Nellie Barnett, corporate communications manager for the Gemological Institute of America (GIA), co-founder and communications chair for the Black in Jewelry Coalition (BIJC) and founder of NellBells Fitness discusses equity in the jewelry industry. In this episode, Nellie sits down with host Courtney Gray to discuss the history of BIJC and its Together by Design competition. “I think, when it comes to storytelling, the most important aspect is authenticity…That’s what keeps them coming back,” Nellie shares. Tune in to an amazing story about a couple’s love, an artisan’s talent and the bridge that connects them together in the latest For the Love of Jewelers podcast.
Nellie Barnett, corporate communications manager for the Gemological Institute of America (GIA), co-founder and communications chair for the Black in Jewelry Coalition (BIJC) and founder of NellBells Fitness discusses equity in the jewelry industry. In this episode, Nellie sits down with host Courtney Gray to discuss the history of BIJC and its Together by Design competition. “I think, when it comes to storytelling, the most important aspect is authenticity…That’s what keeps them coming back,” Nellie shares. Tune in to an amazing story about a couple’s love, an artisan’s talent and the bridge that connects them together in the latest For the Love of Jewelers podcast.
Courtney Gray (00:04):
Welcome to For The Love of Jewelers, a podcast brought to you by Rio Grande Jewelry Supply and hosted by yours truly, Courtney Gray. Now in our third season, we celebrate the unconditional strength driven by our passion to create and the motivating factors that enable us to adapt. We recognize the relevance and resilience of the jewelry industry through inspirational stories that challenge and honor its makers. Our journey, although unchartered is one we are on together. Let's pause, share, and discover the variety of silver linings gained from each personal story of innovation and determination.
(00:42):
Nellie Barnett is the manager of corporate communications at the Gemological Institute of America, or GIA. She has more than seven years of experience in the jewelry industry that spans from diamond grading to marketing. Her passion for storytelling has led her to be a creator of compelling communications content. She also contributes her skills as the chair of communications for the Black In Jewelry Coalition, a non-profit organization for the advancement of Black professionals within the gem, jewelry, and watch industry.
(01:15):
Nellie has her applied jewelry professional and graduate diamond diplomas from GIA and a Bachelor's of Science in marketing and advertising from the Fashion Institute of Technology. Today we're talking about the Black In Jewelry Coalition's Together By Design competition, celebrating Black designers and encouraging more representation of Black love in the jewelry and bridal industry. Let's dive in. Hey guys. Welcome back to For The Love of Jewelers, the podcast. We are here today with Miss Nellie Barnett. Thank you for joining me, Nellie.
Nellie Barnett (01:50):
Thank you for having me. I'm so happy to be here.
Courtney Gray (01:53):
Yes, I'm so excited we made it together at last. It's always difficult schedules, and we're two hour... Well, we're one hour apart and everybody's all over parts of the country and world, so I'm happy we did it. We did it. Perseverance, right? So Nellie is working with the Black In Jewelry Coalition. They just had this wonderful competition called Together By Design, and we just want to share with you guys all the things about this competition and the contest for the couple who won it. And Nellie, tell us a little bit about this competition, would you?
Nellie Barnett (02:30):
Oh, definitely. So Together By Design, it was a competition that Black In Jewelry Coalition made. Basically we are a non-profit membership organization that's all about the advancement of Black professionals within the jewelry industry. So we figured, what is something that we can do in order to create more opportunities and exposure for Black jewelers, as well as showcasing Black love. Because when you look at the bridal market, it's not necessarily very diverse in terms of the imagery of what you see.
(03:05):
So in this competition, it was all about increasing representation and exposure for those two areas, and so we created the contest where couples had a chance to submit their love stories, to share why they felt they should be the winner of this. And that winning couple, based on the love that they had for one another, we were going to take their love story and use that for the second phase of the competition, which now involved the jewelers. So we wanted to see how creative could they get with their jewelry designs to turn that love story into an engagement ring. And so, that was the second phase of the competition. We went through that as well. And Patricia Carruth ended up winning because of her spectacular design that she created.
Courtney Gray (03:56):
Wonderful. And so the couples, how many couples did you have apply for this? It sounds like such a great opportunity. And all the costs were covered. I want all the details.
Nellie Barnett (04:05):
Yeah, okay. Definitely. So we had quite a few couples apply. Our connections are predominantly in the jewelry industry, so I would say that was a hurdle we had to come over, was getting enough exposure where it was like your everyday consumer could see this. And it was also getting it in front of people who were ready to propose. So we reached out to a ton of different engagement ring accounts or proposal accounts, so that they could start sharing this news as well. And so, that attracted the attention of potential couples who were thinking of getting engaged.
(04:44):
And the interesting part, it's not like it was both parties of the couple. Sometimes it was just one person who was writing the contest or filling out the form in order to be a part of this, so that they could surprise their loved one with this ring. And so, the way that this went was they submitted their love stories, and then, thanks to the incredible support of industry brands, such as Rio Grande, and Leo Schachter, and the Platinum Guild International, we were able to cover all costs of the ring, so it wouldn't be of an expense to the couple.
(05:21):
That's the part that we wanted to make accessible to people, so that they would actually want to enter this competition and contest, because it would be of no expense to them. This is truly a gift. So with that material, that's then when those brands would work with the winning designer to then get the ring crafted.
Courtney Gray (05:47):
That is so amazing. So no cost engagement ring, basically.
Nellie Barnett (05:51):
Right? Yeah. Isn't that a dream come true? Who wouldn't want it?
Courtney Gray (05:56):
I would think so. I mean, some couples are budgeting a whole salary, month, two months salary.
Nellie Barnett (06:03):
Exactly. Yeah. There's literally a formula on engagement rings. So we wanted to take out that headache and just make it where it's truly a bespoke ring that is representative of the couple's love for one another. And another component I just want to mention about the competition and contest is that both of these phases, phase one for the couple and phase two for the jewelry designer, they had different sets of judges. So there were judges for each portion of the competition. So once we had all applicants, the judges met, they talked through each application, and then it was, "All right, well who's the winner? Who's the best fit for this competition and contest?"
Courtney Gray (06:43):
Nice. Was there a certain, not credentials, but certain aspects of this couple that those judges were really looking for? Was it someone who needed the support? Or just...
Nellie Barnett (06:56):
Yeah, that's actually a really great question. I would say the biggest point that we were looking for when we were going through those couple applications was to just really see that it was someone who was being genuine with their responses, that they truly had such a love for this partner, that this was the perfect opportunity for them to have something that was uniquely crafted to represent their love story.
(07:25):
Because this was all... It was really all about the romance. We are hopeless romantics at heart, so we wanted to be able to bring that to this contest. So that's what it was really about, was making sure that these were genuine responses, there was a real true love there between the couple so that it would be a ring that hopefully, one day, that could be an heirloom for their family that gets passed down for generations.
Courtney Gray (07:52):
That's what we love about jewelry, isn't it? Just the permanence, and the importance of the symbology of it, and then to be able to pass it down, and even sometimes remelt it and make it into something new.
Nellie Barnett (08:05):
Exactly. That's what's so special about this industry. The ring I have on right now, it was my grandmother's wedding ring.
Courtney Gray (08:12):
Isn't that cool?
Nellie Barnett (08:14):
It's that. That's what makes the piece that much more special.
Courtney Gray (08:18):
Absolutely. Yeah. Those personal touches. So Patricia did win. And so, how did she work with this couple to bring their love story into such a small... That's what I always try... We're trying to fit all these components and stories into this small, functional piece of jewelry that fits on your hand, and that can be worn every day comfortably.
Nellie Barnett (08:46):
Yes.
Courtney Gray (08:46):
Yeah. So did you get to experience any of her collaboration?
Nellie Barnett (08:51):
So I wasn't necessarily in the collaboration, but I know exactly how it went down. And basically, it was once we had that couple's love story selected, then the component for when the jewelry designers applied for this... Because they could be of any experience level, that's what it was about, was bringing exposure to jewelry designers of various levels. So it's not like you necessarily had to be a bench jeweler to do this. We wanted to create the opportunity where you can design a piece and bring it to life. And so, once we selected Patricia as the winner... Sorry, let me take a back step. When we had the call for jewelers... I'm just going to pause, because there's a motorcycle going by. Maybe we should redo that one.
Courtney Gray (09:37):
That was a loud motorcycle. No, it's okay.
Nellie Barnett (09:38):
Okay.
Courtney Gray (09:41):
Shows that you're right there in California. Motorcycles. That sounded like more than one motorcycle.
Nellie Barnett (09:49):
Yeah. Okay. I think he's gone now. All right. So I'll just back step and reanswer that a little.
Courtney Gray (09:54):
All good.
Nellie Barnett (09:55):
So once we selected the winning couple, the part of the jewelry for the jewelry design contest was, we actually shared that love story with every person who entered the competition, so that they had a chance to read the couple's answers. Because we got very nitty gritty with what we asked of the couple. It's like, "What makes your relationship unique? What is it that makes you want to propose to your partner?" So with all of these answers, they were able to look at the responses. And we gave the cues of pick out symbols that represent the couple's love. How can you translate this story into a ring, into a representation of the love that they share for one another?
(10:38):
And so, Patricia did just that. She took their story, and it was the most beautifully crafted ring. I remember the first time I saw it, I was just blown away because the level of detail in such a small piece was very impressive, and it exactly met what also was the couple's, not necessarily requirements, but what they would like to see in the ring. The couple, they had a very strong connection to Brooklyn because they both lived there, it was the origin of their love story, how they first met each other. Their first kiss was on the Brooklyn Bridge. So it was like, when reading their story, Brooklyn stands out.
(11:22):
And so Patricia, who I know she likes to be referred to as Trish, so I'm going to call her Trish. Trish, she then designed the ring so the part that wraps around your finger, it actually looked just like the Brooklyn Bridge, the arches of it. So, that alone was just mind blowing to me. I already told her, I was like, when I get engaged, let's manifest this, when I get engaged, I want her to design my ring, because she's just incredibly talented and truly brought their love story to life in the piece that she designed. And also, to use three different stones so that it's representative of past, present, and future, just like their love. They had such a strong past, they've known each other for so long, and their current relationship is so strong. And then that's representative into what they'll have going forward.
Courtney Gray (12:14):
I love that. What a special just experience to have and to be a part of that. I love engagement jewelry. It is just... It's one of the most special things that you can work on with somebody. It's so personal. And Patricia Carruth actually is working... Her company name is called the Personal Jeweler, which I think is perfect. That's what we do as custom makers. We're finding the story, and again, applying it to such a small, functional, wearable sculpture.
Nellie Barnett (12:49):
Exactly.
Courtney Gray (12:51):
Yeah. So this is so fun. Are there talks of doing the competition again? Or we're not sure yet?
Nellie Barnett (12:58):
That is a fantastic question. It is something that we are currently in conversations about, because we want things to continue to get even better. So it's like, how can we make this competition even better than what it was? Because this was a fantastic start. Like I said, it was all about exposure of talent within the industry, as well as representation of Black love. So to be able to accomplish that, we want to definitely see how we can continue to evolve.
Courtney Gray (13:32):
And that is... I mean, that's life, right? We're trying to make everything better the next time.
Nellie Barnett (13:38):
Yeah, precisely. So I would say, if anyone is interested in this competition and wants to follow it or learn more, definitely follow BIJC social media accounts, because anything that we end up doing, we will share there as well as to all of our members.
Courtney Gray (13:54):
Perfect. Yeah. All right. Let's talk about BIJC, the Black In Jewelry Coalition, you guys. I don't know. Most of you should know about this. If you don't, it's time to check it out. And Nellie, you're the chair of communications for BIJC, is that correct?
Nellie Barnett (14:10):
That's correct.
Courtney Gray (14:11):
Yeah. Tell us where, when, and how this came to life. And yeah, let's chat about this. I think it's a very important thing for everybody to know about out there, and love to hear your take and vision for the BIJC.
Nellie Barnett (14:27):
Yeah, absolutely. So BIJC, we started in the summer of 2020 really, and I'm going to bring it back for some people. It was really after George Floyd's murder, that there was this outcry within America. It was truly a social awakening, again, of we've had a civil rights movement in the past and there has been a lot of progress in this country, but I think we can all recognize that racism still is alive and well. It's systemic.
(15:00):
So at this point, people were tired, fed up, mourning, asking questions. It was just such a heightened time of emotions that a lot of, especially Black, people were going through. And so, in our industry, in the jewelry industry, there's not necessarily a lot of representation. So I had a friend who, she started reaching out to a lot of the people she knew who were Black professionals in this industry. And it got to the point where it was like, "Let's all just hop on a call and talk about what we're experiencing, talk about how we can make an impact within our space as it relates to racism, and diversity, and inclusion. How can we make an impact?"
(15:49):
So during these conversations, which started in the summer of 2020, that's then when Black In Jewelry Coalition came to fruition, because we recognized that there was a need to provide Black professionals within the industry resources. Our industry, it's very generational, where it was like my grandfather's father's father's father was a jeweler. And having connections and a network is so critical to know who to go to for manufacturing, how do I source gems. There's a lot to learn if you don't have that kind of generational knowledge that's passed down to you.
(16:26):
So us, we recognize that, from a jeweler perspective, we need to provide resources to jewelers when it comes to things like this. How do you go about manufacturing sourcing? So Black In Jewelry Coalition, we're all about providing resources. So, that's an example of the resources that we would provide to jewelers. But then also, from a corporate level, making sure that you can have influence within that space as well, so that it's mitigating unconscious bias, having trainings related to that, which we have since done and will continue to do. And just finding ways that we can help uplift and provide more opportunities and resources for Black professionals.
(17:10):
And I don't want to say that it's limiting, because it's not. Anyone can be a member of BIJC. When we talk about inclusion and diversity, the only way to move that needle is if we are all collectively working towards that. It's not something that only Black people can do. So it is really important that people join and become members, support, share any kinds of opportunities that they may know about. So that's kind of the origin story and how we've blossomed to where we are today and why we're going to continue to try and push ahead and be that catalyst for change within our industry.
Courtney Gray (17:51):
Oh man, you just shared it... That was spot on, Nellie.
Nellie Barnett (17:55):
Oh, thank you.
Courtney Gray (17:57):
Thank you. I see where communications is your background.
Nellie Barnett (18:02):
Yeah.
Courtney Gray (18:02):
Yeah. That was perfect, and I thank you for sharing and clarifying. That last piece was the question that I was curious about, and I'm sure others probably have a similar curiosity. I was asking the Women Jewelers Association, we can bring men to this, right? And they're, "Oh yes, of course. The more the better." And that was something that I was curious about for BIJC, is are you specifically working with people of color or can I show up? How could I help?
Nellie Barnett (18:36):
It's a great question because it's like you see the name, and it's like, "Oh, well that's the qualifier. You have to be Black." But it's like, "No, that's our purpose." So once you understand that, you see that there is space here for you. You will also have access to these resources. It's just that our mission of why we're doing this and sharing this, that's the purpose, that's what it's grounded and rooted in.
Courtney Gray (19:00):
What did you just say? Not the qualifier, it's the purpose.
Nellie Barnett (19:03):
Correct.
Courtney Gray (19:04):
I love that. That's really well put. Okay, awesome. So how did you get into jewelry? How did you get into this world? Tell us about that. Tell us about you, Nellie.
Nellie Barnett (19:12):
Yeah. So for me, I've always loved jewelry. And it's so crazy, I didn't even make this connection until a few weeks ago, where even as a little girl, my mom also used to make jewelry, and she would take me to her craft shows with her. Because she would just do hand wire jewelry that she would make and sell it at local markets and things like that, and I would tag along and be there to witness that. So I've always had an appreciation for jewelry. As I mentioned before, I have my grandmother's wedding ring, so I understand the significance of it, and I love when it's given as gifts for that reason. So it was always something that I admired, but it wasn't necessarily something I viewed as a career opportunity.
(19:57):
So back when I was living in New York City, this was years ago, I've been in the industry about eight years now, just as a point of reference, I was working retail at Victoria's Secret, just as your regular sales associate. And honestly, for me, I didn't enjoy it that much, so I was looking for jobs, seeing what else I could do. I was still going to school full time for marketing. And I came across a job posting for a diamond grader. And reading the job description, I was just like, "What? There's people that do this? What is this?" And then it was for GIA, to be a diamond grader at GIA.
(20:37):
And also, it was like, "No experience necessary. We teach you everything." And I was just reading it, thinking to myself, "This is too good to be true. I would get to work with diamonds all day and you're going to teach me? I don't even need to know how to do it? Sign me up." So I applied, and I ended up getting the position, and so I was a diamond grader for about three years in New York. And during that time, I started to work my way up in the lab. I became... There's different levels of diamond graders, so I was moving up in the levels, and then became supervisor of the grading lab at the time.
(21:16):
But I still had this degree in marketing, and I had graduated by that point, so I was ready to apply it. And it was kind of serendipitous timing, because then I was looking on GIA's job board for what was available within the company that I was already working at and I saw a position for manager of media and PR, and I applied for that, and I eventually was able to get that role. And so, that's what brought me out to San Diego, because GIA's headquarters are in Carlsbad. And so, now I've been here for five years, working more in the marketing space, doing media and public relations.
(21:52):
And so, it's been really quite the journey to see how it is, to me it kind of feels like from the back end, because you see the jewelry once it's finished, and you see advertisements of how to try and position and sell to consumers, but to truly see, understanding the four C's, getting to hold these stones, it gives you such a deeper appreciation and understanding of what goes into all of this. So I'd say that's been my story within the industry and what's given me such a diverse experience level, being so hands on, to now getting to write about these stones. It's been quite special. Yes.
Courtney Gray (22:32):
That's fun. I can tell that you're really passionate about gemstones in general. Have you done any of the metal working ever?
Nellie Barnett (22:39):
I actually haven't done that. I maybe played with some of the... Yeah, teach me. You're the expert.
Courtney Gray (22:47):
Come over and play. We'll have a play date.
Nellie Barnett (22:50):
I love that. Yeah. It's been a journey, as I said, and one that I'm just very grateful and appreciative of the opportunities I've been awarded or offered. And also, to now, within the space that I am, to get to attend trade shows and see how our industry operates, it's been a really, really cool experience.
Courtney Gray (23:14):
It's a pretty fun in industry.
Nellie Barnett (23:16):
It is.
Courtney Gray (23:17):
Yeah. I've been 23 years now I guess, and just wonderful people, and supportive, and open. Yeah. Creative, but also strategic. And I don't know, it just has all the stuff.
Nellie Barnett (23:32):
It has all the stuff and it's all rooted in storytelling. And that's the part that is so fun, because every single piece has a story, whether it's the gemstone or the metal used. And then, what is it the inspiration behind the piece you're creating? And then someone purchasing it, they have a story for why they're purchasing it. And so, there's just so much meaning and passion in this industry, and I feel like that's what sets it apart.
Courtney Gray (23:58):
Yes. Storytelling has been a topic, and this is totally maybe not what we were planning to talk about, but that's why I love the organic nature of this podcast, is we get to know each other, Nellie, and let the community get to know you as well. But storytelling, that's the third time this week that this concept has been coming back. And I'm a story... I mean, obviously this is about storytelling. This platform is definitely about that, and the legacy, and the legends, and how do we level the field and get to know each other. But can you share, give us some marketing advice on just this idea of storytelling and how much more important that is to people than, say, just a picture of your work.
Nellie Barnett (24:45):
Oh, 1000% it is. Because I think when it comes to storytelling, the most important aspect is authenticity. You have to be authentic in what you're saying, what your brand represents. And I think, especially consumers now, they really appreciate the level of transparency and authenticity that brands or individuals have. So I'd say that is a must.
(25:10):
And in addition to that, if you don't currently have sustainability practices in place, I would highly suggest you start considering it, because that is, again, part of the storytelling and part of what is important to today's consumer. We want transparency, we want sustainability, and authenticity. I'd say those are the foundational elements. But it's really crafting your story in a way where it's understanding of what your values are, what your mission is about. Because once you understand the company's mission, that's the main part of the story, and then everything branches from there.
Courtney Gray (25:52):
Yeah. And I feel like people can relate more if they... It's like, "Okay, I hear this person, or I see their work." But once they get to hear your story is when they really begin to develop the need to support you, or the desire to support you.
Nellie Barnett (26:09):
Exactly. That's what keeps them coming back, especially. Because it's the relatability or it's just the appreciation for what that story is, where it's like, "I want to support this brand. I believe in this brand or this person." It is. It's a critical component in today's market. But I just think in what it is that people appreciate. Even in your interactions with someone each day, just think of that. That, in itself, is a story, in a way. And so, it's like the way you're authentic and how you present yourself to the world is the same way you should be with your brand, or whatever it is that's your craft.
Courtney Gray (26:49):
Yeah. I am kind of in the musician community here in Austin, and discovered some new videos that the musicians are putting out, and some friends of mine. And I was like, "This is great. You see them doing their dishes, cutting slices of apple for their kiddo who's only six, and then them playing music, and doing the things, and getting on the road." And it just makes a huge difference when you get to see, "Oh, you're human too?"
Nellie Barnett (27:17):
Exactly.
Courtney Gray (27:19):
We have people on the pedestal sometimes, or the alternative to that, and it just brings a little bit of real to it. And also, I think it makes it more fun to market that way.
Nellie Barnett (27:33):
Oh, way more fun. Yeah. It gives you more to tell when it's... Like you said, it's the authentic factor. Like, "Oh, you're human too."
Courtney Gray (27:42):
Yeah. We're all human? Oh, we're not? Thanks for reminding me.
Nellie Barnett (27:47):
Yeah.
Courtney Gray (27:48):
Yeah. And giving yourself some grace through that, I think we can all kind of embrace ourselves a little bit easier just with that fact that, well yeah, we're all human, we all make mistakes, and we all have lives behind the scenes. Can we steer... Thank you. And I want to... Maybe we do a whole episode with you, Nellie, on just marketing with Nellie.
Nellie Barnett (28:12):
Let's do it.
Courtney Gray (28:13):
I think it's one of the big questions out there, is how do you stay current with all the changes with social media, et cetera. And so, we could definitely have a conversation about that, Nellie. I would love that. Let's talk a little about the IDEA Educational Program through the BIJC.
Nellie Barnett (28:33):
Yeah. So when I was talking about our mission and purpose, part of that is you can educate people all day long, but unless there's actually a learning of changing behavior, nothing is going to really stick. So we were trying to think of what are some activities we can do where it will actually have people reflect on the way they interact with others, have them truly start to understand their own behavior and what might need to be adjusted or things they might not think about that they are... It's not necessarily that inclusive.
(29:16):
So we created the IDEA Educational Program, which was an educational program promoting inclusivity, diversity, and equity for all. And so it was a two part program. The first was... And both were held virtually, so it was to make it easily accessible to people across the country, around the world even. And they could listen to the first part, which was a conversation with Risha Grant, who is a renowned expert on DEI initiatives, and experiences, and just unconscious bias.
(29:48):
So her segment was all about, she calls it Get Rid of the BS. We're not going to dance around this issue any longer. Here it is, here's what unconscious bias is, here's how you're exhibiting it, and here's what needs to change. And so that's the level of realness that we need when we approach these topics sometimes, because I think we get a little bit censored and afraid of accidentally hurting someone's feelings or saying the wrong thing. Because it is, it's a sensitive topic. But at the same time, we need to truly dive deep into it in order to make a change. So Risha's conversation on that was so informative.
(30:29):
And then, our second phase of the IDEA program was a panel conversation, where it was different industry professionals who had a conversation about interacting with clients or experiences that they've had that related to racism in the workplace. And so, it was hearing these stories and then understanding how could that have been avoided. What could have improved in these situations so that we can better interact with others, not only customers, but even our colleagues?
(31:06):
So these two trainings were phenomenal in what they taught people. But the foundation of why we wanted to do that was because it was about providing training that could essentially help with that trained behavior of really also reflecting deeper into yourself, of how you can improve within these areas. Because we just want equity for all.
Courtney Gray (31:28):
Yeah. And I think this type of education is so important, and especially now, my sons are 12 and 16, and I want them to have... We have a lot of diversity around us, I would say, but this education, we don't want that to continue. And it's so deeply ingrained from generations. My family's from the south, and oh my goodness, I'm learning in my forties, like, "Whoa, okay, this is something that's really deeply rooted in people and needs to be talked about." And it can be uncomfortable, because it's like, "Well, I don't want to mess up. What if I mess up my question to Nellie about this?" You know what I mean? My friend teaches literacy and education, and she goes, "Courtney, just own your whiteness."
Nellie Barnett (32:19):
I love that, because it's true. It's almost like you have to get comfortable with the uncomfortable in order to grow and have that level of understanding. And it's to have these conversations where you can be transparent. And it's almost also to realize just prefacing something with, "Oh, I don't mean to offend you, but," or something like that, we don't want it to be that kind of conversation. But where it is, where there's a level of understanding that everything might not be worded perfectly, but in order to grow and learn, these conversations need to take place.
Courtney Gray (32:56):
Totally. And it's not always comfortable, but the more we do it, I think the more we're okay being vulnerable and just saying, "You know what? I don't know. Can you teach me?"
Nellie Barnett (33:07):
Yeah. And I think it's, too, very important to be okay with knowing you're not perfect and you don't have all the answers. Even me, I'm still learning. It's not like I'm the expert on all things race. I would never walk into a space and think that I know everything when it comes to that, or that I might not be offending someone, if that makes sense. Where it's just owning that, of I'm trying and I'm here to evolve and grow, so teach me. If I said something wrong, tell me what was wrong about that. And to be receptive to that kind of feedback too. Not to be defensive when you do hear it or get it.
Courtney Gray (33:50):
Which is another ingrained habit, as to, "Oh, I did something wrong," and to either get defensive or it's like, "No, just everybody stay open here. It's all good. We're doing the best we can, and we're all human." At the end of the day, we're all human with so much diversity and so many cultures, and backgrounds, and history, and all of the... Everybody has these just deeply rooted, ingrained cultures that we're coming from, and I just think that's fascinating, for one. I love traveling for that reason.
Nellie Barnett (34:23):
Exactly. Me too. I want to be immersed, I want to learn all about it. Yeah, that's the beauty of travel.
Courtney Gray (34:29):
Yes. And staying open. So the IDEA, the educational program promoting inclusivity, diversity, and equity for all. And this is found, you guys, through the BIJC website, the Black In Jewelry Coalition. Tell us why... I know we talked a little bit about membership and your vision and goals for that. Why should we be joining this? And how? How do we do that?
Nellie Barnett (34:56):
Well, definitely visit blackinjewelry.org to find out information about how to join, learn more about BIJC. You can even access the member directory from there. But the reason that you should join is because it's just a unique and diverse community. And you'll get access to various resources, but also to be able to interact with the members. We've created a tribe it feels like.
(35:23):
And the members of BIJC really do enjoy being members, especially if you've ever received an award of sorts. Because we do, we offer... We partner with different organizations so that we can offer scholarships and grants. Any time we're able to take up space within an area, like attend JCK, if we can get it where we can invite our members as well, we will invite members to various industry events.
(35:53):
So it's the level of access that you'll get as well is really awesome, and that level of connection. So it's the mentorship, that we post jobs, industry resources. We even partnered recently with MasterClass, so all of our members, if they would like, they can sign up for a MasterClass membership for free. And that's a huge value. And the networking opportunities and industry events, as I said. So I think it's a very important initiative that we have, but it's also a community that we've created. That's what makes it so special to be a part of.
Courtney Gray (36:33):
Yeah. I like how you describe it as a tribe. That's a word I like to use a lot. Stick with your tribe, create that network, and surround yourself with people doing the same things that you would like to do. Yeah.
Nellie Barnett (36:47):
And it's almost like, if you are tapped in and you have that resource, also share that wealth of knowledge and the resource that you have. So it is amazing, the partnerships we've been able to create within the industry, to have that level of support. Like for the Together By Design competition, if it wasn't for Rio Grande and Leo Schachter and Platinum Guild being able to donate these pieces, like an actual diamond ring, 1.3 karats, we were able to create this. So it's also making sure if you have resources to share that, share in that wealth of that knowledge.
Courtney Gray (37:29):
Yes.
Nellie Barnett (37:29):
And material, if you have.
Courtney Gray (37:32):
We'll take materials too, especially a 1.3 karat, and some platinum. Thank you very much.
Nellie Barnett (37:39):
Thank you.
Courtney Gray (37:41):
Well, I love that the winner of the Together By Design competition... And this is what initiated Nellie and I wanting to get together and share with you guys, was about this competition, and the BIJC, and then of course, the idea... I love all the things that you guys have been able to accomplish so far, and I'm excited to see what's coming in the future. But yeah, the winner Patricia, was $5,000 cash. This is for the jeweler herself, right?
Nellie Barnett (38:06):
Correct.
Courtney Gray (38:07):
Yeah. Pretty amazing. Scholarship for a two hour GIA online education seminar. Engraving or stone setting at GRS tuition. Tuition for New Approach with Blaine Lewis. One year of the Jewelers America... Sorry to just read this off, but it's just, there's so many benefits here. And one year of JVC membership. So what a cool competition. And these are out there, you guys. I'm always encouraging everybody, apply. What would you say to somebody if they were looking to apply for this particular competition, Nellie?
Nellie Barnett (38:42):
I would say it doesn't hurt to apply. If you have the idea of how you would want to design something, maybe you're more of an emerging designer, don't let that hold you back. Because once you truly tap into your own talent and let go of any fears, what ifs, you don't know what could happen. You could end up winning this competition. So definitely just apply. There's no wrong in applying, and you could be awarded so many resources and benefits, like Courtney just listed off.
Courtney Gray (39:24):
Yeah, I love that. And the worst they can say is no.
Nellie Barnett (39:28):
Exactly. I always say that. I'm like, "If you don't ask anyways, the answer is no. So just ask, or just apply." Yeah.
Courtney Gray (39:35):
Show up. Yeah, show up.
Nellie Barnett (39:36):
Show up.
Courtney Gray (39:37):
Yeah. Put yourself out there a little bit. And again, it can be uncomfortable, but that is, I think, part of the equation to success, is just having a couple of no's and some failures and picking yourself up and moving forward anyway. Yeah. So what else is in the future for BIJC? Do we have any top secret things we can talk about? I always like the secrets.
Nellie Barnett (40:00):
You always like the secrets.
Courtney Gray (40:03):
What's happening in 2023 and beyond?
Nellie Barnett (40:06):
Well, I would say there's not necessarily anything specific I can disclose, but we are evolving at such a rapid speed. BIJC formed in 2020. It is only 2022, and we've created competitions, scholarships, partnered with even outside companies such as MasterClass. So if this is what we've been able to do in two years, imagine 10. There is a lot that we're working on, there's so many things that we're doing.
(40:38):
And I have to shout out our incredible board members, our board of directors more specifically, because we are a group of nine people and able to do all of this. And this is volunteer time. So we are just so dedicated to our mission that it is a passion, and that's what's able to keep us going. And to see the smiles on our members' faces when they win certain grants or scholarships or just when we have events, there's something that's so special in that. And BIJC, this is only the beginning, and we're just going up, higher and higher.
Courtney Gray (41:19):
I love that perspective. Imagine what we can do in 10 years, and with more members and people.
Nellie Barnett (41:25):
And with more members, more sponsorships. So if you are not a member, I highly suggest that you join. Go to blackinjewelry.org to sign up. And if you just want to sponsor BIJC or work with us on various initiatives that you have ideas on, we are also open to that. So you can email info@blackinjewelry.org.
Courtney Gray (41:47):
Okay. Very cool. Yeah, I think this is an exciting thing that's coming to life, and I can't wait to see what you guys do next. This will be really great for the industry as a whole.
Nellie Barnett (42:00):
Yeah, thank you for that.
Courtney Gray (42:01):
Oh, yeah. And I know it takes work and it takes donating time. And time can feel limited. It can. Yeah. But it has to be something that you're really passionate about. What else can we talk about with the community, Nellie, with Black In Jewelry Coalition? I want to hear more about you. I'm very curious. This is my chance to get to know you too.
Nellie Barnett (42:22):
Oh, yeah.
Courtney Gray (42:24):
Talk about resources. I love connecting with people, and I think it's so important that... I always say, use me as a resource if I can be of help. And like you said, you're gathering these resources, this tribe.
Nellie Barnett (42:37):
Yeah. So also, within our membership, we have mentorship. So people can sign up to be mentors, or they can sign up to be mentees. And it's almost like within your member portal, you have the option to make that public, so then other members can see it. So, that allows you to tap into so much resource with that alone. Because it's like you have some people who are very established within their careers, and then some people who are just starting.
(43:06):
So to have something like that where you can just reach out to someone who you know is interested in having mentees, where it's not that awkward, "Hey, would you mind?" This is established. They want to help. And so, you can just reach out and say, "Hey, I see you're looking for a mentee. I would love to learn from you." So that's another very cool perk of our membership, is to have a program like that. And our members are just so giving when it comes to their time and knowledge.
Courtney Gray (43:38):
That's awesome. How many members are we talking about so far? You can make it up.
Nellie Barnett (43:45):
A million.
Courtney Gray (43:46):
One million members.
Nellie Barnett (43:53):
I would say it's getting up there. It's a few hundred. Yeah.
Courtney Gray (43:58):
Oh, that's awesome. That's great. Yeah, it's building. It's building. It's building. Yeah. And how many... So you said nine board members?
Nellie Barnett (44:07):
Yes, correct.
Courtney Gray (44:08):
Yes. Yeah.
Nellie Barnett (44:09):
Nine of us. And then we also have a board of advisors that spans beyond that, and they're there to help, again, with that transfer of knowledge or connections, things like that.
Courtney Gray (44:21):
Okay, great. Yeah. It takes a village, for sure.
Nellie Barnett (44:25):
It truly does.
Courtney Gray (44:27):
Yeah. Well, I'm so happy that we got together, Nellie, and that we get to have this time to share, again, with the community what you're working on behind the scenes. Nellie's also at GIA still as well. It's like you studied there and you stayed, right?
Nellie Barnett (44:41):
Yeah. Well, I studied while there, because I didn't even know about it until I started working there.
Courtney Gray (44:46):
Oh, okay. I had that backwards.
Nellie Barnett (44:51):
Yeah. Yeah. I never had even heard of GIA, or even understand the significance and importance of the things that we do at GIA, until I started working there. So that's why now, especially from a marketing perspective, I want to share that with consumers so that they're aware, especially when they're going diamond shopping and things like that.
Courtney Gray (45:10):
Can you give us some more? I just love talking marketing with you.
Nellie Barnett (45:13):
Oh, do you?
Courtney Gray (45:14):
Yeah. I was like, share more. We all need... It's such a big topic, a big, important piece of what we do.
Nellie Barnett (45:20):
It's huge. I mean, in this day and age, especially social media, you can't get around it. You have to have an online presence. And when it comes to social media, that should be linking back to whatever your main website is. And you should also have a website if you don't have that. You know what I mean? We are in a technology age right now, and so these are really important things, especially Instagram, Facebook, Twitter.
(45:53):
But the big one that is really starting to blow up is TikTok. TikTok. I know. It's the dreaded words. I don't want to dance. You don't have to dance on TikTok, I promise you. But you should be on there, just because the way that their algorithm is with pushing videos and views, the exposure can just be insane with the amount of views that you do get on a video. But it's not like you create a TikTok and post once a month. TikTok, in order to really see growth and to see exposure of your brand, you have to post every single day.
Courtney Gray (46:35):
Let's not talk about TikTok. I'm just kidding.
Nellie Barnett (46:37):
Yeah, we're like, "All right, switching gears."
Courtney Gray (46:40):
My kids are on there. My youngest is on there all the time. It's so engaging, but there's that my brain can't get around with it yet.
Nellie Barnett (46:52):
Oh, I see. It seems like it's very tough. And I felt the same way. I was like, "TikTok, no. That's for 15 year olds." I was like, "I'm not getting on TikTok." But then I got rid of that ignorant belief because it's not true. There's all kinds of people on TikTok, all different ages. And it is amazing the things that you also learn, because that's what really engages viewers, is if you're teaching them something, if you're sharing something new, giving them tips. I'm just trying to think of what's some juicy content. But that's the stuff that truly thrives on TikTok and what makes it so interesting of a platform, because as you're scrolling, you're also learning a lot of different things.
Courtney Gray (47:38):
When we talk about content, I think we work in content, Nellie, we understand that word. But when you're a maker and you're out there and producing work, how would you describe what content means?
Nellie Barnett (47:52):
That's a great question. So to me, content means... You have content when it comes to writing, and you also have content when it comes to the visuals, so the photography and the videos. And when it comes to social media, that's really what's going to bring people in is that video content. Second to that is images. I think there's been a shift where, maybe years ago, it was mostly just images and that's what would keep people on Instagram or Facebook. But now people want to see videos, they want to hear you, they want to learn, they want to see, so video content is really important.
(48:32):
And when it comes to video content on social platforms, I'm not talking YouTube or long form videos, long form, meaning you're going to sit there and watch this video for an hour. Social is really about that bite sized information. So it's your 30 seconds, one minute, maybe three minutes max, but even that's pushing it when it comes to trying to engage viewers and just getting them to scroll longer on your page or click through to your website. Those are the kinds of content that will keep people coming back and to follow you, so that they get the latest of whatever it is you're posting.
Courtney Gray (49:12):
And also, I've hearing more and more about consistency, how important it is.
Nellie Barnett (49:16):
Consistency.
Courtney Gray (49:17):
Yeah. Can't just do it once, guys. Sorry.
Nellie Barnett (49:19):
Exactly.
Courtney Gray (49:21):
Like you said, every day for TikTok.
Nellie Barnett (49:23):
It's like working out. If you wanted to see results working out, you can't work out once a month. You got to go quite often. If you're going for an end goal, I'm talking here. But the same with social media. I know that was a weird analogy, but I'm also into fitness, so I had to throw that out there.
Courtney Gray (49:39):
That makes sense. It makes totally makes sense.
Nellie Barnett (49:41):
Yeah. So with social, it is. It's trying to post almost every day if you want to truly see fast results.
Courtney Gray (49:49):
Yeah. So I have to work out more than once? Is that what you're saying?
Nellie Barnett (49:54):
I know. Isn't that so disappointing?
Courtney Gray (49:56):
Nellie, I was hoping you would tell me something different. Tell us a little about your fitness passion.
Nellie Barnett (50:01):
Oh, okay. Well...
Courtney Gray (50:03):
Why not? Let's talk fitness.
Nellie Barnett (50:05):
Okay. It was during the pandemic, when everyone, you kind of were getting into different crafts where maybe you typically weren't. I, before the pandemic, was getting more into fitness as far as just being consistent with going to the gym. But once the pandemic hit and everything was on lockdown, it was like I couldn't go to the gym anymore, so I just had to get super creative with my at home workouts. And I didn't want to break my cycle because of being consistent, because then I knew I would be back to not working out for months on end.
(50:40):
And so, I kept it up during the pandemic and I just decided I wanted to become certified. I became a certified personal trainer, and it's been a year now. I haven't necessarily done anything with it, but now I'm at the point where it's like I want to share my knowledge, I want to help others, and I want to do that through fitness. So I have my brand that's online is Nellbells Fitness, where I post videos. I'm going to be working on programs where people could do at home workouts. And I'm also going to start training at a gym here in San Diego, teaching classes.
Courtney Gray (51:17):
Okay. Wait, how are you fitting all this in?
Nellie Barnett (51:19):
I don't know. I made an Excel document the other day of my schedule, and I had to close it. I said, "You know what? The way I'm doing this is taking it day by day and coming up with those milestone goals."
Courtney Gray (51:36):
One thing at a time.
Nellie Barnett (51:37):
One thing at a time. Yes.
Courtney Gray (51:39):
Wow. Personal trainer, communications director, working with a nonprofit. No kiddos?
Nellie Barnett (51:48):
So, that's how I'm doing it.
Courtney Gray (51:52):
Get it done. Get it done now. There's a lot. I think, off camera, we were talking a little bit about work life balance, and it's tricky in any realm. It's tricky with doing one thing or doing... So I think it's a constant journey.
Nellie Barnett (52:09):
It is.
Courtney Gray (52:10):
Yeah. We're never going to quite figure it out, but we're doing the best we can as humans.
Nellie Barnett (52:15):
That's all we can do. Exactly. And how you said earlier, it's about having grace with yourself. Be patient. It's okay. We're doing the best we can. And some days aren't going to be as productive as others, and that's okay too.
Courtney Gray (52:27):
Yeah. I think we all kind of got a little knocked upside the head with having to go home and hibernate for a while, and it's like, "Oh, well how am I flowing through my week and my days?" And now we have to just hard stop. It's like we got a chance to kind of reevaluate, and some people did, some people may be just going right back to the hectic. Yeah. I'm done with the hectic, personally. I'll be right here, talking with you, Nellie, and taking my time.
Nellie Barnett (52:58):
Perfect. Yeah.
Courtney Gray (53:00):
Well, I'm so happy to get together with you and to get to know you more. And I want to stay in touch and hear all the things that we can do to support BIJC. And now I'm going to go check out your fitness videos too, because you're reminding to work out. It's time. It is time. Yeah. What else would you like to share with this community, while we have a few minutes left here, Nellie?
Nellie Barnett (53:24):
I just want to say thank you all for listening and hearing my story, as well as BIJC and Together By Design. I loved sitting here talking with you, Courtney, having a chance to spread that message. As I said earlier, if you're not a member, I highly encourage you to become one. You can visit blackinjewelry.org to learn more and sign up, and to make sure you follow us on social media, which you can also access our social media through our website. It's been a lovely conversation, and I can't wait to come back and talk to you more, Courtney, because I know there's some other topics we could explore.
Courtney Gray (54:02):
Tip of the iceberg, absolutely.
Nellie Barnett (54:04):
Tip the iceberg.
Courtney Gray (54:06):
Just the beginning, Nellie. Yeah. Well thank you guys for tuning in to For The Love of Jewelers. So happy to have Nellie here from California. We're going to stay onward and upward until next time. And keep doing what you're doing, Nellie. I know it's important and powerful work.
Nellie Barnett (54:24):
Thank you.
Courtney Gray (54:24):
Yes, absolutely. Thanks for tuning in you guys. I hope you have enjoyed this episode of For The Love of Jewelers. Stay tuned for the next episode by subscribing through Spotify, iTunes, or by searching podcast at riogrande.com. I encourage you to rate us, write a review, and share with friends and colleagues. I hope you're all finding ways to stay inspired. I'm your host, Courtney Gray. Until we get to connect again, onward and upward.