For Whitney Holtzman, it all started with a love of football. A Tampa Bay Buccaneers fan practically from birth, Holtzman has worked for many of the top companies in the sports world, including ESPN, Turner Sports, the Tampa Bay Rays, Major League Baseball, VaynerMedia, and the Ross Initiative for Sports and Equality. Her hard work and that ever-burning passion for sports eventually led her to launch Social Victories, where she serves as founder and CEO and works to drive marketing strategy for athletes and companies.