220: 🔮My predictions for the Coaching Industry in 2025🔮

🔮 My Predictions for the Coaching Industry in 2025 🔮

Hey there,

The coaching industry is evolving fast – and if you want to thrive, you need to be ahead of the curve. That’s why in this week’s podcast episode, I’m breaking down my boldest predictions for where we’re headed in 2025.

Spoiler alert: Some things we’ve relied on in the past are going out, while new opportunities are coming in hot.

Here’s a sneak peek:

🚫 OUT

• Coaches who joined the industry just for “freedom” (the vibe? Not it).
• Long-winded sales pages – people want clarity, not essays.
• Looking the part without actually living the work.
• Overly hook-y messaging that feels like clickbait.
• Convoluted courses and airy-fairy content that overpromise and underdeliver.

✅ IN

• The integration of AI – it’s here to stay, and those who embrace it will thrive.
• Hyper-specific niches and clear problem-solving. (Generalists? It’s time to level up.)
• Prioritizing personal growth and evolution as a coach.
• Certifications that deepen credibility and skills – because clients are expecting more.
• 
  

If you’re curious about what this means for you and how to stay ahead of the game, this episode is a must-listen.

🎧 [Click here to listen now](insert link)

Let’s make 2025 the year we innovate, evolve, and keep raising the bar in the coaching industry.

Big Love,

Breanna

P.S. Don’t just listen – take notes! These insights could be the difference between blending in and standing out. 🔮

As always, please don't forget to hit Subscribe! xxx

Transcript

Unknown: 0:00

Music. Welcome to the mind school, the classroom for your mind and soul, where we design our lives from the inside out. Here you will find a human first approach to life, business and relationships, to create freedom, growth and constant evolution through mindset, emotional intelligence, leadership and connection to self. I'm your host, Breanna may educator, CEO mindset and business mentor, and my mission is to teach the things we were never taught at school so that no dream is left on the pillow and no purpose left unfulfilled. Here, you can expect a lot of laughs and thought provoking conversations as we squeeze every drop of juice from this beautiful, precious, crazy thing called life. Welcome back to the mind school podcast. I am diving straight into today's episode, which is all about my predictions for the coaching industry in 2025 I have obviously been in this space now almost for five years, and I've been full time in my business for almost five years, and in that time, I've definitely been observing and witnessing and noticing lots of shifts, lots of subtle changes, and lots of nuance to the way to run a successful coaching business, and sort of shifts and changes. So I've been doing a little bit of reflection about what I predict for 2025 and what I think coaches are going to need to know to really run a successful coaching business next year. So that's what today's about. I'm going to go through the ins and the outs and the things that I think no longer work, and what's going to need to happen from not just a strategy and processes and systems perspective, but also from an internal place, like what kind of person you really need to be and what you need to prioritize if you're going to cut it in quite a cutthroat industry that has grown a lot in the last few years. So before I dive into that, I will start with my weekly win and my weekly challenge. It is summer time, full stop. It is summer. Paul and I are getting a mini Malibu, so I'm gonna learn to surf, which is so funny, because here's the thing, I'm actually afraid of waves. So last summer, we tried surfing, and as I paddled out, I was like, I'm so scared of waves. And my husband and my brother were like, this is probably not the hobby for you then, but I really want to be okay with waves. So it's summer. We're getting a Mini Mouse so that I can practice surfing. And I just think that's the win. The win is summer, full stop. The challenge is, again, I don't think I have one today. I don't have a challenge. However, I have been challenged by building this is actually really relevant to this episode. I have been challenged by the fact that I started a coaching business, and I think a lot of people that move into the coaching space will resonate with this. I started a coaching business because I freaking love people. I love people. I love being around people. I'm quite an extrovert. I love helping people. I love collaboration. And the reality of building a coaching business, particularly in the beginning, is that actually you're spending a lot of time alone. You're spending a lot of time doing admin and emails and marketing plans and learning strategy and learning Facebook ads and learning bookkeeping and learning sales emails and sales tactics and all of these things. You're actually learning how to be a business owner, and all of a sudden you're like, wait, I did this because I like people, and where are they all? Where are the people? And I know, for me, personally, I always had a vision of doing a lot of in person stuff. When I started, it was like I wanted to be more on stages, in front of people. I wanted to do retreats, I wanted to do group programs. I wanted to do things like the mind school, which, you know, last year I birthed them, has been the best thing I ever did for my business. But the truth is, the challenge for me was that to get to that place where I actually had enough of a client base, where I actually had enough of a reputation, where people would come to my retreats and come to my programs and take six days off and fly across the country to come to my things, I have spent 90% of my time alone creating that outcome. So that was something I've been challenged by, and that's probably something to just consider if you are going into the coaching industry in 2025 and you're an extrovert and you're a people person. This isn't even in my notes. This isn't even something I was planning on saying, but my advice to you would be, if you know that you're you thrive in company. See See if you can find a place, whether that is other friends, a networking group, a mastermind, local people in your area who are doing small business things, or who are starting their own business, who are going all in, who are even in the coaching industry, make friends and make a. Plan to meet up and CO work at least once or twice a week. That has been a game changer for me, and has really, really helped and consider your business model from the get go. Consider your business model from the get go, consider where it's all leading and what you want it to move toward, and what that means for choosing your business model. Is it retreats? Is it in person? Events? Is it deep and connected, one on one sessions? Is it at your home? Do you want to have an office? Do you want to do group programs online? If you are and this could be another option, which it absolutely was for me in the first two years of my coaching business. In the first two years of my coaching business, I was actually quite, I wouldn't say burnt out. I wasn't burnt out. But teach, I was a full time teacher, so I had actually gotten so much people time that I was actually craving a little less, and I was excited by being fully online. That was the whole goal for me. When I started my business, the main goal was to be completely online so that I could have the freedom to travel and to do more of that kind of stuff. And that was beautiful, and it served its purpose, and it was incredible. We did so much travel in the first two years. I served a lot of people online. I started to build my reputation. But like I said, the goal was always to come back, swing back to in person. And so have a think about what is going to serve you. But like I was saying, if you're getting into this industry because you're a people person and you love it, but it suits your lifestyle or your family goals and values for you to be online, then my advice would be to make sure that you've got strong boundaries and that you are going to close your laptop and really, really prioritize things outside of business that light you up and that nourish your soul. And that's another thing that, like I said in the first two years, that I was mainly online, and my soul wasn't really nourished from that extroverted like people being around people, sort of it wasn't nourished in that way, but it was being nourished so much by travel and adventure and living on a bicycle and all the wild things that happened, but making sure that you're at least getting your cup filled elsewhere and you're not relying on your business to fulfill every single need. So anyway, that was a little bit of a digression from my introduction, which you know, is so on brand for me. But I wanted to start with my predictions for the coaching industry, specifically for 2025 so I'm going to talk about the outs and the ins and things that I and I've worked with hundreds of coaches. At this point, I've been a coach myself. I'm in masterminds with other coaches, coaches who are doing six figures, seven figures, eight figures, like I've got a mentor who does eight figures. I've seen it all. I've worked with all of them, and I've been really observing changes. And I think about this when I actually wrote the curriculum for the mind school, because I want to make sure we're moving with the times. And so these are the things that I would say for the outs are on the cards for 2025 so this is almost counterproductive to what I just said, but the coaches who came into the space because they saw it as the easier option for lifestyle freedom, they saw it as a means to an end, rather than a full purpose, like something that they loved doing something that they were actually on, like they felt like a mission. They wanted to do it for this really strong why there's a lot of people that came into the space after around about 2022, the industry seemed to be flooded, and the people who came in were often allured by, you can make 50k months, working four hours a week and doing not much. And so if you come in under that, guys, if you come in motivated by that, you're doing it because it's easy if you're going to get to work stuff all and sit margaritas by the pool, and again, there's nothing wrong with that. That actually gets to be an incredible motivation. I love that life. I'm all for it. However, it wasn't the main reason I got into it. And so I think there was an influx of people who did come in with this sense of it gets to be so easy, and I get to make so much money. And a lot of people who actually conflated their pricing, conflated their pricing way too soon, and then actually found that it wasn't sustainable, because they weren't actually getting the incredible results that they promised. And so with that, there's a few different things the people who will be exiting. This is my predictions. There will be a lot of people exiting the coaching industry, and not because they failed or not because, you know, anything like that, but because they actually realized, whoa, this is a lot harder than what I had anticipated. I was kind of blind and blissfully ignorant coming in, but actually, maybe I don't want it as badly, and that's totally okay. It's a lesson that you get to learn. But I would say that lots of people will exit the industry. And the other thing that I've already sort of mentioned, conflated pricing, that is something that. And out there was an era, it was about 2022 where people were charging outlandish and, you know, money is one of those things where everything's perception, everything's perspective, the industry became almost quite entitled. You probably saw a lot of that messaging that was like, you will pay millions just for the pleasure of being in my close proximity energy, you will pay and get stuff all but just for the privilege of being in my close proximity spaces, I think people have cottoned on to that, and people are like, what am I actually getting? And what are the transformations, and what can you show me that you actually can do for me? And people are being a lot more conservative with their money, because what happened in that time is that people got burned. People got burned. And so it is out with conflated promises, conflated pricing, conflated expectations and egos. And there's going to be a real groundedness that I believe is going to come back into the industry. So that's the outs. A few more outs, and this is more of the strategic sort of things that I see. I think it's out with really, really, really long winded sales pages. There was an era, and I'm so glad that this feels like an out really, really, really, really, really long winded, convoluted sales pages. I think that's out. People are done and they want clear, specific, what am I getting? I think that coaching itself has become more popularized, more widely accepted, and because of that, people have experienced it. They know what they're getting. They don't need probably as much educating and warming up. They know what they're in for. And those long, convoluted sales pages, I believe, are out. People want more specificity, and we'll get to the damn point. Another out is it kind of goes hand in hand with what happened in like 2220 23 era, because people were making lots and lots of money really, really quickly, often without the embodiment or the integrity behind it. What we saw was that it was so easy to spend money on photo shoots, and it was so easy to just delegate the skill sets needed for things to look good. So you get the best copywriter, you get the best marketing, you get everything looking really great on the outside, but then on the inside, it's kind of like it wasn't as clean on the inside. And so I think now, while there was a time where it was all about looking esthetic, looking like you're the part playing the part, because people are so much more attuned now to if you actually are the part, they're going to see through the smokes and mirrors they're going to see through. And that's why I believe the coaches who are going to succeed in 2025 they don't need the fancy, shiny things, their energy speaks for themselves. They don't need to do all the photo shoots to look the part. They don't need the fancy things, because the client testimonials, the word of mouth, the energy and that confidence and integrity will speak for itself. So it's kind of out with fancy shiny things and in with just being really bloody good at what you do with that. And something I've kind of already touched on is overly hooky messaging. Like, here's five steps. I five steps to get$500,000 in 2.6 seconds. People are kind of a bit like, eye roll, like, really, really people are, I feel like there's a bit more soul. I feel like there's a bit more soul and groundedness coming back in and people who they really want to just have your honesty and have your authenticity, and they feel that. So it's out with overly, like I said, overly conflated messaging, marketing, esthetics, overly bold statements, and a lot more of real and integral and that sort of will lead into your messaging, your esthetics, your branding, all of those different things with that. Another out that I predict is less people are going to want convoluted courses with heaps of modules and 90 minute master classes and another course. There was a rise of the digital courses. There was a rise of online programs, and heaps of people flooded to create that because it's great for scaling, it's great for lifestyle freedom. It's great for business. However, the consumers have had so many courses, and I think now they're a little bit cost out. They're a little bit information fatigued. They actually want to just make the changes. And actually they know the stuff. They know the stuff because the stuff is now so widespread. People can get the information on a podcast, people can get the information in a book, people can get the information in a freebie, and they're done. They actually need the help to embody the wisdom, to embody the knowledge. And that's why, when I get to the IMS, I believe that the coaches who will make it in 2025 and not so much the yes, they're educating, but not in convoluted ways, not in time wasting, not in long winded courses, and really con. Looted messages and programs and curriculum design, but in get to the point and actually help me to change. People are more self aware now in this space, but self awareness is the first step, and people are now kind of stuck on, yeah, cool. I know my pattern, but how do I get to the other side of the pattern? So those are all of the sort of outs that I would suggest thinking about for 2025 the ends, which are probably the flip side to all of those things. One, one of the ends is the integration of AI into coaching businesses. Personally, I was so resistant to this, and it was probably just ego stuff, if I'm really honest. And also, I love writing. I love creativity. It's one of my favorite things in business. Is to get creative, to write sales emails, to write things to clients, to write content. And I was like, I don't want to outsource the thing I love. However, there are ways to use AI in your coaching business, which is honestly game changing. I have used it so many times in helpful ways that don't take away or detract from my voice my creativity, but actually compliment and amplify it. The more I've leaned into using AI to support me, to become more me, to create more authenticity and to get even clearer on my tonality and things like that, the more creative I've become. So I actually have the paid version of AI of chat GBT, and I use it almost daily now to the point where I can ask questions, like some of my clients are struggling with this and this and this, what would be a really great podcast for me to do that would help more people in this realm, and it can give me lots of ideas, and then I can put in, for example, my chat GPT knows the mind school curriculum because I've uploaded it, and I will say, help me to write a piece of content that links back to the main pillars that I teach in the mind school. And so what I know is that it's using my own it's using my intellectual property. I put it in there, I created the curriculum, and now it's helping me to think of content ideas, and it's it's just that, but it helps so much. The other way that you can use AI is with all of your automation emails, with sales emails. And it could just be prompts. It can just be to help you get ideas, to get your mind moving and to get to know yourself and your business more. There was a trend going around. It was actually wild, where you typed into AI, tell me something about myself and my business that I might not know. I should have actually had it ready to read because it hit. It was like, so profound and so accurate that I was like, Well, I probably wouldn't have known that, but it said something about how you care so deeply about the way you lead, the way you and it said something about my leadership. You are really honing in on leadership skills. And I had never said that. I had never said that to chat GPT, but I'd asked it questions about how to communicate with team when I want something improved, and how to do it in a really, you know, like all of these different things. Anyway, the point is chat, GPT and AI can be used in so many different ways that will actually increase your authenticity and help you to show up more you and to amplify that. It's more about you knowing the right prompts and knowing how to use it to support you. So I think that if you're not getting amongst it in all sorts of ways that you can use it, your even little things like eye correction. There are AI programs that can you know if you're reading from a script, it can do eye correction to change your eye gaze. So you can actually read from a script if that's something you're working on, but then change your eye gaze so that you're looking directly at the camera. All these little, tiny things that you can use AI for that will help you in your business to feel more confident, to build more skills and to become more embodied. So that's that one. The next in is hyper specific niche and problem solving. I think that people are done with broad people are done with vague statements, like, if you're a life coach, I think you need to be really, really clear on specifically, who do you help and in what way, what is the specific problem that you help people with? For example, some of the research that I've been doing recently is all around hormone health and fertility and PE costs and endo and all these different things, right? So I've been researching, and when I find someone who is hyper specific, who is a coach for women in their 30s trying to conceive who have picos. All of a sudden I'm like, Whoa. This is not just a nutritionist. This is not just a naturopath. This is a naturopath who specializes in women's fertility and picos. That is hyper specific, and it helps me to know, yes, this is the coach for me. So I think if you're going to create a program, and it doesn't mean that your area needs to be hyper specific, for example, you can be a business coach, but your offers and the different things that you offer within within your business, they need to have hyper specific. Specific niches or problems that you are solving, because otherwise you're going to get lost in the noise. So again, it's not to say that you need to be a specific like your actual niche needs to be specific. If you're quite broad, like you can be a mindset coach, but if you have a specific offer, what is the specific niche or transformation within that offer that is hyper, hyper specific, so you don't get lost in the noise the other in. Because I said that the industry, and when I say the industry, I mean the consumers, lots of people, as consumers, did get burnt by this influx in the coaching industry, which was not backed by really solid coaching skills or systems or support or transformation, and because of that, people are a lot more conservative about who they invest with. People are doing a lot more research. People are wanting to get to know you on a really deep level. And that's why I believe there's two things that are an in or that need to be a priority if you're going full in in your coaching business in 2025 Firstly, you need to be really prioritizing your actual skill set, and I don't mean just your skill set as a business owner, because that's something you're going to need, fortunately or unfortunately, wherever you stand in this arena, if you're going to Build a coaching business, you actually need to learn the skills to be a business owner. Okay, that's something I'm willing to do because I want to coach and I want to teach, but I didn't get into it because I froth entrepreneurship. It's just one of the things I need to master to be able to do what I love, which is to coach and teach and speak and help people, right? But Love it or hate it, you need to really get invested in the skills of running a business, whether that's copy, messaging content and all of that. But above all, in 2025 you need to invest in your coaching skills. I am worried by how many people haven't even done any programs, any upskilling or constant upskilling professional development in their skill set to become better coaches. You cannot just do one little certification online. Yes, and there's nuance to this. Yes, you can do it and get started, but don't rest on your laurels. Don't get lazy. Don't stop upskilling, because the coaches that keep thriving are the ones, and I'm speaking for myself here, I have been very fortunate that a lot of my career, I was actually practicing the skills of coaching for years before I even went into coaching, and it was unconscious, but I had developed a lot of skills in coaching before I was consciously doing it. Then I was doing a lot of training in mental well being and mental health and mental first aid and all of that. I was learning skills. When I went into coaching, I did my NLP, course straight away. Before I invested into business coaching, I went and learnt to be a good coach, because I've always invested in that skill set. I've then gone on to do Shadow Work coaching. I've gone on to do so many different modalities and learn more, because I know that for me to grow my coaching business, I need to get client results. And the number one reason that I have been able to grow my business and and the lifestyle that I like, which is something that I don't think enough people actually speak about, I have grown a coaching business which has sustained multi six figures and generated seven figures while I've been living a very, very aligned lifestyle for what I wanted. But the reason I've been able to do that is purely because of the client retention that is client stay. My client retention rates are through the roof and the referrals are also through the roof. That is because I get results, and I get results because I've always prioritized skills. So if you feel like you're lacking skills to know how to manage clients and outcomes, how to get clients out of their way, I highly recommend in 2025 that you make that a priority, because no longer are people going to spend lots and lots of money and then see through the smokes and mirrors and realize you don't actually have the skills to support them, and you're not actually enabling them with profound transformation. So with that, I believe that it's important for you to Up skill and do some more certifications, do some more coaching, do some more training. I truly also believe you're going to need specific skills in more of the embodiment work, because clients have got the self awareness. A lot of people have self awareness. They need to actually know how to what to do with this self awareness, what to do to actually change from I'm aware of my shit to I know how to move through my shit, and so I would recommend Shadow Work, emotional embodiment, all of the things that I actually teach inside of the mind school. But whether it's the mind school or anywhere else, I believe you need to support clients in the embodiment. And with that, the other in for 2025 is that you want to prioritize your own personal. Evolution, because you can only ever go as far with your clients as you have gone for yourself. So if you're not willing to take the scary first leap, why would your clients if you're not investing in coaching, why would your clients, if you're not doing scary things, why would your clients, if you're not being the embodiment of what you live and breathe and teach. Why would your clients aspire to want to be coached by you? Why would they even aspire to have you as a role model? So your work to do as a coach is to be a living, breathing embodiment of the thing that you preach and teach. And so what are you doing behind the scenes to keep evolving? What are you doing behind the scenes that is going to have you an embodiment and an energetic match for the people who also desire that don't get lazy or don't rest on your laurels and think, Oh, I did that work. I'm done. That is when your business will plateau, your personal growth will plateau, and it's probably time for you to take a next level, if that's what's happening, because when you start to embody a new energetic frequency, you'll start to be a match for that. So there are lots of industry ins and outs that are just my predictions for 2025 I would love to know in the comments any of your thoughts, what you've noticed, what you've observed, what you're going to change moving into 2025 if you would like to come to the mind school to do that. Mind school coaching certification in 2025 all of the information is now in the show notes. The link is in the description, and I will see you back here next week. Bye. Thank you for tuning in to the mind school podcast. It is a massive intention of mine to continue to grow this show, because the more the show grows, the better the guests get. And I know that is going to be so powerful for you listening. So if I could ask this massive favor, it would mean the world if you could please leave a review, hit the Follow button, or leave a rating on Spotify, so that we can continue to grow this show and bring you the juiciest, most thought provoking and expansive conversations through incredible guests. Thank you so much for tuning in. I'll see you next week. You.