to speak if they're"},{"speaker":"Audra Nichols","startTime":997.595,"endTime":1000.705,"body":"on a call and to just listen."},{"speaker":"Audra Nichols","startTime":1000.945,"endTime":1005.605,"body":"And I think it's so much"},{"speaker":"Audra Nichols","startTime":1000.945,"endTime":1005.605,"body":"harder to build a team of"},{"speaker":"Audra Nichols","startTime":1005.625,"endTime":1009.8950000000001,"body":"trust and to encourage that"},{"speaker":"Audra Nichols","startTime":1005.625,"endTime":1009.8950000000001,"body":"collaboration without actually"},{"speaker":"Audra Nichols","startTime":1010.4050000000001,"endTime":1012.4040000000001,"body":"speaking those basics."},{"speaker":"Audra Nichols","startTime":1013.364,"endTime":1015.725,"body":"The other thing back to"},{"speaker":"Audra Nichols","startTime":1013.364,"endTime":1015.725,"body":"the, like, the technology"},{"speaker":"Audra Nichols","startTime":1015.725,"endTime":1019.58,"body":"components that I would mention"},{"speaker":"Audra Nichols","startTime":1015.725,"endTime":1019.58,"body":"is that, you know, your IT"},{"speaker":"Audra Nichols","startTime":1019.7,"endTime":1021.82,"body":"department today has got to"},{"speaker":"Audra Nichols","startTime":1019.7,"endTime":1021.82,"body":"be more in their game than"},{"speaker":"Audra Nichols","startTime":1021.82,"endTime":1023.2600000000001,"body":"they ever needed to be before."},{"speaker":"Audra Nichols","startTime":1023.2600000000001,"endTime":1026.119,"body":"So if you're traveling"},{"speaker":"Audra Nichols","startTime":1023.2600000000001,"endTime":1026.119,"body":"around in your software,"},{"speaker":"Audra Nichols","startTime":1026.13,"endTime":1028.82,"body":"you're not connected to"},{"speaker":"Audra Nichols","startTime":1026.13,"endTime":1028.82,"body":"the VPN and therefore your"},{"speaker":"Audra Nichols","startTime":1028.82,"endTime":1030.09,"body":"software isn't updating."},{"speaker":"Audra Nichols","startTime":1030.31,"endTime":1030.71,"body":"Right?"},{"speaker":"Audra Nichols","startTime":1030.98,"endTime":1032.88,"body":"If you don't have your"},{"speaker":"Audra Nichols","startTime":1030.98,"endTime":1032.88,"body":"software updated, that"},{"speaker":"Audra Nichols","startTime":1032.88,"endTime":1033.899,"body":"creates greater risk."},{"speaker":"Audra Nichols","startTime":1034.375,"endTime":1038.555,"body":"So, the importance of your IT"},{"speaker":"Audra Nichols","startTime":1034.375,"endTime":1038.555,"body":"department today and what they"},{"speaker":"Audra Nichols","startTime":1038.565,"endTime":1042.295,"body":"should be constantly monitoring"},{"speaker":"Audra Nichols","startTime":1038.565,"endTime":1042.295,"body":"is probably greater than it"},{"speaker":"Audra Nichols","startTime":1042.295,"endTime":1043.605,"body":"was certainly before COVID."},{"speaker":"Audra Nichols","startTime":1043.625,"endTime":1045.485,"body":"And I think they"},{"speaker":"Audra Nichols","startTime":1043.625,"endTime":1045.485,"body":"learned that route."},{"speaker":"Audra Nichols","startTime":1045.485,"endTime":1048.435,"body":"So it's a combination of"},{"speaker":"Audra Nichols","startTime":1045.485,"endTime":1048.435,"body":"kind of the soft skills,"},{"speaker":"Audra Nichols","startTime":1048.435,"endTime":1051.8700000000001,"body":"the components and that the"},{"speaker":"Audra Nichols","startTime":1048.435,"endTime":1051.8700000000001,"body":"intention of speaking, this is"},{"speaker":"Audra Nichols","startTime":1051.8700000000001,"endTime":1055.52,"body":"how I want us to engage as a"},{"speaker":"Audra Nichols","startTime":1051.8700000000001,"endTime":1055.52,"body":"team, no matter where you are."},{"speaker":"Audra Nichols","startTime":1055.8600000000001,"endTime":1060.64,"body":"As well as the value of having"},{"speaker":"Audra Nichols","startTime":1055.8600000000001,"endTime":1060.64,"body":"tech policies, training, checks"},{"speaker":"Audra Nichols","startTime":1060.64,"endTime":1065.0,"body":"and balances constantly in play"},{"speaker":"Audra Nichols","startTime":1060.64,"endTime":1065.0,"body":"so that you can inadvertently,"},{"speaker":"Audra Nichols","startTime":1065.01,"endTime":1068.1490000000001,"body":"without recognizing it, put"},{"speaker":"Audra Nichols","startTime":1065.01,"endTime":1068.1490000000001,"body":"your organization at risk."},{"speaker":"David Rice","startTime":1068.5700000000002,"endTime":1070.019,"body":"You know, we've"},{"speaker":"David Rice","startTime":1068.5700000000002,"endTime":1070.019,"body":"talked a little bit about"},{"speaker":"David Rice","startTime":1070.299,"endTime":1073.81,"body":"different sort of policy pieces,"},{"speaker":"David Rice","startTime":1070.299,"endTime":1073.81,"body":"but I think from a cultural"},{"speaker":"David Rice","startTime":1073.81,"endTime":1077.25,"body":"perspective, you think about"},{"speaker":"David Rice","startTime":1073.81,"endTime":1077.25,"body":"what companies wanting to"},{"speaker":"David Rice","startTime":1077.25,"endTime":1081.8200000000002,"body":"build relationships, you know,"},{"speaker":"David Rice","startTime":1077.25,"endTime":1081.8200000000002,"body":"between the employer and these"},{"speaker":"David Rice","startTime":1081.8200000000002,"endTime":1084.8500000000001,"body":"employees who aren't there"},{"speaker":"David Rice","startTime":1081.8200000000002,"endTime":1084.8500000000001,"body":"in person, create connections"},{"speaker":"David Rice","startTime":1084.8500000000001,"endTime":1088.05,"body":"between nomads and key figures"},{"speaker":"David Rice","startTime":1084.8500000000001,"endTime":1088.05,"body":"that are maybe co-located."},{"speaker":"David Rice","startTime":1088.52,"endTime":1092.05,"body":"What advice do you have for"},{"speaker":"David Rice","startTime":1088.52,"endTime":1092.05,"body":"doing that and essentially,"},{"speaker":"David Rice","startTime":1092.05,"endTime":1093.759,"body":"you know, making these"},{"speaker":"David Rice","startTime":1092.05,"endTime":1093.759,"body":"people feel really at home?"},{"speaker":"Audra Nichols","startTime":1095.29,"endTime":1096.88,"body":"This is one"},{"speaker":"Audra Nichols","startTime":1095.29,"endTime":1096.88,"body":"that I think is easier today"},{"speaker":"Audra Nichols","startTime":1097.0,"endTime":1101.0900000000001,"body":"than it was before because"},{"speaker":"Audra Nichols","startTime":1097.0,"endTime":1101.0900000000001,"body":"that kind of remote environment"},{"speaker":"Audra Nichols","startTime":1101.1000000000001,"endTime":1103.559,"body":"we were thrown into it and"},{"speaker":"Audra Nichols","startTime":1101.1000000000001,"endTime":1103.559,"body":"it is somewhat more accepted."},{"speaker":"Audra Nichols","startTime":1103.99,"endTime":1106.71,"body":"So, I mean, think about it"},{"speaker":"Audra Nichols","startTime":1103.99,"endTime":1106.71,"body":"like even five years ago,"},{"speaker":"Audra Nichols","startTime":1106.71,"endTime":1109.49,"body":"David, whatever you were"},{"speaker":"Audra Nichols","startTime":1106.71,"endTime":1109.49,"body":"doing five years ago, if"},{"speaker":"Audra Nichols","startTime":1109.49,"endTime":1113.52,"body":"somebody said, Hey, I'm going"},{"speaker":"Audra Nichols","startTime":1109.49,"endTime":1113.52,"body":"to go work out of, you know,"},{"speaker":"Audra Nichols","startTime":1113.53,"endTime":1117.63,"body":"my college roommate's place"},{"speaker":"Audra Nichols","startTime":1113.53,"endTime":1117.63,"body":"in, you know, California,"},{"speaker":"Audra Nichols","startTime":1118.19,"endTime":1121.7,"body":"even, and I'm New York based"},{"speaker":"Audra Nichols","startTime":1118.19,"endTime":1121.7,"body":"for the next two months."},{"speaker":"Audra Nichols","startTime":1122.1490000000001,"endTime":1124.27,"body":"Those of us in New York would"},{"speaker":"Audra Nichols","startTime":1122.1490000000001,"endTime":1124.27,"body":"say, you're going to what?"},{"speaker":"Audra Nichols","startTime":1124.28,"endTime":1126.0,"body":"You can't do that."},{"speaker":"Audra Nichols","startTime":1126.13,"endTime":1126.29,"body":"Right?"},{"speaker":"Audra Nichols","startTime":1126.31,"endTime":1127.9,"body":"That would be our"},{"speaker":"Audra Nichols","startTime":1126.31,"endTime":1127.9,"body":"immediate reaction."},{"speaker":"Audra Nichols","startTime":1128.3200000000002,"endTime":1130.67,"body":"So today I think it's"},{"speaker":"Audra Nichols","startTime":1128.3200000000002,"endTime":1130.67,"body":"a little bit easier."},{"speaker":"Audra Nichols","startTime":1130.67,"endTime":1134.2,"body":"So those expectations"},{"speaker":"Audra Nichols","startTime":1130.67,"endTime":1134.2,"body":"have changed a bit."},{"speaker":"Audra Nichols","startTime":1134.96,"endTime":1138.64,"body":"But culturally, I think it's"},{"speaker":"Audra Nichols","startTime":1134.96,"endTime":1138.64,"body":"as simple as encouraging"},{"speaker":"Audra Nichols","startTime":1139.0700000000002,"endTime":1143.5900000000001,"body":"that collaboration, but"},{"speaker":"Audra Nichols","startTime":1139.0700000000002,"endTime":1143.5900000000001,"body":"beyond just how you work"},{"speaker":"Audra Nichols","startTime":1143.5900000000001,"endTime":1144.68,"body":"on a day to day basis."},{"speaker":"Audra Nichols","startTime":1144.739,"endTime":1148.29,"body":"So for example, as a"},{"speaker":"Audra Nichols","startTime":1144.739,"endTime":1148.29,"body":"leader, do you know the"},{"speaker":"Audra Nichols","startTime":1148.29,"endTime":1151.1200000000001,"body":"Myers Briggs of each of"},{"speaker":"Audra Nichols","startTime":1148.29,"endTime":1151.1200000000001,"body":"your people on your team?"},{"speaker":"Audra Nichols","startTime":1151.579,"endTime":1153.919,"body":"Because you can see that when"},{"speaker":"Audra Nichols","startTime":1151.579,"endTime":1153.919,"body":"you break bread, and I'm a"},{"speaker":"Audra Nichols","startTime":1153.919,"endTime":1157.3500000000001,"body":"big fan of, there should be"},{"speaker":"Audra Nichols","startTime":1153.919,"endTime":1157.3500000000001,"body":"reasons you should be in person."},{"speaker":"Audra Nichols","startTime":1157.53,"endTime":1160.6000000000001,"body":"I can work with you, David,"},{"speaker":"Audra Nichols","startTime":1157.53,"endTime":1160.6000000000001,"body":"for the next 3 months and"},{"speaker":"Audra Nichols","startTime":1160.65,"endTime":1163.15,"body":"still when we meet and then"},{"speaker":"Audra Nichols","startTime":1160.65,"endTime":1163.15,"body":"have dinner, that connection"},{"speaker":"Audra Nichols","startTime":1163.15,"endTime":1163.89,"body":"is wildly different."},{"speaker":"Audra Nichols","startTime":1164.54,"endTime":1164.74,"body":"Right?"},{"speaker":"Audra Nichols","startTime":1164.74,"endTime":1167.68,"body":"So I call that, you know,"},{"speaker":"Audra Nichols","startTime":1164.74,"endTime":1167.68,"body":"that's like the final connection"},{"speaker":"Audra Nichols","startTime":1167.68,"endTime":1168.739,"body":"when you're breaking bread."},{"speaker":"Audra Nichols","startTime":1168.74,"endTime":1171.499,"body":"So, I still believe that"},{"speaker":"Audra Nichols","startTime":1168.74,"endTime":1171.499,"body":"you need to do that."},{"speaker":"Audra Nichols","startTime":1171.5,"endTime":1172.81,"body":"But do you know"},{"speaker":"Audra Nichols","startTime":1171.5,"endTime":1172.81,"body":"the Myers Briggs?"},{"speaker":"Audra Nichols","startTime":1172.8600000000001,"endTime":1175.81,"body":"Do you know if people are"},{"speaker":"Audra Nichols","startTime":1172.8600000000001,"endTime":1175.81,"body":"truly introverts or extroverts?"},{"speaker":"Audra Nichols","startTime":1175.8790000000001,"endTime":1178.19,"body":"Because they have to show"},{"speaker":"Audra Nichols","startTime":1175.8790000000001,"endTime":1178.19,"body":"up on a video one way."},{"speaker":"Audra Nichols","startTime":1178.66,"endTime":1180.98,"body":"And then maybe there's the"},{"speaker":"Audra Nichols","startTime":1178.66,"endTime":1180.98,"body":"rest of the people in the room,"},{"speaker":"Audra Nichols","startTime":1180.98,"endTime":1182.46,"body":"which makes it quite difficult."},{"speaker":"Audra Nichols","startTime":1182.79,"endTime":1186.865,"body":"So, I think there's a component"},{"speaker":"Audra Nichols","startTime":1182.79,"endTime":1186.865,"body":"from a guidance perspective,"},{"speaker":"Audra Nichols","startTime":1186.865,"endTime":1191.585,"body":"where culturally we want to"},{"speaker":"Audra Nichols","startTime":1186.865,"endTime":1191.585,"body":"feed into our people a level"},{"speaker":"Audra Nichols","startTime":1191.7450000000001,"endTime":1196.214,"body":"of awareness of the rest of"},{"speaker":"Audra Nichols","startTime":1191.7450000000001,"endTime":1196.214,"body":"the team, whether they're in"},{"speaker":"Audra Nichols","startTime":1196.214,"endTime":1199.685,"body":"person or remote and who they"},{"speaker":"Audra Nichols","startTime":1196.214,"endTime":1199.685,"body":"are and what makes them tick"},{"speaker":"Audra Nichols","startTime":1199.685,"endTime":1202.545,"body":"and how they think and what"},{"speaker":"Audra Nichols","startTime":1199.685,"endTime":1202.545,"body":"their strengths are, et cetera."},{"speaker":"Audra Nichols","startTime":1203.134,"endTime":1203.944,"body":"I'll give you an example."},{"speaker":"Audra Nichols","startTime":1203.944,"endTime":1204.964,"body":"I'll give you a little story."},{"speaker":"Audra Nichols","startTime":1205.835,"endTime":1210.315,"body":"I had a woman just out of"},{"speaker":"Audra Nichols","startTime":1205.835,"endTime":1210.315,"body":"college start working for me"},{"speaker":"Audra Nichols","startTime":1210.315,"endTime":1214.015,"body":"kind of as my chief of staff"},{"speaker":"Audra Nichols","startTime":1210.315,"endTime":1214.015,"body":"right at the beginning of COVID."},{"speaker":"Audra Nichols","startTime":1214.4850000000001,"endTime":1216.4450000000002,"body":"So she had just"},{"speaker":"Audra Nichols","startTime":1214.4850000000001,"endTime":1216.4450000000002,"body":"graduated from college."},{"speaker":"Audra Nichols","startTime":1217.115,"endTime":1219.2640000000001,"body":"She had never been in"},{"speaker":"Audra Nichols","startTime":1217.115,"endTime":1219.2640000000001,"body":"an office her life."},{"speaker":"Audra Nichols","startTime":1219.464,"endTime":1221.265,"body":"She's a tremendous professional."},{"speaker":"Audra Nichols","startTime":1221.834,"endTime":1225.815,"body":"But a year into it, she"},{"speaker":"Audra Nichols","startTime":1221.834,"endTime":1225.815,"body":"said, I do not want to"},{"speaker":"Audra Nichols","startTime":1225.815,"endTime":1226.9850000000001,"body":"work remotely anymore."},{"speaker":"Audra Nichols","startTime":1227.4450000000002,"endTime":1229.155,"body":"I need to be in an office."},{"speaker":"Audra Nichols","startTime":1229.165,"endTime":1230.305,"body":"She lived in Chicago."},{"speaker":"Audra Nichols","startTime":1230.655,"endTime":1233.505,"body":"She said, Audra, you've"},{"speaker":"Audra Nichols","startTime":1230.655,"endTime":1233.505,"body":"had that for, you know,"},{"speaker":"Audra Nichols","startTime":1233.535,"endTime":1234.9750000000001,"body":"15 years of your life."},{"speaker":"Audra Nichols","startTime":1235.065,"endTime":1236.354,"body":"I've never had that."},{"speaker":"Audra Nichols","startTime":1236.785,"endTime":1237.635,"body":"I need that."},{"speaker":"Audra Nichols","startTime":1237.685,"endTime":1240.405,"body":"I need to go work in an office"},{"speaker":"Audra Nichols","startTime":1237.685,"endTime":1240.405,"body":"and where I was working at the"},{"speaker":"Audra Nichols","startTime":1240.405,"endTime":1241.7050000000002,"body":"time, we no longer had offices."},{"speaker":"Audra Nichols","startTime":1242.4650000000001,"endTime":1247.114,"body":"So, I supported her and her"},{"speaker":"Audra Nichols","startTime":1242.4650000000001,"endTime":1247.114,"body":"desire to find a role where"},{"speaker":"Audra Nichols","startTime":1247.115,"endTime":1250.2350000000001,"body":"she could take the train to"},{"speaker":"Audra Nichols","startTime":1247.115,"endTime":1250.2350000000001,"body":"her office 2 to 3 days a week."},{"speaker":"Audra Nichols","startTime":1250.334,"endTime":1251.565,"body":"She didn't want to work 5."},{"speaker":"Audra Nichols","startTime":1251.594,"endTime":1252.835,"body":"She had just gotten a puppy."},{"speaker":"Audra Nichols","startTime":1252.835,"endTime":1256.865,"body":"2 to 3 days a week where she"},{"speaker":"Audra Nichols","startTime":1252.835,"endTime":1256.865,"body":"was in an office working with"},{"speaker":"Audra Nichols","startTime":1256.865,"endTime":1257.845,"body":"people and breaking bread."},{"speaker":"Audra Nichols","startTime":1258.375,"endTime":1260.875,"body":"If we didn't have that"},{"speaker":"Audra Nichols","startTime":1258.375,"endTime":1260.875,"body":"relationship, she would"},{"speaker":"Audra Nichols","startTime":1260.875,"endTime":1261.9950000000001,"body":"have just resigned and left."},{"speaker":"Audra Nichols","startTime":1262.525,"endTime":1265.845,"body":"Instead, she said, this is what"},{"speaker":"Audra Nichols","startTime":1262.525,"endTime":1265.845,"body":"I need, and I worked with her."},{"speaker":"Audra Nichols","startTime":1266.035,"endTime":1269.625,"body":"I'm feeling very comfortable"},{"speaker":"Audra Nichols","startTime":1266.035,"endTime":1269.625,"body":"and understanding where"},{"speaker":"Audra Nichols","startTime":1269.625,"endTime":1272.2740000000001,"body":"she was in her career,"},{"speaker":"Audra Nichols","startTime":1269.625,"endTime":1272.2740000000001,"body":"how her career may change."},{"speaker":"Audra Nichols","startTime":1272.545,"endTime":1276.844,"body":"And it was so appreciative of"},{"speaker":"Audra Nichols","startTime":1272.545,"endTime":1276.844,"body":"her willingness to be forthright"},{"speaker":"Audra Nichols","startTime":1276.844,"endTime":1279.875,"body":"with me that I could actually"},{"speaker":"Audra Nichols","startTime":1276.844,"endTime":1279.875,"body":"participate with her to help"},{"speaker":"Audra Nichols","startTime":1279.875,"endTime":1282.7250000000001,"body":"her find that next opportunity"},{"speaker":"Audra Nichols","startTime":1279.875,"endTime":1282.7250000000001,"body":"and to help her grow."},{"speaker":"David Rice","startTime":1283.14,"endTime":1284.01,"body":"I do agree with you."},{"speaker":"David Rice","startTime":1284.0700000000002,"endTime":1286.89,"body":"It's just different sometimes"},{"speaker":"David Rice","startTime":1284.0700000000002,"endTime":1286.89,"body":"when you've actually met, you"},{"speaker":"David Rice","startTime":1286.89,"endTime":1289.47,"body":"know, like I've been doing"},{"speaker":"David Rice","startTime":1286.89,"endTime":1289.47,"body":"remote jobs for the last four"},{"speaker":"David Rice","startTime":1289.47,"endTime":1290.4,"body":"years, like a lot of people."},{"speaker":"David Rice","startTime":1290.4,"endTime":1294.509,"body":"And it's interesting, like,"},{"speaker":"David Rice","startTime":1290.4,"endTime":1294.509,"body":"as I came here, you know,"},{"speaker":"David Rice","startTime":1294.51,"endTime":1297.589,"body":"I was here for like a month"},{"speaker":"David Rice","startTime":1294.51,"endTime":1297.589,"body":"and we all went into a"},{"speaker":"David Rice","startTime":1297.5900000000001,"endTime":1299.1100000000001,"body":"big to a summit in Mexico."},{"speaker":"David Rice","startTime":1299.739,"endTime":1302.63,"body":"And meeting everybody"},{"speaker":"David Rice","startTime":1299.739,"endTime":1302.63,"body":"there, going out to eat"},{"speaker":"David Rice","startTime":1302.64,"endTime":1304.45,"body":"like you said, you know,"},{"speaker":"David Rice","startTime":1302.64,"endTime":1304.45,"body":"you have that interaction."},{"speaker":"David Rice","startTime":1304.98,"endTime":1309.28,"body":"When you get back on the remote"},{"speaker":"David Rice","startTime":1304.98,"endTime":1309.28,"body":"calls, you show up a little bit"},{"speaker":"David Rice","startTime":1309.28,"endTime":1312.78,"body":"differently, you know, because"},{"speaker":"David Rice","startTime":1309.28,"endTime":1312.78,"body":"like now I'm a whole person."},{"speaker":"Audra Nichols","startTime":1313.6200000000001,"endTime":1316.4,"body":"Yeah, you're"},{"speaker":"Audra Nichols","startTime":1313.6200000000001,"endTime":1316.4,"body":"a little more relaxed."},{"speaker":"Audra Nichols","startTime":1316.46,"endTime":1317.77,"body":"There's a little more humor."},{"speaker":"Audra Nichols","startTime":1317.77,"endTime":1320.52,"body":"I'm a big believer in here"},{"speaker":"Audra Nichols","startTime":1317.77,"endTime":1320.52,"body":"in terms of how you work."},{"speaker":"Audra Nichols","startTime":1320.96,"endTime":1324.6100000000001,"body":"So, I think, I mean, I think"},{"speaker":"Audra Nichols","startTime":1320.96,"endTime":1324.6100000000001,"body":"this digital nomad concept"},{"speaker":"Audra Nichols","startTime":1324.6200000000001,"endTime":1328.76,"body":"that we've been talking about"},{"speaker":"Audra Nichols","startTime":1324.6200000000001,"endTime":1328.76,"body":"for years is in terms of not"},{"speaker":"Audra Nichols","startTime":1328.76,"endTime":1331.75,"body":"being in the same location,"},{"speaker":"Audra Nichols","startTime":1328.76,"endTime":1331.75,"body":"the last couple of years"},{"speaker":"Audra Nichols","startTime":1331.75,"endTime":1333.5700000000002,"body":"has helped us with that."},{"speaker":"Audra Nichols","startTime":1334.01,"endTime":1337.31,"body":"And it's actually helped us"},{"speaker":"Audra Nichols","startTime":1334.01,"endTime":1337.31,"body":"recognize kind of that, that"},{"speaker":"Audra Nichols","startTime":1337.3600000000001,"endTime":1341.3500000000001,"body":"interplay that is required"},{"speaker":"Audra Nichols","startTime":1337.3600000000001,"endTime":1341.3500000000001,"body":"to build that holistic team."},{"speaker":"David Rice","startTime":1341.8400000000001,"endTime":1342.999,"body":"Yeah, I think"},{"speaker":"David Rice","startTime":1341.8400000000001,"endTime":1342.999,"body":"it's just important that"},{"speaker":"David Rice","startTime":1342.999,"endTime":1345.65,"body":"like, I think you can"},{"speaker":"David Rice","startTime":1342.999,"endTime":1345.65,"body":"have fully remote teams."},{"speaker":"David Rice","startTime":1345.659,"endTime":1346.319,"body":"It works."},{"speaker":"David Rice","startTime":1346.819,"endTime":1350.0800000000002,"body":"But there has to be moments"},{"speaker":"David Rice","startTime":1346.819,"endTime":1350.0800000000002,"body":"for them to sort of tear"},{"speaker":"David Rice","startTime":1350.0800000000002,"endTime":1354.3,"body":"down the wall and to really"},{"speaker":"David Rice","startTime":1350.0800000000002,"endTime":1354.3,"body":"become human to each other."},{"speaker":"David Rice","startTime":1354.5900000000001,"endTime":1357.1100000000001,"body":"That way, when you do get back"},{"speaker":"David Rice","startTime":1354.5900000000001,"endTime":1357.1100000000001,"body":"in that setting, it's like the"},{"speaker":"David Rice","startTime":1357.1100000000001,"endTime":1358.68,"body":"wall doesn't even exist anymore."},{"speaker":"Audra Nichols","startTime":1360.14,"endTime":1360.75,"body":"Exactly."},{"speaker":"Audra Nichols","startTime":1360.76,"endTime":1362.94,"body":"And you know, you don't even"},{"speaker":"Audra Nichols","startTime":1360.76,"endTime":1362.94,"body":"have to do that through work."},{"speaker":"Audra Nichols","startTime":1363.18,"endTime":1364.22,"body":"It's so think about it."},{"speaker":"Audra Nichols","startTime":1364.45,"endTime":1365.8700000000001,"body":"I've done this just recently."},{"speaker":"Audra Nichols","startTime":1366.3,"endTime":1369.0,"body":"A woman who worked with me, who"},{"speaker":"Audra Nichols","startTime":1366.3,"endTime":1369.0,"body":"was an independent contractor,"},{"speaker":"Audra Nichols","startTime":1369.0,"endTime":1372.76,"body":"but worked remotely a couple of"},{"speaker":"Audra Nichols","startTime":1369.0,"endTime":1372.76,"body":"years ago, who tends to travel."},{"speaker":"Audra Nichols","startTime":1373.16,"endTime":1375.68,"body":"I get a phone call that says,"},{"speaker":"Audra Nichols","startTime":1373.16,"endTime":1375.68,"body":"Hey, I'm going to be in Florida."},{"speaker":"Audra Nichols","startTime":1376.18,"endTime":1377.3400000000001,"body":"How about I stop by?"},{"speaker":"Audra Nichols","startTime":1377.72,"endTime":1380.43,"body":"So these are people I haven't"},{"speaker":"Audra Nichols","startTime":1377.72,"endTime":1380.43,"body":"worked with for years, but"},{"speaker":"Audra Nichols","startTime":1380.43,"endTime":1383.73,"body":"because they've got that ability"},{"speaker":"Audra Nichols","startTime":1380.43,"endTime":1383.73,"body":"to move around, still working"},{"speaker":"Audra Nichols","startTime":1383.73,"endTime":1387.2250000000001,"body":"wherever they are, then that"},{"speaker":"Audra Nichols","startTime":1383.73,"endTime":1387.2250000000001,"body":"connection, she came and we"},{"speaker":"Audra Nichols","startTime":1387.2250000000001,"endTime":1390.2350000000001,"body":"had dinner and we had lunch and"},{"speaker":"Audra Nichols","startTime":1387.2250000000001,"endTime":1390.2350000000001,"body":"this is somebody who I haven't"},{"speaker":"Audra Nichols","startTime":1390.2350000000001,"endTime":1393.845,"body":"worked with for four years,"},{"speaker":"Audra Nichols","startTime":1390.2350000000001,"endTime":1393.845,"body":"who is willing to do that."},{"speaker":"Audra Nichols","startTime":1394.2250000000001,"endTime":1395.605,"body":"So it makes a difference."},{"speaker":"David Rice","startTime":1396.855,"endTime":1398.595,"body":"I think at this"},{"speaker":"David Rice","startTime":1396.855,"endTime":1398.595,"body":"point, a lot of companies are"},{"speaker":"David Rice","startTime":1398.595,"endTime":1401.655,"body":"kind of, and you know, you kind"},{"speaker":"David Rice","startTime":1398.595,"endTime":1401.655,"body":"of tell me if I'm misreading it."},{"speaker":"David Rice","startTime":1401.694,"endTime":1404.194,"body":"But it feels like they're"},{"speaker":"David Rice","startTime":1401.694,"endTime":1404.194,"body":"realizing that they kind of"},{"speaker":"David Rice","startTime":1404.204,"endTime":1407.4740000000002,"body":"need or want is to create a"},{"speaker":"David Rice","startTime":1404.204,"endTime":1407.4740000000002,"body":"mix of folks who are working"},{"speaker":"David Rice","startTime":1407.4740000000002,"endTime":1410.595,"body":"remotely and those who can"},{"speaker":"David Rice","startTime":1407.4740000000002,"endTime":1410.595,"body":"adopt either hybrid or in"},{"speaker":"David Rice","startTime":1410.595,"endTime":1412.535,"body":"office working environments."},{"speaker":"David Rice","startTime":1413.095,"endTime":1416.115,"body":"I guess what advice would you"},{"speaker":"David Rice","startTime":1413.095,"endTime":1416.115,"body":"give for folks who are looking"},{"speaker":"David Rice","startTime":1416.115,"endTime":1419.105,"body":"to create that mix of talent"},{"speaker":"David Rice","startTime":1416.115,"endTime":1419.105,"body":"working in different ways and"},{"speaker":"David Rice","startTime":1419.105,"endTime":1423.015,"body":"how that plugs into strategies"},{"speaker":"David Rice","startTime":1419.105,"endTime":1423.015,"body":"for optimizing the workforce?"},{"speaker":"Audra Nichols","startTime":1424.425,"endTime":1426.0240000000001,"body":"I think"},{"speaker":"Audra Nichols","startTime":1424.425,"endTime":1426.0240000000001,"body":"there's a couple of things."},{"speaker":"Audra Nichols","startTime":1426.055,"endTime":1429.025,"body":"I think the very first thing"},{"speaker":"Audra Nichols","startTime":1426.055,"endTime":1429.025,"body":"you need to really assess"},{"speaker":"Audra Nichols","startTime":1429.055,"endTime":1431.044,"body":"is your client base, right?"},{"speaker":"Audra Nichols","startTime":1431.074,"endTime":1433.845,"body":"Are you in a service industry"},{"speaker":"Audra Nichols","startTime":1431.074,"endTime":1433.845,"body":"serving your clients, right?"},{"speaker":"Audra Nichols","startTime":1433.845,"endTime":1435.575,"body":"So I come out of consulting."},{"speaker":"Audra Nichols","startTime":1435.915,"endTime":1439.015,"body":"And while we accepted it during"},{"speaker":"Audra Nichols","startTime":1435.915,"endTime":1439.015,"body":"the period of time where we"},{"speaker":"Audra Nichols","startTime":1439.015,"endTime":1442.785,"body":"couldn't travel, if you're"},{"speaker":"Audra Nichols","startTime":1439.015,"endTime":1442.785,"body":"truly consulting in very"},{"speaker":"Audra Nichols","startTime":1442.785,"endTime":1445.464,"body":"strategic matters, you need"},{"speaker":"Audra Nichols","startTime":1442.785,"endTime":1445.464,"body":"to be there with the client."},{"speaker":"Audra Nichols","startTime":1445.505,"endTime":1448.255,"body":"That doesn't mean 5 days a"},{"speaker":"Audra Nichols","startTime":1445.505,"endTime":1448.255,"body":"week, but you actually need"},{"speaker":"Audra Nichols","startTime":1448.255,"endTime":1449.265,"body":"to be there with the client."},{"speaker":"Audra Nichols","startTime":1449.265,"endTime":1453.114,"body":"So, first assess the industry"},{"speaker":"Audra Nichols","startTime":1449.265,"endTime":1453.114,"body":"you're in and the clients that"},{"speaker":"Audra Nichols","startTime":1453.114,"endTime":1455.555,"body":"you're providing service or"},{"speaker":"Audra Nichols","startTime":1453.114,"endTime":1455.555,"body":"product for and what their"},{"speaker":"Audra Nichols","startTime":1455.555,"endTime":1458.685,"body":"needs are because that client"},{"speaker":"Audra Nichols","startTime":1455.555,"endTime":1458.685,"body":"experience is critical."},{"speaker":"Audra Nichols","startTime":1459.42,"endTime":1462.5,"body":"Then, when you look at the"},{"speaker":"Audra Nichols","startTime":1459.42,"endTime":1462.5,"body":"employee experience, don't"},{"speaker":"Audra Nichols","startTime":1462.69,"endTime":1467.75,"body":"overlook that mix of remote, in"},{"speaker":"Audra Nichols","startTime":1462.69,"endTime":1467.75,"body":"person, whether it be employees"},{"speaker":"Audra Nichols","startTime":1467.75,"endTime":1472.13,"body":"or independent contractors, and"},{"speaker":"Audra Nichols","startTime":1467.75,"endTime":1472.13,"body":"what that does to the mixture of"},{"speaker":"Audra Nichols","startTime":1472.13,"endTime":1473.89,"body":"how you shape your teams, right?"},{"speaker":"Audra Nichols","startTime":1473.92,"endTime":1476.679,"body":"So, you may not want"},{"speaker":"Audra Nichols","startTime":1473.92,"endTime":1476.679,"body":"a fully remote team."},{"speaker":"Audra Nichols","startTime":1476.679,"endTime":1478.89,"body":"If you're a consultant, you"},{"speaker":"Audra Nichols","startTime":1476.679,"endTime":1478.89,"body":"can't necessarily have that."},{"speaker":"Audra Nichols","startTime":1478.89,"endTime":1481.5990000000002,"body":"You're bringing together"},{"speaker":"Audra Nichols","startTime":1478.89,"endTime":1481.5990000000002,"body":"multiple components, but"},{"speaker":"Audra Nichols","startTime":1481.5990000000002,"endTime":1483.829,"body":"you really also need to"},{"speaker":"Audra Nichols","startTime":1481.5990000000002,"endTime":1483.829,"body":"think about the career path."},{"speaker":"Audra Nichols","startTime":1484.159,"endTime":1486.47,"body":"And I'm not sure there's"},{"speaker":"Audra Nichols","startTime":1484.159,"endTime":1486.47,"body":"one answer, right?"},{"speaker":"Audra Nichols","startTime":1486.47,"endTime":1489.64,"body":"But if I'm Audra and I"},{"speaker":"Audra Nichols","startTime":1486.47,"endTime":1489.64,"body":"choose never to go into an"},{"speaker":"Audra Nichols","startTime":1489.64,"endTime":1493.04,"body":"office, do I have the same"},{"speaker":"Audra Nichols","startTime":1489.64,"endTime":1493.04,"body":"career path as the dude who's"},{"speaker":"Audra Nichols","startTime":1493.04,"endTime":1494.21,"body":"getting on a plane every day?"},{"speaker":"Audra Nichols","startTime":1494.66,"endTime":1495.21,"body":"I don't know."},{"speaker":"Audra Nichols","startTime":1495.319,"endTime":1499.249,"body":"I mean, that's a decision that"},{"speaker":"Audra Nichols","startTime":1495.319,"endTime":1499.249,"body":"needs to be made from an HR"},{"speaker":"Audra Nichols","startTime":1499.29,"endTime":1502.3,"body":"policy career path perspective."},{"speaker":"Audra Nichols","startTime":1502.3200000000002,"endTime":1504.5800000000002,"body":"And I know multiple"},{"speaker":"Audra Nichols","startTime":1502.3200000000002,"endTime":1504.5800000000002,"body":"organizations that have made"},{"speaker":"Audra Nichols","startTime":1504.5900000000001,"endTime":1507.53,"body":"multiple different decisions"},{"speaker":"Audra Nichols","startTime":1504.5900000000001,"endTime":1507.53,"body":"as it relates to that."},{"speaker":"Audra Nichols","startTime":1507.915,"endTime":1510.185,"body":"But I'd start with the"},{"speaker":"Audra Nichols","startTime":1507.915,"endTime":1510.185,"body":"client or whatever clients"},{"speaker":"Audra Nichols","startTime":1510.185,"endTime":1511.2150000000001,"body":"or service you're providing."},{"speaker":"Audra Nichols","startTime":1511.2250000000001,"endTime":1514.055,"body":"Then I would look at"},{"speaker":"Audra Nichols","startTime":1511.2250000000001,"endTime":1514.055,"body":"kind of how you're going"},{"speaker":"Audra Nichols","startTime":1514.055,"endTime":1515.165,"body":"to grow your people."},{"speaker":"Audra Nichols","startTime":1515.175,"endTime":1519.92,"body":"Remember the goal is to"},{"speaker":"Audra Nichols","startTime":1515.175,"endTime":1519.92,"body":"get the best people doing"},{"speaker":"Audra Nichols","startTime":1519.92,"endTime":1522.81,"body":"their best work, whatever"},{"speaker":"Audra Nichols","startTime":1519.92,"endTime":1522.81,"body":"that looks like, right?"},{"speaker":"Audra Nichols","startTime":1522.97,"endTime":1525.71,"body":"And your career paths"},{"speaker":"Audra Nichols","startTime":1522.97,"endTime":1525.71,"body":"may change based on that."},{"speaker":"Audra Nichols","startTime":1525.96,"endTime":1529.6390000000001,"body":"And then I'll go back to, from"},{"speaker":"Audra Nichols","startTime":1525.96,"endTime":1529.6390000000001,"body":"a true workforce optimization"},{"speaker":"Audra Nichols","startTime":1529.6390000000001,"endTime":1532.29,"body":"perspective, you have to"},{"speaker":"Audra Nichols","startTime":1529.6390000000001,"endTime":1532.29,"body":"think about things like your"},{"speaker":"Audra Nichols","startTime":1532.29,"endTime":1536.44,"body":"profitability, your flexibility,"},{"speaker":"Audra Nichols","startTime":1532.29,"endTime":1536.44,"body":"your carrying costs."},{"speaker":"Audra Nichols","startTime":1537.21,"endTime":1540.3690000000001,"body":"And that is, I mean, that's a"},{"speaker":"Audra Nichols","startTime":1537.21,"endTime":1540.3690000000001,"body":"much longer conversation, David,"},{"speaker":"Audra Nichols","startTime":1540.3690000000001,"endTime":1542.92,"body":"but that's a mixture of your"},{"speaker":"Audra Nichols","startTime":1540.3690000000001,"endTime":1542.92,"body":"employees and their skills."},{"speaker":"Audra Nichols","startTime":1543.454,"endTime":1545.4850000000001,"body":"It's the workers who are"},{"speaker":"Audra Nichols","startTime":1543.454,"endTime":1545.4850000000001,"body":"employees who you're going"},{"speaker":"Audra Nichols","startTime":1545.505,"endTime":1547.825,"body":"to grow and are going to"},{"speaker":"Audra Nichols","startTime":1545.505,"endTime":1547.825,"body":"move up and maybe become"},{"speaker":"Audra Nichols","startTime":1547.825,"endTime":1549.685,"body":"CEO or partner someday."},{"speaker":"Audra Nichols","startTime":1550.015,"endTime":1552.685,"body":"But it's also your independent"},{"speaker":"Audra Nichols","startTime":1550.015,"endTime":1552.685,"body":"contractors, which allow you"},{"speaker":"Audra Nichols","startTime":1552.685,"endTime":1555.895,"body":"to manage the flexibility"},{"speaker":"Audra Nichols","startTime":1552.685,"endTime":1555.895,"body":"of how many employees with"},{"speaker":"Audra Nichols","startTime":1555.895,"endTime":1557.185,"body":"what skill set you have."},{"speaker":"Audra Nichols","startTime":1557.7350000000001,"endTime":1561.325,"body":"I'm really passionate about"},{"speaker":"Audra Nichols","startTime":1557.7350000000001,"endTime":1561.325,"body":"skills based staffing or"},{"speaker":"Audra Nichols","startTime":1561.365,"endTime":1565.565,"body":"competency based staffing"},{"speaker":"Audra Nichols","startTime":1561.365,"endTime":1565.565,"body":"and the agility that gives an"},{"speaker":"Audra Nichols","startTime":1565.575,"endTime":1569.425,"body":"organization in terms of the"},{"speaker":"Audra Nichols","startTime":1565.575,"endTime":1569.425,"body":"ebbs and flows of the market"},{"speaker":"Audra Nichols","startTime":1570.0040000000001,"endTime":1573.444,"body":"and their ability to serve"},{"speaker":"Audra Nichols","startTime":1570.0040000000001,"endTime":1573.444,"body":"varying client bases, right?"},{"speaker":"Audra Nichols","startTime":1573.794,"endTime":1576.845,"body":"So I would say those are"},{"speaker":"Audra Nichols","startTime":1573.794,"endTime":1576.845,"body":"the three key components"},{"speaker":"Audra Nichols","startTime":1576.845,"endTime":1578.9850000000001,"body":"to consider when you're"},{"speaker":"Audra Nichols","startTime":1576.845,"endTime":1578.9850000000001,"body":"optimizing your workforce."},{"speaker":"Audra Nichols","startTime":1579.365,"endTime":1582.4550000000002,"body":"And then finally, I would say"},{"speaker":"Audra Nichols","startTime":1579.365,"endTime":1582.4550000000002,"body":"you really need to look at"},{"speaker":"Audra Nichols","startTime":1582.4550000000002,"endTime":1586.775,"body":"your leaders and really make"},{"speaker":"Audra Nichols","startTime":1582.4550000000002,"endTime":1586.775,"body":"sure your leaders are up to the"},{"speaker":"Audra Nichols","startTime":1586.775,"endTime":1590.525,"body":"task of leading in the future"},{"speaker":"Audra Nichols","startTime":1586.775,"endTime":1590.525,"body":"versus leading in the past."},{"speaker":"Audra Nichols","startTime":1590.545,"endTime":1592.4450000000002,"body":"And I believe those are"},{"speaker":"Audra Nichols","startTime":1590.545,"endTime":1592.4450000000002,"body":"different leaders with"},{"speaker":"Audra Nichols","startTime":1592.4750000000001,"endTime":1596.2350000000001,"body":"different personas and different"},{"speaker":"Audra Nichols","startTime":1592.4750000000001,"endTime":1596.2350000000001,"body":"skill sets and different"},{"speaker":"Audra Nichols","startTime":1596.2350000000001,"endTime":1600.864,"body":"levels of authenticity and"},{"speaker":"Audra Nichols","startTime":1596.2350000000001,"endTime":1600.864,"body":"compassion than years ago."},{"speaker":"David Rice","startTime":1601.814,"endTime":1603.565,"body":"So before we go,"},{"speaker":"David Rice","startTime":1601.814,"endTime":1603.565,"body":"you know, I want to give you"},{"speaker":"David Rice","startTime":1603.565,"endTime":1606.335,"body":"a chance to tell people more"},{"speaker":"David Rice","startTime":1603.565,"endTime":1606.335,"body":"about where they can connect"},{"speaker":"David Rice","startTime":1606.335,"endTime":1608.275,"body":"with you and find out more"},{"speaker":"David Rice","startTime":1606.335,"endTime":1608.275,"body":"about what you're doing."},{"speaker":"Audra Nichols","startTime":1608.7,"endTime":1609.0900000000001,"body":"Okay."},{"speaker":"Audra Nichols","startTime":1609.0900000000001,"endTime":1609.3500000000001,"body":"All right."},{"speaker":"Audra Nichols","startTime":1609.3500000000001,"endTime":1610.45,"body":"So we'll start with LinkedIn."},{"speaker":"Audra Nichols","startTime":1610.5900000000001,"endTime":1611.64,"body":"That's pretty obvious."},{"speaker":"Audra Nichols","startTime":1611.68,"endTime":1613.15,"body":"So I am on LinkedIn."},{"speaker":"Audra Nichols","startTime":1613.16,"endTime":1614.93,"body":"I'll tell you I was not"},{"speaker":"Audra Nichols","startTime":1613.16,"endTime":1614.93,"body":"a social media person."},{"speaker":"Audra Nichols","startTime":1614.93,"endTime":1617.16,"body":"I did not have Instagram"},{"speaker":"Audra Nichols","startTime":1614.93,"endTime":1617.16,"body":"until this year."},{"speaker":"Audra Nichols","startTime":1617.18,"endTime":1618.63,"body":"I'm just going to"},{"speaker":"Audra Nichols","startTime":1617.18,"endTime":1618.63,"body":"put that out there."},{"speaker":"Audra Nichols","startTime":1619.0900000000001,"endTime":1621.27,"body":"And now I'm a bit of a"},{"speaker":"Audra Nichols","startTime":1619.0900000000001,"endTime":1621.27,"body":"LinkedIn junkie and I'm"},{"speaker":"Audra Nichols","startTime":1621.27,"endTime":1622.789,"body":"really, really committed to it."},{"speaker":"Audra Nichols","startTime":1623.16,"endTime":1625.8890000000001,"body":"So I am on LinkedIn and"},{"speaker":"Audra Nichols","startTime":1623.16,"endTime":1625.8890000000001,"body":"a couple of things that I"},{"speaker":"Audra Nichols","startTime":1625.8890000000001,"endTime":1628.81,"body":"do there that I think are"},{"speaker":"Audra Nichols","startTime":1625.8890000000001,"endTime":1628.81,"body":"interesting for many is I"},{"speaker":"Audra Nichols","startTime":1628.8400000000001,"endTime":1631.2350000000001,"body":"post a quote every Wednesday."},{"speaker":"Audra Nichols","startTime":1631.785,"endTime":1636.155,"body":"My quote is from all different"},{"speaker":"Audra Nichols","startTime":1631.785,"endTime":1636.155,"body":"people, famous people."},{"speaker":"Audra Nichols","startTime":1636.155,"endTime":1637.954,"body":"You know, one was"},{"speaker":"Audra Nichols","startTime":1636.155,"endTime":1637.954,"body":"from Finding Nemo."},{"speaker":"Audra Nichols","startTime":1638.065,"endTime":1638.795,"body":"I quoted Dr."},{"speaker":"Audra Nichols","startTime":1638.805,"endTime":1642.505,"body":"Seuss last week and their"},{"speaker":"Audra Nichols","startTime":1638.805,"endTime":1642.505,"body":"things, they're very short"},{"speaker":"Audra Nichols","startTime":1642.505,"endTime":1643.885,"body":"quotes that are important to me."},{"speaker":"Audra Nichols","startTime":1644.2050000000002,"endTime":1648.055,"body":"And then I write a little"},{"speaker":"Audra Nichols","startTime":1644.2050000000002,"endTime":1648.055,"body":"blurb that I write personally."},{"speaker":"Audra Nichols","startTime":1648.265,"endTime":1649.4850000000001,"body":"I don't outsource it."},{"speaker":"Audra Nichols","startTime":1649.535,"endTime":1650.805,"body":"I don't have a ghostwriter."},{"speaker":"Audra Nichols","startTime":1650.845,"endTime":1653.7250000000001,"body":"And no, I do not use ChatGPT."},{"speaker":"Audra Nichols","startTime":1654.255,"endTime":1656.595,"body":"I write it based on what"},{"speaker":"Audra Nichols","startTime":1654.255,"endTime":1656.595,"body":"is meaningful to me."},{"speaker":"Audra Nichols","startTime":1656.595,"endTime":1659.365,"body":"So if you want to get to"},{"speaker":"Audra Nichols","startTime":1656.595,"endTime":1659.365,"body":"know me, if you were to just"},{"speaker":"Audra Nichols","startTime":1659.365,"endTime":1663.854,"body":"read the last two months or"},{"speaker":"Audra Nichols","startTime":1659.365,"endTime":1663.854,"body":"five, you know, weeks of my"},{"speaker":"Audra Nichols","startTime":1663.855,"endTime":1666.065,"body":"quotes, I think you'd have"},{"speaker":"Audra Nichols","startTime":1663.855,"endTime":1666.065,"body":"an understanding of who I am."},{"speaker":"Audra Nichols","startTime":1666.4750000000001,"endTime":1668.135,"body":"So I do that every Wednesday."},{"speaker":"Audra Nichols","startTime":1668.625,"endTime":1671.765,"body":"I also write an article about"},{"speaker":"Audra Nichols","startTime":1668.625,"endTime":1671.765,"body":"once every four to six weeks,"},{"speaker":"Audra Nichols","startTime":1671.805,"endTime":1672.904,"body":"typically on leadership."},{"speaker":"Audra Nichols","startTime":1673.584,"endTime":1676.645,"body":"And I try to embed in there,"},{"speaker":"Audra Nichols","startTime":1673.584,"endTime":1676.645,"body":"like, my personal experiences."},{"speaker":"Audra Nichols","startTime":1676.915,"endTime":1678.165,"body":"I do that as well."},{"speaker":"Audra Nichols","startTime":1678.525,"endTime":1679.765,"body":"I am a member of Chief."},{"speaker":"Audra Nichols","startTime":1680.095,"endTime":1682.305,"body":"And I will tell you, so I've"},{"speaker":"Audra Nichols","startTime":1680.095,"endTime":1682.305,"body":"been a member of Chief for"},{"speaker":"Audra Nichols","startTime":1682.315,"endTime":1685.7450000000001,"body":"a little maybe a year and a"},{"speaker":"Audra Nichols","startTime":1682.315,"endTime":1685.7450000000001,"body":"half now, and I'm a member"},{"speaker":"Audra Nichols","startTime":1685.7450000000001,"endTime":1687.344,"body":"of the C-suite part of Chief."},{"speaker":"Audra Nichols","startTime":1687.69,"endTime":1688.94,"body":"We meet monthly."},{"speaker":"Audra Nichols","startTime":1689.23,"endTime":1692.8500000000001,"body":"I have to tell you that"},{"speaker":"Audra Nichols","startTime":1689.23,"endTime":1692.8500000000001,"body":"those executive women from"},{"speaker":"Audra Nichols","startTime":1692.8600000000001,"endTime":1696.02,"body":"all different organizations"},{"speaker":"Audra Nichols","startTime":1692.8600000000001,"endTime":1696.02,"body":"who I've never met before"},{"speaker":"Audra Nichols","startTime":1696.03,"endTime":1700.059,"body":"in my life and only met"},{"speaker":"Audra Nichols","startTime":1696.03,"endTime":1700.059,"body":"virtually feed my soul and"},{"speaker":"Audra Nichols","startTime":1700.06,"endTime":1701.3600000000001,"body":"they make me better every day."},{"speaker":"Audra Nichols","startTime":1701.3600000000001,"endTime":1704.1200000000001,"body":"So, if you're in Chief,"},{"speaker":"Audra Nichols","startTime":1701.3600000000001,"endTime":1704.1200000000001,"body":"I am active in that."},{"speaker":"Audra Nichols","startTime":1704.719,"endTime":1707.53,"body":"And then finally, I would"},{"speaker":"Audra Nichols","startTime":1704.719,"endTime":1707.53,"body":"say, I really have the honor,"},{"speaker":"Audra Nichols","startTime":1707.53,"endTime":1710.6190000000001,"body":"this happened just this fall,"},{"speaker":"Audra Nichols","startTime":1707.53,"endTime":1710.6190000000001,"body":"to be on the advisory board"},{"speaker":"Audra Nichols","startTime":1710.66,"endTime":1712.23,"body":"for Consulting Magazine."},{"speaker":"Audra Nichols","startTime":1712.8700000000001,"endTime":1716.089,"body":"And Consulting Magazine"},{"speaker":"Audra Nichols","startTime":1712.8700000000001,"endTime":1716.089,"body":"does some awesome things"},{"speaker":"Audra Nichols","startTime":1716.1290000000001,"endTime":1718.819,"body":"in the consulting business"},{"speaker":"Audra Nichols","startTime":1716.1290000000001,"endTime":1718.819,"body":"and professional services."},{"speaker":"Audra Nichols","startTime":1719.329,"endTime":1721.0,"body":"Oh, I'm trying to"},{"speaker":"Audra Nichols","startTime":1719.329,"endTime":1721.0,"body":"remember the date."},{"speaker":"Audra Nichols","startTime":1721.0,"endTime":1722.569,"body":"It's maybe April 11."},{"speaker":"Audra Nichols","startTime":1723.0800000000002,"endTime":1725.5700000000002,"body":"There's a rising"},{"speaker":"Audra Nichols","startTime":1723.0800000000002,"endTime":1725.5700000000002,"body":"stars awards dinner."},{"speaker":"Audra Nichols","startTime":1725.5700000000002,"endTime":1726.8500000000001,"body":"I think it's in Chicago."},{"speaker":"Audra Nichols","startTime":1726.91,"endTime":1727.9,"body":"So I'll be there."},{"speaker":"Audra Nichols","startTime":1728.2,"endTime":1730.97,"body":"And we're going to do a"},{"speaker":"Audra Nichols","startTime":1728.2,"endTime":1730.97,"body":"session on future proof seeing"},{"speaker":"Audra Nichols","startTime":1730.97,"endTime":1732.22,"body":"your professional career."},{"speaker":"Audra Nichols","startTime":1732.749,"endTime":1735.1000000000001,"body":"I've offered to be"},{"speaker":"Audra Nichols","startTime":1732.749,"endTime":1735.1000000000001,"body":"considered to speak at that."},{"speaker":"Audra Nichols","startTime":1735.1000000000001,"endTime":1736.5900000000001,"body":"I think that's really cool."},{"speaker":"Audra Nichols","startTime":1736.909,"endTime":1739.7,"body":"And then there's a consulting"},{"speaker":"Audra Nichols","startTime":1736.909,"endTime":1739.7,"body":"leaders and technology awards"},{"speaker":"Audra Nichols","startTime":1739.73,"endTime":1741.68,"body":"program in maybe Dallas."},{"speaker":"Audra Nichols","startTime":1741.68,"endTime":1743.54,"body":"I think in May, that's"},{"speaker":"Audra Nichols","startTime":1741.68,"endTime":1743.54,"body":"another cool place."},{"speaker":"Audra Nichols","startTime":1743.55,"endTime":1746.0,"body":"So I try to show up at those"},{"speaker":"Audra Nichols","startTime":1743.55,"endTime":1746.0,"body":"things being on the board."},{"speaker":"Audra Nichols","startTime":1746.39,"endTime":1748.8300000000002,"body":"It like, it feeds my soul"},{"speaker":"Audra Nichols","startTime":1746.39,"endTime":1748.8300000000002,"body":"to be a part of consulting"},{"speaker":"Audra Nichols","startTime":1748.8400000000001,"endTime":1750.1100000000001,"body":"because that is my home."},{"speaker":"Audra Nichols","startTime":1750.47,"endTime":1754.28,"body":"And I particularly like these"},{"speaker":"Audra Nichols","startTime":1750.47,"endTime":1754.28,"body":"because I've been in this"},{"speaker":"Audra Nichols","startTime":1754.28,"endTime":1755.78,"body":"business now for 25 years."},{"speaker":"Audra Nichols","startTime":1756.06,"endTime":1758.3200000000002,"body":"So when I interact with"},{"speaker":"Audra Nichols","startTime":1756.06,"endTime":1758.3200000000002,"body":"those who've been in the"},{"speaker":"Audra Nichols","startTime":1758.3200000000002,"endTime":1761.579,"body":"business for 10 years, I"},{"speaker":"Audra Nichols","startTime":1758.3200000000002,"endTime":1761.579,"body":"truly believe I get more from"},{"speaker":"Audra Nichols","startTime":1761.579,"endTime":1763.259,"body":"them than they get from me."},{"speaker":"Audra Nichols","startTime":1763.76,"endTime":1767.01,"body":"Those are just a couple of the"},{"speaker":"Audra Nichols","startTime":1763.76,"endTime":1767.01,"body":"couple of places to find me."},{"speaker":"David Rice","startTime":1767.52,"endTime":1767.7,"body":"All right."},{"speaker":"David Rice","startTime":1767.7,"endTime":1770.6100000000001,"body":"Well, the last part is we"},{"speaker":"David Rice","startTime":1767.7,"endTime":1770.6100000000001,"body":"have a little tradition"},{"speaker":"David Rice","startTime":1770.6100000000001,"endTime":1772.6000000000001,"body":"here on the podcast where"},{"speaker":"David Rice","startTime":1770.6100000000001,"endTime":1772.6000000000001,"body":"I give you an opportunity"},{"speaker":"David Rice","startTime":1772.6000000000001,"endTime":1773.6200000000001,"body":"to ask me a question."},{"speaker":"David Rice","startTime":1774.0700000000002,"endTime":1775.93,"body":"So I'll turn it over to"},{"speaker":"David Rice","startTime":1774.0700000000002,"endTime":1775.93,"body":"you, ask me anything."},{"speaker":"Audra Nichols","startTime":1776.0800000000002,"endTime":1777.3700000000001,"body":"Only"},{"speaker":"Audra Nichols","startTime":1776.0800000000002,"endTime":1777.3700000000001,"body":"one or do I get two?"},{"speaker":"David Rice","startTime":1778.51,"endTime":1779.25,"body":"We'll"},{"speaker":"David Rice","startTime":1778.51,"endTime":1779.25,"body":"start with one."},{"speaker":"Audra Nichols","startTime":1781.53,"endTime":1782.99,"body":"I know"},{"speaker":"Audra Nichols","startTime":1781.53,"endTime":1782.99,"body":"you're from the Tampa area."},{"speaker":"Audra Nichols","startTime":1782.99,"endTime":1784.23,"body":"I think you went to USF."},{"speaker":"Audra Nichols","startTime":1784.3400000000001,"endTime":1786.77,"body":"I live in Sarasota,"},{"speaker":"Audra Nichols","startTime":1784.3400000000001,"endTime":1786.77,"body":"Florida, just south of that."},{"speaker":"Audra Nichols","startTime":1787.13,"endTime":1789.42,"body":"These are both on the"},{"speaker":"Audra Nichols","startTime":1787.13,"endTime":1789.42,"body":"Gulf Coast of Mexico."},{"speaker":"Audra Nichols","startTime":1789.8400000000001,"endTime":1792.469,"body":"So do you miss the"},{"speaker":"Audra Nichols","startTime":1789.8400000000001,"endTime":1792.469,"body":"Gulf of Mexico?"},{"speaker":"Audra Nichols","startTime":1792.47,"endTime":1793.78,"body":"Do you miss the water?"},{"speaker":"Audra Nichols","startTime":1793.79,"endTime":1795.13,"body":"Do you miss the ocean?"},{"speaker":"Audra Nichols","startTime":1795.14,"endTime":1796.5,"body":"Do you miss the hurricane?"},{"speaker":"David Rice","startTime":1797.14,"endTime":1800.24,"body":"No for user"},{"speaker":"David Rice","startTime":1797.14,"endTime":1800.24,"body":"context, I now live in"},{"speaker":"David Rice","startTime":1800.24,"endTime":1802.72,"body":"Atlanta, Georgia, or listener"},{"speaker":"David Rice","startTime":1800.24,"endTime":1802.72,"body":"context, I should say."},{"speaker":"David Rice","startTime":1802.72,"endTime":1803.93,"body":"I now live in Atlanta, Georgia."},{"speaker":"David Rice","startTime":1804.415,"endTime":1807.565,"body":"No, I tell people all the"},{"speaker":"David Rice","startTime":1804.415,"endTime":1807.565,"body":"time I was hot for 34 years."},{"speaker":"David Rice","startTime":1807.704,"endTime":1808.165,"body":"I'm good."},{"speaker":"David Rice","startTime":1808.395,"endTime":1810.685,"body":"Now I get it to be hot, you"},{"speaker":"David Rice","startTime":1808.395,"endTime":1810.685,"body":"know, a couple of months out of"},{"speaker":"David Rice","startTime":1810.685,"endTime":1813.944,"body":"the year, our summers here are"},{"speaker":"David Rice","startTime":1810.685,"endTime":1813.944,"body":"almost as hot as Florida, but"},{"speaker":"David Rice","startTime":1813.9950000000001,"endTime":1818.375,"body":"although this morning I woke up"},{"speaker":"David Rice","startTime":1813.9950000000001,"endTime":1818.375,"body":"and I had left a spigot for my"},{"speaker":"David Rice","startTime":1818.375,"endTime":1823.144,"body":"hose dripping and there was a"},{"speaker":"David Rice","startTime":1818.375,"endTime":1823.144,"body":"icicle about a foot and a half"},{"speaker":"David Rice","startTime":1823.145,"endTime":1824.755,"body":"long running down to the ground."},{"speaker":"David Rice","startTime":1824.755,"endTime":1824.845,"body":"Yeah."},{"speaker":"David Rice","startTime":1825.194,"endTime":1828.664,"body":"And so I thought that was pretty"},{"speaker":"David Rice","startTime":1825.194,"endTime":1828.664,"body":"funny, but it's different."},{"speaker":"David Rice","startTime":1828.854,"endTime":1829.605,"body":"I don't miss it."},{"speaker":"David Rice","startTime":1829.615,"endTime":1834.635,"body":"I have my time with the beach"},{"speaker":"David Rice","startTime":1829.615,"endTime":1834.635,"body":"and the sun and the warm weather"},{"speaker":"David Rice","startTime":1834.6950000000002,"endTime":1836.765,"body":"and I don't miss it too much."},{"speaker":"David Rice","startTime":1837.935,"endTime":1840.875,"body":"Especially the summertime, the"},{"speaker":"David Rice","startTime":1837.935,"endTime":1840.875,"body":"golf is like bathwater, you"},{"speaker":"David Rice","startTime":1840.875,"endTime":1842.425,"body":"know, it's like 90 degrees now."},{"speaker":"David Rice","startTime":1842.875,"endTime":1844.825,"body":"So it wasn't even"},{"speaker":"David Rice","startTime":1842.875,"endTime":1844.825,"body":"refreshing at times."},{"speaker":"Audra Nichols","startTime":1844.915,"endTime":1845.895,"body":"It's unlivable."},{"speaker":"Audra Nichols","startTime":1845.895,"endTime":1850.295,"body":"Actually, my father came down"},{"speaker":"Audra Nichols","startTime":1845.895,"endTime":1850.295,"body":"for an event in July this year."},{"speaker":"Audra Nichols","startTime":1850.615,"endTime":1853.334,"body":"I was raised in upstate"},{"speaker":"Audra Nichols","startTime":1850.615,"endTime":1853.334,"body":"New York and he loves the"},{"speaker":"Audra Nichols","startTime":1853.335,"endTime":1854.775,"body":"snow in upstate New York."},{"speaker":"Audra Nichols","startTime":1855.084,"endTime":1857.535,"body":"And when he landed,"},{"speaker":"Audra Nichols","startTime":1855.084,"endTime":1857.535,"body":"he texted me."},{"speaker":"Audra Nichols","startTime":1857.915,"endTime":1863.035,"body":"And his words were, this place"},{"speaker":"Audra Nichols","startTime":1857.915,"endTime":1863.035,"body":"is not meant to be inhabited"},{"speaker":"Audra Nichols","startTime":1863.065,"endTime":1864.805,"body":"by humans this time of year."},{"speaker":"Audra Nichols","startTime":1865.425,"endTime":1865.9750000000001,"body":"It's impressive."},{"speaker":"Audra Nichols","startTime":1867.435,"endTime":1867.785,"body":"Okay."},{"speaker":"Audra Nichols","startTime":1867.785,"endTime":1868.814,"body":"I'll ask you a business one."},{"speaker":"Audra Nichols","startTime":1869.275,"endTime":1872.4650000000001,"body":"You've been a journalist,"},{"speaker":"Audra Nichols","startTime":1869.275,"endTime":1872.4650000000001,"body":"a writer all your life."},{"speaker":"Audra Nichols","startTime":1872.935,"endTime":1877.105,"body":"Has there ever been a time when"},{"speaker":"Audra Nichols","startTime":1872.935,"endTime":1877.105,"body":"like writing is hard for you?"},{"speaker":"Audra Nichols","startTime":1877.114,"endTime":1879.284,"body":"Like I consider myself a"},{"speaker":"Audra Nichols","startTime":1877.114,"endTime":1879.284,"body":"pretty good writer, but I"},{"speaker":"Audra Nichols","startTime":1879.284,"endTime":1881.714,"body":"look at people who've gone"},{"speaker":"Audra Nichols","startTime":1879.284,"endTime":1881.714,"body":"into it as their career."},{"speaker":"Audra Nichols","startTime":1881.954,"endTime":1884.9940000000001,"body":"We have to like, almost"},{"speaker":"Audra Nichols","startTime":1881.954,"endTime":1884.9940000000001,"body":"like write on demand."},{"speaker":"Audra Nichols","startTime":1885.5700000000002,"endTime":1888.96,"body":"Is there a way that you're able"},{"speaker":"Audra Nichols","startTime":1885.5700000000002,"endTime":1888.96,"body":"to just do that and you always"},{"speaker":"Audra Nichols","startTime":1888.98,"endTime":1893.0,"body":"have, or do you have like some"},{"speaker":"Audra Nichols","startTime":1888.98,"endTime":1893.0,"body":"little idiosyncrasy that gets"},{"speaker":"Audra Nichols","startTime":1893.0,"endTime":1895.0700000000002,"body":"you into the mode of the moment"},{"speaker":"Audra Nichols","startTime":1893.0,"endTime":1895.0700000000002,"body":"and you need to be in it?"},{"speaker":"David Rice","startTime":1895.8200000000002,"endTime":1897.5990000000002,"body":"Well, if you're"},{"speaker":"David Rice","startTime":1895.8200000000002,"endTime":1897.5990000000002,"body":"writing on a deadline, I would"},{"speaker":"David Rice","startTime":1897.5990000000002,"endTime":1900.74,"body":"say this, strip it back to the"},{"speaker":"David Rice","startTime":1897.5990000000002,"endTime":1900.74,"body":"basics and get to the point."},{"speaker":"David Rice","startTime":1900.75,"endTime":1902.6290000000001,"body":"So that's the easiest"},{"speaker":"David Rice","startTime":1900.75,"endTime":1902.6290000000001,"body":"thing to do, right?"},{"speaker":"David Rice","startTime":1902.6290000000001,"endTime":1906.21,"body":"It's like where people overthink"},{"speaker":"David Rice","startTime":1902.6290000000001,"endTime":1906.21,"body":"it when they're writing"},{"speaker":"David Rice","startTime":1906.21,"endTime":1909.42,"body":"on, especially if you're up"},{"speaker":"David Rice","startTime":1906.21,"endTime":1909.42,"body":"against a deadline is sort"},{"speaker":"David Rice","startTime":1909.42,"endTime":1913.729,"body":"of trying to be prosy or, you"},{"speaker":"David Rice","startTime":1909.42,"endTime":1913.729,"body":"know, like really, you know,"},{"speaker":"David Rice","startTime":1913.73,"endTime":1914.92,"body":"great with your language."},{"speaker":"David Rice","startTime":1915.3500000000001,"endTime":1918.464,"body":"If it's on a deadline, get"},{"speaker":"David Rice","startTime":1915.3500000000001,"endTime":1918.464,"body":"the facts down and you can"},{"speaker":"David Rice","startTime":1918.464,"endTime":1920.525,"body":"build the rest later, but"},{"speaker":"David Rice","startTime":1918.464,"endTime":1920.525,"body":"get what you got, the story"},{"speaker":"David Rice","startTime":1920.525,"endTime":1921.655,"body":"that you have to tell down."},{"speaker":"David Rice","startTime":1922.155,"endTime":1924.565,"body":"And that's an easy way to"},{"speaker":"David Rice","startTime":1922.155,"endTime":1924.565,"body":"kind of deal with, because"},{"speaker":"David Rice","startTime":1924.565,"endTime":1926.345,"body":"once you're writing and you"},{"speaker":"David Rice","startTime":1924.565,"endTime":1926.345,"body":"get start getting something"},{"speaker":"David Rice","startTime":1926.345,"endTime":1928.2050000000002,"body":"on paper and you can see"},{"speaker":"David Rice","startTime":1926.345,"endTime":1928.2050000000002,"body":"it start to come to life."},{"speaker":"David Rice","startTime":1928.7540000000001,"endTime":1931.884,"body":"I mean, paper, but you"},{"speaker":"David Rice","startTime":1928.7540000000001,"endTime":1931.884,"body":"know, digital paper."},{"speaker":"David Rice","startTime":1931.884,"endTime":1934.5140000000001,"body":"But once you can start to"},{"speaker":"David Rice","startTime":1931.884,"endTime":1934.5140000000001,"body":"see it come to life, then you"},{"speaker":"David Rice","startTime":1934.515,"endTime":1936.345,"body":"kind of know the direction"},{"speaker":"David Rice","startTime":1934.515,"endTime":1936.345,"body":"that you want to go in."},{"speaker":"David Rice","startTime":1936.935,"endTime":1938.655,"body":"Now, do I have trouble writing?"},{"speaker":"David Rice","startTime":1938.685,"endTime":1939.005,"body":"Sure."},{"speaker":"David Rice","startTime":1939.015,"endTime":1939.585,"body":"Sometimes."},{"speaker":"David Rice","startTime":1939.625,"endTime":1942.365,"body":"Yeah, especially when it"},{"speaker":"David Rice","startTime":1939.625,"endTime":1942.365,"body":"isn't a lot of pressure."},{"speaker":"David Rice","startTime":1942.375,"endTime":1944.375,"body":"It's actually easier"},{"speaker":"David Rice","startTime":1942.375,"endTime":1944.375,"body":"when there's pressure"},{"speaker":"David Rice","startTime":1944.375,"endTime":1945.795,"body":"on you to get going."},{"speaker":"David Rice","startTime":1945.805,"endTime":1949.065,"body":"When you kind of have a"},{"speaker":"David Rice","startTime":1945.805,"endTime":1949.065,"body":"loose deadline and you"},{"speaker":"David Rice","startTime":1949.065,"endTime":1951.765,"body":"know, you're exploring"},{"speaker":"David Rice","startTime":1949.065,"endTime":1951.765,"body":"something that's really deep"},{"speaker":"David Rice","startTime":1951.765,"endTime":1954.055,"body":"and rich, it can be hard."},{"speaker":"David Rice","startTime":1954.2450000000001,"endTime":1958.935,"body":"You know, I guess my advice"},{"speaker":"David Rice","startTime":1954.2450000000001,"endTime":1958.935,"body":"there is to just remember"},{"speaker":"David Rice","startTime":1958.935,"endTime":1962.875,"body":"that if it wasn't hard, it"},{"speaker":"David Rice","startTime":1958.935,"endTime":1962.875,"body":"wouldn't be totally worth doing."},{"speaker":"David Rice","startTime":1963.635,"endTime":1966.765,"body":"Because like how you grow as"},{"speaker":"David Rice","startTime":1963.635,"endTime":1966.765,"body":"a writer is you have to write"},{"speaker":"David Rice","startTime":1966.765,"endTime":1968.185,"body":"about more complicated things."},{"speaker":"David Rice","startTime":1968.185,"endTime":1972.085,"body":"You have to try to express"},{"speaker":"David Rice","startTime":1968.185,"endTime":1972.085,"body":"complex ideas in ways that more"},{"speaker":"David Rice","startTime":1972.085,"endTime":1973.4650000000001,"body":"and more people can understand."},{"speaker":"David Rice","startTime":1973.835,"endTime":1976.325,"body":"Or, you know, make it, make"},{"speaker":"David Rice","startTime":1973.835,"endTime":1976.325,"body":"something complex, simple."},{"speaker":"David Rice","startTime":1976.805,"endTime":1978.885,"body":"And so like that does take"},{"speaker":"David Rice","startTime":1976.805,"endTime":1978.885,"body":"time and you just have to"},{"speaker":"David Rice","startTime":1978.885,"endTime":1981.7150000000001,"body":"be patient with yourself"},{"speaker":"David Rice","startTime":1978.885,"endTime":1981.7150000000001,"body":"and let it flow and get the"},{"speaker":"David Rice","startTime":1981.7150000000001,"endTime":1984.2440000000001,"body":"ideas you can down on paper"},{"speaker":"David Rice","startTime":1981.7150000000001,"endTime":1984.2440000000001,"body":"and then edit from there."},{"speaker":"Audra Nichols","startTime":1984.634,"endTime":1985.585,"body":"Great advice."},{"speaker":"Audra Nichols","startTime":1985.674,"endTime":1988.435,"body":"I will take that because I"},{"speaker":"Audra Nichols","startTime":1985.674,"endTime":1988.435,"body":"will tell you the article"},{"speaker":"Audra Nichols","startTime":1988.435,"endTime":1991.354,"body":"that I write for LinkedIn"},{"speaker":"Audra Nichols","startTime":1988.435,"endTime":1991.354,"body":"on leadership, sometimes"},{"speaker":"Audra Nichols","startTime":1991.354,"endTime":1992.7350000000001,"body":"it's real easy for me."},{"speaker":"Audra Nichols","startTime":1993.175,"endTime":1996.675,"body":"This time, I probably should"},{"speaker":"Audra Nichols","startTime":1993.175,"endTime":1996.675,"body":"have published this week."},{"speaker":"Audra Nichols","startTime":1997.315,"endTime":1999.925,"body":"And it'll probably be next"},{"speaker":"Audra Nichols","startTime":1997.315,"endTime":1999.925,"body":"week and I've let it go."},{"speaker":"Audra Nichols","startTime":1999.925,"endTime":2001.625,"body":"So I'll stay focused"},{"speaker":"Audra Nichols","startTime":1999.925,"endTime":2001.625,"body":"on the facts."},{"speaker":"Audra Nichols","startTime":2001.625,"endTime":2004.675,"body":"I know what I want to talk about"},{"speaker":"Audra Nichols","startTime":2001.625,"endTime":2004.675,"body":"and I'll bet you, I get it done"},{"speaker":"Audra Nichols","startTime":2004.675,"endTime":2005.615,"body":"in short order this weekend."},{"speaker":"Audra Nichols","startTime":2006.324,"endTime":2006.9750000000001,"body":"So thank you."},{"speaker":"David Rice","startTime":2008.125,"endTime":2011.084,"body":"It can be easy to"},{"speaker":"David Rice","startTime":2008.125,"endTime":2011.084,"body":"wander and sort of like, you"},{"speaker":"David Rice","startTime":2011.085,"endTime":2013.364,"body":"know, want to cover a million"},{"speaker":"David Rice","startTime":2011.085,"endTime":2013.364,"body":"different things, but you always"},{"speaker":"David Rice","startTime":2013.364,"endTime":2016.795,"body":"have to come back to your focus"},{"speaker":"David Rice","startTime":2013.364,"endTime":2016.795,"body":"area and like, you know, maybe"},{"speaker":"David Rice","startTime":2016.935,"endTime":2019.775,"body":"another day I can talk about"},{"speaker":"David Rice","startTime":2016.935,"endTime":2019.775,"body":"this other thing, you know."},{"speaker":"David Rice","startTime":2020.2150000000001,"endTime":2023.005,"body":"Like I, I did this big piece"},{"speaker":"David Rice","startTime":2020.2150000000001,"endTime":2023.005,"body":"on AI and I actually just"},{"speaker":"David Rice","startTime":2023.005,"endTime":2025.7450000000001,"body":"wanted to write a whole nother"},{"speaker":"David Rice","startTime":2023.005,"endTime":2025.7450000000001,"body":"article on just what happens"},{"speaker":"David Rice","startTime":2025.7450000000001,"endTime":2028.355,"body":"to you when you go down the"},{"speaker":"David Rice","startTime":2025.7450000000001,"endTime":2028.355,"body":"AI research rabbit hole."},{"speaker":"David Rice","startTime":2028.855,"endTime":2032.904,"body":"Because I couldn't believe"},{"speaker":"David Rice","startTime":2028.855,"endTime":2032.904,"body":"everything that I found, you"},{"speaker":"David Rice","startTime":2032.904,"endTime":2036.2050000000002,"body":"know, like it's crazy and"},{"speaker":"David Rice","startTime":2032.904,"endTime":2036.2050000000002,"body":"yeah, it can be a little bit"},{"speaker":"David Rice","startTime":2036.2050000000002,"endTime":2038.4650000000001,"body":"shocking, but you know, that's"},{"speaker":"David Rice","startTime":2036.2050000000002,"endTime":2038.4650000000001,"body":"a whole different piece."},{"speaker":"David Rice","startTime":2038.4650000000001,"endTime":2041.7450000000001,"body":"I had to stay focused on where"},{"speaker":"David Rice","startTime":2038.4650000000001,"endTime":2041.7450000000001,"body":"I set my target originally."},{"speaker":"David Rice","startTime":2042.155,"endTime":2043.835,"body":"So that's sometimes"},{"speaker":"David Rice","startTime":2042.155,"endTime":2043.835,"body":"the hard part."},{"speaker":"David Rice","startTime":2044.17,"endTime":2044.323,"body":"All right."},{"speaker":"David Rice","startTime":2044.323,"endTime":2046.23,"body":"Well, Audra, thank you"},{"speaker":"David Rice","startTime":2044.323,"endTime":2046.23,"body":"for coming on today."},{"speaker":"David Rice","startTime":2046.23,"endTime":2047.03,"body":"I really appreciate it."},{"speaker":"David Rice","startTime":2047.06,"endTime":2048.2999999999997,"body":"And thanks for the"},{"speaker":"David Rice","startTime":2047.06,"endTime":2048.2999999999997,"body":"good questions."},{"speaker":"Audra Nichols","startTime":2048.34,"endTime":2048.91,"body":"Thank you."},{"speaker":"Audra Nichols","startTime":2048.99,"endTime":2049.7,"body":"I enjoyed it."},{"speaker":"David Rice","startTime":2050.54,"endTime":2052.6,"body":"All right,"},{"speaker":"David Rice","startTime":2050.54,"endTime":2052.6,"body":"listeners, if you want to"},{"speaker":"David Rice","startTime":2052.7799999999997,"endTime":2055.939,"body":"keep up with more things,"},{"speaker":"David Rice","startTime":2052.7799999999997,"endTime":2055.939,"body":"everything HR, digital nomads,"},{"speaker":"David Rice","startTime":2055.94,"endTime":2058.779,"body":"return to office, whatever"},{"speaker":"David Rice","startTime":2055.94,"endTime":2058.779,"body":"it is, head on over to"},{"speaker":"David Rice","startTime":2058.779,"endTime":2063.17,"body":"peoplemanagingpeople.com/subscribe"},{"speaker":"David Rice","startTime":2058.779,"endTime":2063.17,"body":"and sign up for our newsletter."},{"speaker":"David Rice","startTime":2063.719,"endTime":2068.0,"body":"And until next time, read one of"},{"speaker":"David Rice","startTime":2063.719,"endTime":2068.0,"body":"Audra's inspiring quotes, post"},{"speaker":"David Rice","startTime":2068.0099999999998,"endTime":2069.48,"body":"something positive on LinkedIn."},{"speaker":"David Rice","startTime":2069.96,"endTime":2070.53,"body":"See you next time."}]}