As Penny's new book, Think Local, Sell Global, heads into pre-order, this replay felt especially timely.

One of the biggest mistakes authors make is assuming that local book marketing is somehow “small.” In reality, the relationships you build in your own community can become the foundation for stronger visibility, more reader connection, better word-of-mouth, and opportunities that continue expanding well beyond your ZIP code.

In this replay episode, Amy and Penny dig into one of the most underused local marketing opportunities available to authors: libraries. We talk about how to get your book in front of the right library contacts, what librarians may consider before adding a title to their shelves, and why simply walking in and asking them to stock your book is rarely the smartest approach.

You’ll hear practical ways to become part of your local library community first—from getting a card and attending events to supporting their programs, following them online, and identifying where your book, expertise, or perspective could genuinely add value. We also cover how to pitch library events, collaborate with other local authors, work with Friends of the Library groups, and avoid creating an event that requires more staff time than a library can realistically provide.

Libraries are not just places where books live. They are community hubs filled with readers, families, educators, local organizations, and people actively looking for meaningful resources and experiences. That makes them an ideal place to begin building the kind of hometown visibility that can support your book far beyond launch week.

This may be a replay, but the strategy is more relevant than ever—especially for authors who want to stop waiting for visibility to happen and start creating it closer to home.

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Penny's new book: Think Local Sell Global is up for preorder! Grab your copy here: https://bit.ly/ThinkLocalSellGlobal

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