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Podcast Pitching Secrets for Authors: How to Get Booked on Podcasts (Part 1)
Book Marketing Tips and Author Success Podcast
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Most authors want podcast interviews to sell books—and that’s exactly why so many pitches get ignored.
In this first episode of a two-part series, we break down the simple shift that changes everything: pitch value first. Your book is the credential—it proves you belong—but it’s not the content. What matters is what the audience walks away with after they listen.
We unpack what podcast hosts and producers are actually screening for, why vague or book-centered pitches fail, and how to avoid the “drinking from a fire hose” approach that overwhelms your marketing. You’ll learn how being a genuine listener gives you a built-in edge, and how to turn a broad book topic into a clear, compelling hook that makes a host say yes.
We also walk through practical positioning:
- How nonfiction authors can lead with expertise, insight, and actionable ideas
- How fiction authors can connect their stories to history, culture, research, or real-world conversations
- Why full-length, book-only interviews are rare—and what to pitch instead
Then we zoom out to the bigger picture. Podcast interviews aren’t about instant spikes—they’re about long-tail visibility, searchability, credibility, and reusable marketing assets you can leverage across your website, newsletter, and social platforms.
We wrap with a listener question on using a trade paperback release as a true relaunch opportunity—so you can turn new formats, new pricing, and renewed attention into real momentum.
If you’ve been pitching podcasts and hearing nothing back—or you’re about to start—this episode will recalibrate your entire approach.
Subscribe, share with an author friend, and stay tuned for Part 2, where we break down how to find the right shows and pitch them effectively.
Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!
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