The Rebrand That Broke Me Open: Fertility, my future kids, and my mission...

Hey there,

I’ve been in CEO mode. Launch mode. Keep-it-moving mode.

But under the surface… something has cracked open.

In this week’s podcast, I’m sharing:

• The painful (and surprising) truth I uncovered about my deepest why
• How my fertility journey shaped the rebrand
• Why I’m done choosing between ambition or softness
• And the big questions I asked to come home to myself (and this business)

This isn’t just a rebrand. It’s a reclamation.

Of the creative. The maternal. The messy middle. The both/and.

If you’ve ever found yourself evolving in ways that don’t fit the algorithm… this one's for you.

🎧 [Listen now]

 👀 And peek the new site while you're at it → www.breannamay.com

P.S. If you’re a coach craving a business that feels like you, join us in LEVERAGE.

 👉 [Sign up here]https://courses.breannamay.com/offers/n28dbNYC/checkout

Big love,

Breanna

As always, please don't forget to hit Subscribe! xxx

Transcript

Breanna Hunter: 0:00

Music. Welcome to the mind school, the classroom for your mind and soul, where we design our lives from the inside out.

Intro: 0:19

Here you will find a human first approach to life, business and relationships, to create freedom, growth and constant evolution through mindset, emotional intelligence, leadership and connection to self. I'm your host, Breanna may educator, CEO mindset and business mentor, and my mission is to teach the things we were never taught at school so that no dream is left on the pillow and no purpose left unfulfilled. Here, you can expect a lot of laughs and thought provoking conversations as we squeeze every drop of juice from this beautiful, precious, crazy thing called life.

Breanna Hunter: 0:59

Welcome back to the mind school podcast. I am very excited to dive into today's episode, because I'm sharing a whole bunch of what's been going on, both personally and professionally, behind the scenes, as I have been preparing for the rollout. That you may have noticed already, that is the rebrand, the new look, the new era of my business. And I wanted to write not right. I have been writing a lot. I have been writing a lot recently. I've been processing what's been going on. I've been working behind the scenes for almost a year in trying to figure out why something wasn't quite feeling right in my business, and why I wasn't feeling as excited to show up and write and be me and share my thoughts and my personal journeys and all the things that I've always loved to do, I hadn't been as excited. And over the last six to 12 months, I've been working with so many different people, brand strategists, graphic designers, photographers, like all of these incredible minds coming together to help me figure out what is this thing that's missing, and it's been moving alongside. So this was the last six to 12 months where I've been going something's not quite right with my business, with my brand, something isn't quite feeling it. And I really needed to sit with that alongside the business journey has been also a personal journey of a really, really difficult trying to conceive story really like it's been two years now, and I think in the last two years I've been pushed, I would say, really in the last six months, really, in the last six months, I think I've been pushed to quite a emotional edge. And in the last few weeks, I've actually found myself saying things to my girlfriends and saying things to Paul and my mom, like, I don't know how much longer of this I can actually take, and at the very same time, I'm very acutely aware that this is exactly what I needed. And even though I've been trying to get pregnant for the last two years, it's probably only been in the last six months that I've really felt like, oh, I fucking want this. Like I am ready. I was ready yesterday. This is feeling like torture every month, every day, that I'm not yet pregnant. And so why this kind of weaves into the brand story, the rebrand, and why I wanted to share is because there's been so many lessons for me personally about business, about brand, about ego, about all sorts of things. Becoming a mum has already changed me on such a deep level, but it's also been more like a remembering, not so much like I feel like this rebrand that I've I'm rolling out, and I just can't wait to share with you listening, everything that you can see visually is actually on my website, and it is the most beautiful website. The link and everything is on the show notes. Go and have a look after this, or pause this. But I'll get into the whole story in a moment. But it doesn't really feel like I want to say new me. Like, you know you want to. It's so it rolls off the tongue almost when you're sharing on your socials, like, this is a new era. This is a new me, but it's not. It's more like, it's more me, and it's like a homecoming. It's like the last few years I've been really playing with personally and professionally. What the heck am I here for? What actually matters to me? My heart has been cracked open in a way that has both softened me and strengthened me, and I just feel like I'm exactly where I need to be. And now this brand represents what's been shifting internally, layers that have been removed as I've just been coming more and more home to who I always was. And so I think I should start with my why, and this has helped me so much in figure. Bring out where this whole business and brand is going. And I've had to revisit this time and time again. And this is something I share with everything I teach. Everyone who comes into my programs, everyone who does leadership training with me, or does the mind school training or personal one on one coaching, it's like, first we must remember your why we know we need to know what, what it's all for, why it matters. Why it's important? Because if you're not emotionally invested, it's going to be hard to move when things get challenging. And if I think back, my vision, my dream for my brand, has always been deeply tied up in helping humans to feel happier. And yes, that's a nuanced thing, because we can't be happy all the time. But it's always been about emotional wellbeing. It's always been about people living without regrets. It's always been about people having the courage to live authentically, whatever that means to them, and have the courage to go and build their version of success, whatever that is. And I've always really, really been so deeply invested in mindset, emotional well being emotional intelligence. And my dream was to make mindset mainstream like I was. I left the education system pissed off because I was like, we aren't teaching things that are relevant. We aren't teaching the things that matter. Kids are learning that they are stupid because they failed some ridiculous test when they were like nine, and that creates the pathways, the neural pathways, the identity for the rest of their life. And by the time they get to me as a high school teacher, I was like, what? They already have clocked out. They're already bored. They're already burnt out. They're already saying that school is boring. The kids who used to love learning in primary school of all of a sudden, like, This is dumb, this is irrelevant. What are we doing here? What's the point? And I was like, we're not teaching relevant things and setting people up for a modern world. And I really got this sense that in this modern world, in the dawn of artificial intelligence, we need emotional intelligence. We need emotional intelligence to manage teams. We need leaders who actually lead and aren't so stressed out in the pursuit of their promotions, that they've forgotten the people that they're leading. They've forgotten to connect. They've forgotten all of that. And I was like, it's a problem for schools, for sure, it's a problem for businesses. 100% in the last five years, two of my business as I've been coaching, you know, school principals, lawyers, coaches, teachers, six figure business owners, startup business owners, everything always comes back to emotional intelligence, to your internal state, to your mindset, to what's going on within your external reality only reflects what is already happening inwards. And so I've always been about the internal word world first, and the inside before we get to the outside about self before success, and I believe we get to have both. We don't have to sacrifice ourselves to achieve success. And I always have this underlying undertone or current that you get to be both. You get to have both. Both is what matters. You get to be successful, and you get to have a really fulfilling, deeply nourishing life. So I've been coming back to all of this, like, what was it all for? And I've got notes. As you can see if you're watching on YouTube, I've got notes because I've been journaling, processing, getting clear on what's been coming up. And so as I looked at my brand over the last probably year or so, when I looked at it, it felt heavy. It was so much. And look brand is not about colors. There's so much more to brand than colors. I am very aware of that. But every time I went to go create content in Canva or just put something together, and I love this is part of the reason why it's so important to me. I'm such a creative I love to be in Canva. I love to be making things pretty. I love to be putting words on a page. I love to see how it looks. I love a concept. I love making it all come to life. And I was, I was looking at my brand, and I was like, Okay, there's a few things that are off here. One is that it's so black, and that sounds so silly, but like, I'm not that person. I'm actually, if you looked in my wardrobe, you'd be like, where's the black? Like, it's pretty rare. I'm bright, I'm light, I'm, you know, all of it's funny, how hilarious, because I'm actually wearing a black singlet today, but I it felt just heavy for me, and something wasn't quite feeling right, also in the business journey, and I've been, you know, I'm when I talk about both, and how you have to be both, and it's always a case of both. And in business, you have to learn strategy. You have to learn how to write really hooky content, how to get attention in the first few seconds, how to get and keep and hold attention. You have to learn how to work with the algorithm and speak to your clients pain points and create problem awareness and all of these things that make you a an intelligent business woman, you need to learn those things. However, I started to feel as I looked at my brand and I looked at my content, it had swung too far in that way not to say it's wrong. Long because it's not, it's important and it's necessary. But I started to feel like, where's the creativity? And also, while it's very hooky and very easy for me to talk about, you know, I've generated over seven figures in the last blah by doing blah, and I only work blah. And while it's easy, and I want to say lazy is what it kind of is, but it's so easy to do that kind of content. It's so easy to do the how you can create six figures by working three hours a day or whatever. And I'm like, I don't care. Like, I don't care. Show me your bank account, but also how you made it. Show me your bank account, but also how much time you spend with your family. Show me your bank account, but also the quality of your relationships. Show me your six figure launch, but also your health. Show me how you've scaled your business, but also you scaled your presence. You're more present with your family. You're more present with your kids. And so I've been deeply contemplating this, okay, cool. Like, it's easy for me to do that kind of marketing, and it's important, and it's necessary, and it's not like, I'm going to stop it, because at the end of the day, I'm a business woman. I'm growing a business. I'm scaling a business. But also, I've been in this season of, like, also morally, I want to always make sure that it's not even about the outcome, but about how you did it. It's not about what you're doing, but who you're being while you're doing it. So I've just been thinking about all of these different things, and as I've been really working with, like my brand designers and my web team and all of this, it's like, what do you stand for? What do you stand for? What matters to you? What is like the Breanna thing? What is the message? What is it that you want? What is the mark you want to leave on this world? So that's all been happening on a professional lens, and then on the other personal side. It's like this has been happening while I've been really cracked open in a really difficult trying to conceive journey, and I've been forced to be like, Oh my god, like, and this is the kind of painful epiphany that I've had. And most people, if you've listened to this for quite some time, if you've worked with me before, you're probably going to laugh and be like, Duh, we can all see that. Breanna, we can all see that. But what I came to realize was everything I've always done, in my business, in my life, decisions I've made, it's always been about kids. It's always been about children. And I don't know if I necessarily saw that, but if I look through the threads of my life, yes, I am a very ambitious human. Yes, I am a very like I can be savage, and, like I said, I stand for and and both, I am also one of the most sensitive and maternal people that there is, and I've always had a story that I'm not but if I look through my life and I think of even my earliest memories, when I was six, I used to write baby's names on a page and go and show my mum and ask her to help me choose baby names. I used to say that I wanted two kids by the time I was 26 I used to play teachers, and I used to dress all of my teddy bears up and just mother them and teach them. And I was a nanny, like I literally was a nanny when I was moving through universe. When I was at university, I was a nanny as a job. I absolutely adored it. I still am in contact with some of the kids that I nannied. I loved it so much when I was traveling, because traveling was such a big piece of my life, and is it was when I went to an orphanage. I went to an orphanage while my two besties went to an animal shelter, because that was just me, like I was like, no, no, you've got to do your animal thing. I love that for you, I'm going to the orphanage, and they'd go to the shelter, and I'd go to the orphanage, and it was at the orphanage that I literally made the decision to go home. I'd just finished my law degree. I'd graduated from law and I decided then, and there actually no working with those kids in the orphanage did something to me, and I loved it. And I was like, I'm going back to do teaching. And that was a huge ego death at that point, because I was like, what, like, you're gonna do teaching you've just finished a law degree. Like, what the fuck it was? Just ego, ego, ego. And then I became a teacher, and teaching was the best time ever, like, the ultimate privilege. And still to this day, when I think about all of the testimonials and all of the messages and all of the things that I get, all of the beautiful messages I get in my business, all of the takeaways, all of the cards, all of the flowers, all of the things that have said to me, what actually moves me is not oh my god, Breanna, I just signed five new clients. Oh, my God, Breanna, I've just had my biggest cash month. Oh my god. Breanna, this while I'm excited for you, it's the things that move me are when old students, like old students that I used to teach, sign up to my programs, when I get messages from old students who are like, Miss you're so inspiring. And I've decided to go and go back to uni and be a teacher, and I hope I can be like you one day, or when parents leave the mind school and say to me, I can't believe the impact this has had on my children. Or somebody leaves the mind school and says, I've healed my relationship with my husband. I was going to leave him and we're still together. Or when a client messages me and says, Breanna, I'm actually spending the day with my kid. I can't believe I get to make money, but also I'm spending more time with my kid than ever before. Like that stuff moves me, that stuff makes me so emotional, that stuff is what motivates me. And so it's just been this almost painful remembering of like, everything I've ever done has been highly motivated by kids. And it's like the most beautiful thing to have so many mothers in my programs, and so many mothers graduate from the mind school, and so many mothers inside of level up. And whenever I hear, holy shit, this is going to make such an impact on my kids, that's when I'm like, oh yes, that's what it's for. And don't get me wrong, money is incredible. I'm excited when my clients make money. I'm excited when I make money. Let's not demonize money, but it's not the motivator for me. It's not what makes my life meaningful. It's sick. It's a cherry on top. But I want to show people that you get to have both. And also I need to remember for myself that even though, and this is one of the messages that is for any business owner listening, even though it is intelligent at times in your business to do those hooky posts, to allure people in a three second hook, to consider the algorithm and all of that, It's like, yes, that might drag people in. But is it also what you want to stand for and be known for? So yes, I do want to help people make more money and teams lead more efficiently and productively, and all of those things. But also for me, it's like, actually what I really care about is the human underneath is, How are you coping? How are you feeling? Are you connected? Are you feeling intimate with your partner, with life? Are you lit up by life, or are you hustling towards emotional bankruptcy? And I don't want to be part of that problem. I don't want to be part of the problem of people thinking that when they hit the six figures, they're going to feel happy when they hit the seven figures, then they can relax. There's so much marketing out there that perpetuates unhealthy ideals, and I don't love being part of it, and at the same time, I understand that some of it is necessary. However, for me, it's more about I want to show people that you can have those things, you can have, the success you can have grow and set hefty goals. You can grow to the six figure, seven figure business, if that's what you want. You can scale your team to 1020, 30 people. You can have the 200,000 podcast episodes and all of that. But don't let that fool you into thinking that's where your worth is. That's what you know all your happiness relies on, because all of that can be taken and so for me, it's just been this really beautiful remembering of what matters to me, and a painful reminder that so much of what I'm motivated by is by children, and even though I don't have my own yet, I know that he or she is coming, and I always think about,

Unknown: 19:29

who do I want to be? How do I want my kids to look at me? What kind of world do I want to create for my kids, and what kind of lifestyle do I want to create when my kids are here? And that in itself, has led to so much rethinking about business and I don't even know, like I don't even know how much is going to change when they come but what I know right now is that it's already changing me in so many ways. It's already reminding me to slow down. It's already reminding me of who I want to be in their eyes. I want to literally be able to look at them in the eye and say, I'm helping make your world a better place. I'm helping your teachers thrive. I'm helping the businesses like I just want to feel like to them. I'm making the world a better place. And so with this, there has been so many ego deaths, so many money mindset things that have come up, ego deaths that have presented themselves, because as I've been thinking, like I said, I remembered, like, actually, this is all for kids, and I'm such a freaking mother. Like, I'm I actually am. And I didn't even like to admit that for so long, I was like, oh, like, oh, like, No, I'm not. I'm such a boss, babe. I'm so savvy. I'm so ambitious, and it's like, yeah, of course you are, but you get to be both. And that's always been my message. It's always about both. And so when I really have been cracked open, and even it hurt my ego, it hurt, it hurt to say out loud a few times in the last few months, I don't even fucking care right now about the business growth. I care about my peace. I care about my cortisol levels I call I care about the maternity leave that I'm creating for myself. And while I'm still growing the business, and I know that I'm also going to go into a season where growth is not the intention that actually has brought with it so much. Oh, why does that feel uncomfortable? Why is it so uncomfortable to admit that, like, business isn't your baby right now? In fact, business maybe never was your baby. It was the vehicle for your babies. It was the vehicle for you to be more present with your babies one day. It was a vehicle for you to make an impact on your future babies. Your business was never your baby. It was a vehicle for your babies. And your babies are your children, your future children, your babies are actually like my family. It's business has always been a vehicle for something more meaningful, and when we know what that meaning is, I feel that's when we've got fuel. That's when we can be moved, when things are hard, that's when we remember what we stand for. And all of that, of course, comes into play when you're doing a massive rebrand. It's like, well, what do you want to be known for? And so for me, it's the message that you get to be both. You get to have both. And for me, the remembering in business is like, yes, it's strategy, yes, it's outcomes, yes, it's those cool, shiny things that we all want. And it's also creativity and just letting your fucking soul out and talking about not just what you're doing, but who you're being, how you're feeling. Are you actually proud? Are you regulated all of those things? And it's about allowing yourself to show up as all parts of you. And it's like the both and like, this is my reminder to myself and to anyone listening that like in my business and in my personal life, I am an optimistic person. I am a fucking mindset coach. I've got a very strong mindset, and also both and I've been cracked wide fucking open, and I've been a mess quite a lot of the time. And even though I teach people, for example, how to get clarity and take action. The last few months, I've had no clarity. I've had no idea what the fuck is happening, and all I've wanted is to be able to practice what I preach, and I get to be both. I get to be the person that shows up as the mindset trainer, the emotional intelligence trainer, and also be like, I'm hurting. I'm in pain. I don't know what I want right now. I know that I'm unbecoming and unlearning and unraveling, and I don't know at the moment what's about to happen. I know it's going to be magical. But also I still get to show up. I get to show up in the both and I get to show people how you can scale but also be in stillness. I get to show leaders. I get to show parents how you can be about ambition and growth and also slow mornings and connection with your family. And we get to strive towards these shiny things, and we get to want them, and we get to be motivated towards them. And we also have to know that our worth is not determined by those things, and it's about the inside. And we always while the external and the outside is alluring and enticing and motivating and it drives us and all of those things, because we are both and we are ego. We are our character that or the the identities that we hold. We are those things, and we also can't be too attached to those things. And I'm for the messy middle. I'm for the becoming and the unbecoming, for the evolving and then the falling apart, and for the bravery to fall apart, and the bravery to know that that is actually what makes you strong, that every time you fall apart, every time you feel like you're going backwards, every time you feel that contraction, it's actually just the equal opposite. It's part of the expansion, it's part of the growth, it's part of the purpose. The pain is part of the purpose. I'm for, and and both. Yes, you can have a strong mind. You have to have a strong mind. We have to be resilient. We have to have the ability to override our emotions at times. We have to have the ability to be able to regulate and manage and control our emotional state. And it's also important that we understand how to feel our emotions, how to express our emotions, how to let ourselves be seen in our emotions. Because if our mind is too strong and the body is ignored. We have problems, and vice versa. If we only ever listen to our emotions and we don't have the mental fortitude to override them, we also have a problem. I'm for both and and my whole message has always been that. It's always been that, but this rebrand and the new look and the new feeling, and the new offers, and everything that I'm going to do in the next few years is about both and and it just feels so fucking divine. It feels so beautiful as I'm stepping into this era where I've really been thinking about who is the mum that I want to be, what do I want? And to be honest, I'm in this weird place, if we're talking about both, and where I'm like. Like I've kind of got clarity, and I also know fuck all. I also know nothing. I'm smart enough to know that I know nothing about the next season. I'm smart enough to know that while I might have a vision for what I want, I also am completely okay with it not being that way, while I want to be a boss babe, and I want to grow my business and I want to keep doing the things because I love it and it lights me up, and that's there's going to be more purpose, and there's going to be more meaning, and there's going to be a stronger why. And I want to keep doing my business stuff. I'm also okay with, hey, you know what? You might be humbled, and you might be told to sit down, relax, do absolutely nothing, sit on the couch with this baby. You're not even touching your business. And I want to show people that it's okay to do that if that happens. I want to show people that you get to have both. I want to show people the smart way to do business, where your business isn't your baby because your baby is your baby. I want to be able to be in that season of both and creative and CEO and mom and ambitious boss woman. And I want to show other people that it's possible, and I want to show leaders that it's important, and I want to show coaches the importance. And so with all of that said, this rebrand, while it feels like a new iteration, it's really more like a homecoming. It's more like a this is who I always have been and whoever I will become. It's the messy middle. It's the both. It's giving other people permission to be both.

Breanna Hunter: 27:05

And I'm really excited about it. And so with that said, go check it out. Please go have a look at the new website. It is an absolute beauty. Honestly, everyone I've showed it to as I've been getting it ready for the last few months is like, this is honestly the most beautiful website I've ever seen. And I'm like, I know. So go have a look at the website. I'm running. I'm running, actually a bit of a competition, and you can win a one on one strategy with me, a coaching strategy with me, a leadership strategy, a business strategy, whichever you need. And you need to go onto the website find go on this little Easter scavenger hunt. And what you are looking for is three chinstagrams. I can Instagram, like nobody can Instagram. I have the neck of I remember in high school, how's this for freaking how mean kids can be once I got called check, and I was like, Why are you calling me check? And this kid on the bus was like, because you have a chin neck. And so you know what? It's fucking hilarious. I love my chin neck. It's my pop, it's my it's my family lineage. So fuck you. And also now go find my check, go find my chin net, go find my Instagram. It's hidden three in three different spots on the website, and all you need to do is go find the three spots. But also take a screenshot of your favorite part of the website. Tag me, and you will go in the drawer to win. I will announce it on the podcast. Also you will notice in the show notes, if you are looking that I'm running a three day event for coaches, and it's for coaches to leverage their uniqueness, their unique style, their unique coaching archetype, their unique strengths, and to put that all into a business model that makes sense for them. So I'm running a three day event. There's so much going on at the moment. It's just, honestly, my life at the moment, right now, is kind of wild. So much going on, and so go have a look at the leverage. Go have a look at the new website. I hope you love the new brand. If you liked this episode, if you're about what I'm standing for, it would mean the absolute world. If you could share this, the new podcast, tile, the new look, the new image. Let's grow this bad boy together. I've got so much to do, and I think it's going to get stronger. I really feel like I'm going to show people as I become a mum, as I get pregnant, as I bring you along for this journey. And you know what's so interesting? I've already had all of these little niggling voice voices in my head, like, people don't want to hear about that. They're here for the business stuff. They're here for the mindset stuff. They're here for the like, you know, give them value, give them education. They don't want to know about your personal journey. They don't want to. And it's want to. And it's so interesting. I'm like, Breanna, what the hell you built your business by sharing your story? So prepare, buckle up. I feel like the next era, the next iteration, is so much more of my creativity, so much more storytelling and hopefully sharing you a lot, sharing along in the journey. When I do get pregnant, when I do become a mum, that also your babies, your business, your family, gets to make your business even more abundant. Like I'm really tapping into that, anchoring into that my baby is going to bring so much abundance, so much more meaning, so much more purpose. I'm going to make schools different. I'm going to make childcare centers different. I'm going to make parents different, coaches, different leaders different, because I want my kids to have a better world. And so I'm going to anchor in and show proof that you get to have both. You get to grow your business, scale your business, make the money, and also have meaning and babies and stillness and slowness and cuddles and both. The answer is both. It's always both. We're so multifaceted. We get to be everything. And I'm just so excited. So I hope you're excited too. I hope you love it, please, like I said, share the new podcast tile. And also, if you're stalking on the website and you're on the schools pages, and you can see, oh, Breanna is going. She is ready. I am ready. I told you, this baby is bringing a whole new purpose, a whole new mission. I've always known that. Like, I'm very much driven by kids. And so there are so many new offers for schools. And for corporates, for corporate training, for leadership training. But for schools I'm coming in. I'm doing training, mindset, emotional intelligence training at school. So if you're a parent or you're a teacher and you stalk the website and you see the schools page, do me a big fat solid and share that with schools. Share that with principals, share that with teachers. I believe that minds, mindset and emotional intelligence, training and leadership and education needs to be mainstream. It impacts absolutely everything, and I'm going to be at the forefront of it for the next ever so share it. Share the website with anyone you think needs it. Share this. Share this episode on your stories. Tag me. Let me know what you think. Thank you so much for being here, and I will be back next week.

Unknown: 31:29

Thank you for tuning in to the mind school podcast. It is a massive intention of mine to continue to grow this show, because the more the show grows, the better the guests get, and I know that is going to be so powerful for you listening. So if I could ask this massive favor, it would mean the world if you could please leave a review, hit the Follow button, or leave a rating on Spotify, so that we can continue to grow this show and bring you the juiciest, most thought provoking and expansive conversations through incredible guests. Thank you so much for tuning in. I'll see you next week. You.