Tired of shouting into the void with a book you believe in? We unpack a simple, proven path to clarity that makes every marketing move easier and cheaper: find your shelf, define your reader, and deliver the payoff your genre promises. Penny Sansevieri and Amy Cornell pull back the curtain on what actually drives sales velocity for authors—clear positioning, focused targeting, and small, high-impact pivots that align your book with how readers shop.

We start by grounding your work with “shelf neighbors,” those three to five titles your ideal readers already love. From there, we build a one-sentence reader statement that communicates value at a glance and respects genre expectations. You’ll hear how a smart subgenre pivot turned a stalled romance into a winner, why “my book is for everyone” is the most expensive mistake in publishing, and how to turn your unique elements into crisp marketing hooks that get clicks, not shrugs.

For nonfiction writers, we dig into articulating outcome-driven benefits that media and influencers can immediately pass on to their audiences. For fiction authors, we show how to pair familiarity with freshness—a recognizable promise with a distinct twist—using comps that do the heavy lifting on retail pages, ads, and pitches. Throughout, we emphasize that marketing can sharpen and amplify, but it can’t invent a market where none exists. That’s liberating: focus on fit first, then flourish with confident messaging, right-sized keywords, and cover cues that signal the right story to the right people.

Ready to stop guessing and start gaining traction? Listen now, craft your one-sentence reader statement, and text us your top targeting question. If this episode helps you refocus your book’s positioning, share it with an author friend, subscribe for more practical strategies, and leave a quick review so we can reach more writers who need it.

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Feeling like you’re doing everything and getting nowhere? We’ve been there, and we’re pulling the brakes on burnout to rebuild your book marketing on a foundation that actually moves books. Because book marketing burnout is real—and if you’ve been feeling stretched thin by ads, social media, newsletters, and endless promotion tasks, this episode is your reset. In this week’s Book Marketing Tips & Author Success Podcast, Penny and Amy break down what sustainable book marketing really looks like and how authors can simplify their efforts while improving results. You’ll learn why focusing on long-term assets—like your Amazon retail page, your newsletter, reader relationships, and a clean author website—outperforms chasing every new trend or algorithm shift. We also dig into practical fixes for author burnout: reducing social media overload, tightening your PR strategy, and creating evergreen newsletter templates you can reuse year-round. Whether you’re an indie, hybrid, or traditionally published author, this episode delivers smart, sustainable strategies you can maintain—and that actually sell books.

The heart of this conversation is sustainable marketing. We walk through the assets you control and that work 24/7: a clean, on-brand website; an optimized Amazon page with compelling description, keywords, and A+ Content; and a subscriber list you nurture with useful, human updates. We highlight local wins you can drive—libraries, bookstores, festivals—and the power of genuine thank-yous to reviewers and influencers. Finally, we share a quarterly audit routine to decide what to cut, what to keep, and which single experiment is worth testing next, so your effort compounds instead of scattering.

If you want clarity, fewer moving parts, and a plan you can actually maintain, this one’s for you. Subscribe for new episodes every Friday, text podcast to 888-402-8940 to share your questions, and if you found this helpful, leave a quick review to help other authors find us.

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Want a media strategy that actually fits how authors work today? We’re flipping old-school media training on its head and showing how every post, interview, and Zoom window shapes your story. Instead of waiting for a big break, we walk through how to create your own opportunities, refine your message, and show up with the kind of presence that builds trust with readers, influencers, and journalists.

We start with the most powerful tool you can own: a reader sound bite. We break down what to include, how to make it sound natural, and why it’s your best defense against rambling or getting lost in the weeds. From there, we move into authenticity that isn’t sloppy: smart video setups, tight Zoom etiquette, and bringing real energy to camera.

We also unpack the mindset shifts that keep you steady under pressure. Negative comments? Bad reviews? Tough questions? Bridge back to your message with composure and clarity. 

If you’re ready to treat everything as media and make every touchpoint count, this conversation will give you the tools and confidence to show up prepared, polished, and unmistakably you. Enjoyed this episode? Subscribe, share it with an author friend, and leave a quick review to help others find the show.

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What if the biggest thing holding your book back isn’t the algorithm or your ad budget—but your attachment to a specific outcome? We dig into the hidden cost of expectation-driven marketing and show how to swap emotional gambling for a strategy that compounds. From launch-day myths to social comparison traps, we unpack the subtle ways authors derail progress and offer a practical reset rooted in consistency, curiosity, and clear execution.

We start by challenging the instant gratification mindset that indie publishing can unintentionally fuel. Launch day is just 24 hours; real traction is cumulative. You’ll hear how to ground your plan in what you can control. We walk through why sequencing matters.

Mindset shifts take center stage: detaching through curiosity, treating no and silence as data, and limiting comparison triggers from author groups and glossy posts without receipts. We break down micro wins that actually move the needle and explain why both fiction and nonfiction sales hinge on timing and intent. 

If you’re ready to trade rush for rhythm, this conversation gives you concrete steps and the mental framework to stay committed. Subscribe, share this with an author friend who needs a reset, and leave a review to tell us the one expectation you’re letting go of this week.

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The algorithm finally caught up with reality: readers want real authors, not content mills. We unpack Amazon’s A10 shift and share a clear plan to stand out with signals that only humans can create—engaging pages, authentic reviews, meaningful off-site links, and a living brand that shows up beyond the buy button.

We start with the quick wins you can tackle today. Then we raise the ceiling with strategies that compound over time. You’ll hear why external links matter more than ever, and creative ways to place them.

From there, we explore community and collaboration.  We also demystify Amazon ads: how to target with intent, and why ads rarely convert on first click.

If you want a roadmap that respects your time and boosts your odds in a crowded marketplace, this one’s packed with practical steps you can implement this week and habits that will pay off at your next launch. Subscribe, share with a writer friend, and leave a review to help more authors find these strategies. Which tactic will you try first?

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A haunted house of marketing mistakes can scare off readers faster than any bad blurb—so we flipped on the lights and started slaying. We kick things off with Frankenstein’s platform, that stitched‑together mess of tactics that feels productive but burns time and cash. From there, we pull back the curtain on werewolf branding.

We also drive a stake through the vampire vanity press. Predatory packages can lock you out of key levers and lock you into a bad publisher. 

Then we unwrap the mummy mailing list. A cold, unused list is wasted gold. 

 We close with a practical mindset for trolls and negative reviews: fix what’s fixable, ignore what’s not your market, and keep serving the people who show up for your work.

If you’re ready to trade chaos for consistency, protect your rights, and turn seasonal scares into steady growth, this one’s for you. Subscribe, share with an author friend who needs a boost, and leave a quick review to help more writers find the show. Your support helps us keep the lights on—and the monsters out.

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A reviewer gets thousands of books a month—so why did one plain-looking title jump to the top of the pile? The packaging signaled a story worth opening. We break down the art and strategy of creative mailers and author swag that make reviewers, influencers, and readers pay attention, share photos, and prioritize your book.

We start with the first impression: simple upgrades like colored bubble mailers, clever on-theme stickers, or parchment-style wraps that create instant curiosity without custom-box budgets. Then we get practical about what goes inside. You’ll hear how consumables turn a pitch into a memorable experience, and why handwritten notes still win in a digital age.

Not everyone wants print, and that’s okay. We share a hybrid approach, too.

 We also profile three investment tiers: Budget ideas, mid-range boosters, and deluxe - when you really want to get creative! Beyond the book, we show how to reflect your author identity and causes you care about so your package feels human, not corporate.

You’ll walk away with a sourcing list (printers, Etsy makers), a QR strategy that routes to a clean landing page with buy links and bonus content, and a checklist to keep shipping costs low and breakage near zero. Ready to turn your next book review request into an experience people keep and share? Be sure to tune in! 

Subscribe, text us your favorite swag ideas at 888-402-8940, and leave a quick review to help more authors find the show.

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Hate refreshing your Amazon rank only to feel stuck? We walk through a saner, smarter way to measure progress—one that puts you back in control of your author career. Instead of chasing daily sales blips, we focus on the data you can influence: podcast bookings, media hits, website traffic spikes, newsletter clicks, and the kind of social engagement that signals real interest. Along the way, we share how to build a simple marketing journal that captures what you did, when you did it, and what happened next, so you can repeat what works and ditch what doesn’t.

We also get honest about the myths that drain energy. Amazon rankings are noisy; follower counts can be hollow; daily review checks erode morale. The better path is tracking visibility and engagement that compounds: comments and shares over likes, replies and click‑throughs over opens alone, and local wins that build trust fast. We dive into practical ways to use Google Analytics to spot post‑placement traffic, test subject lines that drive action, and turn lead magnets and bonus content into measurable signals. Plus, Goodreads strategies and why targeted communities often outperform broad blasts.

If you’ve ever asked, “Am I doing the right things?” this conversation offers a roadmap. Sales will come—on their schedule—not because of one big splash, but because your visibility stacked up over time. 

Want to shape future topics or get tailored advice? Text the word podcast to 888-402-8940 to subscribe and send your questions. If this helped, follow the show, share it with an author friend, and leave an honest review—we’re pushing for 100 and cheering you on.

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In this episode we dig into a practical, 30-day pre-order plan built for writers with small followings (or no following), limited time, and a whole lot of heart. No fluff, no clickbait—just smart moves that create real curiosity and guide readers toward a confident yes on release day.

We start by reframing pre-orders for small platforms: you’re not shouting into the void, you’re leading with value. That means sharing content readers already search for—true-crime sparks for thrillers, trope takes for romance, world-building wins for fantasy, and concrete tips for nonfiction. Then we tap borrowed audiences and we unpack this idea in our show.

As launch nears, we move from concept to book. We replace bland countdowns with a “reader hook”  and talk about “book fairy drops” and why we love them! 

If you’ve ever thought, “I can’t do a pre-order; no one knows me,” this conversation flips that script. Pick two tactics you can sustain, focus for 30 days, and lead with generosity. Curiosity beats volume, every time. 

If this was helpful, subscribe, share the episode with an author friend, and text the word podcast to 888-402-8940 to send us your questions or show ideas. Your next best pre-order move—what will it be?

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Book awards can transform your author platform, yet they remain one of the most overlooked marketing opportunities for writers at every stage of their journey. Whether you're traditionally published or self-published, these accolades are more accessible than you might think—and they pack a powerful promotional punch.

When your book displays an award seal or mention, readers take notice. Our research shows that award recognition can boost Amazon click-through rates by up to 25%, with an average increase of 5%. In a marketplace where standing out is increasingly difficult, that gold seal or award mention signals quality and credibility to potential readers who may be unfamiliar with your work. As we often say, people like what other people like, and awards provide that crucial social proof.

In this episode, Penny and Amy unpack what it takes to successfully select and submit books for awards. The duo offers guidance on picking the right book award genre/placement (because this matters!) and finally, how to find the best book awards for your book as well as guidlines for successful book award submissions!

Book awards aren't just about prestige; they're about connecting with readers who value curated recommendations in an overwhelming sea of publishing options.

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The growing chorus of authors reporting mysterious declines in their Kindle Unlimited page reads has sparked anxiety throughout the indie publishing community. But before you panic about your own KU numbers, this episode dives deep into what's really happening behind the scenes.

Penny and Amy explore the multifaceted reasons behind fluctuating page read counts, from seasonal shifts and algorithm changes to subscription saturation and increased competition from AI-generated content. They challenge the dangerous "set it and forget it" mentality that leaves authors vulnerable to Amazon's ever-evolving ecosystem.

What makes this conversation particularly valuable is the strategic alternatives they offer. The duo is also doing a deep dive in Amazon's recent Kindle Unlimited policy changes, which is an exciting development for authors!

Whether you're all-in on Kindle Unlimited, considering enrollment, or deliberately staying wide, this episode provides critical perspective on navigating Amazon's subscription service with eyes wide open. Subscribe to the podcast for more insider insights on book marketing strategies that actually work in today's publishing landscape.

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Ever wondered why some books get noticed while others gather dust? The secret might be simpler than you think: a powerful elevator pitch.

In this eye-opening episode, Penny and Amy reveal how one author transformed her fortunes at a writers' conference by crafting a compelling elevator pitch – going from zero interest to landing both an agent and a publishing deal for the exact same book. 

The hosts break down exactly what makes an effective elevator pitch, walking you through the essential components. They tackle common mistakes authors make, from drowning pitches in unnecessary details to relying on generic descriptions like "it's about love and loss" (cue the buzzer sound!).

Through before-and-after examples across fiction, romance, business, and memoir genres, Penny and Amy demonstrate the dramatic difference between mediocre and magnetic pitches. They offer practical exercises to help you create your own winning pitch, including recording yourself, testing on strangers rather than supportive friends, and creating tailored versions for different audiences.

Whether you're pitching to agents at a conference or marketing directly to readers, this episode provides the tools to make your book stand out in seconds. Ready to transform how you talk about your work? Your perfect elevator pitch awaits.

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Could your book be the next big streaming hit? Before you start dreaming of red carpets and Hollywood premieres, there's a reality check you need to hear.

While Netflix, Amazon Prime, and other platforms are constantly hunting for fresh content, the journey from page to screen involves far more strategy than most authors realize. This candid conversation unpacks what truly makes a book "film-ready" and why so many aspiring authors miss the mark.

We dive deep into the elements producers actually look for—and they're not what you might expect. Forget expensive "sizzle reels" and screenwriting services that promise to get your book noticed. The real keys to catching Hollywood's attention lie in creating an irresistible elevator pitch, building a robust author platform, and demonstrating that readers are already obsessed with your story.

Through practical examples, we examine what makes certain loglines instantly captivating and how simpler, budget-conscious stories often have better adaptation potential than complex narratives spanning multiple worlds. You'll discover why your book cover, title, and online presence form a crucial "resume" that producers evaluate before even considering your story.

Perhaps most valuable is our candid discussion about the misconceptions that lead authors astray—from pursuing tenuous celebrity connections to investing thousands in unnecessary marketing materials. Instead, we offer actionable strategies for positioning your work effectively, including how to craft the perfect elevator pitch and leverage writers' conferences for meaningful industry connections.

Whether a film adaptation is your ultimate dream or just one possibility on your author journey, these insights will help you approach the process with realistic expectations and professional savvy. 

Leave us a review if you found this episode helpful—we're just 5 away from reaching our goal of 100 ratings!

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Navigating Amazon's constantly shifting landscape is challenging enough for authors, but now there's a new frustration to contend with. In this eye-opening episode, Penny and Amy tackle the latest Amazon Author Central crisis that's preventing authors from updating crucial marketing content on their profiles. Penny and Amy present the issue, as well as solutions!

Drawing from their direct experience helping clients navigate this issue, Amy and Penny provide a practical, step-by-step solution for getting your Author Central updates implemented despite Amazon's resistance.

The duo speculates whether these issues might signal upcoming platform changes, perhaps even a return to the more feature-rich Author Central of pre-December 2022. 

Have you encountered this Amazon Author Central issue? We'd love to hear about your experience! Subscribe to our weekly episodes to stay informed about Amazon's ever-changing landscape and ensure your books maintain maximum visibility and appeal on the platform.

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Have you been neglecting the most powerful marketing tool at your disposal? Your email newsletter provides something social media simply cannot—a direct line to readers without algorithm interference.

Many authors resist starting newsletters because they believe they don't have enough subscribers or content ideas. This mindset creates a significant missed opportunity. Those first few subscribers who share their contact information in today's privacy-conscious world are often your most dedicated fans. They're the readers who will recommend your books, leave reviews, and engage meaningfully with your content.

We explore how to grow your email list strategically using "set it and forget it" methods, which are so easy to implement, you'll wonder why you haven't done it sooner!

In this episode, Penny and Amy share insights and examples and easy ways to grow your list. We also discuss what kind of content to put into your newsletter and we also dive into reader magnets that will help you attract new sign ups!

Whether you're just starting out or looking to revitalize an existing list, implementing these newsletter strategies creates reader connections that drive engagement and builds a loyal community around your work. The time to start is now—your future book launches will thank you.

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Amazon has finally unleashed the full potential of its Goodreads acquisition, and savvy authors should be paying close attention. After years of minimal integration, Amazon has introduced a game-changing feature that transforms the Goodreads "Want-to-Read" shelf from a simple bookmarking tool into a powerful sales catalyst.

When readers browse Amazon, they'll now receive reminders about books they've added to their Goodreads Want-to-Read shelves—creating the perfect impulse buy opportunity exactly when they're already in shopping mode. For authors, this single change dramatically increases the value of Goodreads engagement, especially giveaways. With successful Goodreads giveaways averaging between 2,000-4,000 entries (each adding your book to a different Want-to-Read shelf), the $119 investment suddenly offers exponentially more marketing reach.

Ready to leverage this new connection? Tune into this informative show as Amy and Penny unpack this new feature! Don't miss this opportunity to transform casual interest into actual sales through Amazon's newest author-friendly feature.

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Ever wonder why your marketing efforts aren't translating to book sales? The answer might be simpler than you think. 

Marketing and sales are often used interchangeably in the publishing world, but they're fundamentally different beasts. This distinction isn't just semantic—it's crucial for your success and sanity as an author. When you confuse these two functions, you set yourself up for disappointment, wasted resources, and unnecessary frustration.

Traditional marketing wisdom suggests it takes at least seven impressions before someone makes a purchase decision. In today's overwhelmed digital landscape, that number has likely doubled or more. This explains why focusing solely on immediate sales numbers after marketing efforts is the wrong approach.

By understanding this crucial difference between marketing and sales, you'll develop more realistic expectations, make better strategic decisions, and maintain the motivation needed for long-term success. Have you been confusing marketing with sales? Share your experiences in the comments, and don't forget to subscribe for more insights that will transform your approach to book marketing!

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What would you do if your entire author career disappeared overnight? That's exactly what happened to one unfortunate writer who shared their devastating experience on Reddit—all 30 of their books, representing four years of work and a significant portion of their income, vanished without warning when Amazon banned their account.

The shocking part? This catastrophic ban stemmed from a single book being flagged for "misleading metadata" because it referenced a popular influencer in the subtitle. Despite the author's attempts to appeal, Amazon rejected their plea and withheld pending royalty payments, effectively erasing both their catalog and money already earned.

We believe this case represents Amazon's increasingly aggressive approach to combating AI-generated content flooding their marketplace. Like a sledgehammer rather than a scalpel, their enforcement mechanisms are catching legitimate authors in the crossfire. Throughout this episode, we dissect the specific triggers that put authors at risk, including lookalike covers, celebrity name-dropping in subtitles, unverifiable claims, and implied endorsements.

Whether you're a seasoned author or just starting your publishing journey, this episode provides critical information that could save your author career from an unexpected catastrophe. Have you experienced similar issues with Amazon or other platforms? Share your story with us and leave a review wherever you listen to podcasts!

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Gone are the days when simply having a book positioned you as a media-worthy expert. Modern journalists, podcasters, and TV producers have become increasingly selective, requiring authors to demonstrate substantiated expertise, professional credentials, and the ability to deliver value beyond what's already available. Your book should complement your platform, not be your only qualification.

Building legitimate media appeal requires strategic thinking. Start by documenting all your relevant professional experience, speaking engagements, awards, and organizational involvement – even those seemingly tangential to your book's topic. These credentials create the foundation media gatekeepers need to justify featuring you. For those just beginning their platform journey, local media provides valuable experience while building your press portfolio, as media coverage naturally breeds more opportunities.

We provide practical advice for connecting your expertise to timely events, creating compelling "book hooks," and preparing for different media formats. From recording practice interviews to developing concise soundbites, these incremental steps help develop the confidence and capability needed for larger media opportunities. Remember to time your pitches strategically – when stores start displaying Halloween decorations in August, that's your cue to pitch October content!

In an age where anyone can generate content with AI, authentic expertise becomes more valuable than ever. Readers and media alike hunger for genuine insights from people who have truly lived their subject matter. The path to meaningful book marketing isn't through technological shortcuts but through establishing legitimate authority and effectively communicating your unique value.

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Ever felt like you're throwing money into the Amazon advertising abyss with nothing to show for it? You're not alone—and the problem might be simpler than you think.

When your Amazon ads aren't performing, it's rarely about bad ad copy or poor bidding strategies. The real culprit is usually genre confusion: putting your book in front of the wrong readers. Think about walking into a bookstore and finding a tax guide shelved between health and fitness books. That's exactly what happens when authors mismatch their marketing to their actual content.

Amazon's algorithm punishes this misalignment ruthlessly. When people click your ads but don't buy your book, the system registers your content as irrelevant or low quality. Your visibility drops while your costs climb—a devastating combination for your marketing budget and your author morale.

The solution starts with brutal honesty about where your book truly belongs. A romantic suspense novel with light tension doesn't belong in the thriller category alongside dark psychological dramas. A business book for seasoned entrepreneurs shouldn't target new startups. As one successful indie author memorably put it, you simply can't "sell a cat to a dog person"—you must identify and target the specific readers who want exactly what you're offering.

Amazon ads remain one of the most powerful tools in your marketing arsenal—the rare strategy that works 24/7 to introduce new readers to your books. But they amplify what's already working rather than fixing what's broken. Take 30 minutes today to ensure you're showing your book to readers who actually want it. Your sales (and your wallet) will thank you.

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The holiday season represents a golden opportunity for authors to boost book sales—but only for those who start planning early enough. In this strategic episode, we dig into why "Christmas in July" isn't just a retail concept but a vital timeframe for authors who want holiday marketing success.

We reveal the shocking truth about holiday marketing timelines: if you're waiting until November to plan your holiday book promotions, you're already months too late! Media outlets finalize gift guides during summer, promotional spots book up by early fall, and consumers need time to discover your book before making purchase decisions. This episode walks you through the essential preparations you need to make now to position your book effectively for holiday sales.

You'll learn the crucial distinction between marketing a holiday-themed book versus positioning any book as a gift, and why specific messaging matters ("perfect for your adventure-loving niece" resonates more than generic "great gift" language). We cover practical steps including website preparation, scheduling promotional content, booking eBook deals for Black Friday, building up reviews, and how to successfully pitch to holiday gift guides at outlets like Buzzfeed and major online magazines.

Whether you're planning to offer special holiday bundles, signed editions, book-plus-merchandise packages, or simply want more Amazon sales, the groundwork must begin now. Don't let another holiday season pass with disappointing sales—grab your marketing calendar and start implementing these proven strategies that have helped countless authors transform the holidays from a missed opportunity into their most profitable season.

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The summer break scramble is real! Parents everywhere face the same challenge when school lets out: keeping kids entertained without surrendering to endless screen time. For authors of children's and young adult books, this presents a golden opportunity to connect with an audience hungry for solutions.

Drawing inspiration from Jennifer Garner's brilliant parenting strategy (she tells her kids they can have social media once they find articles proving it's beneficial for children), we explore how authors can position their books as the perfect summer entertainment option. Parents are actively seeking recommendations, activities, and reading materials to keep young minds engaged during the long break—and they want decisions that are easy to make.

Whether your book was published yesterday or five years ago, now is the perfect time to refresh your marketing approach. We share practical strategies and easily implemented tips and ideas!

Don't let another summer pass without maximizing this perfect marketing opportunity. Your book could be exactly what a parent needs when they hear those dreaded words: "I'm bored!"

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Summer is upon us, and savvy authors know this season presents unique marketing opportunities—but what exactly makes a book beach-worthy? Penny Sansevieri and Amy Cornell dive into the evolving definition of "summer reads" and reveal practical strategies for positioning any book to capture readers' attention during these warmer months.

The podcast challenges traditional notions of what constitutes summer reading material. While escapist genre fiction remains popular, today's readers are equally drawn to true crime, activity-based children's books, and "maker" titles that inspire summer projects. With rising travel costs leading many to embrace "staycations," books offering at-home experiences or local exploration guides are experiencing unexpected popularity surges. The hosts emphasize that even serious books needn't be shelved until fall—they simply require different positioning to connect with summer readers.

What makes this episode particularly valuable is its focus on low-cost, high-impact marketing pivots. Rather than suggesting expensive cover redesigns or content overhauls, Penny and Amy recommend simple tweaks and easy changes to grab more summer readers! 

Ready to transform your book into this summer's must-read? Update your marketing approach with these practical strategies, engage your fans with seasonal promotions, and watch your conversions grow. Remember—these techniques work for books of all genres and publication dates, and once developed, can be adapted for any season throughout the year.

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Ever felt like you're just shoving your book down people's throats? You're not alone. In this illuminating conversation, Penny and Amy tackle the critical difference between book marketing and brand marketing—revealing why the latter might be your secret weapon for long-term author success.

Brand marketing creates the foundation upon which all your book promotions will stand. But here's the surprising insight: the best time to network is when you don't have anything to sell. This counterintuitive approach allows you to build authentic relationships, observe what resonates with potential readers, and establish connections with influencers before you need their support. As Penny notes, "If you're going to make mistakes, make them before the book is out."

For authors anxiously waiting months before publication, this episode offers a roadmap of productive activities and unique ideas! 

Whether you're preparing for your first launch or looking to revitalize your existing author platform, this episode transforms the overwhelming concept of marketing into an authentic, relationship-focused approach that feels less like selling and more like connecting. Ready to build your brand rather than just sell your book? Listen now, then share your biggest marketing challenge with us!

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With a new book hitting the market every eight seconds, standing out has never been harder—and for many authors, the temptation to pay for visibility is real. But does paying for reviews or influencer features actually work? And more importantly… is it worth the risk?

In this episode, Penny Sansevieri and Amy Cornell pull back the curtain on the rapidly shifting world of paid book promotion. From once-taboo paid reviews to TikTok influencers charging thousands per post, the rules have changed—but that doesn’t mean the results are guaranteed.

You’ll hear real-world stories of paid promotions gone sideways, including AI-generated reviews that spoil endings and pricey group ads that vanish without a trace. But it’s not all doom and gloom. Penny and Amy also offer a framework for making smart, strategic choices, including how to vet influencers, what red flags to watch for, and why micro-influencers often deliver more bang for your buck.

Whether you're a debut author or a seasoned pro, this episode is your roadmap for navigating the blurry line between earned and paid media—so you can promote smarter, not just spend more.

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