{"version":"1.0.0","segments":[{"speaker":"Unknown","startTime":0.12,"endTime":4.5,"body":"Hello, welcome back to"},{"speaker":"Unknown","startTime":0.12,"endTime":4.5,"body":"another episode of The MindScape"},{"speaker":"Unknown","startTime":4.5,"endTime":7.86,"body":"podcast, I really hope you're"},{"speaker":"Unknown","startTime":4.5,"endTime":7.86,"body":"doing well I am feeling lit the"},{"speaker":"Unknown","startTime":7.86,"endTime":12.54,"body":"fuck up like so excited, because"},{"speaker":"Unknown","startTime":7.86,"endTime":12.54,"body":"behind the scenes there is just"},{"speaker":"Unknown","startTime":12.54,"endTime":18.36,"body":"so much going on. 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It"},{"speaker":"is 3","startTime":61.23,"endTime":67.47,"body":"30pm I want you to know, I"},{"speaker":"is 3","startTime":61.23,"endTime":67.47,"body":"generally don't work past now."},{"speaker":"is 3","startTime":67.68,"endTime":71.55,"body":"And I assure a shit don't do"},{"speaker":"is 3","startTime":67.68,"endTime":71.55,"body":"podcasting past Well, usually"},{"speaker":"is 3","startTime":71.55,"endTime":75.09,"body":"past 11am like I am a real"},{"speaker":"is 3","startTime":71.55,"endTime":75.09,"body":"morning person, I like getting"},{"speaker":"is 3","startTime":75.09,"endTime":78.18,"body":"up at four or five. And I'm"},{"speaker":"is 3","startTime":75.09,"endTime":78.18,"body":"like, all my creativity is"},{"speaker":"is 3","startTime":78.18,"endTime":82.02,"body":"coming out then. And so it's"},{"speaker":"is 3","startTime":78.18,"endTime":82.02,"body":"wild that it's 330. 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What"},{"speaker":"is 3","startTime":115.08,"endTime":117.99,"body":"is draining my lifeforce energy,"},{"speaker":"is 3","startTime":115.08,"endTime":117.99,"body":"because it's just something I've"},{"speaker":"is 3","startTime":117.99,"endTime":121.71,"body":"really noticed lately, and not"},{"speaker":"is 3","startTime":117.99,"endTime":121.71,"body":"just from that lens of how am I"},{"speaker":"is 3","startTime":121.71,"endTime":124.5,"body":"designing my day? Where am I"},{"speaker":"is 3","startTime":121.71,"endTime":124.5,"body":"putting my time and energy? What"},{"speaker":"is 3","startTime":124.5,"endTime":129.3,"body":"sort of tasks Am I giving all of"},{"speaker":"is 3","startTime":124.5,"endTime":129.3,"body":"myself to, but also the people"},{"speaker":"is 3","startTime":129.3,"endTime":132.24,"body":"I'm spending time with some"},{"speaker":"is 3","startTime":129.3,"endTime":132.24,"body":"times like yesterday, I got home"},{"speaker":"is 3","startTime":132.24,"endTime":135.24,"body":"from a library date with a"},{"speaker":"is 3","startTime":132.24,"endTime":135.24,"body":"girlfriend and I was let the"},{"speaker":"is 3","startTime":135.24,"endTime":139.62,"body":"fuck up. And I said to my"},{"speaker":"is 3","startTime":135.24,"endTime":139.62,"body":"husband, I always leave her with"},{"speaker":"is 3","startTime":139.62,"endTime":142.8,"body":"more energy than what I started"},{"speaker":"is 3","startTime":139.62,"endTime":142.8,"body":"with. And it's just he said to"},{"speaker":"is 3","startTime":142.8,"endTime":145.89,"body":"me, like, again, shower chats,"},{"speaker":"is 3","startTime":142.8,"endTime":145.89,"body":"he was like, you've got to pay"},{"speaker":"is 3","startTime":145.89,"endTime":150.0,"body":"attention to that you really do"},{"speaker":"is 3","startTime":145.89,"endTime":150.0,"body":"because the people the things,"},{"speaker":"is 3","startTime":150.0,"endTime":153.63,"body":"the activities that are giving"},{"speaker":"is 3","startTime":150.0,"endTime":153.63,"body":"you energy, we want to create"},{"speaker":"is 3","startTime":153.63,"endTime":156.27,"body":"space for more of that. And we"},{"speaker":"is 3","startTime":153.63,"endTime":156.27,"body":"want to just be so conscious of"},{"speaker":"is 3","startTime":156.27,"endTime":158.91,"body":"the things that are draining"},{"speaker":"is 3","startTime":156.27,"endTime":158.91,"body":"draining us because it is it's"},{"speaker":"is 3","startTime":158.91,"endTime":163.38,"body":"our lifeforce and our lifeforce"},{"speaker":"is 3","startTime":158.91,"endTime":163.38,"body":"energy is our point of"},{"speaker":"is 3","startTime":163.38,"endTime":166.26,"body":"attraction. And so I think we"},{"speaker":"is 3","startTime":163.38,"endTime":166.26,"body":"need to take it really, really"},{"speaker":"is 3","startTime":166.26,"endTime":169.02,"body":"seriously. And it's something I"},{"speaker":"is 3","startTime":166.26,"endTime":169.02,"body":"do often but it's just I'm"},{"speaker":"is 3","startTime":169.02,"endTime":172.05,"body":"noticing a few little threads of"},{"speaker":"is 3","startTime":169.02,"endTime":172.05,"body":"clarity really dropping even for"},{"speaker":"is 3","startTime":172.05,"endTime":175.98,"body":"myself lately. And it's really"},{"speaker":"is 3","startTime":172.05,"endTime":175.98,"body":"nice as I start the next round"},{"speaker":"is 3","startTime":175.98,"endTime":179.67,"body":"of level up your life. And that"},{"speaker":"is 3","startTime":175.98,"endTime":179.67,"body":"starts this week. Actually, by"},{"speaker":"is 3","startTime":179.67,"endTime":182.22,"body":"the time this episode comes out,"},{"speaker":"is 3","startTime":179.67,"endTime":182.22,"body":"or last week, by the time this"},{"speaker":"is 3","startTime":182.22,"endTime":185.13,"body":"episode comes out, and you can"},{"speaker":"is 3","startTime":182.22,"endTime":185.13,"body":"still join if you would like to,"},{"speaker":"is 3","startTime":185.37,"endTime":188.7,"body":"I am doing this round of level"},{"speaker":"is 3","startTime":185.37,"endTime":188.7,"body":"up and I'm really coming back to"},{"speaker":"is 3","startTime":189.03,"endTime":193.53,"body":"okay, I'm redesigning, because"},{"speaker":"is 3","startTime":189.03,"endTime":193.53,"body":"I'm going into a season where I"},{"speaker":"is 3","startTime":193.53,"endTime":196.53,"body":"want to be a mom, I'm gonna be a"},{"speaker":"is 3","startTime":193.53,"endTime":196.53,"body":"mom. And I'm really thinking"},{"speaker":"is 3","startTime":196.53,"endTime":199.47,"body":"about what am I new values? What"},{"speaker":"is 3","startTime":196.53,"endTime":199.47,"body":"do I want to redesign my life"},{"speaker":"is 3","startTime":199.47,"endTime":202.32,"body":"and business to look like? How"},{"speaker":"is 3","startTime":199.47,"endTime":202.32,"body":"do I want my my days and my"},{"speaker":"is 3","startTime":202.32,"endTime":205.47,"body":"years and my months to look and"},{"speaker":"is 3","startTime":202.32,"endTime":205.47,"body":"so I'm gonna go back into that"},{"speaker":"is 3","startTime":205.47,"endTime":209.04,"body":"season and with this new clarity"},{"speaker":"is 3","startTime":205.47,"endTime":209.04,"body":"redesign, so I'm really excited"},{"speaker":"is 3","startTime":209.04,"endTime":212.13,"body":"to start level up your life, I'm"},{"speaker":"is 3","startTime":209.04,"endTime":212.13,"body":"really excited to start teaching"},{"speaker":"is 3","startTime":212.13,"endTime":215.19,"body":"the mind school method. And I'm"},{"speaker":"is 3","startTime":212.13,"endTime":215.19,"body":"very excited for this particular"},{"speaker":"is 3","startTime":215.19,"endTime":221.58,"body":"podcast episode. Now, I have to"},{"speaker":"is 3","startTime":215.19,"endTime":221.58,"body":"I have to touch on this because"},{"speaker":"is 3","startTime":221.85,"endTime":225.42,"body":"I'm gonna be really fucking"},{"speaker":"is 3","startTime":221.85,"endTime":225.42,"body":"honest here, this question and"},{"speaker":"is 3","startTime":225.42,"endTime":229.74,"body":"if you've read the podcast"},{"speaker":"is 3","startTime":225.42,"endTime":229.74,"body":"title, you already know, the"},{"speaker":"is 3","startTime":229.74,"endTime":233.94,"body":"question that I am referring to,"},{"speaker":"is 3","startTime":229.74,"endTime":233.94,"body":"to niche or not to niche. This"},{"speaker":"is 3","startTime":233.94,"endTime":237.54,"body":"has been the bane of my"},{"speaker":"is 3","startTime":233.94,"endTime":237.54,"body":"existence for like such a long"},{"speaker":"is 3","startTime":237.54,"endTime":241.98,"body":"time. Because it's, it's just a"},{"speaker":"is 3","startTime":237.54,"endTime":241.98,"body":"huge question. If you have a"},{"speaker":"is 3","startTime":241.98,"endTime":244.08,"body":"business if you have"},{"speaker":"is 3","startTime":241.98,"endTime":244.08,"body":"particularly a coaching"},{"speaker":"is 3","startTime":244.08,"endTime":246.9,"body":"business, and this series is the"},{"speaker":"is 3","startTime":244.08,"endTime":246.9,"body":"business behind the scenes"},{"speaker":"is 3","startTime":246.9,"endTime":251.43,"body":"series, I want to answer those"},{"speaker":"is 3","startTime":246.9,"endTime":251.43,"body":"burning questions. And those"},{"speaker":"is 3","startTime":251.43,"endTime":254.13,"body":"topics and issues that are"},{"speaker":"is 3","startTime":251.43,"endTime":254.13,"body":"getting everybody's knickers in"},{"speaker":"is 3","startTime":254.13,"endTime":257.43,"body":"a knot that honestly I think"},{"speaker":"is 3","startTime":254.13,"endTime":257.43,"body":"we're spending way too much time"},{"speaker":"is 3","startTime":257.43,"endTime":260.58,"body":"on and I'm saying this because"},{"speaker":"is 3","startTime":257.43,"endTime":260.58,"body":"I've been there. And it comes up"},{"speaker":"is 3","startTime":260.58,"endTime":263.7,"body":"for me often. And this is just"},{"speaker":"is 3","startTime":260.58,"endTime":263.7,"body":"where I'm at with it. So I'm"},{"speaker":"is 3","startTime":263.7,"endTime":267.27,"body":"just going to share and look, I"},{"speaker":"is 3","startTime":263.7,"endTime":267.27,"body":"want to preface this by saying"},{"speaker":"is 3","startTime":267.96,"endTime":271.26,"body":"this is my beliefs. This is what"},{"speaker":"is 3","startTime":267.96,"endTime":271.26,"body":"has worked for me. This is the"},{"speaker":"is 3","startTime":271.26,"endTime":274.62,"body":"conversations that I'm having"},{"speaker":"is 3","startTime":271.26,"endTime":274.62,"body":"with clients. There are multiple"},{"speaker":"is 3","startTime":274.62,"endTime":277.47,"body":"beliefs around this with"},{"speaker":"is 3","startTime":274.62,"endTime":277.47,"body":"business around niching and your"},{"speaker":"is 3","startTime":277.47,"endTime":280.65,"body":"elevator pitch in your bio and"},{"speaker":"is 3","startTime":277.47,"endTime":280.65,"body":"all the things that we're going"},{"speaker":"is 3","startTime":280.65,"endTime":283.65,"body":"to touch on today. This is what"},{"speaker":"is 3","startTime":280.65,"endTime":283.65,"body":"works for me, this is my"},{"speaker":"is 3","startTime":283.65,"endTime":286.8,"body":"perspective, my approach. And my"},{"speaker":"is 3","startTime":283.65,"endTime":286.8,"body":"approach has always been a"},{"speaker":"is 3","startTime":286.8,"endTime":289.29,"body":"little bit like fuck the rules."},{"speaker":"is 3","startTime":286.8,"endTime":289.29,"body":"I'll do it my way. I didn't come"},{"speaker":"is 3","startTime":289.29,"endTime":293.52,"body":"into business to follow another"},{"speaker":"is 3","startTime":289.29,"endTime":293.52,"body":"blueprint, you know, although of"},{"speaker":"is 3","startTime":293.52,"endTime":296.94,"body":"course, there are blueprints."},{"speaker":"is 3","startTime":293.52,"endTime":296.94,"body":"There are principles. There are"},{"speaker":"is 3","startTime":296.94,"endTime":299.94,"body":"principles and I'm going to"},{"speaker":"is 3","startTime":296.94,"endTime":299.94,"body":"touch on principles today."},{"speaker":"is 3","startTime":300.36,"endTime":302.91,"body":"rather than the rule itself,"},{"speaker":"is 3","startTime":300.36,"endTime":302.91,"body":"because we've all heard the"},{"speaker":"is 3","startTime":302.91,"endTime":304.53,"body":"rules, you've got to have a"},{"speaker":"is 3","startTime":302.91,"endTime":304.53,"body":"niche, you've got to have a"},{"speaker":"is 3","startTime":304.53,"endTime":307.92,"body":"clearly defined bio that speaks"},{"speaker":"is 3","startTime":304.53,"endTime":307.92,"body":"to who you help and what you do."},{"speaker":"is 3","startTime":307.92,"endTime":310.35,"body":"And you've got to make sure that"},{"speaker":"is 3","startTime":307.92,"endTime":310.35,"body":"your elevator pitch is snappy"},{"speaker":"is 3","startTime":310.35,"endTime":313.89,"body":"and get straight to the point in"},{"speaker":"is 3","startTime":310.35,"endTime":313.89,"body":"law, you've heard the rules, I"},{"speaker":"is 3","startTime":313.89,"endTime":316.62,"body":"want to talk to the principles"},{"speaker":"is 3","startTime":313.89,"endTime":316.62,"body":"that govern those rules so that"},{"speaker":"is 3","startTime":316.62,"endTime":321.18,"body":"you can apply it how feels good"},{"speaker":"is 3","startTime":316.62,"endTime":321.18,"body":"to you. Now, to niche or not to"},{"speaker":"is 3","startTime":321.18,"endTime":327.06,"body":"niche, let's start back how many"},{"speaker":"is 3","startTime":321.18,"endTime":327.06,"body":"I would love to know, please"},{"speaker":"is 3","startTime":327.06,"endTime":330.81,"body":"reach out to me share your"},{"speaker":"is 3","startTime":327.06,"endTime":330.81,"body":"niching journey and how many"},{"speaker":"is 3","startTime":330.81,"endTime":334.5,"body":"knickers, you have gotten a knot"},{"speaker":"is 3","startTime":330.81,"endTime":334.5,"body":"with this whole conversation. So"},{"speaker":"is 3","startTime":334.5,"endTime":339.72,"body":"what I think this actually is"},{"speaker":"is 3","startTime":334.5,"endTime":339.72,"body":"reflective of is how sometimes"},{"speaker":"is 3","startTime":339.72,"endTime":344.13,"body":"in business, we can get stuck on"},{"speaker":"is 3","startTime":339.72,"endTime":344.13,"body":"things. And we can take things"},{"speaker":"is 3","startTime":344.13,"endTime":349.05,"body":"to extremes. And we can make"},{"speaker":"is 3","startTime":344.13,"endTime":349.05,"body":"things so much harder than they"},{"speaker":"is 3","startTime":349.05,"endTime":354.45,"body":"need to be. Really your niche"},{"speaker":"is 3","startTime":349.05,"endTime":354.45,"body":"is, who do you help? Do you need"},{"speaker":"is 3","startTime":354.45,"endTime":359.01,"body":"to know the answer to this"},{"speaker":"is 3","startTime":354.45,"endTime":359.01,"body":"question? ABS so fucking lewdly?"},{"speaker":"is 3","startTime":359.07,"endTime":363.39,"body":"Yes, you need to know who you"},{"speaker":"is 3","startTime":359.07,"endTime":363.39,"body":"help. You need to know how you"},{"speaker":"is 3","startTime":363.39,"endTime":366.45,"body":"help them. And you need to know"},{"speaker":"is 3","startTime":363.39,"endTime":366.45,"body":"the problems that they have so"},{"speaker":"is 3","startTime":366.45,"endTime":369.99,"body":"that you can solve them. That's"},{"speaker":"is 3","startTime":366.45,"endTime":369.99,"body":"what business is it is solving"},{"speaker":"is 3","startTime":369.99,"endTime":373.32,"body":"problems. So do you need to know"},{"speaker":"is 3","startTime":369.99,"endTime":373.32,"body":"who you are, who you serve, who"},{"speaker":"is 3","startTime":373.32,"endTime":376.83,"body":"you help who you are for?"},{"speaker":"is 3","startTime":373.32,"endTime":376.83,"body":"Absolutely. That is that is a"},{"speaker":"is 3","startTime":376.83,"endTime":381.12,"body":"principle of business? Who do"},{"speaker":"is 3","startTime":376.83,"endTime":381.12,"body":"you help? And how do you help"},{"speaker":"is 3","startTime":381.12,"endTime":384.57,"body":"them? The person that you help"},{"speaker":"is 3","startTime":381.12,"endTime":384.57,"body":"has a problem? What is the"},{"speaker":"is 3","startTime":384.57,"endTime":388.44,"body":"problem? And how does your"},{"speaker":"is 3","startTime":384.57,"endTime":388.44,"body":"service or your product or your"},{"speaker":"is 3","startTime":388.44,"endTime":393.57,"body":"offer create a solution to that"},{"speaker":"is 3","startTime":388.44,"endTime":393.57,"body":"problem? It is actually that"},{"speaker":"is 3","startTime":393.6,"endTime":397.26,"body":"simple. And if you just let that"},{"speaker":"is 3","startTime":393.6,"endTime":397.26,"body":"answer be the answer, who's my"},{"speaker":"is 3","startTime":397.26,"endTime":400.98,"body":"knees? Well, who do I help? What"},{"speaker":"is 3","startTime":397.26,"endTime":400.98,"body":"I think we're actually getting"},{"speaker":"is 3","startTime":400.98,"endTime":404.85,"body":"out or where I'm seeing more of"},{"speaker":"is 3","startTime":400.98,"endTime":404.85,"body":"the issue. The issue is probably"},{"speaker":"is 3","startTime":404.85,"endTime":407.37,"body":"not that you don't know your"},{"speaker":"is 3","startTime":404.85,"endTime":407.37,"body":"niche. The issue is that you"},{"speaker":"is 3","startTime":407.37,"endTime":410.1,"body":"haven't figured out how to"},{"speaker":"is 3","startTime":407.37,"endTime":410.1,"body":"message to that niche."},{"speaker":"is 3","startTime":410.34,"endTime":413.97,"body":"Messaging, and niching are two"},{"speaker":"is 3","startTime":410.34,"endTime":413.97,"body":"very fucking different things."},{"speaker":"is 3","startTime":414.21,"endTime":417.06,"body":"And what I'm seeing for a lot of"},{"speaker":"is 3","startTime":414.21,"endTime":417.06,"body":"the time is that people are"},{"speaker":"is 3","startTime":417.06,"endTime":421.17,"body":"spending more time trying to"},{"speaker":"is 3","startTime":417.06,"endTime":421.17,"body":"find the perfect way to describe"},{"speaker":"is 3","startTime":421.17,"endTime":424.44,"body":"their niche, or worrying about"},{"speaker":"is 3","startTime":421.17,"endTime":424.44,"body":"who their niches are, do I need"},{"speaker":"is 3","startTime":424.44,"endTime":426.93,"body":"to niche or lalalala. And"},{"speaker":"is 3","startTime":424.44,"endTime":426.93,"body":"they're spending all this time"},{"speaker":"is 3","startTime":426.93,"endTime":431.31,"body":"being distracted there. Rather"},{"speaker":"is 3","startTime":426.93,"endTime":431.31,"body":"than thinking about how do I"},{"speaker":"is 3","startTime":431.31,"endTime":436.53,"body":"message to this particular"},{"speaker":"is 3","startTime":431.31,"endTime":436.53,"body":"person, depending on the offer"},{"speaker":"is 3","startTime":436.53,"endTime":440.16,"body":"I'm providing to them. So"},{"speaker":"is 3","startTime":436.53,"endTime":440.16,"body":"there's two pieces here that I"},{"speaker":"is 3","startTime":440.16,"endTime":442.68,"body":"want to touch on. And it's not"},{"speaker":"is 3","startTime":440.16,"endTime":442.68,"body":"actually relevant at"},{"speaker":"is 3","startTime":442.68,"endTime":444.96,"body":"alternation, but it's going to"},{"speaker":"is 3","startTime":442.68,"endTime":444.96,"body":"help you with the overall"},{"speaker":"is 3","startTime":444.96,"endTime":447.84,"body":"picture. So I want to talk about"},{"speaker":"is 3","startTime":444.96,"endTime":447.84,"body":"your offers, and I want to talk"},{"speaker":"is 3","startTime":447.84,"endTime":450.96,"body":"about your messaging. And then"},{"speaker":"is 3","startTime":447.84,"endTime":450.96,"body":"you'll get to see how it relates"},{"speaker":"is 3","startTime":450.96,"endTime":454.11,"body":"to your niche and maybe what you"},{"speaker":"is 3","startTime":450.96,"endTime":454.11,"body":"haven't considered yet. So I"},{"speaker":"is 3","startTime":454.11,"endTime":457.29,"body":"just said, you need to know your"},{"speaker":"is 3","startTime":454.11,"endTime":457.29,"body":"niche. And then you need to know"},{"speaker":"is 3","startTime":457.29,"endTime":460.74,"body":"how to message to that"},{"speaker":"is 3","startTime":457.29,"endTime":460.74,"body":"particular niche, but it will"},{"speaker":"is 3","startTime":460.74,"endTime":464.28,"body":"change depending on the offer."},{"speaker":"is 3","startTime":460.74,"endTime":464.28,"body":"So first, you're going to have"},{"speaker":"is 3","startTime":464.28,"endTime":468.96,"body":"to know where your ideal client"},{"speaker":"is 3","startTime":464.28,"endTime":468.96,"body":"starts in their journey, or what"},{"speaker":"is 3","startTime":468.96,"endTime":474.0,"body":"your first offer is to them,"},{"speaker":"is 3","startTime":468.96,"endTime":474.0,"body":"before they start to evolve and"},{"speaker":"is 3","startTime":474.0,"endTime":477.48,"body":"move past that first offer. And"},{"speaker":"is 3","startTime":474.0,"endTime":477.48,"body":"again, this is all you're going"},{"speaker":"is 3","startTime":477.48,"endTime":480.24,"body":"to have to just use discernment"},{"speaker":"is 3","startTime":477.48,"endTime":480.24,"body":"here and have a think about"},{"speaker":"is 3","startTime":480.24,"endTime":482.37,"body":"well, obviously, this is"},{"speaker":"is 3","startTime":480.24,"endTime":482.37,"body":"dependent on what kind of"},{"speaker":"is 3","startTime":482.37,"endTime":485.52,"body":"business you have, what kind of"},{"speaker":"is 3","startTime":482.37,"endTime":485.52,"body":"business models you have, do you"},{"speaker":"is 3","startTime":485.52,"endTime":488.25,"body":"just have one core offer? And"},{"speaker":"is 3","startTime":485.52,"endTime":488.25,"body":"that's the only thing or do you"},{"speaker":"is 3","startTime":488.25,"endTime":491.88,"body":"have multiple offers, and it's a"},{"speaker":"is 3","startTime":488.25,"endTime":491.88,"body":"client journey. But let's say"},{"speaker":"is 3","startTime":491.88,"endTime":494.88,"body":"you have a client journey, which"},{"speaker":"is 3","startTime":491.88,"endTime":494.88,"body":"you probably know, I'm not gonna"},{"speaker":"is 3","startTime":494.88,"endTime":497.01,"body":"say should but which is"},{"speaker":"is 3","startTime":494.88,"endTime":497.01,"body":"beneficial for a lot of"},{"speaker":"is 3","startTime":497.01,"endTime":500.34,"body":"different business models. So"},{"speaker":"is 3","startTime":497.01,"endTime":500.34,"body":"you have a client journey. So"},{"speaker":"is 3","startTime":500.34,"endTime":505.74,"body":"they start on day one, and in"},{"speaker":"is 3","startTime":500.34,"endTime":505.74,"body":"day one, their offer is x. But"},{"speaker":"is 3","startTime":505.74,"endTime":509.25,"body":"then they finish off at x. And"},{"speaker":"is 3","startTime":505.74,"endTime":509.25,"body":"they're like, Ah, sweet,"},{"speaker":"is 3","startTime":509.28,"endTime":512.31,"body":"amazing. I'm at this new level,"},{"speaker":"is 3","startTime":509.28,"endTime":512.31,"body":"but then as we know, every level"},{"speaker":"is 3","startTime":512.31,"endTime":514.98,"body":"another level, then they have a"},{"speaker":"is 3","startTime":512.31,"endTime":514.98,"body":"new fucking problem. And you're"},{"speaker":"is 3","startTime":514.98,"endTime":518.19,"body":"like, Ah, okay, I've got a"},{"speaker":"is 3","startTime":514.98,"endTime":518.19,"body":"solution for that. So here's the"},{"speaker":"is 3","startTime":518.19,"endTime":523.02,"body":"next offer, the messaging will"},{"speaker":"is 3","startTime":518.19,"endTime":523.02,"body":"change from offer X to offer,"},{"speaker":"is 3","startTime":523.02,"endTime":527.49,"body":"why you're going to have two"},{"speaker":"is 3","startTime":523.02,"endTime":527.49,"body":"different possible avatars, and"},{"speaker":"is 3","startTime":527.49,"endTime":531.09,"body":"you will message very different"},{"speaker":"is 3","startTime":527.49,"endTime":531.09,"body":"depending on where they're at in"},{"speaker":"is 3","startTime":531.09,"endTime":534.18,"body":"their customer journey. And"},{"speaker":"is 3","startTime":531.09,"endTime":534.18,"body":"that's one little tidbit there"},{"speaker":"is 3","startTime":534.18,"endTime":537.42,"body":"is that you kind of want to map"},{"speaker":"is 3","startTime":534.18,"endTime":537.42,"body":"out a client journey and have a"},{"speaker":"is 3","startTime":537.42,"endTime":541.92,"body":"think about do you have an"},{"speaker":"is 3","startTime":537.42,"endTime":541.92,"body":"offer, or a solution to a"},{"speaker":"is 3","startTime":541.92,"endTime":544.77,"body":"problem at every different level"},{"speaker":"is 3","startTime":541.92,"endTime":544.77,"body":"of your client journey. So"},{"speaker":"is 3","startTime":544.77,"endTime":548.19,"body":"that's the first thing your"},{"speaker":"is 3","startTime":544.77,"endTime":548.19,"body":"offers will have different"},{"speaker":"is 3","startTime":548.19,"endTime":551.13,"body":"messaging, depending on where"},{"speaker":"is 3","startTime":548.19,"endTime":551.13,"body":"your clients are at. And you"},{"speaker":"is 3","startTime":551.13,"endTime":553.8,"body":"want to have a bit of a think"},{"speaker":"is 3","startTime":551.13,"endTime":553.8,"body":"about that. So let me give you a"},{"speaker":"is 3","startTime":553.8,"endTime":557.88,"body":"practical example of how this"},{"speaker":"is 3","startTime":553.8,"endTime":557.88,"body":"all works and how I can tie this"},{"speaker":"is 3","startTime":557.88,"endTime":561.48,"body":"all together in terms of niching"},{"speaker":"is 3","startTime":557.88,"endTime":561.48,"body":"messaging and offers. When I"},{"speaker":"is 3","startTime":561.48,"endTime":565.89,"body":"first started my business, my"},{"speaker":"is 3","startTime":561.48,"endTime":565.89,"body":"niche was I was a mindset coach"},{"speaker":"is 3","startTime":565.92,"endTime":569.73,"body":"for teenage girls navigating"},{"speaker":"is 3","startTime":565.92,"endTime":569.73,"body":"High School. That's actually"},{"speaker":"is 3","startTime":569.73,"endTime":573.45,"body":"pretty specific. It's very easy"},{"speaker":"is 3","startTime":569.73,"endTime":573.45,"body":"for people to it was easy for"},{"speaker":"is 3","startTime":573.45,"endTime":576.03,"body":"people to land on my page were"},{"speaker":"is 3","startTime":573.45,"endTime":576.03,"body":"like, amazing. This is exactly"},{"speaker":"is 3","startTime":576.03,"endTime":579.24,"body":"what I'm looking for or not."},{"speaker":"is 3","startTime":576.03,"endTime":579.24,"body":"Notice how it was way more"},{"speaker":"is 3","startTime":579.24,"endTime":583.47,"body":"specific than I'm a mindset"},{"speaker":"is 3","startTime":579.24,"endTime":583.47,"body":"coach. It was okay who for"},{"speaker":"is 3","startTime":583.68,"endTime":587.88,"body":"mindset coach for teenage girls,"},{"speaker":"is 3","startTime":583.68,"endTime":587.88,"body":"particularly in high school, not"},{"speaker":"is 3","startTime":587.88,"endTime":589.77,"body":"the ones that have dropped out"},{"speaker":"is 3","startTime":587.88,"endTime":589.77,"body":"and not the ones that are at"},{"speaker":"is 3","startTime":589.77,"endTime":592.38,"body":"TAFE not the ones that are like"},{"speaker":"is 3","startTime":589.77,"endTime":592.38,"body":"I don't know, homeschooling,"},{"speaker":"is 3","startTime":592.53,"endTime":593.76,"body":"navigating High School."},{"speaker":"is 3","startTime":593.97,"endTime":598.77,"body":"So that was the niche. Now,"},{"speaker":"is 3","startTime":593.97,"endTime":598.77,"body":"let's say that I had different"},{"speaker":"is 3","startTime":598.8,"endTime":602.67,"body":"offers for different Problems"},{"speaker":"is 3","startTime":598.8,"endTime":602.67,"body":"that these clients had. So for"},{"speaker":"is 3","startTime":602.67,"endTime":606.27,"body":"that niche, they have lots of"},{"speaker":"is 3","startTime":602.67,"endTime":606.27,"body":"different problems. So what I'm"},{"speaker":"is 3","startTime":606.27,"endTime":609.27,"body":"actually getting at here is now"},{"speaker":"is 3","startTime":606.27,"endTime":609.27,"body":"way more than just niching. But"},{"speaker":"is 3","startTime":609.27,"endTime":612.36,"body":"let's have the conversation"},{"speaker":"is 3","startTime":609.27,"endTime":612.36,"body":"while we're here. So that you"},{"speaker":"is 3","startTime":612.36,"endTime":615.21,"body":"can sit down and be like, Okay,"},{"speaker":"is 3","startTime":612.36,"endTime":615.21,"body":"so this is who I help and try to"},{"speaker":"is 3","startTime":615.21,"endTime":617.79,"body":"get specific as in okay, if"},{"speaker":"is 3","startTime":615.21,"endTime":617.79,"body":"you're a mindset coach for"},{"speaker":"is 3","startTime":617.79,"endTime":622.02,"body":"fucking who like for teenagers,"},{"speaker":"is 3","startTime":617.79,"endTime":622.02,"body":"for mums with two year olds, for"},{"speaker":"is 3","startTime":622.02,"endTime":624.75,"body":"mums with 10 year olds, for mums"},{"speaker":"is 3","startTime":622.02,"endTime":624.75,"body":"who are going through menopause,"},{"speaker":"is 3","startTime":624.75,"endTime":628.89,"body":"for corporates, for lawyers,"},{"speaker":"is 3","startTime":624.75,"endTime":628.89,"body":"like do get quite specific,"},{"speaker":"is 3","startTime":628.92,"endTime":632.88,"body":"especially in the beginning. So"},{"speaker":"is 3","startTime":628.92,"endTime":632.88,"body":"for me, mindset coaching for"},{"speaker":"is 3","startTime":632.88,"endTime":636.0,"body":"teenage girls, then what you"},{"speaker":"is 3","startTime":632.88,"endTime":636.0,"body":"might want to do is be like,"},{"speaker":"is 3","startTime":636.0,"endTime":638.94,"body":"what problems do they have, and"},{"speaker":"is 3","startTime":636.0,"endTime":638.94,"body":"you can just list all the"},{"speaker":"is 3","startTime":638.94,"endTime":641.28,"body":"problems and this is actually"},{"speaker":"is 3","startTime":638.94,"endTime":641.28,"body":"going to help you create your"},{"speaker":"is 3","startTime":641.31,"endTime":645.57,"body":"offers. So for me, it was like,"},{"speaker":"is 3","startTime":641.31,"endTime":645.57,"body":"well, academic problems, and I"},{"speaker":"is 3","startTime":645.57,"endTime":647.61,"body":"can list all the academic"},{"speaker":"is 3","startTime":645.57,"endTime":647.61,"body":"problems, they can't"},{"speaker":"is 3","startTime":647.61,"endTime":650.13,"body":"concentrate, they struggle under"},{"speaker":"is 3","startTime":647.61,"endTime":650.13,"body":"exam pressure, they don't"},{"speaker":"is 3","startTime":650.13,"endTime":653.01,"body":"perform so well. They can't even"},{"speaker":"is 3","startTime":650.13,"endTime":653.01,"body":"go into an exam room, they're"},{"speaker":"is 3","startTime":653.01,"endTime":658.47,"body":"not able to do any oral oral"},{"speaker":"is 3","startTime":653.01,"endTime":658.47,"body":"presentations, because speaking"},{"speaker":"is 3","startTime":658.47,"endTime":660.75,"body":"in front of people gives them"},{"speaker":"is 3","startTime":658.47,"endTime":660.75,"body":"anxiety. These are all the"},{"speaker":"is 3","startTime":660.75,"endTime":663.84,"body":"academic problems, social and"},{"speaker":"is 3","startTime":660.75,"endTime":663.84,"body":"emotional problems, okay,"},{"speaker":"is 3","startTime":663.84,"endTime":666.0,"body":"they're having beef with all the"},{"speaker":"is 3","startTime":663.84,"endTime":666.0,"body":"girls at school girls are being"},{"speaker":"is 3","startTime":666.0,"endTime":667.98,"body":"little bitches, they're coming"},{"speaker":"is 3","startTime":666.0,"endTime":667.98,"body":"home crying, they don't know"},{"speaker":"is 3","startTime":667.98,"endTime":669.96,"body":"where they fit in. They're"},{"speaker":"is 3","startTime":667.98,"endTime":669.96,"body":"trying to be cool, they're doing"},{"speaker":"is 3","startTime":669.96,"endTime":673.8,"body":"dumb shit to be cool in front of"},{"speaker":"is 3","startTime":669.96,"endTime":673.8,"body":"the boys lalalalalala. So I'm"},{"speaker":"is 3","startTime":673.8,"endTime":678.21,"body":"listing all these problems. Now,"},{"speaker":"is 3","startTime":673.8,"endTime":678.21,"body":"when I first began one of my"},{"speaker":"is 3","startTime":678.24,"endTime":680.94,"body":"offers, which I actually don't"},{"speaker":"is 3","startTime":678.24,"endTime":680.94,"body":"even think I ever launched,"},{"speaker":"is 3","startTime":680.94,"endTime":682.98,"body":"because I was like, actually,"},{"speaker":"is 3","startTime":680.94,"endTime":682.98,"body":"this is a snooze fest. This is"},{"speaker":"is 3","startTime":682.98,"endTime":686.19,"body":"why I left teaching. But I"},{"speaker":"is 3","startTime":682.98,"endTime":686.19,"body":"started working on an offer,"},{"speaker":"is 3","startTime":686.19,"endTime":691.02,"body":"which was how to overcome exam"},{"speaker":"is 3","startTime":686.19,"endTime":691.02,"body":"pressure and perform really well"},{"speaker":"is 3","startTime":691.02,"endTime":693.63,"body":"in exams. And then of course,"},{"speaker":"is 3","startTime":691.02,"endTime":693.63,"body":"that didn't actually feel"},{"speaker":"is 3","startTime":693.63,"endTime":696.12,"body":"aligned to me anymore. So I"},{"speaker":"is 3","startTime":693.63,"endTime":696.12,"body":"never, I never, never offered"},{"speaker":"is 3","startTime":696.12,"endTime":700.74,"body":"it. But what you will see is"},{"speaker":"is 3","startTime":696.12,"endTime":700.74,"body":"okay, so there's one offer, and"},{"speaker":"is 3","startTime":700.74,"endTime":704.37,"body":"I will have particular messaging"},{"speaker":"is 3","startTime":700.74,"endTime":704.37,"body":"around that offer, which will be"},{"speaker":"is 3","startTime":704.37,"endTime":707.19,"body":"like, right, you walk into"},{"speaker":"is 3","startTime":704.37,"endTime":707.19,"body":"exams, you instantly feel sweaty"},{"speaker":"is 3","startTime":707.19,"endTime":710.19,"body":"palms, you know the answers"},{"speaker":"is 3","startTime":707.19,"endTime":710.19,"body":"before but as soon as you're in"},{"speaker":"is 3","startTime":710.19,"endTime":713.88,"body":"exam conditions, you fucking"},{"speaker":"is 3","startTime":710.19,"endTime":713.88,"body":"panic and your brain goes numb."},{"speaker":"is 3","startTime":714.27,"endTime":717.39,"body":"And so you bet you freeze and"},{"speaker":"is 3","startTime":714.27,"endTime":717.39,"body":"you can't get anything out and"},{"speaker":"is 3","startTime":717.39,"endTime":719.43,"body":"you're looking at everyone and"},{"speaker":"is 3","startTime":717.39,"endTime":719.43,"body":"the clock's ticking, and you're"},{"speaker":"is 3","startTime":719.43,"endTime":721.62,"body":"like, Oh, my God, I'm not going"},{"speaker":"is 3","startTime":719.43,"endTime":721.62,"body":"to be able to get the answers."},{"speaker":"is 3","startTime":721.62,"endTime":724.5,"body":"And then you freak out and"},{"speaker":"is 3","startTime":721.62,"endTime":724.5,"body":"lalalala that's messaging."},{"speaker":"is 3","startTime":724.74,"endTime":728.22,"body":"That's the messaging that speaks"},{"speaker":"is 3","startTime":724.74,"endTime":728.22,"body":"to the offer. And the offer is a"},{"speaker":"is 3","startTime":728.22,"endTime":732.99,"body":"problem, and a solution for my"},{"speaker":"is 3","startTime":728.22,"endTime":732.99,"body":"particular niche. Right. But I"},{"speaker":"is 3","startTime":732.99,"endTime":735.72,"body":"might have a different offer."},{"speaker":"is 3","startTime":732.99,"endTime":735.72,"body":"And the other offer might be"},{"speaker":"is 3","startTime":735.72,"endTime":738.21,"body":"body confidence, teenage girls"},{"speaker":"is 3","startTime":735.72,"endTime":738.21,"body":"who are struggling with body"},{"speaker":"is 3","startTime":738.21,"endTime":740.55,"body":"confidence. They're coming to me"},{"speaker":"is 3","startTime":738.21,"endTime":740.55,"body":"telling me they want Botox, they"},{"speaker":"is 3","startTime":740.55,"endTime":742.59,"body":"won't come to the swimming"},{"speaker":"is 3","startTime":740.55,"endTime":742.59,"body":"carnivals because they can't be"},{"speaker":"is 3","startTime":742.59,"endTime":746.19,"body":"in like bikinis. They look at"},{"speaker":"is 3","startTime":742.59,"endTime":746.19,"body":"themselves in the mirror and"},{"speaker":"is 3","startTime":746.19,"endTime":748.92,"body":"barely even looking look, they"},{"speaker":"is 3","startTime":746.19,"endTime":748.92,"body":"won't look in the mirror. Or"},{"speaker":"is 3","startTime":748.92,"endTime":751.35,"body":"when they do they pick"},{"speaker":"is 3","startTime":748.92,"endTime":751.35,"body":"themselves to pieces. They're on"},{"speaker":"is 3","startTime":751.35,"endTime":754.8,"body":"social media all the time saving"},{"speaker":"is 3","startTime":751.35,"endTime":754.8,"body":"and looking at, you know, you"},{"speaker":"is 3","startTime":754.8,"endTime":758.94,"body":"get the point, the messaging for"},{"speaker":"is 3","startTime":754.8,"endTime":758.94,"body":"that offer is going to be very"},{"speaker":"is 3","startTime":758.94,"endTime":762.57,"body":"different. And so it will be"},{"speaker":"is 3","startTime":758.94,"endTime":762.57,"body":"almost a different avatar. So"},{"speaker":"is 3","startTime":762.57,"endTime":766.8,"body":"avatar one, struggling with all"},{"speaker":"is 3","startTime":762.57,"endTime":766.8,"body":"of the exam stuff, can't handle"},{"speaker":"is 3","startTime":766.8,"endTime":770.22,"body":"it, but maybe doesn't have any"},{"speaker":"is 3","startTime":766.8,"endTime":770.22,"body":"body image issues, avatar to"},{"speaker":"is 3","startTime":770.22,"endTime":774.57,"body":"second offer lots of Body Body"},{"speaker":"is 3","startTime":770.22,"endTime":774.57,"body":"problems, but maybe it's doing"},{"speaker":"is 3","startTime":774.57,"endTime":778.59,"body":"fine with exams. It's a"},{"speaker":"is 3","startTime":774.57,"endTime":778.59,"body":"messaging thing. It's an offer"},{"speaker":"is 3","startTime":778.59,"endTime":783.78,"body":"thing, but it all relates to the"},{"speaker":"is 3","startTime":778.59,"endTime":783.78,"body":"same niche. So Tanisha, not to"},{"speaker":"is 3","startTime":783.78,"endTime":788.22,"body":"niche. Yes, my, my answer is"},{"speaker":"is 3","startTime":783.78,"endTime":788.22,"body":"yes. And it can start broad but"},{"speaker":"is 3","startTime":788.22,"endTime":792.15,"body":"then you're going to hone in on"},{"speaker":"is 3","startTime":788.22,"endTime":792.15,"body":"really specific messaging. What"},{"speaker":"is 3","startTime":792.15,"endTime":794.88,"body":"I'm hearing most the time when"},{"speaker":"is 3","startTime":792.15,"endTime":794.88,"body":"people are having this niche"},{"speaker":"is 3","startTime":794.88,"endTime":797.61,"body":"conversation is not that you"},{"speaker":"is 3","startTime":794.88,"endTime":797.61,"body":"don't know your niche is that"},{"speaker":"is 3","startTime":797.61,"endTime":801.39,"body":"you've gotten complacent or"},{"speaker":"is 3","startTime":797.61,"endTime":801.39,"body":"unclear or just haven't spent"},{"speaker":"is 3","startTime":801.42,"endTime":804.81,"body":"enough time thinking"},{"speaker":"is 3","startTime":801.42,"endTime":804.81,"body":"strategically about the offers"},{"speaker":"is 3","startTime":804.81,"endTime":808.26,"body":"and the messaging that applies"},{"speaker":"is 3","startTime":804.81,"endTime":808.26,"body":"to those offers. Now, one other"},{"speaker":"is 3","startTime":808.26,"endTime":811.98,"body":"bit that I'll just add is yes,"},{"speaker":"is 3","startTime":808.26,"endTime":811.98,"body":"you might be sitting here being"},{"speaker":"is 3","startTime":811.98,"endTime":815.43,"body":"like, but I have a really broad"},{"speaker":"is 3","startTime":811.98,"endTime":815.43,"body":"niche, or I just I teach"},{"speaker":"is 3","startTime":815.43,"endTime":819.96,"body":"mindset, or I'm a PT like it's"},{"speaker":"is 3","startTime":815.43,"endTime":819.96,"body":"pretty broad. Great. If it's"},{"speaker":"is 3","startTime":819.96,"endTime":823.05,"body":"something that's broad still"},{"speaker":"is 3","startTime":819.96,"endTime":823.05,"body":"think about, is there a"},{"speaker":"is 3","startTime":823.05,"endTime":826.86,"body":"particular age or is there a"},{"speaker":"is 3","startTime":823.05,"endTime":826.86,"body":"particular psycho demographic as"},{"speaker":"is 3","startTime":826.86,"endTime":830.88,"body":"in? They're all feeling this"},{"speaker":"is 3","startTime":826.86,"endTime":830.88,"body":"particular way? Is it high"},{"speaker":"is 3","startTime":830.88,"endTime":834.99,"body":"performers at work? Is it the"},{"speaker":"is 3","startTime":830.88,"endTime":834.99,"body":"perfectionists the"},{"speaker":"is 3","startTime":834.99,"endTime":840.18,"body":"perfectionistic teachers? Is it"},{"speaker":"is 3","startTime":834.99,"endTime":840.18,"body":"like, it can be that clear. So"},{"speaker":"is 3","startTime":840.21,"endTime":843.72,"body":"one other thing that I would say"},{"speaker":"is 3","startTime":840.21,"endTime":843.72,"body":"when you're defining your niche"},{"speaker":"is 3","startTime":843.75,"endTime":847.44,"body":"is that you want to really think"},{"speaker":"is 3","startTime":843.75,"endTime":847.44,"body":"about how they identify what"},{"speaker":"is 3","startTime":847.44,"endTime":850.05,"body":"words would they use? What"},{"speaker":"is 3","startTime":847.44,"endTime":850.05,"body":"language would they use? What"},{"speaker":"is 3","startTime":850.05,"endTime":853.29,"body":"identity would they have? And"},{"speaker":"is 3","startTime":850.05,"endTime":853.29,"body":"where would they be like Yep,"},{"speaker":"is 3","startTime":853.29,"endTime":857.1,"body":"that's me. You want them to be"},{"speaker":"is 3","startTime":853.29,"endTime":857.1,"body":"able to self select. So for"},{"speaker":"is 3","startTime":857.1,"endTime":862.32,"body":"example, I'm a teenage girl,"},{"speaker":"is 3","startTime":857.1,"endTime":862.32,"body":"mindset coach for girls"},{"speaker":"is 3","startTime":862.35,"endTime":866.46,"body":"struggling in high school. Very"},{"speaker":"is 3","startTime":862.35,"endTime":866.46,"body":"easy for parents or the student"},{"speaker":"is 3","startTime":866.46,"endTime":870.06,"body":"themselves to self select. Oh,"},{"speaker":"is 3","startTime":866.46,"endTime":870.06,"body":"yep, that's me. I'm a teenager."},{"speaker":"is 3","startTime":870.18,"endTime":873.87,"body":"I'm a female. I'm in high"},{"speaker":"is 3","startTime":870.18,"endTime":873.87,"body":"school. Yes, yes. Yes. language"},{"speaker":"is 3","startTime":873.87,"endTime":877.41,"body":"they use language they identify"},{"speaker":"is 3","startTime":873.87,"endTime":877.41,"body":"with so for you, it could be"},{"speaker":"is 3","startTime":877.41,"endTime":880.17,"body":"something that feels a little"},{"speaker":"is 3","startTime":877.41,"endTime":880.17,"body":"bit broad, but can you get more"},{"speaker":"is 3","startTime":880.17,"endTime":882.66,"body":"specific with their values,"},{"speaker":"is 3","startTime":880.17,"endTime":882.66,"body":"their identity and how they"},{"speaker":"is 3","startTime":882.66,"endTime":886.47,"body":"would speak so let's say I'm a"},{"speaker":"is 3","startTime":882.66,"endTime":886.47,"body":"wellness coach. I love working"},{"speaker":"is 3","startTime":886.47,"endTime":891.21,"body":"with men. Okay, cool. But like"},{"speaker":"is 3","startTime":886.47,"endTime":891.21,"body":"family men, are they mostly like"},{"speaker":"is 3","startTime":891.24,"endTime":894.69,"body":"dad ages and they obviously"},{"speaker":"is 3","startTime":891.24,"endTime":894.69,"body":"value health. So it's like I"},{"speaker":"is 3","startTime":894.69,"endTime":898.71,"body":"value I work with health"},{"speaker":"is 3","startTime":894.69,"endTime":898.71,"body":"conscious fathers to be the best"},{"speaker":"is 3","startTime":898.71,"endTime":901.89,"body":"version of themselves for for"},{"speaker":"is 3","startTime":898.71,"endTime":901.89,"body":"them and their families, you're"},{"speaker":"is 3","startTime":901.89,"endTime":904.68,"body":"speaking to their values you're"},{"speaker":"is 3","startTime":901.89,"endTime":904.68,"body":"speaking to who you help help"},{"speaker":"is 3","startTime":904.68,"endTime":907.29,"body":"and serve and the problems that"},{"speaker":"is 3","startTime":904.68,"endTime":907.29,"body":"they're having. So they might"},{"speaker":"is 3","startTime":907.29,"endTime":909.27,"body":"not feel like they're being the"},{"speaker":"is 3","startTime":907.29,"endTime":909.27,"body":"best version of themselves. And"},{"speaker":"is 3","startTime":909.27,"endTime":911.79,"body":"that's impacting their family."},{"speaker":"is 3","startTime":909.27,"endTime":911.79,"body":"And what's really important to"},{"speaker":"is 3","startTime":911.79,"endTime":914.94,"body":"them is those two things. So"},{"speaker":"is 3","startTime":911.79,"endTime":914.94,"body":"speak to what's important to"},{"speaker":"is 3","startTime":914.94,"endTime":918.15,"body":"them, what's valuable to them,"},{"speaker":"is 3","startTime":914.94,"endTime":918.15,"body":"and let that be the fucking"},{"speaker":"is 3","startTime":918.15,"endTime":922.11,"body":"answer. Like, that's your niche."},{"speaker":"is 3","startTime":918.15,"endTime":922.11,"body":"That is your niche. My, my"},{"speaker":"is 3","startTime":922.11,"endTime":925.2,"body":"answer is yes, I do believe you"},{"speaker":"is 3","startTime":922.11,"endTime":925.2,"body":"should niche. But I also believe"},{"speaker":"is 3","startTime":925.2,"endTime":928.44,"body":"that we're having way too much"},{"speaker":"is 3","startTime":925.2,"endTime":928.44,"body":"time on this conversation, when"},{"speaker":"is 3","startTime":928.44,"endTime":931.2,"body":"really, it's just who do you"},{"speaker":"is 3","startTime":928.44,"endTime":931.2,"body":"help. And then let's get really,"},{"speaker":"is 3","startTime":931.2,"endTime":935.34,"body":"really clear on your messaging,"},{"speaker":"is 3","startTime":931.2,"endTime":935.34,"body":"which is way more important than"},{"speaker":"is 3","startTime":935.34,"endTime":938.67,"body":"spending time on this whole"},{"speaker":"is 3","startTime":935.34,"endTime":938.67,"body":"conversation about niching or"},{"speaker":"is 3","startTime":938.67,"endTime":941.46,"body":"not niching? Yes, just get clear"},{"speaker":"is 3","startTime":938.67,"endTime":941.46,"body":"on who you help. And then get"},{"speaker":"is 3","startTime":941.46,"endTime":943.8,"body":"really, really clear about the"},{"speaker":"is 3","startTime":941.46,"endTime":943.8,"body":"problems that they have. And"},{"speaker":"is 3","startTime":943.8,"endTime":946.71,"body":"make sure you've got a client"},{"speaker":"is 3","startTime":943.8,"endTime":946.71,"body":"journey, and messaging that"},{"speaker":"is 3","startTime":946.71,"endTime":951.75,"body":"speaks to them. Second thing,"},{"speaker":"is 3","startTime":946.71,"endTime":951.75,"body":"elevated that you probably know"},{"speaker":"is 3","startTime":951.75,"endTime":954.27,"body":"what I'm going to say to these"},{"speaker":"is 3","startTime":951.75,"endTime":954.27,"body":"sorts of questions, because it's"},{"speaker":"is 3","startTime":954.27,"endTime":958.62,"body":"a very same sort of frequency."},{"speaker":"is 3","startTime":954.27,"endTime":958.62,"body":"But elevator pitches, bios,"},{"speaker":"is 3","startTime":958.65,"endTime":963.06,"body":"again, let it be easy, get on"},{"speaker":"is 3","startTime":958.65,"endTime":963.06,"body":"with it, and work on the things"},{"speaker":"is 3","startTime":963.06,"endTime":965.58,"body":"that really matter, which is"},{"speaker":"is 3","startTime":963.06,"endTime":965.58,"body":"your tonality, which is your"},{"speaker":"is 3","startTime":965.58,"endTime":968.64,"body":"messaging, which is making sure"},{"speaker":"is 3","startTime":965.58,"endTime":968.64,"body":"that your offers actually solve"},{"speaker":"is 3","startTime":968.64,"endTime":971.46,"body":"a problem, making sure that"},{"speaker":"is 3","startTime":968.64,"endTime":971.46,"body":"you're very fucking good at what"},{"speaker":"is 3","startTime":971.46,"endTime":974.37,"body":"you do, making sure that you're"},{"speaker":"is 3","startTime":971.46,"endTime":974.37,"body":"lit the fuck up about it. So"},{"speaker":"is 3","startTime":974.37,"endTime":977.73,"body":"when you talk about your offers"},{"speaker":"is 3","startTime":974.37,"endTime":977.73,"body":"and speak to clients, they can't"},{"speaker":"is 3","startTime":977.73,"endTime":981.72,"body":"help but feel your magnetism and"},{"speaker":"is 3","startTime":977.73,"endTime":981.72,"body":"be drawn towards you. Yes, it's"},{"speaker":"is 3","startTime":981.72,"endTime":984.93,"body":"important that we nail our"},{"speaker":"is 3","startTime":981.72,"endTime":984.93,"body":"niche. Yes, it's important that"},{"speaker":"is 3","startTime":984.93,"endTime":988.56,"body":"our bio speaks to that person."},{"speaker":"is 3","startTime":984.93,"endTime":988.56,"body":"Yes, it's important that we kind"},{"speaker":"is 3","startTime":988.56,"endTime":991.26,"body":"of have an idea of what to say"},{"speaker":"is 3","startTime":988.56,"endTime":991.26,"body":"in our little elevator pitch."},{"speaker":"is 3","startTime":991.44,"endTime":995.01,"body":"But what's more important is the"},{"speaker":"is 3","startTime":991.44,"endTime":995.01,"body":"energy that comes through you is"},{"speaker":"is 3","startTime":1041.11,"endTime":1044.6499999999999,"body":"your embodiment behind the"},{"speaker":"is 3","startTime":1041.11,"endTime":1044.6499999999999,"body":"scenes is, knowing who you are"},{"speaker":"is 3","startTime":1044.6499999999999,"endTime":1047.08,"body":"and your point of difference and"},{"speaker":"is 3","startTime":1044.6499999999999,"endTime":1047.08,"body":"how you're different to every"},{"speaker":"is 3","startTime":1047.08,"endTime":1049.99,"body":"other motherfucker out there"},{"speaker":"is 3","startTime":1047.08,"endTime":1049.99,"body":"doing the same thing as you so"},{"speaker":"is 3","startTime":1049.99,"endTime":1052.78,"body":"that people like you're my"},{"speaker":"is 3","startTime":1049.99,"endTime":1052.78,"body":"person, you're who I want to"},{"speaker":"is 3","startTime":1052.78,"endTime":1055.69,"body":"work with our thank god, you're"},{"speaker":"is 3","startTime":1052.78,"endTime":1055.69,"body":"a breath of fresh air, you have"},{"speaker":"is 3","startTime":1055.69,"endTime":1058.75,"body":"the same values as me, you have"},{"speaker":"is 3","startTime":1055.69,"endTime":1058.75,"body":"the same water, whatever it is,"},{"speaker":"is 3","startTime":1058.93,"endTime":1062.26,"body":"that's more important than"},{"speaker":"is 3","startTime":1058.93,"endTime":1062.26,"body":"spending so much time being"},{"speaker":"is 3","startTime":1062.26,"endTime":1067.48,"body":"like, I need to figure out my"},{"speaker":"is 3","startTime":1062.26,"endTime":1067.48,"body":"150 character word bio, and, and"},{"speaker":"is 3","startTime":1067.48,"endTime":1073.48,"body":"obsessing over that, like Yes,"},{"speaker":"is 3","startTime":1067.48,"endTime":1073.48,"body":"take the principles. Is your on"},{"speaker":"is 3","startTime":1073.48,"endTime":1077.8899999999999,"body":"a very first glance, do I land"},{"speaker":"is 3","startTime":1073.48,"endTime":1077.8899999999999,"body":"on your page and know who you"},{"speaker":"is 3","startTime":1077.8899999999999,"endTime":1080.6499999999999,"body":"are? What you're about how"},{"speaker":"is 3","startTime":1077.8899999999999,"endTime":1080.6499999999999,"body":"you're different to others? And"},{"speaker":"is 3","startTime":1080.6499999999999,"endTime":1083.05,"body":"how you're going to help me?"},{"speaker":"is 3","startTime":1080.6499999999999,"endTime":1083.05,"body":"Because that's what people want"},{"speaker":"is 3","startTime":1083.05,"endTime":1087.55,"body":"to know. And let it be the"},{"speaker":"is 3","startTime":1083.05,"endTime":1087.55,"body":"answer. Let it be the answer. It"},{"speaker":"is 3","startTime":1087.55,"endTime":1089.8,"body":"doesn't have to be something"},{"speaker":"is 3","startTime":1087.55,"endTime":1089.8,"body":"that you perfect and never"},{"speaker":"is 3","startTime":1089.8,"endTime":1093.3999999999999,"body":"change. I'm always playing with"},{"speaker":"is 3","startTime":1089.8,"endTime":1093.3999999999999,"body":"mine, I'm always evolving mine."},{"speaker":"is 3","startTime":1093.82,"endTime":1097.12,"body":"I don't want to ever give it"},{"speaker":"is 3","startTime":1093.82,"endTime":1097.12,"body":"more than 10 minutes of my time."},{"speaker":"is 3","startTime":1097.36,"endTime":1100.87,"body":"Because that's all it is. It's a"},{"speaker":"is 3","startTime":1097.36,"endTime":1100.87,"body":"bio it's 150 characters have I"},{"speaker":"is 3","startTime":1100.87,"endTime":1104.4399999999998,"body":"nailed what I who I am and what"},{"speaker":"is 3","startTime":1100.87,"endTime":1104.4399999999998,"body":"I do, have I spoken to the"},{"speaker":"is 3","startTime":1104.4699999999998,"endTime":1107.3799999999999,"body":"values and identity of the"},{"speaker":"is 3","startTime":1104.4699999999998,"endTime":1107.3799999999999,"body":"people that I work with. And"},{"speaker":"is 3","startTime":1107.3799999999999,"endTime":1110.6799999999998,"body":"let's be real, you're never"},{"speaker":"is 3","startTime":1107.3799999999999,"endTime":1110.6799999999998,"body":"going to be able to enter 150"},{"speaker":"is 3","startTime":1110.6799999999998,"endTime":1113.7099999999998,"body":"characters, your bio is never"},{"speaker":"is 3","startTime":1110.6799999999998,"endTime":1113.7099999999998,"body":"going to be able to show who you"},{"speaker":"is 3","startTime":1113.7099999999998,"endTime":1116.59,"body":"really are and all of your parts"},{"speaker":"is 3","startTime":1113.7099999999998,"endTime":1116.59,"body":"and all of your weirdness and"},{"speaker":"is 3","startTime":1116.59,"endTime":1119.86,"body":"all of your quirks that's not"},{"speaker":"is 3","startTime":1116.59,"endTime":1119.86,"body":"going to come out in your bio,"},{"speaker":"is 3","startTime":1119.9199999999998,"endTime":1122.62,"body":"you can try but what's more"},{"speaker":"is 3","startTime":1119.9199999999998,"endTime":1122.62,"body":"important is your messaging,"},{"speaker":"is 3","startTime":1122.6499999999999,"endTime":1125.77,"body":"your content, how you show up,"},{"speaker":"is 3","startTime":1122.6499999999999,"endTime":1125.77,"body":"how you use your tonality, all"},{"speaker":"is 3","startTime":1125.77,"endTime":1128.23,"body":"of those things, what you're"},{"speaker":"is 3","startTime":1125.77,"endTime":1128.23,"body":"doing behind the scenes behind"},{"speaker":"is 3","startTime":1128.23,"endTime":1131.23,"body":"the screens, what are you doing"},{"speaker":"is 3","startTime":1128.23,"endTime":1131.23,"body":"behind the screens when nobody"},{"speaker":"is 3","startTime":1131.23,"endTime":1134.1699999999998,"body":"can see, because that's the"},{"speaker":"is 3","startTime":1131.23,"endTime":1134.1699999999998,"body":"energetic shift that people can"},{"speaker":"is 3","startTime":1134.1699999999998,"endTime":1137.98,"body":"feel that you should be spending"},{"speaker":"is 3","startTime":1134.1699999999998,"endTime":1137.98,"body":"more time on than obsessing over"},{"speaker":"is 3","startTime":1137.98,"endTime":1141.85,"body":"150 characters. When no one's"},{"speaker":"is 3","startTime":1137.98,"endTime":1141.85,"body":"ever going to get the real you."},{"speaker":"is 3","startTime":1142.0,"endTime":1144.52,"body":"They're gonna get the real you"},{"speaker":"is 3","startTime":1142.0,"endTime":1144.52,"body":"with how you show up. So I"},{"speaker":"is 3","startTime":1144.52,"endTime":1147.79,"body":"believe, yes, this is an"},{"speaker":"is 3","startTime":1144.52,"endTime":1147.79,"body":"important conversation. So let's"},{"speaker":"is 3","startTime":1147.79,"endTime":1151.06,"body":"hold the duality. Yes, it's"},{"speaker":"is 3","startTime":1147.79,"endTime":1151.06,"body":"important that your bio speaks"},{"speaker":"is 3","startTime":1151.06,"endTime":1153.6699999999998,"body":"to the right things. Yes, it's"},{"speaker":"is 3","startTime":1151.06,"endTime":1153.6699999999998,"body":"important that you have a"},{"speaker":"is 3","startTime":1153.6699999999998,"endTime":1157.6299999999999,"body":"clearly defined niche. And"},{"speaker":"is 3","startTime":1153.6699999999998,"endTime":1157.6299999999999,"body":"what's more important is"},{"speaker":"is 3","startTime":1157.6299999999999,"endTime":1160.87,"body":"probably that you just get on"},{"speaker":"is 3","startTime":1157.6299999999999,"endTime":1160.87,"body":"with it, make a decision and do"},{"speaker":"is 3","startTime":1160.87,"endTime":1164.9199999999998,"body":"the work and then adapt as you"},{"speaker":"is 3","startTime":1160.87,"endTime":1164.9199999999998,"body":"need to. If it's not landing,"},{"speaker":"is 3","startTime":1164.9499999999998,"endTime":1167.98,"body":"it's not landing, move with it,"},{"speaker":"is 3","startTime":1164.9499999999998,"endTime":1167.98,"body":"refine it, practice it,"},{"speaker":"is 3","startTime":1168.04,"endTime":1171.1599999999999,"body":"do it a little bit different,"},{"speaker":"is 3","startTime":1168.04,"endTime":1171.1599999999999,"body":"but do the work and figure it"},{"speaker":"is 3","startTime":1171.1599999999999,"endTime":1176.35,"body":"out that way. Now, on the same"},{"speaker":"is 3","startTime":1171.1599999999999,"endTime":1176.35,"body":"vein with the elevator pitch, I"},{"speaker":"is 3","startTime":1176.35,"endTime":1179.3799999999999,"body":"still don't fucking know my"},{"speaker":"is 3","startTime":1176.35,"endTime":1179.3799999999999,"body":"elevator pitch depends who's"},{"speaker":"is 3","startTime":1179.3799999999999,"endTime":1183.4599999999998,"body":"asking. I'm multi passionate,"},{"speaker":"is 3","startTime":1179.3799999999999,"endTime":1183.4599999999998,"body":"and I'm going to say don't get"},{"speaker":"is 3","startTime":1183.4599999999998,"endTime":1186.34,"body":"caught up in that I'm so multi"},{"speaker":"is 3","startTime":1183.4599999999998,"endTime":1186.34,"body":"passionate and so my Instagram"},{"speaker":"is 3","startTime":1186.34,"endTime":1189.1899999999998,"body":"pages for me to share all the"},{"speaker":"is 3","startTime":1186.34,"endTime":1189.1899999999998,"body":"fucking things so nobody has a"},{"speaker":"is 3","startTime":1189.1899999999998,"endTime":1192.4299999999998,"body":"clue what you're about or where"},{"speaker":"is 3","startTime":1189.1899999999998,"endTime":1192.4299999999998,"body":"you're an authority. And let me"},{"speaker":"is 3","startTime":1192.4299999999998,"endTime":1196.81,"body":"give you an example. I'm very,"},{"speaker":"is 3","startTime":1192.4299999999998,"endTime":1196.81,"body":"very, very interested in and"},{"speaker":"is 3","startTime":1196.81,"endTime":1201.01,"body":"always have been in fitness. I'm"},{"speaker":"is 3","startTime":1196.81,"endTime":1201.01,"body":"usually doing Pilates or yoga or"},{"speaker":"is 3","startTime":1201.04,"endTime":1204.9099999999999,"body":"ice baths or saunas or cycling"},{"speaker":"is 3","startTime":1201.04,"endTime":1204.9099999999999,"body":"or hip mobility or learning"},{"speaker":"is 3","startTime":1204.9099999999999,"endTime":1207.1599999999999,"body":"about my health or learning"},{"speaker":"is 3","startTime":1204.9099999999999,"endTime":1207.1599999999999,"body":"about sugar or learning about"},{"speaker":"is 3","startTime":1207.1599999999999,"endTime":1210.49,"body":"gluten. My page, you wouldn't"},{"speaker":"is 3","startTime":1207.1599999999999,"endTime":1210.49,"body":"really know that you wouldn't"},{"speaker":"is 3","startTime":1210.49,"endTime":1213.28,"body":"know it because it doesn't align"},{"speaker":"is 3","startTime":1210.49,"endTime":1213.28,"body":"with my offers. It doesn't align"},{"speaker":"is 3","startTime":1213.28,"endTime":1216.1599999999999,"body":"with what I'm selling. It"},{"speaker":"is 3","startTime":1213.28,"endTime":1216.1599999999999,"body":"wouldn't make strategic sense."},{"speaker":"is 3","startTime":1216.31,"endTime":1219.4299999999998,"body":"Like it just wouldn't. I'm also"},{"speaker":"is 3","startTime":1216.31,"endTime":1219.4299999999998,"body":"very interested in human design."},{"speaker":"is 3","startTime":1219.4299999999998,"endTime":1222.6699999999998,"body":"I'm also very interested in lots"},{"speaker":"is 3","startTime":1219.4299999999998,"endTime":1222.6699999999998,"body":"of different things. I'm"},{"speaker":"is 3","startTime":1222.6699999999998,"endTime":1225.52,"body":"learning about the menstrual"},{"speaker":"is 3","startTime":1222.6699999999998,"endTime":1225.52,"body":"cycle. I'm doing a lot of things"},{"speaker":"is 3","startTime":1225.52,"endTime":1229.4499999999998,"body":"outside of my business that"},{"speaker":"is 3","startTime":1225.52,"endTime":1229.4499999999998,"body":"people don't need to know about."},{"speaker":"is 3","startTime":1229.48,"endTime":1232.78,"body":"I'm a multi passionate person,"},{"speaker":"is 3","startTime":1229.48,"endTime":1232.78,"body":"but that doesn't mean that I"},{"speaker":"is 3","startTime":1232.78,"endTime":1235.81,"body":"share all of it and talk about"},{"speaker":"is 3","startTime":1232.78,"endTime":1235.81,"body":"all of it on my socials if my"},{"speaker":"is 3","startTime":1235.81,"endTime":1238.87,"body":"socials is a business page. And"},{"speaker":"is 3","startTime":1235.81,"endTime":1238.87,"body":"I think this is where some"},{"speaker":"is 3","startTime":1238.87,"endTime":1242.29,"body":"people are getting a little bit"},{"speaker":"is 3","startTime":1238.87,"endTime":1242.29,"body":"caught up in like I'm a multi"},{"speaker":"is 3","startTime":1242.29,"endTime":1245.35,"body":"passionate person. I'm showing"},{"speaker":"is 3","startTime":1242.29,"endTime":1245.35,"body":"all sides of me. That's great."},{"speaker":"is 3","startTime":1245.4699999999998,"endTime":1248.5,"body":"And you get to show all parts of"},{"speaker":"is 3","startTime":1245.4699999999998,"endTime":1248.5,"body":"you and all sides of you, but"},{"speaker":"is 3","startTime":1248.5,"endTime":1251.6499999999999,"body":"you also need to think a little"},{"speaker":"is 3","startTime":1248.5,"endTime":1251.6499999999999,"body":"bit about okay? But is this a"},{"speaker":"is 3","startTime":1251.6499999999999,"endTime":1256.2099999999998,"body":"business? And is this"},{"speaker":"is 3","startTime":1251.6499999999999,"endTime":1256.2099999999998,"body":"strengthening my brand and my"},{"speaker":"is 3","startTime":1256.2099999999998,"endTime":1259.99,"body":"offers, or or not. And that's"},{"speaker":"is 3","startTime":1256.2099999999998,"endTime":1259.99,"body":"not to say you can't show your"},{"speaker":"is 3","startTime":1259.99,"endTime":1262.6899999999998,"body":"quirks that's not to show you"},{"speaker":"is 3","startTime":1259.99,"endTime":1262.6899999999998,"body":"don't get to. That's not to say"},{"speaker":"is 3","startTime":1262.6899999999998,"endTime":1265.51,"body":"you don't get to show all parts"},{"speaker":"is 3","startTime":1262.6899999999998,"endTime":1265.51,"body":"of your personality. That is not"},{"speaker":"is 3","startTime":1265.51,"endTime":1268.57,"body":"to say you can't come as you"},{"speaker":"is 3","startTime":1265.51,"endTime":1268.57,"body":"are. But it's also about knowing"},{"speaker":"is 3","startTime":1268.57,"endTime":1272.02,"body":"that even though you might be a"},{"speaker":"is 3","startTime":1268.57,"endTime":1272.02,"body":"multi passionate person, not"},{"speaker":"is 3","startTime":1272.02,"endTime":1276.1599999999999,"body":"everything is relevant or"},{"speaker":"is 3","startTime":1272.02,"endTime":1276.1599999999999,"body":"strengthening your brand, if we"},{"speaker":"is 3","startTime":1276.1599999999999,"endTime":1279.4599999999998,"body":"think about the fact and if you"},{"speaker":"is 3","startTime":1276.1599999999999,"endTime":1279.4599999999998,"body":"were to think from the level of"},{"speaker":"is 3","startTime":1279.49,"endTime":1283.4499999999998,"body":"a CEO, or if you were to think"},{"speaker":"is 3","startTime":1279.49,"endTime":1283.4499999999998,"body":"about what Woolworths are, what"},{"speaker":"is 3","startTime":1283.4499999999998,"endTime":1286.24,"body":"big businesses are putting out"},{"speaker":"is 3","startTime":1283.4499999999998,"endTime":1286.24,"body":"there, they're making it about"},{"speaker":"is 3","startTime":1286.24,"endTime":1289.3,"body":"the client, they're making it"},{"speaker":"is 3","startTime":1286.24,"endTime":1289.3,"body":"about the problems and the"},{"speaker":"is 3","startTime":1289.3,"endTime":1291.73,"body":"solutions that they have,"},{"speaker":"is 3","startTime":1289.3,"endTime":1291.73,"body":"they're talking about offers,"},{"speaker":"is 3","startTime":1291.76,"endTime":1295.27,"body":"everything is relevant. So I"},{"speaker":"is 3","startTime":1291.76,"endTime":1295.27,"body":"think, again, use your"},{"speaker":"is 3","startTime":1295.27,"endTime":1297.4299999999998,"body":"discernment, you're an"},{"speaker":"is 3","startTime":1295.27,"endTime":1297.4299999999998,"body":"intelligent person, you know"},{"speaker":"is 3","startTime":1297.4299999999998,"endTime":1300.1299999999999,"body":"what I'm saying you can bring"},{"speaker":"is 3","startTime":1297.4299999999998,"endTime":1300.1299999999999,"body":"all pieces of you, you can be"},{"speaker":"is 3","startTime":1300.1299999999999,"endTime":1303.6999999999998,"body":"multi passionate, your business"},{"speaker":"is 3","startTime":1300.1299999999999,"endTime":1303.6999999999998,"body":"can even be a representation of"},{"speaker":"is 3","startTime":1303.6999999999998,"endTime":1307.09,"body":"your multi like multi passionate"},{"speaker":"is 3","startTime":1303.6999999999998,"endTime":1307.09,"body":"you are. And I would say I'm an"},{"speaker":"is 3","startTime":1307.09,"endTime":1311.05,"body":"example of that. I am very multi"},{"speaker":"is 3","startTime":1307.09,"endTime":1311.05,"body":"passionate, you can tell because"},{"speaker":"is 3","startTime":1311.05,"endTime":1315.28,"body":"of my background, and my offers"},{"speaker":"is 3","startTime":1311.05,"endTime":1315.28,"body":"that what the hell like mindset,"},{"speaker":"is 3","startTime":1315.28,"endTime":1317.86,"body":"but then I teach people how to"},{"speaker":"is 3","startTime":1315.28,"endTime":1317.86,"body":"create courses. Because I've got"},{"speaker":"is 3","startTime":1317.86,"endTime":1320.7099999999998,"body":"a background in education and"},{"speaker":"is 3","startTime":1317.86,"endTime":1320.7099999999998,"body":"teaching, I'm starting to help a"},{"speaker":"is 3","startTime":1320.7099999999998,"endTime":1322.84,"body":"lot of clients with messaging"},{"speaker":"is 3","startTime":1320.7099999999998,"endTime":1322.84,"body":"because I have a background in"},{"speaker":"is 3","startTime":1322.84,"endTime":1326.29,"body":"journalism and writing, I was an"},{"speaker":"is 3","startTime":1322.84,"endTime":1326.29,"body":"English teacher, mindsets, my"},{"speaker":"is 3","startTime":1326.29,"endTime":1330.37,"body":"thing. So I work with mindset"},{"speaker":"is 3","startTime":1326.29,"endTime":1330.37,"body":"was so that you can tell that I"},{"speaker":"is 3","startTime":1330.37,"endTime":1333.79,"body":"am a multi passionate person,"},{"speaker":"is 3","startTime":1330.37,"endTime":1333.79,"body":"and my offers definitely reflect"},{"speaker":"is 3","startTime":1333.79,"endTime":1337.3899999999999,"body":"that. But not all of it. Because"},{"speaker":"is 3","startTime":1333.79,"endTime":1337.3899999999999,"body":"it wouldn't make sense for me to"},{"speaker":"is 3","startTime":1337.3899999999999,"endTime":1339.76,"body":"start sharing about the"},{"speaker":"is 3","startTime":1337.3899999999999,"endTime":1339.76,"body":"menstrual cycle and what I'm"},{"speaker":"is 3","startTime":1339.76,"endTime":1342.4599999999998,"body":"learning and and all of that,"},{"speaker":"is 3","startTime":1339.76,"endTime":1342.4599999999998,"body":"because it doesn't align with my"},{"speaker":"is 3","startTime":1342.4599999999998,"endTime":1345.1299999999999,"body":"business and my office like"},{"speaker":"is 3","startTime":1342.4599999999998,"endTime":1345.1299999999999,"body":"there's nothing there. Do you"},{"speaker":"is 3","startTime":1345.1299999999999,"endTime":1347.86,"body":"know what I'm saying. So, use"},{"speaker":"is 3","startTime":1345.1299999999999,"endTime":1347.86,"body":"your discernment show all parts"},{"speaker":"is 3","startTime":1347.86,"endTime":1351.49,"body":"of you, it's okay to be multi"},{"speaker":"is 3","startTime":1347.86,"endTime":1351.49,"body":"passionate, but also know, where"},{"speaker":"is 3","startTime":1351.49,"endTime":1355.06,"body":"sometimes it's not helping your"},{"speaker":"is 3","startTime":1351.49,"endTime":1355.06,"body":"brand, it's hindering. And so"},{"speaker":"is 3","startTime":1355.09,"endTime":1357.1899999999998,"body":"that was just a piece I wanted"},{"speaker":"is 3","startTime":1355.09,"endTime":1357.1899999999998,"body":"to add on being the multi"},{"speaker":"is 3","startTime":1357.1899999999998,"endTime":1359.6799999999998,"body":"passionate person, it's great,"},{"speaker":"is 3","startTime":1357.1899999999998,"endTime":1359.6799999999998,"body":"it's brilliant. And you can use"},{"speaker":"is 3","startTime":1359.6799999999998,"endTime":1362.05,"body":"it as a strength if you know how"},{"speaker":"is 3","startTime":1359.6799999999998,"endTime":1362.05,"body":"to message it and market it"},{"speaker":"is 3","startTime":1362.05,"endTime":1365.4699999999998,"body":"cleverly. But also, sometimes"},{"speaker":"is 3","startTime":1362.05,"endTime":1365.4699999999998,"body":"using that I'm a multi"},{"speaker":"is 3","startTime":1365.4699999999998,"endTime":1368.6799999999998,"body":"passionate person actually means"},{"speaker":"is 3","startTime":1365.4699999999998,"endTime":1368.6799999999998,"body":"what you're doing is confusing"},{"speaker":"is 3","startTime":1368.6799999999998,"endTime":1371.4699999999998,"body":"your audience and nobody knows"},{"speaker":"is 3","startTime":1368.6799999999998,"endTime":1371.4699999999998,"body":"what you're doing. And it might"},{"speaker":"is 3","startTime":1371.4699999999998,"endTime":1375.01,"body":"even weaken your reputation. So"},{"speaker":"is 3","startTime":1371.4699999999998,"endTime":1375.01,"body":"it's just something to be aware"},{"speaker":"is 3","startTime":1375.01,"endTime":1379.84,"body":"of. And that's really important."},{"speaker":"is 3","startTime":1375.01,"endTime":1379.84,"body":"So with that, the elevator"},{"speaker":"is 3","startTime":1379.84,"endTime":1385.09,"body":"pitch. Again, it depends like I"},{"speaker":"is 3","startTime":1379.84,"endTime":1385.09,"body":"don't, I can't honestly can't"},{"speaker":"is 3","startTime":1385.09,"endTime":1388.24,"body":"tell you that I've ever nailed"},{"speaker":"is 3","startTime":1385.09,"endTime":1388.24,"body":"my my elevator pitch, or that it"},{"speaker":"is 3","startTime":1388.24,"endTime":1391.1799999999998,"body":"stayed consistent. It's evolved."},{"speaker":"is 3","startTime":1388.24,"endTime":1391.1799999999998,"body":"It's changed. It depends who I'm"},{"speaker":"is 3","startTime":1391.1799999999998,"endTime":1394.6599999999999,"body":"talking to. It depends which"},{"speaker":"is 3","startTime":1391.1799999999998,"endTime":1394.6599999999999,"body":"podcast I'm on. For example,"},{"speaker":"is 3","startTime":1394.78,"endTime":1398.8,"body":"this morning, I was interviewed"},{"speaker":"is 3","startTime":1394.78,"endTime":1398.8,"body":"on a podcast, which was all for"},{"speaker":"is 3","startTime":1398.8,"endTime":1402.6399999999999,"body":"photographers, and creatives."},{"speaker":"is 3","startTime":1398.8,"endTime":1402.6399999999999,"body":"And so my elevator pitch was"},{"speaker":"is 3","startTime":1402.6699999999998,"endTime":1405.6399999999999,"body":"adapted. And here's the part I"},{"speaker":"is 3","startTime":1402.6699999999998,"endTime":1405.6399999999999,"body":"want you to really hear. Because"},{"speaker":"is 3","startTime":1405.6399999999999,"endTime":1408.6699999999998,"body":"it's a principle again, that's"},{"speaker":"is 3","startTime":1405.6399999999999,"endTime":1408.6699999999998,"body":"going to come through my"},{"speaker":"is 3","startTime":1408.6699999999998,"endTime":1411.76,"body":"elevator pitch when this host"},{"speaker":"is 3","startTime":1408.6699999999998,"endTime":1411.76,"body":"said, you know, who are you"},{"speaker":"is 3","startTime":1411.76,"endTime":1415.03,"body":"what's your elevator pitch,"},{"speaker":"is 3","startTime":1411.76,"endTime":1415.03,"body":"basically. And I want to be"},{"speaker":"is 3","startTime":1415.03,"endTime":1418.6599999999999,"body":"clear, I stay in integrity with"},{"speaker":"is 3","startTime":1415.03,"endTime":1418.6599999999999,"body":"who I am, I never adapt my"},{"speaker":"is 3","startTime":1418.6599999999999,"endTime":1422.02,"body":"elevator pitch to manipulate or"},{"speaker":"is 3","startTime":1418.6599999999999,"endTime":1422.02,"body":"be someone that I'm not, there's"},{"speaker":"is 3","startTime":1422.02,"endTime":1425.8,"body":"a very big difference. But I"},{"speaker":"is 3","startTime":1422.02,"endTime":1425.8,"body":"pull out different pieces of my"},{"speaker":"is 3","startTime":1425.8,"endTime":1429.79,"body":"brand story, I pull out"},{"speaker":"is 3","startTime":1425.8,"endTime":1429.79,"body":"different pieces of my values, I"},{"speaker":"is 3","startTime":1429.79,"endTime":1434.4399999999998,"body":"pull out different pieces of my"},{"speaker":"is 3","startTime":1429.79,"endTime":1434.4399999999998,"body":"background and my story to"},{"speaker":"is 3","startTime":1434.5,"endTime":1439.9599999999998,"body":"appeal to or speak to the"},{"speaker":"is 3","startTime":1434.5,"endTime":1439.9599999999998,"body":"identities, the values and the"},{"speaker":"is 3","startTime":1439.9599999999998,"endTime":1443.4399999999998,"body":"avatars of the people that I'm"},{"speaker":"is 3","startTime":1439.9599999999998,"endTime":1443.4399999999998,"body":"in front of. And so when"},{"speaker":"is 3","startTime":1443.4399999999998,"endTime":1446.5,"body":"speaking to creatives and"},{"speaker":"is 3","startTime":1443.4399999999998,"endTime":1446.5,"body":"photographers, I was talking to"},{"speaker":"is 3","startTime":1446.5,"endTime":1450.04,"body":"them about how frustrated I was"},{"speaker":"is 3","startTime":1446.5,"endTime":1450.04,"body":"put inside a box in the"},{"speaker":"is 3","startTime":1450.04,"endTime":1452.98,"body":"education system, when I was"},{"speaker":"is 3","startTime":1450.04,"endTime":1452.98,"body":"always a creative person who"},{"speaker":"is 3","startTime":1452.98,"endTime":1456.79,"body":"need needed so many different"},{"speaker":"is 3","startTime":1452.98,"endTime":1456.79,"body":"ways to express myself. And that"},{"speaker":"is 3","startTime":1456.79,"endTime":1460.57,"body":"came out in chasing multiple"},{"speaker":"is 3","startTime":1456.79,"endTime":1460.57,"body":"careers. And that's why I've had"},{"speaker":"is 3","startTime":1460.57,"endTime":1463.4199999999998,"body":"to develop a really strong"},{"speaker":"is 3","startTime":1460.57,"endTime":1463.4199999999998,"body":"mindset, because mindset is so"},{"speaker":"is 3","startTime":1463.4199999999998,"endTime":1466.1499999999999,"body":"important when you're somebody"},{"speaker":"is 3","startTime":1463.4199999999998,"endTime":1466.1499999999999,"body":"who's always pivoting and has to"},{"speaker":"is 3","startTime":1466.1799999999998,"endTime":1469.06,"body":"deal with what, you know, the"},{"speaker":"is 3","startTime":1466.1799999999998,"endTime":1469.06,"body":"struggles that come with that of"},{"speaker":"is 3","startTime":1469.06,"endTime":1472.84,"body":"like, Oh, God, I'm flaky or"},{"speaker":"is 3","startTime":1469.06,"endTime":1472.84,"body":"whatever. So you see how the"},{"speaker":"is 3","startTime":1472.84,"endTime":1476.4099999999999,"body":"elevator pitch will shift and"},{"speaker":"is 3","startTime":1472.84,"endTime":1476.4099999999999,"body":"adapt depending on who you're in"},{"speaker":"is 3","startTime":1476.4099999999999,"endTime":1480.31,"body":"front of. But it's going to"},{"speaker":"is 3","startTime":1476.4099999999999,"endTime":1480.31,"body":"still speak to the values and"},{"speaker":"is 3","startTime":1480.31,"endTime":1484.3899999999999,"body":"the identities of the people"},{"speaker":"is 3","startTime":1480.31,"endTime":1484.3899999999999,"body":"that you are addressing. It's a"},{"speaker":"is 3","startTime":1484.3899999999999,"endTime":1486.79,"body":"really important piece, because"},{"speaker":"is 3","startTime":1484.3899999999999,"endTime":1486.79,"body":"when you speak to people's"},{"speaker":"is 3","startTime":1486.79,"endTime":1490.24,"body":"values and identities on an"},{"speaker":"is 3","startTime":1486.79,"endTime":1490.24,"body":"unconscious level, they decide"},{"speaker":"is 3","startTime":1490.24,"endTime":1492.6399999999999,"body":"whether they're for you or"},{"speaker":"is 3","startTime":1490.24,"endTime":1492.6399999999999,"body":"they're not for you. And this"},{"speaker":"is 3","startTime":1492.6399999999999,"endTime":1496.1499999999999,"body":"all happens unconsciously. And"},{"speaker":"is 3","startTime":1492.6399999999999,"endTime":1496.1499999999999,"body":"so elevator pitch, I don't know,"},{"speaker":"is 3","startTime":1496.1499999999999,"endTime":1501.01,"body":"I'm just like, it depends. I am"},{"speaker":"is 3","startTime":1496.1499999999999,"endTime":1501.01,"body":"such a nuanced person. And I'm"},{"speaker":"is 3","startTime":1501.01,"endTime":1505.1799999999998,"body":"very aware of the fact that I"},{"speaker":"is 3","startTime":1501.01,"endTime":1505.1799999999998,"body":"cannot ever tell you really who"},{"speaker":"is 3","startTime":1505.1799999999998,"endTime":1508.48,"body":"I am and what I'm about in a"},{"speaker":"is 3","startTime":1505.1799999999998,"endTime":1508.48,"body":"sentence in a 32nd snappy"},{"speaker":"is 3","startTime":1508.48,"endTime":1513.04,"body":"elevator pitch. And at the same"},{"speaker":"is 3","startTime":1508.48,"endTime":1513.04,"body":"time, if I need to be direct and"},{"speaker":"is 3","startTime":1513.04,"endTime":1516.31,"body":"concise and speak directly to"},{"speaker":"is 3","startTime":1513.04,"endTime":1516.31,"body":"this person to get my point"},{"speaker":"is 3","startTime":1516.31,"endTime":1520.33,"body":"across, I know the principles to"},{"speaker":"is 3","startTime":1516.31,"endTime":1520.33,"body":"lean on. And so what I want you"},{"speaker":"is 3","startTime":1520.33,"endTime":1524.23,"body":"to take away from this whole"},{"speaker":"is 3","startTime":1520.33,"endTime":1524.23,"body":"conversation is yes, it's"},{"speaker":"is 3","startTime":1524.23,"endTime":1527.6499999999999,"body":"important. Yes, there are"},{"speaker":"is 3","startTime":1524.23,"endTime":1527.6499999999999,"body":"principles to follow and those"},{"speaker":"is 3","startTime":1527.6499999999999,"endTime":1531.73,"body":"things won't change. But also,"},{"speaker":"is 3","startTime":1527.6499999999999,"endTime":1531.73,"body":"you are a layered person. You"},{"speaker":"is 3","startTime":1531.76,"endTime":1535.51,"body":"are a nuanced person. And that"},{"speaker":"is 3","startTime":1531.76,"endTime":1535.51,"body":"means that while these things"},{"speaker":"is 3","startTime":1535.51,"endTime":1539.29,"body":"are important, there are other"},{"speaker":"is 3","startTime":1535.51,"endTime":1539.29,"body":"ways to get it across. And it"},{"speaker":"is 3","startTime":1539.29,"endTime":1542.4399999999998,"body":"doesn't have to mean that it"},{"speaker":"is 3","startTime":1539.29,"endTime":1542.4399999999998,"body":"doesn't have to be this huge big"},{"speaker":"is 3","startTime":1542.4399999999998,"endTime":1546.4599999999998,"body":"deal. Speak to the person speak"},{"speaker":"is 3","startTime":1542.4399999999998,"endTime":1546.4599999999998,"body":"to what their problems czar,"},{"speaker":"is 3","startTime":1546.55,"endTime":1549.28,"body":"make sure you've got a solution"},{"speaker":"is 3","startTime":1546.55,"endTime":1549.28,"body":"to their problem, know their"},{"speaker":"is 3","startTime":1549.28,"endTime":1551.86,"body":"values and their identities and"},{"speaker":"is 3","startTime":1549.28,"endTime":1551.86,"body":"make sure you're getting really"},{"speaker":"is 3","startTime":1551.86,"endTime":1555.6999999999998,"body":"clear on who they are so that"},{"speaker":"is 3","startTime":1551.86,"endTime":1555.6999999999998,"body":"you can message to them. And"},{"speaker":"is 3","startTime":1555.6999999999998,"endTime":1559.06,"body":"then your buyer needs to speak"},{"speaker":"is 3","startTime":1555.6999999999998,"endTime":1559.06,"body":"to that your elevator pitch"},{"speaker":"is 3","startTime":1559.06,"endTime":1562.9299999999998,"body":"needs to speak to that all of it"},{"speaker":"is 3","startTime":1559.06,"endTime":1562.9299999999998,"body":"comes back to how you solve"},{"speaker":"is 3","startTime":1562.9299999999998,"endTime":1565.87,"body":"problems for people. It's really"},{"speaker":"is 3","startTime":1562.9299999999998,"endTime":1565.87,"body":"that simple. How do you solve"},{"speaker":"is 3","startTime":1565.87,"endTime":1569.59,"body":"problems for people? Let that be"},{"speaker":"is 3","startTime":1565.87,"endTime":1569.59,"body":"the answer. And then focus on"},{"speaker":"is 3","startTime":1569.59,"endTime":1572.59,"body":"the things that really matter."},{"speaker":"is 3","startTime":1569.59,"endTime":1572.59,"body":"Let this be simple. Let this be"},{"speaker":"is 3","startTime":1572.59,"endTime":1575.8,"body":"straightforward. And then focus"},{"speaker":"is 3","startTime":1572.59,"endTime":1575.8,"body":"on the things that I said really"},{"speaker":"is 3","startTime":1575.8,"endTime":1578.98,"body":"matter. So your tonality, your"},{"speaker":"is 3","startTime":1575.8,"endTime":1578.98,"body":"messaging, your embodiment, who"},{"speaker":"is 3","startTime":1578.98,"endTime":1581.35,"body":"you are behind the screen, and"},{"speaker":"is 3","startTime":1578.98,"endTime":1581.35,"body":"behind when people aren't"},{"speaker":"is 3","startTime":1581.35,"endTime":1584.6799999999998,"body":"looking how you're showing up."},{"speaker":"is 3","startTime":1581.35,"endTime":1584.6799999999998,"body":"That is the most important thing"},{"speaker":"is 3","startTime":1584.6799999999998,"endTime":1587.35,"body":"because it's an energy that will"},{"speaker":"is 3","startTime":1584.6799999999998,"endTime":1587.35,"body":"be felt. And when you really"},{"speaker":"is 3","startTime":1587.35,"endTime":1590.05,"body":"spend the time getting to know"},{"speaker":"is 3","startTime":1587.35,"endTime":1590.05,"body":"yourself so that you can express"},{"speaker":"is 3","startTime":1590.05,"endTime":1593.02,"body":"that online, you will also know"},{"speaker":"is 3","startTime":1590.05,"endTime":1593.02,"body":"your point of difference, and"},{"speaker":"is 3","startTime":1593.02,"endTime":1596.62,"body":"you'll stand out without even"},{"speaker":"is 3","startTime":1593.02,"endTime":1596.62,"body":"trying, and it will all just be"},{"speaker":"is 3","startTime":1596.62,"endTime":1600.04,"body":"very natural. So I think yes,"},{"speaker":"is 3","startTime":1596.62,"endTime":1600.04,"body":"it's important. Yes, there's"},{"speaker":"is 3","startTime":1600.04,"endTime":1603.3999999999999,"body":"principles to follow. But also"},{"speaker":"is 3","startTime":1600.04,"endTime":1603.3999999999999,"body":"don't let this be the thing that"},{"speaker":"is 3","startTime":1603.3999999999999,"endTime":1606.37,"body":"distracts you from really"},{"speaker":"is 3","startTime":1603.3999999999999,"endTime":1606.37,"body":"knowing who you are on a real"},{"speaker":"is 3","startTime":1606.37,"endTime":1610.24,"body":"deep level and learning how to"},{"speaker":"is 3","startTime":1606.37,"endTime":1610.24,"body":"express that from a point of"},{"speaker":"is 3","startTime":1610.24,"endTime":1615.34,"body":"view of all the things we spoke"},{"speaker":"is 3","startTime":1610.24,"endTime":1615.34,"body":"about. So that's all for today."},{"speaker":"is 3","startTime":1615.4299999999998,"endTime":1618.28,"body":"And that's wrapping up our"},{"speaker":"is 3","startTime":1615.4299999999998,"endTime":1618.28,"body":"behind the BS series. I would"},{"speaker":"is 3","startTime":1618.28,"endTime":1621.31,"body":"love to hear from you if this"},{"speaker":"is 3","startTime":1618.28,"endTime":1621.31,"body":"was helpful. If you liked these"},{"speaker":"is 3","startTime":1621.31,"endTime":1624.85,"body":"series, let me know tag me I"},{"speaker":"is 3","startTime":1621.31,"endTime":1624.85,"body":"would really, really, really"},{"speaker":"is 3","startTime":1624.85,"endTime":1627.31,"body":"love to hear from you and I will"},{"speaker":"is 3","startTime":1624.85,"endTime":1627.31,"body":"see you next week."}]}