{"version":"1.0.0","segments":[{"speaker":"Unknown","startTime":2.7,"endTime":6.72,"body":"Welcome back to the"},{"speaker":"Unknown","startTime":2.7,"endTime":6.72,"body":"mind school podcast where in a"},{"speaker":"Unknown","startTime":6.72,"endTime":10.89,"body":"little bit of a series now"},{"speaker":"Unknown","startTime":6.72,"endTime":10.89,"body":"called the biz behind the scenes"},{"speaker":"Unknown","startTime":10.92,"endTime":14.52,"body":"series. And so today, we're"},{"speaker":"Unknown","startTime":10.92,"endTime":14.52,"body":"talking about business, in"},{"speaker":"Unknown","startTime":14.52,"endTime":18.12,"body":"particular, online businesses"},{"speaker":"Unknown","startTime":14.52,"endTime":18.12,"body":"and coaching businesses,"},{"speaker":"Unknown","startTime":18.12,"endTime":22.2,"body":"particularly, but this is going"},{"speaker":"Unknown","startTime":18.12,"endTime":22.2,"body":"to be a really great, a really"},{"speaker":"Unknown","startTime":22.2,"endTime":25.65,"body":"great conversation for those of"},{"speaker":"Unknown","startTime":22.2,"endTime":25.65,"body":"you who want to launch"},{"speaker":"Unknown","startTime":25.65,"endTime":28.56,"body":"something, or have launched"},{"speaker":"Unknown","startTime":25.65,"endTime":28.56,"body":"something in the past and have"},{"speaker":"Unknown","startTime":28.92,"endTime":34.65,"body":"what I've heard, I've heard"},{"speaker":"Unknown","startTime":28.92,"endTime":34.65,"body":"termed, launch PTSD. I speak to"},{"speaker":"Unknown","startTime":34.65,"endTime":37.8,"body":"so many people who have, quote,"},{"speaker":"Unknown","startTime":34.65,"endTime":37.8,"body":"launch PTSD, and you're too"},{"speaker":"Unknown","startTime":37.8,"endTime":40.08,"body":"scared to launch again, because"},{"speaker":"Unknown","startTime":37.8,"endTime":40.08,"body":"maybe it was a flop, maybe it"},{"speaker":"Unknown","startTime":40.08,"endTime":43.38,"body":"didn't go, well. Maybe there's"},{"speaker":"Unknown","startTime":40.08,"endTime":43.38,"body":"too many fears now. Or maybe"},{"speaker":"Unknown","startTime":43.38,"endTime":46.47,"body":"you're actually completely fresh"},{"speaker":"Unknown","startTime":43.38,"endTime":46.47,"body":"to business. And you're like, I"},{"speaker":"Unknown","startTime":46.47,"endTime":49.74,"body":"do want to launch a product or a"},{"speaker":"Unknown","startTime":46.47,"endTime":49.74,"body":"service or a course or my"},{"speaker":"Unknown","startTime":49.74,"endTime":52.89,"body":"coaching. But there's so many"},{"speaker":"Unknown","startTime":49.74,"endTime":52.89,"body":"questions because it feels like"},{"speaker":"Unknown","startTime":52.89,"endTime":56.01,"body":"an overwhelming beast. So I"},{"speaker":"Unknown","startTime":52.89,"endTime":56.01,"body":"wanted to dedicate this"},{"speaker":"Unknown","startTime":56.01,"endTime":60.21,"body":"particular episode to all things"},{"speaker":"Unknown","startTime":56.01,"endTime":60.21,"body":"launching, and it's gonna be"},{"speaker":"Unknown","startTime":60.21,"endTime":63.27,"body":"really, really helpful for those"},{"speaker":"Unknown","startTime":60.21,"endTime":63.27,"body":"of you who are maybe in one of"},{"speaker":"Unknown","startTime":63.27,"endTime":66.93,"body":"those places, because I would"},{"speaker":"Unknown","startTime":63.27,"endTime":66.93,"body":"say that I've become the queen"},{"speaker":"Unknown","startTime":66.93,"endTime":69.51,"body":"of launching over the last four"},{"speaker":"Unknown","startTime":66.93,"endTime":69.51,"body":"years, I actually really enjoy"},{"speaker":"Unknown","startTime":69.51,"endTime":72.69,"body":"it. So much so that sometimes"},{"speaker":"Unknown","startTime":69.51,"endTime":72.69,"body":"I'm on holidays while we're"},{"speaker":"Unknown","startTime":72.69,"endTime":75.75,"body":"launching. So I have lots of"},{"speaker":"Unknown","startTime":72.69,"endTime":75.75,"body":"things to add and lots of value."},{"speaker":"Unknown","startTime":75.75,"endTime":80.73,"body":"But before we get there, this is"},{"speaker":"Unknown","startTime":75.75,"endTime":80.73,"body":"a reminder to anyone listening"},{"speaker":"Unknown","startTime":80.73,"endTime":83.97,"body":"who has been on the fence about"},{"speaker":"Unknown","startTime":80.73,"endTime":83.97,"body":"level up your life, level up,"},{"speaker":"Unknown","startTime":83.97,"endTime":86.85,"body":"your life is open, which is"},{"speaker":"Unknown","startTime":83.97,"endTime":86.85,"body":"really, really exciting. We have"},{"speaker":"Unknown","startTime":86.85,"endTime":89.79,"body":"some awesome people that have"},{"speaker":"Unknown","startTime":86.85,"endTime":89.79,"body":"joined and I'm really, really,"},{"speaker":"Unknown","startTime":89.79,"endTime":93.3,"body":"really pumped to get into it"},{"speaker":"Unknown","startTime":89.79,"endTime":93.3,"body":"again. So if you have any"},{"speaker":"Unknown","startTime":93.3,"endTime":96.36,"body":"questions, or if you want to"},{"speaker":"Unknown","startTime":93.3,"endTime":96.36,"body":"join the link is in the show"},{"speaker":"Unknown","startTime":96.36,"endTime":100.41,"body":"notes. I am joined by diesel"},{"speaker":"Unknown","startTime":96.36,"endTime":100.41,"body":"today. Happy birthday for"},{"speaker":"Unknown","startTime":100.41,"endTime":101.49,"body":"yesterday, diesel."},{"speaker":"Unknown","startTime":101.819,"endTime":105.269,"body":"Thank you. It was very nice day"},{"speaker":"Unknown","startTime":101.819,"endTime":105.269,"body":"37."},{"speaker":"Unknown","startTime":108.69,"endTime":111.27,"body":"Now it's beautiful. It's"},{"speaker":"Unknown","startTime":108.69,"endTime":111.27,"body":"beautiful, and Devo. You"},{"speaker":"Unknown","startTime":111.27,"endTime":114.45,"body":"actually did level up last"},{"speaker":"Unknown","startTime":111.27,"endTime":114.45,"body":"round. So is there anything that"},{"speaker":"Unknown","startTime":114.45,"endTime":117.15,"body":"you would add to people who are"},{"speaker":"Unknown","startTime":114.45,"endTime":117.15,"body":"listening or have been thinking"},{"speaker":"Unknown","startTime":117.15,"endTime":119.79,"body":"about doing level up? 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Oh, God,"},{"speaker":"Unknown","startTime":204.06,"endTime":206.82,"body":"we're gonna do a whole episode"},{"speaker":"Unknown","startTime":204.06,"endTime":206.82,"body":"and I'm gonna fuck your day up"},{"speaker":"Unknown","startTime":207.54,"endTime":208.14,"body":"in"},{"speaker":"Unknown","startTime":208.68,"endTime":212.91,"body":"Oh my god. Yeah, I'm definitely"},{"speaker":"Unknown","startTime":208.68,"endTime":212.91,"body":"one of those people that waits"},{"speaker":"Unknown","startTime":212.91,"endTime":216.48,"body":"until the very last day of"},{"speaker":"Unknown","startTime":212.91,"endTime":216.48,"body":"OpenCart. And then I slip in"},{"speaker":"Unknown","startTime":216.48,"endTime":219.6,"body":"right at the end. So, uh, but"},{"speaker":"Unknown","startTime":216.48,"endTime":219.6,"body":"I'm very, very glad that I did."},{"speaker":"Unknown","startTime":219.6,"endTime":222.48,"body":"It was an incredible experience."},{"speaker":"Unknown","startTime":219.6,"endTime":222.48,"body":"And the women inside my"},{"speaker":"Unknown","startTime":222.48,"endTime":228.78,"body":"container were amazing. The"},{"speaker":"Unknown","startTime":222.48,"endTime":228.78,"body":"retreat was just amazing as it"},{"speaker":"Unknown","startTime":228.78,"endTime":232.5,"body":"is every single time. So yeah,"},{"speaker":"Unknown","startTime":228.78,"endTime":232.5,"body":"just to anyone who is on the"},{"speaker":"Unknown","startTime":232.5,"endTime":236.22,"body":"fence. That was me. I was on the"},{"speaker":"Unknown","startTime":232.5,"endTime":236.22,"body":"fence for round after round"},{"speaker":"Unknown","startTime":236.22,"endTime":240.18,"body":"after round. And I'm so glad"},{"speaker":"Unknown","startTime":236.22,"endTime":240.18,"body":"that I ended up taking the"},{"speaker":"Unknown","startTime":240.18,"endTime":246.03,"body":"plunge because it really did"},{"speaker":"Unknown","startTime":240.18,"endTime":246.03,"body":"change the trajectory of where I"},{"speaker":"Unknown","startTime":246.03,"endTime":250.86,"body":"was at last year. And yeah, it"},{"speaker":"Unknown","startTime":246.03,"endTime":250.86,"body":"just it needed to happen. And"},{"speaker":"Unknown","startTime":250.86,"endTime":253.92,"body":"I'm really glad that it did. So."},{"speaker":"Unknown","startTime":250.86,"endTime":253.92,"body":"Just do it."},{"speaker":"Unknown","startTime":254.25,"endTime":257.55,"body":"I'm so proud of you. Oh, you"},{"speaker":"Unknown","startTime":254.25,"endTime":257.55,"body":"know what, you know how we"},{"speaker":"Unknown","startTime":257.55,"endTime":259.68,"body":"talked about ins and outs and"},{"speaker":"Unknown","startTime":257.55,"endTime":259.68,"body":"you were saying you are going to"},{"speaker":"Unknown","startTime":259.68,"endTime":263.7,"body":"be courageous this year? Holy."},{"speaker":"Unknown","startTime":259.68,"endTime":263.7,"body":"It's happened like you really"},{"speaker":"Unknown","startTime":263.7,"endTime":266.61,"body":"just to do some accountability"},{"speaker":"Unknown","startTime":263.7,"endTime":266.61,"body":"check ins now you are doing it."},{"speaker":"Unknown","startTime":267.24,"endTime":269.91,"body":"No, I have to keep reminding"},{"speaker":"Unknown","startTime":267.24,"endTime":269.91,"body":"myself of that as well because"},{"speaker":"Unknown","startTime":269.91,"endTime":274.65,"body":"sometimes I forget. Hmm. This"},{"speaker":"Unknown","startTime":269.91,"endTime":274.65,"body":"was the intention. Yeah, it's"},{"speaker":"Unknown","startTime":274.65,"endTime":279.36,"body":"been big. Yeah. Me, but it's"},{"speaker":"Unknown","startTime":274.65,"endTime":279.36,"body":"been big. Yeah. So"},{"speaker":"Unknown","startTime":279.72,"endTime":283.26,"body":"sure. The doors are open. We're"},{"speaker":"Unknown","startTime":279.72,"endTime":283.26,"body":"starting in two weeks, which is"},{"speaker":"Unknown","startTime":283.26,"endTime":286.77,"body":"so exciting. I'm frothing. Like"},{"speaker":"Unknown","startTime":283.26,"endTime":286.77,"body":"you've seen how I get when I'm"},{"speaker":"Unknown","startTime":286.77,"endTime":289.83,"body":"teaching live. And I feel like"},{"speaker":"Unknown","startTime":286.77,"endTime":289.83,"body":"it's been quite some time now"},{"speaker":"Unknown","startTime":289.83,"endTime":292.47,"body":"since I've been teaching live"},{"speaker":"Unknown","startTime":289.83,"endTime":292.47,"body":"because we finished up level up"},{"speaker":"Unknown","startTime":292.47,"endTime":295.08,"body":"at the end of last year and I'm"},{"speaker":"Unknown","startTime":292.47,"endTime":295.08,"body":"just frothing to get started"},{"speaker":"Unknown","startTime":295.08,"endTime":295.47,"body":"again."},{"speaker":"Unknown","startTime":295.89,"endTime":299.1,"body":"Absolutely. She's gagging guys."},{"speaker":"Unknown","startTime":295.89,"endTime":299.1,"body":"Yeah, guys."},{"speaker":"Unknown","startTime":299.1,"endTime":302.01,"body":"So come on in The all of the"},{"speaker":"Unknown","startTime":299.1,"endTime":302.01,"body":"informations in the show notes."},{"speaker":"Unknown","startTime":302.34,"endTime":306.27,"body":"Before we get into everything"},{"speaker":"Unknown","startTime":302.34,"endTime":306.27,"body":"launching and business behind"},{"speaker":"Unknown","startTime":306.27,"endTime":309.78,"body":"the scenes, the business behind"},{"speaker":"Unknown","startTime":306.27,"endTime":309.78,"body":"the scenes series does all Tell"},{"speaker":"Unknown","startTime":309.78,"endTime":314.37,"body":"us quickly. What's your win this"},{"speaker":"Unknown","startTime":309.78,"endTime":314.37,"body":"week? Feel"},{"speaker":"Unknown","startTime":314.37,"endTime":320.25,"body":"like every win lately has been"},{"speaker":"Unknown","startTime":314.37,"endTime":320.25,"body":"me going to Melbourne or pay"},{"speaker":"Unknown","startTime":320.25,"endTime":324.75,"body":"coming to Perth or something"},{"speaker":"Unknown","startTime":320.25,"endTime":324.75,"body":"relating to Kate. But I did get"},{"speaker":"Unknown","startTime":324.75,"endTime":327.24,"body":"to sneak over to Melbourne on"},{"speaker":"Unknown","startTime":324.75,"endTime":327.24,"body":"the weekend for her baby shower."},{"speaker":"Unknown","startTime":327.24,"endTime":332.34,"body":"And that was so beautiful. She's"},{"speaker":"Unknown","startTime":327.24,"endTime":332.34,"body":"due at the end of April. And"},{"speaker":"Unknown","startTime":332.37,"endTime":336.84,"body":"yeah, they had a shower, where"},{"speaker":"Unknown","startTime":332.37,"endTime":336.84,"body":"it was all of their friends and"},{"speaker":"Unknown","startTime":336.84,"endTime":339.72,"body":"the friends partners. So it was"},{"speaker":"Unknown","startTime":336.84,"endTime":339.72,"body":"just a really cool little"},{"speaker":"Unknown","startTime":339.72,"endTime":343.62,"body":"shindig, beautiful food. They"},{"speaker":"Unknown","startTime":339.72,"endTime":343.62,"body":"had a DJ like everyone got a bit"},{"speaker":"Unknown","startTime":343.62,"endTime":347.55,"body":"late towards the end. And it was"},{"speaker":"Unknown","startTime":343.62,"endTime":347.55,"body":"like it was a good time. You"},{"speaker":"Unknown","startTime":347.55,"endTime":350.25,"body":"know, it was a really good time."},{"speaker":"Unknown","startTime":347.55,"endTime":350.25,"body":"And just getting to hang out"},{"speaker":"Unknown","startTime":350.25,"endTime":354.9,"body":"with her for a few days and"},{"speaker":"Unknown","startTime":350.25,"endTime":354.9,"body":"squeeze her and feel her belly"},{"speaker":"Unknown","startTime":354.9,"endTime":359.85,"body":"and all that stuff. So that's"},{"speaker":"Unknown","startTime":354.9,"endTime":359.85,"body":"the last, like belly rub that"},{"speaker":"Unknown","startTime":359.85,"endTime":366.48,"body":"I'm going to get before baby"},{"speaker":"Unknown","startTime":359.85,"endTime":366.48,"body":"arrives. Yeah, like she's due on"},{"speaker":"Unknown","startTime":366.48,"endTime":367.35,"body":"ANZAC Day."},{"speaker":"Unknown","startTime":367.74,"endTime":371.01,"body":"Oh, wow. That's pretty soon."},{"speaker":"Unknown","startTime":367.74,"endTime":371.01,"body":"Yes. So"},{"speaker":"Unknown","startTime":371.04,"endTime":375.24,"body":"that was a huge, huge win big"},{"speaker":"Unknown","startTime":371.04,"endTime":375.24,"body":"highlight for my weekend. What"},{"speaker":"Unknown","startTime":375.24,"endTime":379.11,"body":"was yours? Oh, that's so"},{"speaker":"Unknown","startTime":375.24,"endTime":379.11,"body":"beautiful. Um, it's so silly."},{"speaker":"Unknown","startTime":379.11,"endTime":382.08,"body":"But it's not silly. It's"},{"speaker":"Unknown","startTime":379.11,"endTime":382.08,"body":"actually magical. Yesterday, it"},{"speaker":"Unknown","startTime":382.08,"endTime":386.04,"body":"was Monday yesterday. And I just"},{"speaker":"Unknown","startTime":382.08,"endTime":386.04,"body":"had, I woke up and I was like,"},{"speaker":"Unknown","startTime":386.7,"endTime":390.57,"body":"one of those days where I was,"},{"speaker":"Unknown","startTime":386.7,"endTime":390.57,"body":"like I said to Paul, I've been"},{"speaker":"Unknown","startTime":390.6,"endTime":393.99,"body":"like, this is when we're having"},{"speaker":"Unknown","startTime":390.6,"endTime":393.99,"body":"our shower chats last night. She"},{"speaker":"Unknown","startTime":393.99,"endTime":397.29,"body":"said chill. Yeah, hashtag shower"},{"speaker":"Unknown","startTime":393.99,"endTime":397.29,"body":"chat guys cannot recommend"},{"speaker":"Unknown","startTime":397.29,"endTime":400.38,"body":"enough. It's so good. So we were"},{"speaker":"Unknown","startTime":397.29,"endTime":400.38,"body":"having our shower chats. And I"},{"speaker":"Unknown","startTime":400.38,"endTime":403.89,"body":"was like, my favourite day of"},{"speaker":"Unknown","startTime":400.38,"endTime":403.89,"body":"the week is Mondays like, I"},{"speaker":"Unknown","startTime":403.89,"endTime":407.25,"body":"fucking love Mondays. And I just"},{"speaker":"Unknown","startTime":403.89,"endTime":407.25,"body":"had one of those like, holy"},{"speaker":"Unknown","startTime":407.25,"endTime":412.83,"body":"shit. It's like, I remember"},{"speaker":"Unknown","startTime":407.25,"endTime":412.83,"body":"being so Monday, like, you know,"},{"speaker":"Unknown","startTime":412.83,"endTime":416.61,"body":"those Sunday blues. And I"},{"speaker":"Unknown","startTime":412.83,"endTime":416.61,"body":"remember being so like, Monday,"},{"speaker":"Unknown","startTime":416.61,"endTime":419.01,"body":"like can't wait till Friday"},{"speaker":"Unknown","startTime":416.61,"endTime":419.01,"body":"can't wait till Friday. And then"},{"speaker":"Unknown","startTime":419.01,"endTime":421.77,"body":"Saturday. Yeah. And then Sunday,"},{"speaker":"Unknown","startTime":419.01,"endTime":421.77,"body":"like that whole roller coaster."},{"speaker":"Unknown","startTime":422.04,"endTime":424.98,"body":"So waking up on a Monday and"},{"speaker":"Unknown","startTime":422.04,"endTime":424.98,"body":"just chatting to clients. And I"},{"speaker":"Unknown","startTime":424.98,"endTime":427.71,"body":"had the best conversation with"},{"speaker":"Unknown","startTime":424.98,"endTime":427.71,"body":"my brother on the phone"},{"speaker":"Unknown","startTime":427.71,"endTime":430.65,"body":"yesterday. Like, because I just"},{"speaker":"Unknown","startTime":427.71,"endTime":430.65,"body":"had the time, you know, we spent"},{"speaker":"Unknown","startTime":430.65,"endTime":433.77,"body":"an hour chatting about his he's"},{"speaker":"Unknown","startTime":430.65,"endTime":433.77,"body":"been on a few dates. And we were"},{"speaker":"Unknown","startTime":433.77,"endTime":437.43,"body":"talking about that. And I was"},{"speaker":"Unknown","startTime":433.77,"endTime":437.43,"body":"like, This is what I get to do"},{"speaker":"Unknown","startTime":437.43,"endTime":439.41,"body":"on a Monday I'm chatting to my"},{"speaker":"Unknown","startTime":437.43,"endTime":439.41,"body":"brother, I'm chatting to my"},{"speaker":"Unknown","startTime":439.41,"endTime":442.65,"body":"clients. And it just felt like"},{"speaker":"Unknown","startTime":439.41,"endTime":442.65,"body":"such a win. And I was reflecting"},{"speaker":"Unknown","startTime":442.65,"endTime":445.23,"body":"on it in the shower last night"},{"speaker":"Unknown","startTime":442.65,"endTime":445.23,"body":"with Paul. So that's actually my"},{"speaker":"Unknown","startTime":445.23,"endTime":449.55,"body":"wind just landing in a place"},{"speaker":"Unknown","startTime":445.23,"endTime":449.55,"body":"where I feel like it's the"},{"speaker":"Unknown","startTime":449.55,"endTime":451.47,"body":"ultimate flex to be happy on"},{"speaker":"Unknown","startTime":449.55,"endTime":451.47,"body":"Mondays."},{"speaker":"Unknown","startTime":451.68,"endTime":456.42,"body":"Yay. I love that. I agree. I"},{"speaker":"Unknown","startTime":451.68,"endTime":456.42,"body":"really agree. That's awesome."},{"speaker":"Unknown","startTime":456.96,"endTime":457.62,"body":"Okay, so"},{"speaker":"Unknown","startTime":457.62,"endTime":460.59,"body":"let's get into it. I'm excited"},{"speaker":"Unknown","startTime":457.62,"endTime":460.59,"body":"to chat about launching, I think"},{"speaker":"Unknown","startTime":460.59,"endTime":463.92,"body":"this is gonna be really helpful."},{"speaker":"Unknown","startTime":460.59,"endTime":463.92,"body":"It's like I found and I said to"},{"speaker":"Unknown","startTime":463.92,"endTime":467.55,"body":"diesel, I'm having very similar"},{"speaker":"Unknown","startTime":463.92,"endTime":467.55,"body":"conversations with pretty much"},{"speaker":"Unknown","startTime":467.58,"endTime":470.49,"body":"all of my one on one clients at"},{"speaker":"Unknown","startTime":467.58,"endTime":470.49,"body":"the moment. And it's usually"},{"speaker":"Unknown","startTime":470.49,"endTime":473.34,"body":"around launching, when to"},{"speaker":"Unknown","startTime":470.49,"endTime":473.34,"body":"launch, how to launch what to"},{"speaker":"Unknown","startTime":473.34,"endTime":476.43,"body":"launch, how to structure it, how"},{"speaker":"Unknown","startTime":473.34,"endTime":476.43,"body":"to message, how to get social"},{"speaker":"Unknown","startTime":476.43,"endTime":479.19,"body":"medias ready, like all of that."},{"speaker":"Unknown","startTime":476.43,"endTime":479.19,"body":"And I just thought that I could"},{"speaker":"Unknown","startTime":479.19,"endTime":481.95,"body":"talk about it till I'm blue in"},{"speaker":"Unknown","startTime":479.19,"endTime":481.95,"body":"the face. So I thought it might"},{"speaker":"Unknown","startTime":481.95,"endTime":485.19,"body":"be really helpful for listeners"},{"speaker":"Unknown","startTime":481.95,"endTime":485.19,"body":"who are in that spot, and who"},{"speaker":"Unknown","startTime":485.19,"endTime":488.37,"body":"have lots of questions and don't"},{"speaker":"Unknown","startTime":485.19,"endTime":488.37,"body":"know where to start. So we're"},{"speaker":"Unknown","startTime":488.37,"endTime":491.28,"body":"going to do that today. And I'm"},{"speaker":"Unknown","startTime":488.37,"endTime":491.28,"body":"just going to roll it over to"},{"speaker":"Unknown","startTime":491.28,"endTime":493.95,"body":"diesel. So you can ask away and"},{"speaker":"Unknown","startTime":491.28,"endTime":493.95,"body":"then I'll get in my respond to"},{"speaker":"Unknown","startTime":493.95,"endTime":496.38,"body":"energy and just answer. Amazing."},{"speaker":"Unknown","startTime":496.41,"endTime":502.35,"body":"Okay, so we will start I suppose"},{"speaker":"Unknown","startTime":496.41,"endTime":502.35,"body":"with the very basic question of"},{"speaker":"Unknown","startTime":502.38,"endTime":505.89,"body":"if you are someone who has a"},{"speaker":"Unknown","startTime":502.38,"endTime":505.89,"body":"programme you've been working on"},{"speaker":"Unknown","startTime":505.89,"endTime":511.41,"body":"an offer, how do you know when"},{"speaker":"Unknown","startTime":505.89,"endTime":511.41,"body":"to actually launch it? Is there"},{"speaker":"Unknown","startTime":511.56,"endTime":517.83,"body":"a specific timeline? Is it based"},{"speaker":"Unknown","startTime":511.56,"endTime":517.83,"body":"on how you feel about the offer"},{"speaker":"Unknown","startTime":517.83,"endTime":520.38,"body":"that you want to get out there?"},{"speaker":"Unknown","startTime":517.83,"endTime":520.38,"body":"What What advice do you give to"},{"speaker":"Unknown","startTime":520.38,"endTime":524.22,"body":"people on when to actually get"},{"speaker":"Unknown","startTime":520.38,"endTime":524.22,"body":"their thing out to the people?"},{"speaker":"Unknown","startTime":525.21,"endTime":528.42,"body":"I reckon this is actually one of"},{"speaker":"Unknown","startTime":525.21,"endTime":528.42,"body":"the biggest things that a lot of"},{"speaker":"Unknown","startTime":528.42,"endTime":533.13,"body":"people possibly miss. And that's"},{"speaker":"Unknown","startTime":528.42,"endTime":533.13,"body":"knowing a, if you have spent"},{"speaker":"Unknown","startTime":533.16,"endTime":538.68,"body":"enough time making sure that you"},{"speaker":"Unknown","startTime":533.16,"endTime":538.68,"body":"are either an authority in the"},{"speaker":"Unknown","startTime":538.68,"endTime":542.4,"body":"subject that you're going to"},{"speaker":"Unknown","startTime":538.68,"endTime":542.4,"body":"teach about or speak about. So"},{"speaker":"Unknown","startTime":542.43,"endTime":545.82,"body":"have you spent enough time"},{"speaker":"Unknown","startTime":542.43,"endTime":545.82,"body":"making sure that you're you have"},{"speaker":"Unknown","startTime":545.82,"endTime":550.47,"body":"authority within the space, and"},{"speaker":"Unknown","startTime":545.82,"endTime":550.47,"body":"that your audience is primed. I"},{"speaker":"Unknown","startTime":550.47,"endTime":552.12,"body":"always talk about with my"},{"speaker":"Unknown","startTime":550.47,"endTime":552.12,"body":"clients, we're talking about"},{"speaker":"Unknown","startTime":552.12,"endTime":557.13,"body":"priming, has your audience been"},{"speaker":"Unknown","startTime":552.12,"endTime":557.13,"body":"primed enough? Or like lubed"},{"speaker":"Unknown","startTime":557.13,"endTime":560.46,"body":"enough that they're like, oh,"},{"speaker":"Unknown","startTime":557.13,"endTime":560.46,"body":"yeah, this makes sense. I go to"},{"speaker":"Unknown","startTime":560.46,"endTime":564.06,"body":"you for this. You're like the go"},{"speaker":"Unknown","startTime":560.46,"endTime":564.06,"body":"to in this space. I know what's"},{"speaker":"Unknown","startTime":564.06,"endTime":568.95,"body":"coming. And it would almost feel"},{"speaker":"Unknown","startTime":564.06,"endTime":568.95,"body":"to your audience like, oh, we"},{"speaker":"Unknown","startTime":568.95,"endTime":571.98,"body":"were waiting for that or like,"},{"speaker":"Unknown","startTime":568.95,"endTime":571.98,"body":"Oh, that makes complete sense."},{"speaker":"Unknown","startTime":572.28,"endTime":577.17,"body":"The role is really for you to"},{"speaker":"Unknown","startTime":572.28,"endTime":577.17,"body":"dissolve any shock before you"},{"speaker":"Unknown","startTime":577.17,"endTime":580.29,"body":"launch something. And I think"},{"speaker":"Unknown","startTime":577.17,"endTime":580.29,"body":"this is where a lot of coaches"},{"speaker":"Unknown","startTime":580.29,"endTime":582.51,"body":"kind of go, they just get"},{"speaker":"Unknown","startTime":580.29,"endTime":582.51,"body":"excited, and they're like, I'm"},{"speaker":"Unknown","startTime":582.51,"endTime":585.33,"body":"gonna, I'm gonna launch this"},{"speaker":"Unknown","startTime":582.51,"endTime":585.33,"body":"thing. But it's like, Wait,"},{"speaker":"Unknown","startTime":585.33,"endTime":588.09,"body":"you've been talking about"},{"speaker":"Unknown","startTime":585.33,"endTime":588.09,"body":"feminine energy for six months,"},{"speaker":"Unknown","startTime":588.09,"endTime":590.91,"body":"and now you're launching a"},{"speaker":"Unknown","startTime":588.09,"endTime":590.91,"body":"course on I don't know, money,"},{"speaker":"Unknown","startTime":591.03,"endTime":595.53,"body":"like, where's the crossover?"},{"speaker":"Unknown","startTime":591.03,"endTime":595.53,"body":"Where's the tie over? How Not"},{"speaker":"Unknown","startTime":595.53,"endTime":599.13,"body":"how big is your audience? And I"},{"speaker":"Unknown","startTime":595.53,"endTime":599.13,"body":"think this is important, because"},{"speaker":"Unknown","startTime":599.13,"endTime":602.88,"body":"I've seen people where With huge"},{"speaker":"Unknown","startTime":599.13,"endTime":602.88,"body":"audiences who cannot sell,"},{"speaker":"Unknown","startTime":603.12,"endTime":606.03,"body":"cannot sell like they, their"},{"speaker":"Unknown","startTime":603.12,"endTime":606.03,"body":"audience isn't primed, they"},{"speaker":"Unknown","startTime":606.03,"endTime":609.03,"body":"haven't established themselves"},{"speaker":"Unknown","startTime":606.03,"endTime":609.03,"body":"as an authority, they have a big"},{"speaker":"Unknown","startTime":609.06,"endTime":611.79,"body":"audience, but the audience might"},{"speaker":"Unknown","startTime":609.06,"endTime":611.79,"body":"be coming to them just to be a"},{"speaker":"Unknown","startTime":611.79,"endTime":614.82,"body":"little bit inspired, or just to"},{"speaker":"Unknown","startTime":611.79,"endTime":614.82,"body":"see what's going on with their"},{"speaker":"Unknown","startTime":614.82,"endTime":618.69,"body":"dog or their fertility or their"},{"speaker":"Unknown","startTime":614.82,"endTime":618.69,"body":"partner. Like, it's really"},{"speaker":"Unknown","startTime":618.72,"endTime":621.6,"body":"looking consciously at how"},{"speaker":"Unknown","startTime":618.72,"endTime":621.6,"body":"you've positioned your brand."},{"speaker":"Unknown","startTime":621.99,"endTime":627.0,"body":"And not how big your audience"},{"speaker":"Unknown","startTime":621.99,"endTime":627.0,"body":"is, but how ready your audience"},{"speaker":"Unknown","startTime":627.0,"endTime":629.97,"body":"is for what you're selling. So"},{"speaker":"Unknown","startTime":627.0,"endTime":629.97,"body":"we don't necessarily need to"},{"speaker":"Unknown","startTime":629.97,"endTime":633.9,"body":"look just at the size of your"},{"speaker":"Unknown","startTime":629.97,"endTime":633.9,"body":"audience, but to an extent their"},{"speaker":"Unknown","startTime":633.9,"endTime":637.14,"body":"engagement and not even their"},{"speaker":"Unknown","startTime":633.9,"endTime":637.14,"body":"engagement, as in how many likes"},{"speaker":"Unknown","startTime":637.14,"endTime":642.6,"body":"do you get? But are they looking"},{"speaker":"Unknown","startTime":637.14,"endTime":642.6,"body":"to you and your brand, as an"},{"speaker":"Unknown","startTime":642.6,"endTime":646.53,"body":"expert in this field, if not"},{"speaker":"Unknown","startTime":642.6,"endTime":646.53,"body":"hold off, do not do it"},{"speaker":"Unknown","startTime":646.53,"endTime":649.29,"body":"prematurely, because it's going"},{"speaker":"Unknown","startTime":646.53,"endTime":649.29,"body":"to have massive impacts. And we"},{"speaker":"Unknown","startTime":649.29,"endTime":652.62,"body":"talked about launch PTSD before"},{"speaker":"Unknown","startTime":649.29,"endTime":652.62,"body":"which we'll get into. But I"},{"speaker":"Unknown","startTime":652.62,"endTime":657.24,"body":"would say, once you've got the"},{"speaker":"Unknown","startTime":652.62,"endTime":657.24,"body":"idea, do your time. And make"},{"speaker":"Unknown","startTime":657.24,"endTime":660.0,"body":"sure you're being really"},{"speaker":"Unknown","startTime":657.24,"endTime":660.0,"body":"intentional with your brand and"},{"speaker":"Unknown","startTime":660.0,"endTime":662.22,"body":"how you're positioning yourself"},{"speaker":"Unknown","startTime":660.0,"endTime":662.22,"body":"before you start launching"},{"speaker":"Unknown","startTime":662.22,"endTime":662.7,"body":"something"},{"speaker":"Unknown","startTime":663.63,"endTime":667.14,"body":"amazing. And so we you and I"},{"speaker":"Unknown","startTime":663.63,"endTime":667.14,"body":"have had a chat about this. And"},{"speaker":"Unknown","startTime":667.14,"endTime":670.2,"body":"I wonder if this is a term that"},{"speaker":"Unknown","startTime":667.14,"endTime":670.2,"body":"people will be familiar with or"},{"speaker":"Unknown","startTime":670.2,"endTime":674.19,"body":"not because I wasn't. But there"},{"speaker":"Unknown","startTime":670.2,"endTime":674.19,"body":"is something called a launch"},{"speaker":"Unknown","startTime":674.22,"endTime":677.91,"body":"runway. So once you figured out"},{"speaker":"Unknown","startTime":674.22,"endTime":677.91,"body":"that you do want to actually"},{"speaker":"Unknown","startTime":677.91,"endTime":681.96,"body":"launch something, there is"},{"speaker":"Unknown","startTime":677.91,"endTime":681.96,"body":"something called a launch runway"},{"speaker":"Unknown","startTime":681.96,"endTime":687.0,"body":"that has to sort of take place"},{"speaker":"Unknown","startTime":681.96,"endTime":687.0,"body":"before the actual launch. So can"},{"speaker":"Unknown","startTime":687.0,"endTime":691.14,"body":"you tell us what is a launch"},{"speaker":"Unknown","startTime":687.0,"endTime":691.14,"body":"runway? And how long should a"},{"speaker":"Unknown","startTime":691.14,"endTime":694.56,"body":"launch runway be prior to"},{"speaker":"Unknown","startTime":691.14,"endTime":694.56,"body":"actually launching your product"},{"speaker":"Unknown","startTime":694.56,"endTime":695.22,"body":"or your offer?"},{"speaker":"Unknown","startTime":696.419,"endTime":701.099,"body":"This is again where it depends."},{"speaker":"Unknown","startTime":696.419,"endTime":701.099,"body":"As an example, I have one client"},{"speaker":"Unknown","startTime":701.099,"endTime":704.159,"body":"at the moment who she's"},{"speaker":"Unknown","startTime":701.099,"endTime":704.159,"body":"completely fresh to business,"},{"speaker":"Unknown","startTime":704.159,"endTime":708.959,"body":"she hasn't really been on"},{"speaker":"Unknown","startTime":704.159,"endTime":708.959,"body":"socials consistently. She's kind"},{"speaker":"Unknown","startTime":708.959,"endTime":711.569,"body":"of been on and off and just kind"},{"speaker":"Unknown","startTime":708.959,"endTime":711.569,"body":"of hopping in when she feels"},{"speaker":"Unknown","startTime":711.569,"endTime":715.709,"body":"like it. And she wants to launch"},{"speaker":"Unknown","startTime":711.569,"endTime":715.709,"body":"a course. And I actually said to"},{"speaker":"Unknown","startTime":715.709,"endTime":719.909,"body":"her like, no, no, we need a"},{"speaker":"Unknown","startTime":715.709,"endTime":719.909,"body":"really big launch runway. And"},{"speaker":"Unknown","startTime":719.939,"endTime":722.759,"body":"we're I've got another client"},{"speaker":"Unknown","startTime":719.939,"endTime":722.759,"body":"who's been on socials for years,"},{"speaker":"Unknown","startTime":722.759,"endTime":725.489,"body":"she's been, you know, she's"},{"speaker":"Unknown","startTime":722.759,"endTime":725.489,"body":"working as a PT for years, she's"},{"speaker":"Unknown","startTime":725.489,"endTime":728.339,"body":"quite well reputable within that"},{"speaker":"Unknown","startTime":725.489,"endTime":728.339,"body":"space, we just need to do a"},{"speaker":"Unknown","startTime":728.339,"endTime":732.599,"body":"little bit more tweaking of her"},{"speaker":"Unknown","startTime":728.339,"endTime":732.599,"body":"message. And then her runway can"},{"speaker":"Unknown","startTime":732.599,"endTime":738.659,"body":"be a bit shorter. 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But you've got"},{"speaker":"Unknown","startTime":746.969,"endTime":751.349,"body":"your open cart, before your open"},{"speaker":"Unknown","startTime":751.349,"endTime":754.889,"body":"cart, you've got a massive"},{"speaker":"Unknown","startTime":751.349,"endTime":754.889,"body":"runway, which is exactly as it"},{"speaker":"Unknown","startTime":754.889,"endTime":759.809,"body":"sounds like it's the runway up"},{"speaker":"Unknown","startTime":754.889,"endTime":759.809,"body":"to that. And I truly think that"},{"speaker":"Unknown","startTime":759.809,"endTime":762.809,"body":"your runway is so much more"},{"speaker":"Unknown","startTime":759.809,"endTime":762.809,"body":"important than the launch"},{"speaker":"Unknown","startTime":762.809,"endTime":765.659,"body":"itself. 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And this is where you"},{"speaker":"Unknown","startTime":774.809,"endTime":777.569,"body":"kind of need to use your"},{"speaker":"Unknown","startTime":774.809,"endTime":777.569,"body":"discernment about how much"},{"speaker":"Unknown","startTime":777.599,"endTime":781.379,"body":"authority you have, how warm"},{"speaker":"Unknown","startTime":777.599,"endTime":781.379,"body":"your audience is. And those"},{"speaker":"Unknown","startTime":781.379,"endTime":784.169,"body":"things that I spoke about. It"},{"speaker":"Unknown","startTime":781.379,"endTime":784.169,"body":"could be six weeks, if you've"},{"speaker":"Unknown","startTime":784.169,"endTime":787.709,"body":"got a pretty decent your"},{"speaker":"Unknown","startTime":784.169,"endTime":787.709,"body":"audience's ready for it. It"},{"speaker":"Unknown","startTime":787.709,"endTime":791.789,"body":"could be five, six months, if"},{"speaker":"Unknown","startTime":787.709,"endTime":791.789,"body":"you're really fresh, and you've"},{"speaker":"Unknown","startTime":791.789,"endTime":794.699,"body":"been flip flopping a little bit"},{"speaker":"Unknown","startTime":791.789,"endTime":794.699,"body":"and you've been ghosting and you"},{"speaker":"Unknown","startTime":794.699,"endTime":798.719,"body":"haven't really established"},{"speaker":"Unknown","startTime":794.699,"endTime":798.719,"body":"yourselves, but you want to make"},{"speaker":"Unknown","startTime":798.719,"endTime":804.449,"body":"the runway I feel and what I've"},{"speaker":"Unknown","startTime":798.719,"endTime":804.449,"body":"seen and notice with lots of"},{"speaker":"Unknown","startTime":804.449,"endTime":807.119,"body":"different people launching is"},{"speaker":"Unknown","startTime":804.449,"endTime":807.119,"body":"that the longer and more"},{"speaker":"Unknown","startTime":807.119,"endTime":812.249,"body":"intentional the runway, the"},{"speaker":"Unknown","startTime":807.119,"endTime":812.249,"body":"easier the launch. 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Yeah, it also needs to"},{"speaker":"Unknown","startTime":835.77,"endTime":839.04,"body":"be considered during that"},{"speaker":"Unknown","startTime":835.77,"endTime":839.04,"body":"period, however long it is for"},{"speaker":"Unknown","startTime":839.04,"endTime":839.37,"body":"you."},{"speaker":"Unknown","startTime":839.85,"endTime":843.33,"body":"So I would think about whether"},{"speaker":"Unknown","startTime":839.85,"endTime":843.33,"body":"or not you're doing any sort of"},{"speaker":"Unknown","startTime":843.33,"endTime":847.92,"body":"pre launch masterclass, or event"},{"speaker":"Unknown","startTime":843.33,"endTime":847.92,"body":"or challenge or anything like"},{"speaker":"Unknown","startTime":847.92,"endTime":851.82,"body":"that. And again, not everyone"},{"speaker":"Unknown","startTime":847.92,"endTime":851.82,"body":"needs to do this. But I"},{"speaker":"Unknown","startTime":851.82,"endTime":855.57,"body":"recommend it if people have"},{"speaker":"Unknown","startTime":851.82,"endTime":855.57,"body":"never really seen you teach"},{"speaker":"Unknown","startTime":855.57,"endTime":858.63,"body":"people have never been around"},{"speaker":"Unknown","startTime":855.57,"endTime":858.63,"body":"you live, people haven't been in"},{"speaker":"Unknown","startTime":858.63,"endTime":862.26,"body":"your energy before. They're very"},{"speaker":"Unknown","startTime":858.63,"endTime":862.26,"body":"new to you, or you're very new"},{"speaker":"Unknown","startTime":862.26,"endTime":866.19,"body":"to them. That's when it would be"},{"speaker":"Unknown","startTime":862.26,"endTime":866.19,"body":"like Okay, so before you open"},{"speaker":"Unknown","startTime":866.19,"endTime":870.24,"body":"this, this new thing, could you"},{"speaker":"Unknown","startTime":866.19,"endTime":870.24,"body":"give them an opportunity to see"},{"speaker":"Unknown","startTime":870.24,"endTime":873.06,"body":"what it's like to be in your"},{"speaker":"Unknown","startTime":870.24,"endTime":873.06,"body":"energy and that might be a low"},{"speaker":"Unknown","startTime":873.06,"endTime":876.18,"body":"ticket master class, it might be"},{"speaker":"Unknown","startTime":873.06,"endTime":876.18,"body":"a free master class, it might be"},{"speaker":"Unknown","startTime":876.18,"endTime":879.81,"body":"a three day workshop, it might"},{"speaker":"Unknown","startTime":876.18,"endTime":879.81,"body":"be a challenge. It might be that"},{"speaker":"Unknown","startTime":879.84,"endTime":883.47,"body":"in this time, you're actually"},{"speaker":"Unknown","startTime":879.84,"endTime":883.47,"body":"doing a lot of networking to get"},{"speaker":"Unknown","startTime":883.47,"endTime":887.79,"body":"on other people's socials and"},{"speaker":"Unknown","startTime":883.47,"endTime":887.79,"body":"sort of do your work there. So"},{"speaker":"Unknown","startTime":887.82,"endTime":890.79,"body":"there's the pre launch kind of"},{"speaker":"Unknown","startTime":887.82,"endTime":890.79,"body":"how are they gonna get used to"},{"speaker":"Unknown","startTime":890.79,"endTime":894.93,"body":"energy? There's the socials. And"},{"speaker":"Unknown","startTime":890.79,"endTime":894.93,"body":"then on the back end, as you"},{"speaker":"Unknown","startTime":894.93,"endTime":898.62,"body":"would know, there's actually so"},{"speaker":"Unknown","startTime":894.93,"endTime":898.62,"body":"much that we're doing on the"},{"speaker":"Unknown","startTime":898.74,"endTime":903.24,"body":"behind the scenes but Before I'm"},{"speaker":"Unknown","startTime":898.74,"endTime":903.24,"body":"anywhere near opening up the car"},{"speaker":"Unknown","startTime":903.27,"endTime":906.0,"body":"or the doors to something,"},{"speaker":"Unknown","startTime":903.27,"endTime":906.0,"body":"because you're getting your"},{"speaker":"Unknown","startTime":906.0,"endTime":909.9,"body":"marketing emails ready, you're"},{"speaker":"Unknown","startTime":906.0,"endTime":909.9,"body":"thinking about okay, but when"},{"speaker":"Unknown","startTime":909.9,"endTime":914.1,"body":"the doors open, what actually"},{"speaker":"Unknown","startTime":909.9,"endTime":914.1,"body":"needs to be ready for them? So"},{"speaker":"Unknown","startTime":914.1,"endTime":916.92,"body":"that this feels nice and easy."},{"speaker":"Unknown","startTime":914.1,"endTime":916.92,"body":"So we're looking at, okay, a"},{"speaker":"Unknown","startTime":916.92,"endTime":920.55,"body":"gift boxes ready? What sorts of"},{"speaker":"Unknown","startTime":916.92,"endTime":920.55,"body":"emails do they need to get the"},{"speaker":"Unknown","startTime":920.55,"endTime":923.94,"body":"second they sign up? What needs"},{"speaker":"Unknown","startTime":920.55,"endTime":923.94,"body":"to happen on the back end in"},{"speaker":"Unknown","startTime":923.94,"endTime":927.36,"body":"terms of payments in terms of"},{"speaker":"Unknown","startTime":923.94,"endTime":927.36,"body":"getting the journals ready,"},{"speaker":"Unknown","startTime":927.51,"endTime":932.19,"body":"like, there's so much that"},{"speaker":"Unknown","startTime":927.51,"endTime":932.19,"body":"happens before. And you want"},{"speaker":"Unknown","startTime":932.19,"endTime":935.61,"body":"that to be really organised and"},{"speaker":"Unknown","startTime":932.19,"endTime":935.61,"body":"really intentional, so that when"},{"speaker":"Unknown","startTime":935.61,"endTime":940.59,"body":"you open the doors, you're"},{"speaker":"Unknown","startTime":935.61,"endTime":940.59,"body":"actually focusing then on the"},{"speaker":"Unknown","startTime":940.59,"endTime":944.67,"body":"energy being about creating hype"},{"speaker":"Unknown","startTime":940.59,"endTime":944.67,"body":"and excitement, and all of the"},{"speaker":"Unknown","startTime":944.67,"endTime":949.86,"body":"stuff that comes with OpenCart."},{"speaker":"Unknown","startTime":944.67,"endTime":949.86,"body":"Period. So, launch runway still"},{"speaker":"Unknown","startTime":949.86,"endTime":953.46,"body":"has lots and lots of steps, from"},{"speaker":"Unknown","startTime":949.86,"endTime":953.46,"body":"a technical perspective, from a"},{"speaker":"Unknown","startTime":953.46,"endTime":956.4,"body":"back end perspective and from a"},{"speaker":"Unknown","startTime":953.46,"endTime":956.4,"body":"social media perspective. And"},{"speaker":"Unknown","startTime":956.4,"endTime":960.12,"body":"that's why I always say, I"},{"speaker":"Unknown","startTime":956.4,"endTime":960.12,"body":"actually feel like, the longer"},{"speaker":"Unknown","startTime":960.12,"endTime":963.3,"body":"the better. And it's going to"},{"speaker":"Unknown","startTime":960.12,"endTime":963.3,"body":"make the launch feel easier."},{"speaker":"Unknown","startTime":964.409,"endTime":967.289,"body":"Amazing. And just listening to"},{"speaker":"Unknown","startTime":964.409,"endTime":967.289,"body":"you say that I was thinking, I"},{"speaker":"Unknown","startTime":967.289,"endTime":972.119,"body":"wonder if like, would you"},{"speaker":"Unknown","startTime":967.289,"endTime":972.119,"body":"recommend that people are"},{"speaker":"Unknown","startTime":972.119,"endTime":977.129,"body":"working with a coach in order to"},{"speaker":"Unknown","startTime":972.119,"endTime":977.129,"body":"launch this, but if they are"},{"speaker":"Unknown","startTime":977.129,"endTime":979.679,"body":"unable to do that, and they've"},{"speaker":"Unknown","startTime":977.129,"endTime":979.679,"body":"got something that they want to"},{"speaker":"Unknown","startTime":979.679,"endTime":982.649,"body":"launch, and it's their first"},{"speaker":"Unknown","startTime":979.679,"endTime":982.649,"body":"time launching? What are some"},{"speaker":"Unknown","startTime":982.649,"endTime":986.939,"body":"tips for them to get ready for a"},{"speaker":"Unknown","startTime":982.649,"endTime":986.939,"body":"launch,"},{"speaker":"Unknown","startTime":987.75,"endTime":991.74,"body":"I would say first of all have a"},{"speaker":"Unknown","startTime":987.75,"endTime":991.74,"body":"really, really, really clear"},{"speaker":"Unknown","startTime":991.74,"endTime":996.81,"body":"idea of the deliverables inside"},{"speaker":"Unknown","startTime":991.74,"endTime":996.81,"body":"of the product that you're"},{"speaker":"Unknown","startTime":996.81,"endTime":1001.34,"body":"selling. So it's going to be"},{"speaker":"Unknown","startTime":996.81,"endTime":1001.34,"body":"really hard to market it and to"},{"speaker":"Unknown","startTime":1001.37,"endTime":1004.1,"body":"create your messaging around it"},{"speaker":"Unknown","startTime":1001.37,"endTime":1004.1,"body":"if you've just got a really"},{"speaker":"Unknown","startTime":1004.1,"endTime":1007.76,"body":"wishy washy idea of exactly what"},{"speaker":"Unknown","startTime":1004.1,"endTime":1007.76,"body":"the outcomes are within the"},{"speaker":"Unknown","startTime":1007.76,"endTime":1012.14,"body":"course, and how that cause"},{"speaker":"Unknown","startTime":1007.76,"endTime":1012.14,"body":"solves problems for the people"},{"speaker":"Unknown","startTime":1012.14,"endTime":1014.9,"body":"that you're targeting. So"},{"speaker":"Unknown","startTime":1012.14,"endTime":1014.9,"body":"firstly, you want to get clear"},{"speaker":"Unknown","startTime":1014.9,"endTime":1019.46,"body":"on what exactly it is, what"},{"speaker":"Unknown","startTime":1014.9,"endTime":1019.46,"body":"outcomes it creates, and what"},{"speaker":"Unknown","startTime":1019.46,"endTime":1023.09,"body":"problems it solves. And that's"},{"speaker":"Unknown","startTime":1019.46,"endTime":1023.09,"body":"going to help you to to get your"},{"speaker":"Unknown","startTime":1023.09,"endTime":1026.87,"body":"messaging and your social media,"},{"speaker":"Unknown","startTime":1023.09,"endTime":1026.87,"body":"right. And then I would think"},{"speaker":"Unknown","startTime":1026.87,"endTime":1031.01,"body":"about one of those main"},{"speaker":"Unknown","startTime":1026.87,"endTime":1031.01,"body":"problems. So when you've got"},{"speaker":"Unknown","startTime":1031.01,"endTime":1033.2,"body":"your whole list of like, these"},{"speaker":"Unknown","startTime":1031.01,"endTime":1033.2,"body":"are all the problems that this"},{"speaker":"Unknown","startTime":1033.2,"endTime":1036.44,"body":"course solves, or this product"},{"speaker":"Unknown","startTime":1033.2,"endTime":1036.44,"body":"or this service or this"},{"speaker":"Unknown","startTime":1036.44,"endTime":1041.66,"body":"coaching, maybe choose one of"},{"speaker":"Unknown","startTime":1036.44,"endTime":1041.66,"body":"those main problems and zone in"},{"speaker":"Unknown","startTime":1041.66,"endTime":1044.99,"body":"on it like really zone in on it"},{"speaker":"Unknown","startTime":1041.66,"endTime":1044.99,"body":"and think about how could I"},{"speaker":"Unknown","startTime":1044.99,"endTime":1049.22,"body":"create potentially a masterclass"},{"speaker":"Unknown","startTime":1044.99,"endTime":1049.22,"body":"around this, or lots and lots of"},{"speaker":"Unknown","startTime":1049.22,"endTime":1053.72,"body":"content around this so that you"},{"speaker":"Unknown","startTime":1049.22,"endTime":1053.72,"body":"can give so much value and"},{"speaker":"Unknown","startTime":1053.72,"endTime":1057.32,"body":"articulate to your audience."},{"speaker":"Unknown","startTime":1053.72,"endTime":1057.32,"body":"This is like 10% of what's"},{"speaker":"Unknown","startTime":1057.32,"endTime":1061.55,"body":"coming in this course. This is"},{"speaker":"Unknown","startTime":1057.32,"endTime":1061.55,"body":"like 10% of what I show and"},{"speaker":"Unknown","startTime":1061.55,"endTime":1066.02,"body":"teach inside of this course. So"},{"speaker":"Unknown","startTime":1061.55,"endTime":1066.02,"body":"I would I would start there with"},{"speaker":"Unknown","startTime":1066.02,"endTime":1069.77,"body":"getting really clear on the"},{"speaker":"Unknown","startTime":1066.02,"endTime":1069.77,"body":"actual tangible outcomes,"},{"speaker":"Unknown","startTime":1070.01,"endTime":1073.64,"body":"tangibles and intangibles. And"},{"speaker":"Unknown","startTime":1070.01,"endTime":1073.64,"body":"then thinking of picking a"},{"speaker":"Unknown","startTime":1073.64,"endTime":1077.48,"body":"problem and delivering some sort"},{"speaker":"Unknown","startTime":1073.64,"endTime":1077.48,"body":"of masterclass on that, and then"},{"speaker":"Unknown","startTime":1077.48,"endTime":1081.02,"body":"giving an incentive for all"},{"speaker":"Unknown","startTime":1077.48,"endTime":1081.02,"body":"those people that have arrived"},{"speaker":"Unknown","startTime":1081.02,"endTime":1083.48,"body":"on the master class. Hey,"},{"speaker":"Unknown","startTime":1081.02,"endTime":1083.48,"body":"because you've been on this"},{"speaker":"Unknown","startTime":1083.48,"endTime":1086.45,"body":"master class, I'm going to tell"},{"speaker":"Unknown","startTime":1083.48,"endTime":1086.45,"body":"you first I'm going to open it"},{"speaker":"Unknown","startTime":1086.45,"endTime":1089.99,"body":"to you. First, I'm going to give"},{"speaker":"Unknown","startTime":1086.45,"endTime":1089.99,"body":"you earlybird pricing, and"},{"speaker":"Unknown","startTime":1089.99,"endTime":1092.87,"body":"really incentivize and reward"},{"speaker":"Unknown","startTime":1089.99,"endTime":1092.87,"body":"the people who have come to the"},{"speaker":"Unknown","startTime":1092.87,"endTime":1094.97,"body":"master class. And"},{"speaker":"Unknown","startTime":1094.97,"endTime":1098.03,"body":"you touched on tangible and"},{"speaker":"Unknown","startTime":1094.97,"endTime":1098.03,"body":"intangible Can you give some"},{"speaker":"Unknown","startTime":1098.03,"endTime":1100.97,"body":"examples of what that might look"},{"speaker":"Unknown","startTime":1098.03,"endTime":1100.97,"body":"like, and maybe even using"},{"speaker":"Unknown","startTime":1100.97,"endTime":1102.41,"body":"yourself as an example."},{"speaker":"Unknown","startTime":1103.37,"endTime":1107.27,"body":"So an intangible would be like,"},{"speaker":"Unknown","startTime":1103.37,"endTime":1107.27,"body":"Well, I used to feel really"},{"speaker":"Unknown","startTime":1107.27,"endTime":1110.57,"body":"frustrated, I used to feel like"},{"speaker":"Unknown","startTime":1107.27,"endTime":1110.57,"body":"Sunday blues with would go back"},{"speaker":"Unknown","startTime":1110.57,"endTime":1112.88,"body":"to that that I was talking"},{"speaker":"Unknown","startTime":1110.57,"endTime":1112.88,"body":"about. I used to feel Sunday"},{"speaker":"Unknown","startTime":1112.88,"endTime":1115.43,"body":"blues, I used to feel really"},{"speaker":"Unknown","startTime":1112.88,"endTime":1115.43,"body":"frustrated that I hadn't found"},{"speaker":"Unknown","startTime":1115.43,"endTime":1119.09,"body":"my thing. And what I really"},{"speaker":"Unknown","startTime":1115.43,"endTime":1119.09,"body":"wanted to feel was clarity. So"},{"speaker":"Unknown","startTime":1119.33,"endTime":1123.26,"body":"one of the things that level up"},{"speaker":"Unknown","startTime":1119.33,"endTime":1123.26,"body":"your life to like promises, or"},{"speaker":"Unknown","startTime":1123.26,"endTime":1126.86,"body":"one of the deliverables is that"},{"speaker":"Unknown","startTime":1123.26,"endTime":1126.86,"body":"we do a whole month of clarity"},{"speaker":"Unknown","startTime":1126.86,"endTime":1130.52,"body":"and dream life design. So you"},{"speaker":"Unknown","startTime":1126.86,"endTime":1130.52,"body":"will feel clearer, you'll feel"},{"speaker":"Unknown","startTime":1130.52,"endTime":1134.12,"body":"clearer. That's intangible, I"},{"speaker":"Unknown","startTime":1130.52,"endTime":1134.12,"body":"can't touch it. I can't see it"},{"speaker":"Unknown","startTime":1180.2199999999998,"endTime":1185.23,"body":"in my real life. But the"},{"speaker":"Unknown","startTime":1180.2199999999998,"endTime":1185.23,"body":"tangible result of me feeling"},{"speaker":"Unknown","startTime":1185.23,"endTime":1189.52,"body":"clear, is that I could then"},{"speaker":"Unknown","startTime":1185.23,"endTime":1189.52,"body":"leave my job. I could I left my"},{"speaker":"Unknown","startTime":1189.52,"endTime":1193.51,"body":"job, I started a business"},{"speaker":"Unknown","startTime":1189.52,"endTime":1193.51,"body":"because I had clarity. Because I"},{"speaker":"Unknown","startTime":1193.51,"endTime":1197.53,"body":"had clarity. I actually had what"},{"speaker":"Unknown","startTime":1193.51,"endTime":1197.53,"body":"I needed to start the business"},{"speaker":"Unknown","startTime":1197.56,"endTime":1202.6599999999999,"body":"to leave the job, to whatever"},{"speaker":"Unknown","startTime":1197.56,"endTime":1202.6599999999999,"body":"the other tangible results are"},{"speaker":"Unknown","startTime":1202.75,"endTime":1207.1899999999998,"body":"that come from the intangible."},{"speaker":"Unknown","startTime":1202.75,"endTime":1207.1899999999998,"body":"So even from that lens, and this"},{"speaker":"Unknown","startTime":1207.1899999999998,"endTime":1209.74,"body":"will really help with people"},{"speaker":"Unknown","startTime":1207.1899999999998,"endTime":1209.74,"body":"with their messaging. If you sit"},{"speaker":"Unknown","startTime":1209.74,"endTime":1214.9299999999998,"body":"down and write all of the"},{"speaker":"Unknown","startTime":1209.74,"endTime":1214.9299999999998,"body":"emotional ways that you're going"},{"speaker":"Unknown","startTime":1214.9299999999998,"endTime":1218.7099999999998,"body":"to change someone's lives. I"},{"speaker":"Unknown","startTime":1214.9299999999998,"endTime":1218.7099999999998,"body":"want you to ask the question. So"},{"speaker":"Unknown","startTime":1218.7099999999998,"endTime":1222.58,"body":"what? Okay, you got to make them"},{"speaker":"Unknown","startTime":1218.7099999999998,"endTime":1222.58,"body":"feel clear. So what you're going"},{"speaker":"Unknown","startTime":1222.58,"endTime":1225.58,"body":"to make them confidence. So what"},{"speaker":"Unknown","startTime":1222.58,"endTime":1225.58,"body":"you're going to make them feel"},{"speaker":"Unknown","startTime":1225.58,"endTime":1230.02,"body":"whatever else it is powerful. So"},{"speaker":"Unknown","startTime":1225.58,"endTime":1230.02,"body":"what are so that so that you can"},{"speaker":"Unknown","startTime":1230.35,"endTime":1233.56,"body":"also that you no longer also"},{"speaker":"Unknown","startTime":1230.35,"endTime":1233.56,"body":"like that's how we make the"},{"speaker":"Unknown","startTime":1233.56,"endTime":1237.52,"body":"intangible tangible we turn the"},{"speaker":"Unknown","startTime":1233.56,"endTime":1237.52,"body":"emotional into the logical and"},{"speaker":"Unknown","startTime":1237.52,"endTime":1242.4099999999999,"body":"from a marketing perspective and"},{"speaker":"Unknown","startTime":1237.52,"endTime":1242.4099999999999,"body":"a psychological perspective. We"},{"speaker":"Unknown","startTime":1242.4099999999999,"endTime":1247.06,"body":"think with true minds, we think"},{"speaker":"Unknown","startTime":1242.4099999999999,"endTime":1247.06,"body":"with our logical Rain, and our"},{"speaker":"Unknown","startTime":1247.06,"endTime":1251.1399999999999,"body":"emotional brain. And so when you"},{"speaker":"Unknown","startTime":1247.06,"endTime":1251.1399999999999,"body":"can tie both messages together"},{"speaker":"Unknown","startTime":1251.32,"endTime":1254.74,"body":"with this is the emotional"},{"speaker":"Unknown","startTime":1251.32,"endTime":1254.74,"body":"impact. As in, you don't feel"},{"speaker":"Unknown","startTime":1254.74,"endTime":1257.5,"body":"clear, you feel really fucking"},{"speaker":"Unknown","startTime":1254.74,"endTime":1257.5,"body":"frustrated, you feel like you're"},{"speaker":"Unknown","startTime":1257.5,"endTime":1260.59,"body":"wasting your life you feel like"},{"speaker":"Unknown","startTime":1257.5,"endTime":1260.59,"body":"it's Groundhog Day you feel like"},{"speaker":"Unknown","startTime":1260.7099999999998,"endTime":1263.9499999999998,"body":"scared shitless that this is"},{"speaker":"Unknown","startTime":1260.7099999999998,"endTime":1263.9499999999998,"body":"going to be your life? Well, I'm"},{"speaker":"Unknown","startTime":1263.9499999999998,"endTime":1268.06,"body":"going to teach you how to get"},{"speaker":"Unknown","startTime":1263.9499999999998,"endTime":1268.06,"body":"clear so that you actually find"},{"speaker":"Unknown","startTime":1268.06,"endTime":1271.48,"body":"the job that you love, so that"},{"speaker":"Unknown","startTime":1268.06,"endTime":1271.48,"body":"you stop settling for mediocre"},{"speaker":"Unknown","startTime":1271.48,"endTime":1275.4099999999999,"body":"relationships, so that you have"},{"speaker":"Unknown","startTime":1271.48,"endTime":1275.4099999999999,"body":"the courage to go for the"},{"speaker":"Unknown","startTime":1275.4399999999998,"endTime":1279.49,"body":"relationships, the guy, that"},{"speaker":"Unknown","startTime":1275.4399999999998,"endTime":1279.49,"body":"whatever. So it's like really"},{"speaker":"Unknown","startTime":1279.49,"endTime":1282.6999999999998,"body":"looking at how we can turn those"},{"speaker":"Unknown","startTime":1279.49,"endTime":1282.6999999999998,"body":"emotional things into tangible"},{"speaker":"Unknown","startTime":1282.6999999999998,"endTime":1286.36,"body":"logical things. And I think I've"},{"speaker":"Unknown","startTime":1282.6999999999998,"endTime":1286.36,"body":"just ranted and gone completely"},{"speaker":"Unknown","startTime":1286.36,"endTime":1288.73,"body":"off track. But that's something"},{"speaker":"Unknown","startTime":1286.36,"endTime":1288.73,"body":"that's really gonna help."},{"speaker":"Unknown","startTime":1289.2099999999998,"endTime":1289.84,"body":"Basically,"},{"speaker":"Unknown","startTime":1289.839,"endTime":1293.319,"body":"what you need to do is drill"},{"speaker":"Unknown","startTime":1289.839,"endTime":1293.319,"body":"down on exactly the solutions"},{"speaker":"Unknown","startTime":1293.319,"endTime":1295.059,"body":"that you're going to be"},{"speaker":"Unknown","startTime":1293.319,"endTime":1295.059,"body":"providing for the people that"},{"speaker":"Unknown","startTime":1295.059,"endTime":1297.639,"body":"you want to buy this offer or"},{"speaker":"Unknown","startTime":1295.059,"endTime":1297.639,"body":"that you want to sign up for"},{"speaker":"Unknown","startTime":1297.639,"endTime":1299.799,"body":"your coaching or whatever it is,"},{"speaker":"Unknown","startTime":1299.9499999999998,"endTime":1304.81,"body":"yes, and also baking to how your"},{"speaker":"Unknown","startTime":1299.9499999999998,"endTime":1304.81,"body":"version of it is different."},{"speaker":"Unknown","startTime":1305.29,"endTime":1309.6999999999998,"body":"Because what most coaches and"},{"speaker":"Unknown","startTime":1305.29,"endTime":1309.6999999999998,"body":"what a lot of the times I found,"},{"speaker":"Unknown","startTime":1309.6999999999998,"endTime":1312.6999999999998,"body":"like, you're not necessarily"},{"speaker":"Unknown","startTime":1309.6999999999998,"endTime":1312.6999999999998,"body":"teaching anything that's"},{"speaker":"Unknown","startTime":1312.6999999999998,"endTime":1315.6399999999999,"body":"groundbreaking most of the time,"},{"speaker":"Unknown","startTime":1312.6999999999998,"endTime":1315.6399999999999,"body":"there's millions of other people"},{"speaker":"Unknown","startTime":1315.6399999999999,"endTime":1319.09,"body":"that are doing it, teaching it,"},{"speaker":"Unknown","startTime":1315.6399999999999,"endTime":1319.09,"body":"but your way will be different."},{"speaker":"Unknown","startTime":1319.24,"endTime":1324.07,"body":"So it's starting to discern like"},{"speaker":"Unknown","startTime":1319.24,"endTime":1324.07,"body":"what is my version? Or my even"},{"speaker":"Unknown","startTime":1324.07,"endTime":1326.83,"body":"what's my coaching style, what"},{"speaker":"Unknown","startTime":1324.07,"endTime":1326.83,"body":"can you expect from me that you"},{"speaker":"Unknown","startTime":1326.83,"endTime":1331.24,"body":"won't get from other people. So"},{"speaker":"Unknown","startTime":1326.83,"endTime":1331.24,"body":"to use my own example, like, I"},{"speaker":"Unknown","startTime":1331.24,"endTime":1334.78,"body":"always talk about lots of people"},{"speaker":"Unknown","startTime":1331.24,"endTime":1334.78,"body":"teach mindset, but not from the"},{"speaker":"Unknown","startTime":1334.78,"endTime":1339.25,"body":"same lens as me. And also I'm a"},{"speaker":"Unknown","startTime":1334.78,"endTime":1339.25,"body":"teacher. So I make some things"},{"speaker":"Unknown","startTime":1339.28,"endTime":1344.26,"body":"that might feel like big, sort"},{"speaker":"Unknown","startTime":1339.28,"endTime":1344.26,"body":"of intangible or fluffy things,"},{"speaker":"Unknown","startTime":1344.4399999999998,"endTime":1347.3799999999999,"body":"and make them really fucking"},{"speaker":"Unknown","startTime":1344.4399999999998,"endTime":1347.3799999999999,"body":"practical. And I teach it in a"},{"speaker":"Unknown","startTime":1347.3799999999999,"endTime":1350.6499999999999,"body":"way that's engaging, etcetera,"},{"speaker":"Unknown","startTime":1347.3799999999999,"endTime":1350.6499999999999,"body":"etcetera, etcetera. So it's"},{"speaker":"Unknown","startTime":1350.6499999999999,"endTime":1356.4699999999998,"body":"like, how are you going to make"},{"speaker":"Unknown","startTime":1350.6499999999999,"endTime":1356.4699999999998,"body":"your way different? Or how is"},{"speaker":"Unknown","startTime":1356.4699999999998,"endTime":1358.6899999999998,"body":"the way you deliver it"},{"speaker":"Unknown","startTime":1356.4699999999998,"endTime":1358.6899999999998,"body":"different?"},{"speaker":"Unknown","startTime":1359.4089999999999,"endTime":1362.1689999999999,"body":"How is that going to appeal to"},{"speaker":"Unknown","startTime":1359.4089999999999,"endTime":1362.1689999999999,"body":"the people that you're trying to"},{"speaker":"Unknown","startTime":1362.1689999999999,"endTime":1362.829,"body":"attract?"},{"speaker":"Unknown","startTime":1362.8899999999999,"endTime":1363.9099999999999,"body":"Mm hmm. Yep."},{"speaker":"Unknown","startTime":1364.48,"endTime":1368.6499999999999,"body":"Got it. So would you be okay,"},{"speaker":"Unknown","startTime":1364.48,"endTime":1368.6499999999999,"body":"now, if we move into unpacking"},{"speaker":"Unknown","startTime":1368.6799999999998,"endTime":1373.99,"body":"your most recent launch? Sure."},{"speaker":"Unknown","startTime":1368.6799999999998,"endTime":1373.99,"body":"You had a really good one."},{"speaker":"Unknown","startTime":1374.4099999999999,"endTime":1377.32,"body":"Should have been a goodie. Yeah,"},{"speaker":"Unknown","startTime":1374.4099999999999,"endTime":1377.32,"body":"it was really good. So you"},{"speaker":"Unknown","startTime":1377.32,"endTime":1380.74,"body":"launched the mind school method."},{"speaker":"Unknown","startTime":1377.32,"endTime":1380.74,"body":"I'm sure everyone would have"},{"speaker":"Unknown","startTime":1380.74,"endTime":1385.27,"body":"seen you speaking about it. On"},{"speaker":"Unknown","startTime":1380.74,"endTime":1385.27,"body":"your stories. You've we've done"},{"speaker":"Unknown","startTime":1385.27,"endTime":1388.54,"body":"podcasts on it. It was a huge"},{"speaker":"Unknown","startTime":1385.27,"endTime":1388.54,"body":"deal. It was a very, very"},{"speaker":"Unknown","startTime":1388.54,"endTime":1393.1899999999998,"body":"exciting and it went really,"},{"speaker":"Unknown","startTime":1388.54,"endTime":1393.1899999999998,"body":"really well. So let's unpack it."},{"speaker":"Unknown","startTime":1393.1899999999998,"endTime":1398.1699999999998,"body":"So we're sort of out of the"},{"speaker":"Unknown","startTime":1393.1899999999998,"endTime":1398.1699999999998,"body":"other side of it. Now. Have you"},{"speaker":"Unknown","startTime":1398.1699999999998,"endTime":1401.98,"body":"taken some lessons from this"},{"speaker":"Unknown","startTime":1398.1699999999998,"endTime":1401.98,"body":"particular launch? Because"},{"speaker":"Unknown","startTime":1401.98,"endTime":1405.58,"body":"obviously, you've just referred"},{"speaker":"Unknown","startTime":1401.98,"endTime":1405.58,"body":"to yourself as the launch queen,"},{"speaker":"Unknown","startTime":1405.61,"endTime":1410.6799999999998,"body":"you plenty of launches. You're"},{"speaker":"Unknown","startTime":1405.61,"endTime":1410.6799999999998,"body":"not new to this. What lessons"},{"speaker":"Unknown","startTime":1410.6799999999998,"endTime":1415.33,"body":"did you learn from this specific"},{"speaker":"Unknown","startTime":1410.6799999999998,"endTime":1415.33,"body":"launch that you can share with"},{"speaker":"Unknown","startTime":1415.4199999999998,"endTime":1416.32,"body":"the listeners?"},{"speaker":"Unknown","startTime":1417.07,"endTime":1423.1299999999999,"body":"Definitely the importance of and"},{"speaker":"Unknown","startTime":1417.07,"endTime":1423.1299999999999,"body":"power of that priming that I"},{"speaker":"Unknown","startTime":1423.1299999999999,"endTime":1429.04,"body":"talked about? Like I had quite a"},{"speaker":"Unknown","startTime":1423.1299999999999,"endTime":1429.04,"body":"few people who were in my DMs"},{"speaker":"Unknown","startTime":1429.04,"endTime":1433.51,"body":"very impatiently, like Hurry the"},{"speaker":"Unknown","startTime":1429.04,"endTime":1433.51,"body":"fuck up like it's coming. We"},{"speaker":"Unknown","startTime":1433.51,"endTime":1436.03,"body":"know it's coming. Can I get"},{"speaker":"Unknown","startTime":1433.51,"endTime":1436.03,"body":"details? Can I get details, I"},{"speaker":"Unknown","startTime":1436.03,"endTime":1439.06,"body":"want to book flights. There were"},{"speaker":"Unknown","startTime":1436.03,"endTime":1439.06,"body":"people who were like, and this"},{"speaker":"Unknown","startTime":1439.06,"endTime":1441.6999999999998,"body":"is what I was talking about"},{"speaker":"Unknown","startTime":1439.06,"endTime":1441.6999999999998,"body":"with. You need it to be at a"},{"speaker":"Unknown","startTime":1441.6999999999998,"endTime":1445.3,"body":"point where your audience is"},{"speaker":"Unknown","startTime":1441.6999999999998,"endTime":1445.3,"body":"like, hurry up, like yeah, not"},{"speaker":"Unknown","startTime":1445.33,"endTime":1449.02,"body":"not. Oh, what's this? Like, oh,"},{"speaker":"Unknown","startTime":1445.33,"endTime":1449.02,"body":"what do you teach? What is this"},{"speaker":"Unknown","startTime":1449.02,"endTime":1451.78,"body":"thing? Because then your"},{"speaker":"Unknown","startTime":1449.02,"endTime":1451.78,"body":"audience is busy trying to"},{"speaker":"Unknown","startTime":1451.78,"endTime":1453.9399999999998,"body":"figure out what you're doing"},{"speaker":"Unknown","startTime":1451.78,"endTime":1453.9399999999998,"body":"instead of our Thank fuck, I've"},{"speaker":"Unknown","startTime":1453.9399999999998,"endTime":1457.9299999999998,"body":"been waiting. So definitely the"},{"speaker":"Unknown","startTime":1453.9399999999998,"endTime":1457.9299999999998,"body":"priming. I even had one of"},{"speaker":"Unknown","startTime":1458.29,"endTime":1461.7099999999998,"body":"Annika, who you know, and we"},{"speaker":"Unknown","startTime":1458.29,"endTime":1461.7099999999998,"body":"love. And it was like I had"},{"speaker":"Unknown","startTime":1461.7099999999998,"endTime":1465.8799999999999,"body":"noticed, she was like, surely"},{"speaker":"Unknown","startTime":1461.7099999999998,"endTime":1465.8799999999999,"body":"you did weighs like so much"},{"speaker":"Unknown","startTime":1465.8799999999999,"endTime":1468.3999999999999,"body":"above what you needed for"},{"speaker":"Unknown","startTime":1465.8799999999999,"endTime":1468.3999999999999,"body":"marketing when you only had 20"},{"speaker":"Unknown","startTime":1468.3999999999999,"endTime":1472.24,"body":"places. But I was like, Yeah,"},{"speaker":"Unknown","startTime":1468.3999999999999,"endTime":1472.24,"body":"that was the point like I wanted"},{"speaker":"Unknown","startTime":1472.24,"endTime":1476.83,"body":"to. Yeah, so that was a really"},{"speaker":"Unknown","startTime":1472.24,"endTime":1476.83,"body":"important thing. The other thing"},{"speaker":"Unknown","startTime":1476.83,"endTime":1481.03,"body":"that I found, and this is one of"},{"speaker":"Unknown","startTime":1476.83,"endTime":1481.03,"body":"the things I think is important"},{"speaker":"Unknown","startTime":1481.03,"endTime":1484.48,"body":"to look at, if you're someone"},{"speaker":"Unknown","startTime":1481.03,"endTime":1484.48,"body":"who is relaunching something"},{"speaker":"Unknown","startTime":1484.48,"endTime":1487.6599999999999,"body":"similar, or if you have multiple"},{"speaker":"Unknown","startTime":1484.48,"endTime":1487.6599999999999,"body":"offers in your business, and"},{"speaker":"Unknown","startTime":1487.6599999999999,"endTime":1490.27,"body":"you're launching lots of"},{"speaker":"Unknown","startTime":1487.6599999999999,"endTime":1490.27,"body":"different things, one of the"},{"speaker":"Unknown","startTime":1490.27,"endTime":1494.74,"body":"metrics that I look at and take"},{"speaker":"Unknown","startTime":1490.27,"endTime":1494.74,"body":"very seriously is how many"},{"speaker":"Unknown","startTime":1494.74,"endTime":1499.2099999999998,"body":"people in this are repeat"},{"speaker":"Unknown","startTime":1494.74,"endTime":1499.2099999999998,"body":"clients, like they've already"},{"speaker":"Unknown","startTime":1499.2099999999998,"endTime":1502.6299999999999,"body":"been in my world. And that to"},{"speaker":"Unknown","startTime":1499.2099999999998,"endTime":1502.6299999999999,"body":"me, like looking at the list of"},{"speaker":"Unknown","startTime":1502.6299999999999,"endTime":1507.1599999999999,"body":"the people in the mine school,"},{"speaker":"Unknown","startTime":1502.6299999999999,"endTime":1507.1599999999999,"body":"it's something like 70% of them"},{"speaker":"Unknown","startTime":1507.1599999999999,"endTime":1510.58,"body":"have already worked with me"},{"speaker":"Unknown","startTime":1507.1599999999999,"endTime":1510.58,"body":"before, which is incredible and"},{"speaker":"Unknown","startTime":1510.58,"endTime":1514.54,"body":"tells me so much. It tells me"},{"speaker":"Unknown","startTime":1510.58,"endTime":1514.54,"body":"where my area for improvement"},{"speaker":"Unknown","startTime":1514.54,"endTime":1518.29,"body":"lies. And so I know that for me,"},{"speaker":"Unknown","startTime":1514.54,"endTime":1518.29,"body":"one of the priorities in my"},{"speaker":"Unknown","startTime":1518.29,"endTime":1521.9499999999998,"body":"business is to get in front of"},{"speaker":"Unknown","startTime":1518.29,"endTime":1521.9499999999998,"body":"new audience, because my"},{"speaker":"Unknown","startTime":1521.9499999999998,"endTime":1524.7099999999998,"body":"audience once they've worked"},{"speaker":"Unknown","startTime":1521.9499999999998,"endTime":1524.7099999999998,"body":"with me, they tend to stay and"},{"speaker":"Unknown","startTime":1524.7099999999998,"endTime":1528.1599999999999,"body":"that's incredible. Like, I find"},{"speaker":"Unknown","startTime":1524.7099999999998,"endTime":1528.1599999999999,"body":"that to be such a fucking"},{"speaker":"Unknown","startTime":1528.34,"endTime":1533.74,"body":"honour. Like, I'm so touched by"},{"speaker":"Unknown","startTime":1528.34,"endTime":1533.74,"body":"that. But it also tells us a lot"},{"speaker":"Unknown","startTime":1533.74,"endTime":1537.1899999999998,"body":"about like, where I need to be"},{"speaker":"Unknown","startTime":1533.74,"endTime":1537.1899999999998,"body":"putting effort to get new"},{"speaker":"Unknown","startTime":1537.1899999999998,"endTime":1541.2099999999998,"body":"clients in my world. So that was"},{"speaker":"Unknown","startTime":1537.1899999999998,"endTime":1541.2099999999998,"body":"really important. Another thing"},{"speaker":"Unknown","startTime":1541.36,"endTime":1545.29,"body":"that I would say is the"},{"speaker":"Unknown","startTime":1541.36,"endTime":1545.29,"body":"importance of the waitlist, so I"},{"speaker":"Unknown","startTime":1545.29,"endTime":1547.9599999999998,"body":"haven't actually Oh, pinch the"},{"speaker":"Unknown","startTime":1545.29,"endTime":1547.9599999999998,"body":"mind school to the public yet"},{"speaker":"Unknown","startTime":1547.9599999999998,"endTime":1552.6699999999998,"body":"and it's 80% sold like it was"},{"speaker":"Unknown","startTime":1547.9599999999998,"endTime":1552.6699999999998,"body":"something like 60% 70% sold"},{"speaker":"Unknown","startTime":1552.6699999999998,"endTime":1557.5,"body":"within 24 hours of opening to"},{"speaker":"Unknown","startTime":1552.6699999999998,"endTime":1557.5,"body":"the waitlist. And like I said,"},{"speaker":"Unknown","startTime":1557.5,"endTime":1560.05,"body":"there were people who were like,"},{"speaker":"Unknown","startTime":1557.5,"endTime":1560.05,"body":"can I get it first I need to"},{"speaker":"Unknown","startTime":1560.05,"endTime":1563.59,"body":"book flights, one lady, the"},{"speaker":"Unknown","startTime":1560.05,"endTime":1563.59,"body":"first person then TASH, we love"},{"speaker":"Unknown","startTime":1563.59,"endTime":1567.1599999999999,"body":"you. The first person who"},{"speaker":"Unknown","startTime":1563.59,"endTime":1567.1599999999999,"body":"joined, she booked flights"},{"speaker":"Unknown","startTime":1567.1599999999999,"endTime":1570.07,"body":"before she even saw the"},{"speaker":"Unknown","startTime":1567.1599999999999,"endTime":1570.07,"body":"enrollment page. So I was like,"},{"speaker":"Unknown","startTime":1570.1,"endTime":1573.6999999999998,"body":"Oh, shit, I need to get it to"},{"speaker":"Unknown","startTime":1570.1,"endTime":1573.6999999999998,"body":"her first. So she was waiting,"},{"speaker":"Unknown","startTime":1573.6999999999998,"endTime":1578.05,"body":"waiting, waiting. And again, the"},{"speaker":"Unknown","startTime":1573.6999999999998,"endTime":1578.05,"body":"power of the waitlist was that I"},{"speaker":"Unknown","startTime":1578.05,"endTime":1582.82,"body":"could see there was 120 people"},{"speaker":"Unknown","startTime":1578.05,"endTime":1582.82,"body":"on there, I only had 20 spots."},{"speaker":"Unknown","startTime":1583.06,"endTime":1588.01,"body":"And I could see like a tangible,"},{"speaker":"Unknown","startTime":1583.06,"endTime":1588.01,"body":"visual thing for me to sort of"},{"speaker":"Unknown","startTime":1588.01,"endTime":1591.58,"body":"gauge if the audience is ready"},{"speaker":"Unknown","startTime":1588.01,"endTime":1591.58,"body":"and warm and all of those"},{"speaker":"Unknown","startTime":1591.58,"endTime":1596.1999999999998,"body":"things. But then from a"},{"speaker":"Unknown","startTime":1591.58,"endTime":1596.1999999999998,"body":"marketing perspective, when I do"},{"speaker":"Unknown","startTime":1596.1999999999998,"endTime":1599.56,"body":"open to the public, which will"},{"speaker":"Unknown","startTime":1596.1999999999998,"endTime":1599.56,"body":"be later next week, if there's"},{"speaker":"Unknown","startTime":1599.56,"endTime":1604.78,"body":"any places left, can you unlike"},{"speaker":"Unknown","startTime":1599.56,"endTime":1604.78,"body":"the power of messaging, which"},{"speaker":"Unknown","startTime":1604.78,"endTime":1607.7199999999998,"body":"sounds like, okay, here it is,"},{"speaker":"Unknown","startTime":1604.78,"endTime":1607.7199999999998,"body":"but there's only three spots"},{"speaker":"Unknown","startTime":1607.7199999999998,"endTime":1611.8,"body":"left, as opposed to Hey, guys,"},{"speaker":"Unknown","startTime":1607.7199999999998,"endTime":1611.8,"body":"here's this thing we're opening"},{"speaker":"Unknown","startTime":1611.8,"endTime":1616.1799999999998,"body":"to everyone is so much more"},{"speaker":"Unknown","startTime":1611.8,"endTime":1616.1799999999998,"body":"powerful, because it gives that"},{"speaker":"Unknown","startTime":1616.1799999999998,"endTime":1619.6,"body":"authority, it gives social"},{"speaker":"Unknown","startTime":1616.1799999999998,"endTime":1619.6,"body":"proof, it gives a sense of"},{"speaker":"Unknown","startTime":1619.6,"endTime":1624.1599999999999,"body":"urgency. And so if you're doing"},{"speaker":"Unknown","startTime":1619.6,"endTime":1624.1599999999999,"body":"what you can to sell behind the"},{"speaker":"Unknown","startTime":1624.1599999999999,"endTime":1629.4099999999999,"body":"scenes, and to sell on your"},{"speaker":"Unknown","startTime":1624.1599999999999,"endTime":1629.4099999999999,"body":"emails to sell in your DMS, and"},{"speaker":"Unknown","startTime":1629.4099999999999,"endTime":1632.77,"body":"things like that, by the time"},{"speaker":"Unknown","startTime":1629.4099999999999,"endTime":1632.77,"body":"you go to public launch, it's"},{"speaker":"Unknown","startTime":1632.77,"endTime":1636.55,"body":"really all about showcasing the"},{"speaker":"Unknown","startTime":1632.77,"endTime":1636.55,"body":"social proof. And like with this"},{"speaker":"Unknown","startTime":1636.55,"endTime":1639.34,"body":"one, yeah, there's three places"},{"speaker":"Unknown","startTime":1636.55,"endTime":1639.34,"body":"or four places left, and we"},{"speaker":"Unknown","startTime":1639.34,"endTime":1643.24,"body":"haven't opened yet. So I think"},{"speaker":"Unknown","startTime":1639.34,"endTime":1643.24,"body":"if you can have a waitlist,"},{"speaker":"Unknown","startTime":1643.24,"endTime":1646.75,"body":"nurture and do a lot of the sort"},{"speaker":"Unknown","startTime":1643.24,"endTime":1646.75,"body":"of the selling behind the"},{"speaker":"Unknown","startTime":1646.75,"endTime":1651.04,"body":"scenes, that really helps with"},{"speaker":"Unknown","startTime":1646.75,"endTime":1651.04,"body":"the front end, the front end"},{"speaker":"Unknown","startTime":1651.04,"endTime":1653.77,"body":"facing of the launch, for sure."},{"speaker":"Unknown","startTime":1651.04,"endTime":1653.77,"body":"And"},{"speaker":"Unknown","startTime":1653.77,"endTime":1657.76,"body":"is there anything? I mean,"},{"speaker":"Unknown","startTime":1653.77,"endTime":1657.76,"body":"obviously, this might be a"},{"speaker":"Unknown","startTime":1657.76,"endTime":1661.6,"body":"little bit similar. But is there"},{"speaker":"Unknown","startTime":1657.76,"endTime":1661.6,"body":"anything specific that you would"},{"speaker":"Unknown","startTime":1661.6,"endTime":1664.54,"body":"do differently now that you're"},{"speaker":"Unknown","startTime":1661.6,"endTime":1664.54,"body":"sort of basically on the other"},{"speaker":"Unknown","startTime":1664.54,"endTime":1669.9399999999998,"body":"side, you touched on? You know,"},{"speaker":"Unknown","startTime":1664.54,"endTime":1669.9399999999998,"body":"trying to build your audience"},{"speaker":"Unknown","startTime":1669.9699999999998,"endTime":1673.33,"body":"away from people that have"},{"speaker":"Unknown","startTime":1669.9699999999998,"endTime":1673.33,"body":"already worked with you? So"},{"speaker":"Unknown","startTime":1673.33,"endTime":1676.78,"body":"that's potentially one element."},{"speaker":"Unknown","startTime":1673.33,"endTime":1676.78,"body":"But is there anything else that"},{"speaker":"Unknown","startTime":1676.78,"endTime":1678.37,"body":"you'd do differently next time?"},{"speaker":"Unknown","startTime":1680.05,"endTime":1684.1899999999998,"body":"No, however, this being a beta"},{"speaker":"Unknown","startTime":1680.05,"endTime":1684.1899999999998,"body":"round, so when we say beta"},{"speaker":"Unknown","startTime":1684.1899999999998,"endTime":1687.3999999999999,"body":"round, it's the first time I've"},{"speaker":"Unknown","startTime":1684.1899999999998,"endTime":1687.3999999999999,"body":"ever launched something new. So"},{"speaker":"Unknown","startTime":1687.3999999999999,"endTime":1690.6699999999998,"body":"usually what happens with a beta"},{"speaker":"Unknown","startTime":1687.3999999999999,"endTime":1690.6699999999998,"body":"round is that you are offering"},{"speaker":"Unknown","startTime":1690.6699999999998,"endTime":1694.33,"body":"an either for a reduced price or"},{"speaker":"Unknown","startTime":1690.6699999999998,"endTime":1694.33,"body":"to a reduced amount of people so"},{"speaker":"Unknown","startTime":1694.33,"endTime":1697.6,"body":"that you can really well, I"},{"speaker":"Unknown","startTime":1694.33,"endTime":1697.6,"body":"think that this is the teacher"},{"speaker":"Unknown","startTime":1697.6,"endTime":1700.84,"body":"in me speaking. I think it's"},{"speaker":"Unknown","startTime":1697.6,"endTime":1700.84,"body":"important with your first round"},{"speaker":"Unknown","startTime":1700.84,"endTime":1703.6899999999998,"body":"that you do try to keep it"},{"speaker":"Unknown","startTime":1700.84,"endTime":1703.6899999999998,"body":"quiet, small, quick, keep it"},{"speaker":"Unknown","startTime":1703.6899999999998,"endTime":1707.35,"body":"quiet, quiet intimate, so that"},{"speaker":"Unknown","startTime":1703.6899999999998,"endTime":1707.35,"body":"you can really use this first"},{"speaker":"Unknown","startTime":1707.35,"endTime":1711.82,"body":"launch as so much data on okay,"},{"speaker":"Unknown","startTime":1707.35,"endTime":1711.82,"body":"what landed? What didn't? What"},{"speaker":"Unknown","startTime":1711.82,"endTime":1714.07,"body":"were they picking? What did they"},{"speaker":"Unknown","startTime":1711.82,"endTime":1714.07,"body":"love? What did they you know,"},{"speaker":"Unknown","startTime":1714.07,"endTime":1718.1499999999999,"body":"drop off with? What did I not"},{"speaker":"Unknown","startTime":1714.07,"endTime":1718.1499999999999,"body":"really feel all like came across"},{"speaker":"Unknown","startTime":1718.1499999999999,"endTime":1722.11,"body":"as well as I wanted it to which"},{"speaker":"Unknown","startTime":1718.1499999999999,"endTime":1722.11,"body":"lesson could I improve, which"},{"speaker":"Unknown","startTime":1722.1399999999999,"endTime":1726.4299999999998,"body":"you know, all the feedback and"},{"speaker":"Unknown","startTime":1722.1399999999999,"endTime":1726.4299999999998,"body":"all of that. So, with the bait"},{"speaker":"Unknown","startTime":1726.4299999999998,"endTime":1730.36,"body":"around that which is what I've"},{"speaker":"Unknown","startTime":1726.4299999999998,"endTime":1730.36,"body":"been doing this this launch,"},{"speaker":"Unknown","startTime":1730.3899999999999,"endTime":1733.84,"body":"which is why it's only 20"},{"speaker":"Unknown","startTime":1730.3899999999999,"endTime":1733.84,"body":"people, what will be different"},{"speaker":"Unknown","startTime":1733.84,"endTime":1738.01,"body":"next round is that I will have a"},{"speaker":"Unknown","startTime":1733.84,"endTime":1738.01,"body":"lot more testimonials, I will"},{"speaker":"Unknown","startTime":1738.01,"endTime":1743.8899999999999,"body":"have a lot more evidence of how"},{"speaker":"Unknown","startTime":1738.01,"endTime":1743.8899999999999,"body":"incredible that's been, I will"},{"speaker":"Unknown","startTime":1743.8899999999999,"endTime":1748.3,"body":"be able to refine it to improve"},{"speaker":"Unknown","startTime":1743.8899999999999,"endTime":1748.3,"body":"the marketing. And so that's"},{"speaker":"Unknown","startTime":1748.3,"endTime":1750.73,"body":"what I'll do differently next"},{"speaker":"Unknown","startTime":1748.3,"endTime":1750.73,"body":"round. And I think that's just a"},{"speaker":"Unknown","startTime":1750.73,"endTime":1753.9099999999999,"body":"really good point. For those of"},{"speaker":"Unknown","startTime":1750.73,"endTime":1753.9099999999999,"body":"for the people listening who are"},{"speaker":"Unknown","startTime":1754.12,"endTime":1758.6499999999999,"body":"going to launch something first,"},{"speaker":"Unknown","startTime":1754.12,"endTime":1758.6499999999999,"body":"they really in the beginner"},{"speaker":"Unknown","startTime":1758.6499999999999,"endTime":1762.55,"body":"energy and that energy of like,"},{"speaker":"Unknown","startTime":1758.6499999999999,"endTime":1762.55,"body":"I'm just so happy to have people"},{"speaker":"Unknown","startTime":1762.55,"endTime":1765.52,"body":"here in front of me that I can"},{"speaker":"Unknown","startTime":1762.55,"endTime":1765.52,"body":"learn from and refine and make"},{"speaker":"Unknown","startTime":1765.52,"endTime":1768.49,"body":"it better. And then your launch"},{"speaker":"Unknown","startTime":1765.52,"endTime":1768.49,"body":"the second time around will"},{"speaker":"Unknown","startTime":1768.49,"endTime":1772.24,"body":"change because hopefully, you'll"},{"speaker":"Unknown","startTime":1768.49,"endTime":1772.24,"body":"be able to nail your messaging"},{"speaker":"Unknown","startTime":1772.24,"endTime":1774.9699999999998,"body":"based on what those clients"},{"speaker":"Unknown","startTime":1772.24,"endTime":1774.9699999999998,"body":"really got out of it, you'll be"},{"speaker":"Unknown","startTime":1774.9699999999998,"endTime":1778.1799999999998,"body":"able to talk about testimonials"},{"speaker":"Unknown","startTime":1774.9699999999998,"endTime":1778.1799999999998,"body":"a lot more because you'll have"},{"speaker":"Unknown","startTime":1778.1799999999998,"endTime":1782.4399999999998,"body":"them. And so the launch will"},{"speaker":"Unknown","startTime":1778.1799999999998,"endTime":1782.4399999999998,"body":"change a little bit and refine"},{"speaker":"Unknown","startTime":1782.4399999999998,"endTime":1785.59,"body":"and improve. And that's why I"},{"speaker":"Unknown","startTime":1782.4399999999998,"endTime":1785.59,"body":"always say like, you hope that"},{"speaker":"Unknown","startTime":1785.59,"endTime":1788.7099999999998,"body":"your launching just gets easier"},{"speaker":"Unknown","startTime":1785.59,"endTime":1788.7099999999998,"body":"and more refined with every one"},{"speaker":"Unknown","startTime":1788.7099999999998,"endTime":1789.1299999999999,"body":"you do."},{"speaker":"Unknown","startTime":1790.48,"endTime":1796.27,"body":"Amazing. And to finish off, what"},{"speaker":"Unknown","startTime":1790.48,"endTime":1796.27,"body":"would be three key takeaways for"},{"speaker":"Unknown","startTime":1796.27,"endTime":1800.1399999999999,"body":"coaches going into launch. So"},{"speaker":"Unknown","startTime":1796.27,"endTime":1800.1399999999999,"body":"whether that's based on the mind"},{"speaker":"Unknown","startTime":1800.1399999999999,"endTime":1803.4399999999998,"body":"school method launch, or just"},{"speaker":"Unknown","startTime":1800.1399999999999,"endTime":1803.4399999999998,"body":"what you've learned, over the"},{"speaker":"Unknown","startTime":1803.4399999999998,"endTime":1807.2199999999998,"body":"years through all of your"},{"speaker":"Unknown","startTime":1803.4399999999998,"endTime":1807.2199999999998,"body":"launches, what would be your"},{"speaker":"Unknown","startTime":1807.25,"endTime":1808.99,"body":"three key takeaways."},{"speaker":"Unknown","startTime":1810.6399999999999,"endTime":1815.5,"body":"The first one will be a mindset"},{"speaker":"Unknown","startTime":1810.6399999999999,"endTime":1815.5,"body":"one and that is during a launch"},{"speaker":"Unknown","startTime":1815.53,"endTime":1821.6499999999999,"body":"you will have the opportunity to"},{"speaker":"Unknown","startTime":1815.53,"endTime":1821.6499999999999,"body":"see where any insecurities are"},{"speaker":"Unknown","startTime":1822.2199999999998,"endTime":1825.4599999999998,"body":"and you'll have the opportunity"},{"speaker":"Unknown","startTime":1822.2199999999998,"endTime":1825.4599999999998,"body":"to strengthen your emotional"},{"speaker":"Unknown","startTime":1825.4599999999998,"endTime":1830.08,"body":"intelligence so fucking much. So"},{"speaker":"Unknown","startTime":1825.4599999999998,"endTime":1830.08,"body":"use this as an opportunity to"},{"speaker":"Unknown","startTime":1830.08,"endTime":1834.04,"body":"strengthen parts of yourself."},{"speaker":"Unknown","startTime":1830.08,"endTime":1834.04,"body":"The part of you that wants to"},{"speaker":"Unknown","startTime":1834.04,"endTime":1838.51,"body":"shy away and wants to go quiet"},{"speaker":"Unknown","startTime":1834.04,"endTime":1838.51,"body":"and wants to ghost or wants to"},{"speaker":"Unknown","startTime":1838.51,"endTime":1844.6599999999999,"body":"not show up. Anytime you feel"},{"speaker":"Unknown","startTime":1838.51,"endTime":1844.6599999999999,"body":"that I will invite you to go"},{"speaker":"Unknown","startTime":1844.6599999999999,"endTime":1848.74,"body":"louder and to go bigger because"},{"speaker":"Unknown","startTime":1844.6599999999999,"endTime":1848.74,"body":"that's probably the part of you"},{"speaker":"Unknown","startTime":1848.74,"endTime":1851.9499999999998,"body":"that's going into shame spirals,"},{"speaker":"Unknown","startTime":1848.74,"endTime":1851.9499999999998,"body":"and I'm not good enough and no"},{"speaker":"Unknown","startTime":1851.9499999999998,"endTime":1855.01,"body":"one bla bla bla bla bla. So the"},{"speaker":"Unknown","startTime":1851.9499999999998,"endTime":1855.01,"body":"first thing is just use"},{"speaker":"Unknown","startTime":1855.01,"endTime":1860.05,"body":"launching as a complete gateway"},{"speaker":"Unknown","startTime":1855.01,"endTime":1860.05,"body":"to strengthen your internal"},{"speaker":"Unknown","startTime":1860.05,"endTime":1862.4499999999998,"body":"state to strengthen your"},{"speaker":"Unknown","startTime":1860.05,"endTime":1862.4499999999998,"body":"conviction to strengthen your"},{"speaker":"Unknown","startTime":1862.4499999999998,"endTime":1865.0,"body":"emotional intelligence to"},{"speaker":"Unknown","startTime":1862.4499999999998,"endTime":1865.0,"body":"strengthen how you want to show"},{"speaker":"Unknown","startTime":1865.0,"endTime":1869.1399999999999,"body":"up. That's the first one because"},{"speaker":"Unknown","startTime":1865.0,"endTime":1869.1399999999999,"body":"that's actually where I see a"},{"speaker":"Unknown","startTime":1869.1399999999999,"endTime":1873.6999999999998,"body":"lot of launching, just go. Yeah,"},{"speaker":"Unknown","startTime":1869.1399999999999,"endTime":1873.6999999999998,"body":"people get proper like PTSD from"},{"speaker":"Unknown","startTime":1873.6999999999998,"endTime":1876.3999999999999,"body":"it. And I've actually had to"},{"speaker":"Unknown","startTime":1873.6999999999998,"endTime":1876.3999999999999,"body":"work with people who have, you"},{"speaker":"Unknown","startTime":1876.3999999999999,"endTime":1878.7099999999998,"body":"know, come to me, and they're"},{"speaker":"Unknown","startTime":1876.3999999999999,"endTime":1878.7099999999998,"body":"like, I'm so scared. I've"},{"speaker":"Unknown","startTime":1878.7099999999998,"endTime":1880.9299999999998,"body":"launched before, and it was"},{"speaker":"Unknown","startTime":1878.7099999999998,"endTime":1880.9299999999998,"body":"crickets, and I just don't want"},{"speaker":"Unknown","startTime":1880.9299999999998,"endTime":1885.6999999999998,"body":"to launch again. So it's, it's"},{"speaker":"Unknown","startTime":1880.9299999999998,"endTime":1885.6999999999998,"body":"just an it's a real emotional"},{"speaker":"Unknown","startTime":1886.06,"endTime":1889.6,"body":"experience. And I want to"},{"speaker":"Unknown","startTime":1886.06,"endTime":1889.6,"body":"normalise that for people and"},{"speaker":"Unknown","startTime":1889.6,"endTime":1894.07,"body":"also invite people to see it as"},{"speaker":"Unknown","startTime":1889.6,"endTime":1894.07,"body":"a massive learning curve and an"},{"speaker":"Unknown","startTime":1894.07,"endTime":1897.28,"body":"opportunity to strengthen who"},{"speaker":"Unknown","startTime":1894.07,"endTime":1897.28,"body":"you are as a coach. Because if"},{"speaker":"Unknown","startTime":1897.28,"endTime":1900.6699999999998,"body":"you're a coach, you better be"},{"speaker":"Unknown","startTime":1897.28,"endTime":1900.6699999999998,"body":"nailing this stuff. So that you"},{"speaker":"Unknown","startTime":1900.6699999999998,"endTime":1903.79,"body":"can be the leader that you want"},{"speaker":"Unknown","startTime":1900.6699999999998,"endTime":1903.79,"body":"to be to your clients. So that's"},{"speaker":"Unknown","startTime":1903.79,"endTime":1906.76,"body":"the first thing. The second"},{"speaker":"Unknown","startTime":1903.79,"endTime":1906.76,"body":"thing I would say is you have to"},{"speaker":"Unknown","startTime":1906.76,"endTime":1910.57,"body":"nail messaging, if you have a"},{"speaker":"Unknown","startTime":1906.76,"endTime":1910.57,"body":"story, that's like, I fucking"},{"speaker":"Unknown","startTime":1910.57,"endTime":1913.7199999999998,"body":"hate. And I hear this all the"},{"speaker":"Unknown","startTime":1910.57,"endTime":1913.7199999999998,"body":"time. I'm not good at social"},{"speaker":"Unknown","startTime":1913.7199999999998,"endTime":1916.09,"body":"media, I don't know what to say,"},{"speaker":"Unknown","startTime":1913.7199999999998,"endTime":1916.09,"body":"I don't know what to post, I"},{"speaker":"Unknown","startTime":1916.09,"endTime":1920.1699999999998,"body":"don't know how to show up. I"},{"speaker":"Unknown","startTime":1916.09,"endTime":1920.1699999999998,"body":"hate socials, because a lot of I"},{"speaker":"Unknown","startTime":1920.1699999999998,"endTime":1922.84,"body":"feel like a lot of people that"},{"speaker":"Unknown","startTime":1920.1699999999998,"endTime":1922.84,"body":"either hate socials or they hate"},{"speaker":"Unknown","startTime":1922.84,"endTime":1928.24,"body":"tech, it's. But if you've got a"},{"speaker":"Unknown","startTime":1922.84,"endTime":1928.24,"body":"story around social media, or"},{"speaker":"Unknown","startTime":1928.24,"endTime":1932.1699999999998,"body":"messaging or writing or anything"},{"speaker":"Unknown","startTime":1928.24,"endTime":1932.1699999999998,"body":"like that deal with it, you have"},{"speaker":"Unknown","startTime":1932.1699999999998,"endTime":1934.9599999999998,"body":"to deal with it either need to"},{"speaker":"Unknown","startTime":1932.1699999999998,"endTime":1934.9599999999998,"body":"find a coach who can help you"},{"speaker":"Unknown","startTime":1935.1699999999998,"endTime":1938.5,"body":"learn put time aside to actually"},{"speaker":"Unknown","startTime":1935.1699999999998,"endTime":1938.5,"body":"just getting it done at the"},{"speaker":"Unknown","startTime":1938.5,"endTime":1942.49,"body":"start of the week, whatever it"},{"speaker":"Unknown","startTime":1938.5,"endTime":1942.49,"body":"is, those are non negotiables."},{"speaker":"Unknown","startTime":1942.55,"endTime":1945.49,"body":"If you have an online business,"},{"speaker":"Unknown","startTime":1942.55,"endTime":1945.49,"body":"an online course, an online"},{"speaker":"Unknown","startTime":1945.49,"endTime":1949.1799999999998,"body":"brand, and your biggest problem"},{"speaker":"Unknown","startTime":1945.49,"endTime":1949.1799999999998,"body":"is, I don't know what to say, I"},{"speaker":"Unknown","startTime":1949.1799999999998,"endTime":1951.85,"body":"don't know how to say I don't"},{"speaker":"Unknown","startTime":1949.1799999999998,"endTime":1951.85,"body":"know how to show up, you've got"},{"speaker":"Unknown","startTime":1951.85,"endTime":1956.74,"body":"to let that be a bare minimum,"},{"speaker":"Unknown","startTime":1951.85,"endTime":1956.74,"body":"like a bare minimum. And it's"},{"speaker":"Unknown","startTime":1956.77,"endTime":1958.9299999999998,"body":"just something you can't be"},{"speaker":"Unknown","startTime":1956.77,"endTime":1958.9299999999998,"body":"available for any more. So I'd"},{"speaker":"Unknown","startTime":1958.9299999999998,"endTime":1964.1499999999999,"body":"say learn messaging, nail"},{"speaker":"Unknown","startTime":1958.9299999999998,"endTime":1964.1499999999999,"body":"messaging and find a way to get"},{"speaker":"Unknown","startTime":1964.1499999999999,"endTime":1968.74,"body":"good at it in a way that suits"},{"speaker":"Unknown","startTime":1964.1499999999999,"endTime":1968.74,"body":"you. And then the last one is to"},{"speaker":"Unknown","startTime":1968.74,"endTime":1971.8899999999999,"body":"really prime like you've got to"},{"speaker":"Unknown","startTime":1968.74,"endTime":1971.8899999999999,"body":"spend time in that warm up"},{"speaker":"Unknown","startTime":1971.8899999999999,"endTime":1975.6399999999999,"body":"phase, you've got to spend time"},{"speaker":"Unknown","startTime":1971.8899999999999,"endTime":1975.6399999999999,"body":"giving so much value to your"},{"speaker":"Unknown","startTime":1975.6399999999999,"endTime":1979.33,"body":"audience, building your"},{"speaker":"Unknown","startTime":1975.6399999999999,"endTime":1979.33,"body":"authority doing all those parts."},{"speaker":"Unknown","startTime":1979.57,"endTime":1982.06,"body":"And the more you do those"},{"speaker":"Unknown","startTime":1979.57,"endTime":1982.06,"body":"things, the easier your launch"},{"speaker":"Unknown","startTime":1982.06,"endTime":1982.6899999999998,"body":"is going to feel."},{"speaker":"Unknown","startTime":1984.9099999999999,"endTime":1988.4499999999998,"body":"You heard it here. You heard it"},{"speaker":"Unknown","startTime":1984.9099999999999,"endTime":1988.4499999999998,"body":"here friends from the launch"},{"speaker":"Unknown","startTime":1988.4499999999998,"endTime":1989.05,"body":"queens."},{"speaker":"Unknown","startTime":1990.07,"endTime":1992.59,"body":"I just give myself my own little"},{"speaker":"Unknown","startTime":1990.07,"endTime":1992.59,"body":"tiara."},{"speaker":"Unknown","startTime":1992.8,"endTime":1998.29,"body":"Yeah, hashtag launch queen. That"},{"speaker":"Unknown","startTime":1992.8,"endTime":1998.29,"body":"was amazing. And very succinct."},{"speaker":"Unknown","startTime":1999.6699999999998,"endTime":2004.86,"body":"Like practical advice and tips"},{"speaker":"Unknown","startTime":1999.6699999999998,"endTime":2004.86,"body":"for people to follow. So is"},{"speaker":"Unknown","startTime":2004.86,"endTime":2007.83,"body":"there anything that you would"},{"speaker":"Unknown","startTime":2004.86,"endTime":2007.83,"body":"like to add anything that you"},{"speaker":"Unknown","startTime":2007.83,"endTime":2009.48,"body":"feel like we missed?"},{"speaker":"Unknown","startTime":2010.11,"endTime":2013.5,"body":"No, I think that's everything, I"},{"speaker":"Unknown","startTime":2010.11,"endTime":2013.5,"body":"just want to encourage people to"},{"speaker":"Unknown","startTime":2013.5,"endTime":2018.33,"body":"give it a red hot crack. Like,"},{"speaker":"Unknown","startTime":2013.5,"endTime":2018.33,"body":"it's such a rewarding, it's such"},{"speaker":"Unknown","startTime":2018.36,"endTime":2021.6899999999998,"body":"a rewarding thing to do. For so"},{"speaker":"Unknown","startTime":2018.36,"endTime":2021.6899999999998,"body":"many reasons. And I know a lot"},{"speaker":"Unknown","startTime":2021.6899999999998,"endTime":2025.11,"body":"of people that listening that"},{"speaker":"Unknown","startTime":2021.6899999999998,"endTime":2025.11,"body":"listen to this, have a high"},{"speaker":"Unknown","startTime":2025.11,"endTime":2027.9299999999998,"body":"value of freedom and create like"},{"speaker":"Unknown","startTime":2025.11,"endTime":2027.9299999999998,"body":"whether that's creative freedom,"},{"speaker":"Unknown","startTime":2027.9299999999998,"endTime":2030.87,"body":"time, freedom, location, or"},{"speaker":"Unknown","startTime":2027.9299999999998,"endTime":2030.87,"body":"freedom, whatever it is,"},{"speaker":"Unknown","startTime":2031.74,"endTime":2035.1599999999999,"body":"creating online products,"},{"speaker":"Unknown","startTime":2031.74,"endTime":2035.1599999999999,"body":"courses, whatever your launch"},{"speaker":"Unknown","startTime":2035.1899999999998,"endTime":2038.73,"body":"is, there's so many benefits for"},{"speaker":"Unknown","startTime":2035.1899999999998,"endTime":2038.73,"body":"your life, but also for the"},{"speaker":"Unknown","startTime":2038.73,"endTime":2041.85,"body":"people that you're serving. So"},{"speaker":"Unknown","startTime":2038.73,"endTime":2041.85,"body":"if you're getting stuck in your"},{"speaker":"Unknown","startTime":2041.85,"endTime":2046.08,"body":"head, try to remember too, that"},{"speaker":"Unknown","startTime":2041.85,"endTime":2046.08,"body":"it's not about you, like, you"},{"speaker":"Unknown","startTime":2046.08,"endTime":2048.57,"body":"might be nervous, you might be"},{"speaker":"Unknown","startTime":2046.08,"endTime":2048.57,"body":"feeling overwhelmed. You might"},{"speaker":"Unknown","startTime":2048.57,"endTime":2051.15,"body":"be feeling like, oh gosh, do Am"},{"speaker":"Unknown","startTime":2048.57,"endTime":2051.15,"body":"I getting it right? Are people"},{"speaker":"Unknown","startTime":2051.15,"endTime":2053.94,"body":"staring at me, whatever. But"},{"speaker":"Unknown","startTime":2051.15,"endTime":2053.94,"body":"you've got to remember, and this"},{"speaker":"Unknown","startTime":2053.94,"endTime":2056.91,"body":"will help you a lot with your"},{"speaker":"Unknown","startTime":2053.94,"endTime":2056.91,"body":"messaging. They just want to be"},{"speaker":"Unknown","startTime":2056.91,"endTime":2061.02,"body":"helped your client, they're"},{"speaker":"Unknown","startTime":2056.91,"endTime":2061.02,"body":"actually just in pain right now."},{"speaker":"Unknown","startTime":2061.02,"endTime":2063.96,"body":"And they're looking for a way to"},{"speaker":"Unknown","startTime":2061.02,"endTime":2063.96,"body":"get out of it. So if you can"},{"speaker":"Unknown","startTime":2063.96,"endTime":2067.11,"body":"start to come back to why am I"},{"speaker":"Unknown","startTime":2063.96,"endTime":2067.11,"body":"doing this? Who am I helping?"},{"speaker":"Unknown","startTime":2067.11,"endTime":2070.35,"body":"What do I want to serve with,"},{"speaker":"Unknown","startTime":2067.11,"endTime":2070.35,"body":"like, serve with this message,"},{"speaker":"Unknown","startTime":2070.65,"endTime":2073.23,"body":"and you start making it about"},{"speaker":"Unknown","startTime":2070.65,"endTime":2073.23,"body":"yourself and making it about the"},{"speaker":"Unknown","startTime":2073.23,"endTime":2076.83,"body":"people that you are there to"},{"speaker":"Unknown","startTime":2073.23,"endTime":2076.83,"body":"help and serve and support. It's"},{"speaker":"Unknown","startTime":2076.83,"endTime":2079.59,"body":"going to help you to get out of"},{"speaker":"Unknown","startTime":2076.83,"endTime":2079.59,"body":"your head. So just do come back"},{"speaker":"Unknown","startTime":2079.59,"endTime":2082.29,"body":"to that. And yeah, give it a"},{"speaker":"Unknown","startTime":2079.59,"endTime":2082.29,"body":"crack."},{"speaker":"Unknown","startTime":2083.55,"endTime":2085.86,"body":"Do you get a red hot crack?"},{"speaker":"Unknown","startTime":2083.55,"endTime":2085.86,"body":"Well, thank you so much. And"},{"speaker":"Unknown","startTime":2085.86,"endTime":2088.53,"body":"just a reminder that level up is"},{"speaker":"Unknown","startTime":2085.86,"endTime":2088.53,"body":"open. There's links in the show"},{"speaker":"Unknown","startTime":2088.53,"endTime":2092.07,"body":"notes. Get on there."},{"speaker":"Unknown","startTime":2094.319,"endTime":2098.009,"body":"And yeah, and thank you so much"},{"speaker":"Unknown","startTime":2094.319,"endTime":2098.009,"body":"again for listening. If you've"},{"speaker":"Unknown","startTime":2098.009,"endTime":2101.3089999999997,"body":"made it this bar, we really"},{"speaker":"Unknown","startTime":2098.009,"endTime":2101.3089999999997,"body":"appreciate it. Do let us know"},{"speaker":"Unknown","startTime":2101.3089999999997,"endTime":2105.389,"body":"what is landing and what your"},{"speaker":"Unknown","startTime":2101.3089999999997,"endTime":2105.389,"body":"takeaways are. It means so so so"},{"speaker":"Unknown","startTime":2105.389,"endTime":2109.229,"body":"much to see the show being on"},{"speaker":"Unknown","startTime":2105.389,"endTime":2109.229,"body":"your socials and tagged and"},{"speaker":"Unknown","startTime":2109.229,"endTime":2111.989,"body":"shared and all of those things."},{"speaker":"Unknown","startTime":2109.229,"endTime":2111.989,"body":"We'd love to see it. So if"},{"speaker":"Unknown","startTime":2111.989,"endTime":2115.589,"body":"you've had any takeaways let me"},{"speaker":"Unknown","startTime":2111.989,"endTime":2115.589,"body":"know tag me slide into my DMs"},{"speaker":"Unknown","startTime":2115.589,"endTime":2119.3689999999997,"body":"whatever feels good. And we will"},{"speaker":"Unknown","startTime":2115.589,"endTime":2119.3689999999997,"body":"see you back here next week. Bye"},{"speaker":"Unknown","startTime":2119.3689999999997,"endTime":2120.239,"body":"bye"}]}