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A haunted house of marketing mistakes can scare off readers faster than any bad blurb—so we flipped on the lights and started slaying. We kick things off with Frankenstein’s platform, that stitched‑together mess of tactics that feels productive but burns time and cash. From there, we pull back the curtain on werewolf branding.

We also drive a stake through the vampire vanity press. Predatory packages can lock you out of key levers and lock you into a bad publisher. 

Then we unwrap the mummy mailing list. A cold, unused list is wasted gold. 

 We close with a practical mindset for trolls and negative reviews: fix what’s fixable, ignore what’s not your market, and keep serving the people who show up for your work.

If you’re ready to trade chaos for consistency, protect your rights, and turn seasonal scares into steady growth, this one’s for you. Subscribe, share with an author friend who needs a boost, and leave a quick review to help more writers find the show. Your support helps us keep the lights on—and the monsters out.

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