Book Marketing Without Burnout: Do Less, Reach More Readers

Book Marketing Tips and Author Success Podcast

Book Marketing Tips and Author Success Podcast
Book Marketing Without Burnout: Do Less, Reach More Readers
Nov 28, 2025 Season 5 Episode 47
Penny C. Sansevieri & Amy Cornell Author Marketing Experts

Feeling like you’re doing everything and getting nowhere? We’ve been there, and we’re pulling the brakes on burnout to rebuild your book marketing on a foundation that actually moves books. Because book marketing burnout is real—and if you’ve been feeling stretched thin by ads, social media, newsletters, and endless promotion tasks, this episode is your reset. In this week’s Book Marketing Tips & Author Success Podcast, Penny and Amy break down what sustainable book marketing really looks like and how authors can simplify their efforts while improving results. You’ll learn why focusing on long-term assets—like your Amazon retail page, your newsletter, reader relationships, and a clean author website—outperforms chasing every new trend or algorithm shift. We also dig into practical fixes for author burnout: reducing social media overload, tightening your PR strategy, and creating evergreen newsletter templates you can reuse year-round. Whether you’re an indie, hybrid, or traditionally published author, this episode delivers smart, sustainable strategies you can maintain—and that actually sell books.

The heart of this conversation is sustainable marketing. We walk through the assets you control and that work 24/7: a clean, on-brand website; an optimized Amazon page with compelling description, keywords, and A+ Content; and a subscriber list you nurture with useful, human updates. We highlight local wins you can drive—libraries, bookstores, festivals—and the power of genuine thank-yous to reviewers and influencers. Finally, we share a quarterly audit routine to decide what to cut, what to keep, and which single experiment is worth testing next, so your effort compounds instead of scattering.

If you want clarity, fewer moving parts, and a plan you can actually maintain, this one’s for you. Subscribe for new episodes every Friday, text podcast to 888-402-8940 to share your questions, and if you found this helpful, leave a quick review to help other authors find us.

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Episode Artwork Book Marketing Without Burnout: Do Less, Reach More Readers 46:06 Episode Artwork The New Media Strategy Every Author Needs Now 25:20 Episode Artwork The Marketing Shift You Can't Afford to Ignore 1:08:19 Episode Artwork Amazon’s A10 Shift: The Real Reasons Your Book Isn’t Selling (and How to Fix It Fast) 37:18 Episode Artwork How To Slay Book Marketing Nightmares Before They Scare Off Readers 31:13 Episode Artwork Make Your Book Unforgettable: Creative Ways to Wow Reviewers 40:04 Episode Artwork The Data-Driven Author: The Real Secret Behind Author Success 39:19 Episode Artwork Smart Pre-Order Strategies for Authors Who Have Little or No Following 42:36 Episode Artwork Trophy Hunting for Authors: The World of Book Awards 17:29 Episode Artwork Navigating Kindle Unlimited's Page Read Decline 30:06 Episode Artwork Hook, Line, and Bestseller: The Art of the Elevator Pitch 33:41 Episode Artwork The Hollywood Blueprint: Creating a Film-Ready Book 33:05 Episode Artwork The Great Author Central Lockout: Amazon's Latest Frustration 24:09 Episode Artwork Your Newsletter Is Worth More Than Your Social Media Followers 48:16 Episode Artwork Goodreads Evolution: Amazon's Game-Changing Integration 38:53 Episode Artwork Broke the Marketing Bank But No Sales? Here's Why! 5:53 Episode Artwork The Amazon Sledgehammer: How One Author Lost Everything Over Metadata 32:10 Episode Artwork Your Book Isn't Enough: How to Develop a Platform Media Responds To 35:41 Episode Artwork Selling Cats to Dog People: Your Amazon Ad Comedy of Errors 34:29 Episode Artwork Christmas in July: Why Authors Need to Prep Now for Holiday Sales 17:36 Episode Artwork Beyond Boredom: Your Book Could Be Every Parent's Summer Solution 21:32 Episode Artwork From Beach Reads to Bestsellers: Marketing Your Book in Summer 21:51 Episode Artwork The Author's Identity Crisis: Why Brand Marketing Matters More Than You Think 25:37 Episode Artwork The Pay-to-Play Dilemma: Paying for book reviews & coverage 34:59 Episode Artwork Unlocking ChatGPT’s Creative Power for Authors 31:27